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A bit about us:

Tchyon's mission is to build the easiest way to Discover and Signup for Financial Services.

We're empowering the next generation of individuals and businesses to access any service

which is permitted by their sovereign identity, INSTANTLY! Because Time is Money ⏳.

 

What you will get:

1. To be a part of the Core-Team 💪
2. Creating High Impact by Solving a Problem at Large (No one in the World has a similar product) 💥
3. High Growth Work Environment ⚙

 

What we are looking for:

1. An 'Exceptional Executioner' -> Leader -> Create an Impact & Value
2. Ability to take Ownership of your work
3. Track record of launching growth initiatives

 

Role:

1. Designing and executing all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM, advertising campaign and Social
2. Creating, curating and managing all the digital content including Blogs, Ads and Social Media creatives
3. Optimizing content using SEO best practices.
4. Ideating and coming up with clutter breaking video content concepts that can drive engagement and commerce in the platform
5. Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
6. Deriving meaningful insights using various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behavior) and create actionable programs leading to user growth

 

Qualifications:

1. 1+ years of marketing/content experience
2. Track record of launching growth initiatives
3. Experience/curiosity in the Fintech space

Leading & Building content marketing strategy for Slurrp farm and specific marquee campaigns as a part of content marketing roadmap that includes Digital/ Performance/ Social & Editorial partnerships, CRM, PR & Publicity  Ensuring all content is on-brand, consistent, in terms of style, quality & tone of voice across channels 

Partner with the creative, studio, and external agency teams to build content assets needed for campaigns and season launches 

Deep dive into consumption outcomes and marketing impact and continually experiment on marketing approaches and tactics to build organic traffic for the brand 

Maintain, develop & execute master content calendar for the brand 

What to bring 

8-10 years of experience in In-house creative studio/ agency along with deep knowledge and experience in driving & managing digital content marketing 

BA in literature (mandatory) & MA (preferred) or similar qualification 

Consumer Tech/ FMCG / D2C experience is highly desirable 

Should possess leadership skills to lead the content team to successful completion of its objectives 

Strong attention to detail and ability to work with timelines

Roles & responsibilities:-

Exposure to US/International Clients (Preferred) Prior Experience in Digital Marketing (Search Engine Optimization) / Project Coordinator / Project Manager roles.

• Excellent written and verbal communication and presentation skills able to generate interest and engages the client during calls and emails.
• Manage projects, and establish productive, professional and profitable relationships with key personnel and clients in assigned projects.
• Coordinate with various departments within the organization, including support, service, and technology and manage resources, to ensure seamless functioning of the client accounts.
• Responsible for client receivables; planning and execution of monthly retention.
• Candidates with Project Management, Digital Marketing & Technical Skills are Preferred.
• Preferred Location Noida.
• Document all requests and comments made by clients to ensure timely feedback and follow-up actions of client escalations/queries.
• Ability to maintain a positive, motivational, 'get things done attitude, especially when faced with difficult circumstances.
• Achieves strategic customer objectives and account plans defined by company management.
• Good relationship-building skills (internal, external, and cross-cultural).
• Sound computer skills, especially in the areas of MS Word, MS Excel and MS PowerPoint
• Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary actions required and always keeping the internal team updated.

 

• Maintain a consistent schedule of online meetings with the client to manage performance objectives, and customer- expectations and assess customer needs on an ongoing basis.

 

Proven working experience in digital marketing (3 years+)
● Demonstrable experience delivering content marketing, lead generation & demand gen
campaigns
● Solid project management skills: ability to lead and collaborate with cross-functional
partners, prioritize high impact activities, and keep complex projects moving forward
● Strong interpersonal, time and project management, presentation, and communication
skills
● Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate
● Solid knowledge of website analytics tools (e.g., Google Analytics, Amplitude, Mixpanel)
● Working knowledge of ad serving tools (e.g., DART, DFP)
● Experience in setting up and optimizing Facebook, LinkedIn & Google Adwords
campaigns
● Proficient in marketing automation tools and campaign documentation is a plus
● Working knowledge of HTML, CSS, and JavaScript development and constraints
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online marketing, measurement
and the startup ecosystem

We are looking to hire a Performance Marketing Manager to lead the planning, implementation, optimization, and reporting of performance marketing initiatives to help drive traffic to Freecultr's e-commerce website and maximize ROI across Social channels (Organic and Paid).
Prior experience working with an e-commerce platform, or a D2C Brand would be preferred

The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.

Responsibilities:

- Responsible for the 360-degree digital aspect of digital business

- Demonstrate superior technical expertise and organizational capabilities in project and campaign management.

- Keep a track of the performances in all the marketing areas and thus discover any hindrances to strategies.

- Closely work with the strategy and product teams to be at a similar pace to improve marketing and campaign performance.

- Drive campaigns from planning to execution and beyond to meet key performance metrics.
- To get new customers and ensure customer retention for continuous growth

- Constantly optimize marketing activities to improve return on investment.

- Allocate budgets and analyze and recommend modifications to ad spends
- Manage, optimize, and improve the performance of Paid Search, Paid Social, Display, Retargeting, SEO, and Affiliate activity for company-owned D2C platforms/assets.

The ideal Fit:

- Strong attention to detail, problem-solver, and independent performer.
- Skills in search platforms including In all paid channels - FB/Insta/YT marketing, Google AdWords, etc.
- Should know how to scale a brand and should have managed large budgets previously indirect capacity.
- A dynamic, results-oriented problem solver
- Experience in transforming a strategy and vision into an actionable plan

What's on Offer

• Lead the performance marketing for a D2C brand
• To be a front runner to make the brand a success

Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.

The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.

What you will do:

• Handling and guiding various digital marketing activities which include but not limited to, SEO, PPC, Social Media Marketing, Content Marketing etc. and also overseeing and guiding the overall digital campaign management
• Creating, managing and guiding a team of digital marketing specialists
• Managing various existing digital marketing channels and also initiating and implementing measures to explore new channels
• Crafting digital or online marketing strategies and thus contributing towards the increase in business
• Creating and managing quality content in relevant online platforms to attract the correct audience at the correct time
• Extensively being involved in budgeting and planning of the company’s digital marketing division
• Evaluating important metrics that affect the company’s website traffic, online campaigns and target audience
• Strategizing and implementing new digital marketing possibilities and also working constantly towards improving the current existing options and techniques
• Obtaining and constantly working on the feedback being received on the current digital marketing platforms
• Tracking, measuring, and working on the results obtained from SEO and SEM strategies and accordingly formulating effective measures
• Working closely with various internal as well as external stakeholders

 

Desired Candidate Profile

What you need to have:

JOB SUMMARY Looking for an experienced entrepreneurial digital and social media marketing specialist. You will create and lead marketing efforts using new media and digital tools. * Create and develop website and digital content (e.g. website, blogs, press releases etc) * Generate and update website content (products, content, promotions) * Plan, define and implement website changes and functional improvements * Designing website banners and assisting with web visuals. * Design digital and social media campaigns * Work to build traffic & sales via the website using a variety of methods * Manage end-to-end digital projects * Establish presence to boost brand awareness * Develop and maintain social media profiles on Twitter, Facebook, LinkedIn, Instagram and other social media platforms * Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums. * Use web analytics software to monitor performance of websites and make recommendations for improvement * Understanding of Google products such as Webmaster Tools & Analytics * Suggest and implement direct marketing methods to increase profitability * Monitor ROI and KPIs * Stay up-to-date with digital media developments * Creating dynamic ads, checking ad performance, tracking leads and conversions * Writing SEO articles, blogs and other marketing materials * Perform keyword, market and competitive research analysis * Study company’s competitors * Identify trends and insights, and optimize spend and performance based on the insights * Brainstorm new and creative growth strategies * Deep understanding of marketing principles SKILLS * 3-5 years in online marketing experience * Excellent verbal communication and interpersonal skills * Must be a rainmaker and have an entrepreneurial spirit * Assertive, creative and resourceful and must enjoy working in a highly entrepreneurial environment * Ability to challenge existing ideas, problem solving and develop creative solutions * Solid knowledge of design and marketing software. * Familiarity with web design and content management systems * Excellent analytical and project management skills * An ability to multitask and perform under tight deadlines * Strong verbal and written communication skills * Degree in Marketing, Digital media or relevant field * Additional qualification in web design or animation is a plus * Articulate in English * Excellent verbal and written skills * Highly presentable * Outstanding organisational and time management skills * Ability to multitask and prioritize daily workload * Flexible and mature approach with ability to work unsupervised * Discretion and confidentiality * MUST HAVE PORTFOLIO OF WORK TO PRESENT – THIS IS NON-NEGOTIABLE!

SwifLearn is an early stage K-12 edtech startup founded by IIT Bombay graduates and backed by reputed VC firms. Here's your chance to become a part of exponential growth journey at Swiflearn.

You are a great fit for this role if you relate deeply with the following expectations:

1. You have 1+ year of prior experience working with an edtech startup.

2. You should be someone who has a curious, analytical and data driven mindset. Someone who is a learning machine and thinks from first principles.

3. You are someone who deeply enjoys working on digital marketing, both from strategic as well as tactical perspective, with a result-obsessed approach.

4. You should have 3+ years of full-stack digital marketing experience across all verticals including Paid Social Media, PPC, SEO, Email Marketing, CRO, Web Analytics. (please note that this means you should have an expertise in each of these channels)

5. You have great copywriting and written communication skills, which you execute with a customer-obsessed mindset.

6. You have a clear history of delivering amazing digital marketing results for your organizations/clients in terms of brand awareness, traffic, leads, customer acquisition & retention in a cost-effective & time-efficient manner.

7. You have developed your own unique and unconventional growth hacks from your experience.

8. You have good experience working on tools like Ahrefs/Semrush, Wordpress, Mailchimp, Google Analytics, OptinMonster, Hotjar, CRO tools, OneSignal etc.

9. You have a deep understanding of digital user journeys and optimized customer funnels.

10. You should be from a Tier 1 Engineering/MBA college in India. (preferred, but not mandatory)

Making recommendations on comprehensive digital strategy, including paid and organic social media, various types of online ads and promotion
• Excellent English writing skills, as well as the ability to communicate and collaborate effectively with other departments to create innovative content ideas.
• Researching industry-related topics (combining online sources, interviews, and studies) and Identify customers needs and gaps in the content and recommend new topics.
• The ability to consistently meet tight deadlines.
• Conduct keyword research and use SEO guidelines in the content to increase web traffic.
• Develop & Implement SEO Strategy On-Page & Off-Page, for www.atomtech.in
• Perform keyword research to identify top keywords and opportunities in focus areas
• SEO best practices, new technologies as well as search engine algorithm changes in first-page ranking for focus keywords in target geographies
• Maintain all aspects of Google Webmaster Tools and review regularly to ensure all issues are handled in a timely manner
• Use Google Analytics & recommend ideas and changes to the improvement of our customers' user experience and conversion rates.
• Stay up to date with the latest Algorithm updates
• Strategic link building, analysis of client websites, Metatag creations.

We are looking for an SEO expert of at least 1+ years of work experience to manage all SEO related activities. You will be responsible for managing all SEO activities such as keyword analysis, link building and content strategy to increase rankings on all major search engines.