VP digital marketing and design

job Title: Digital Marketing Ads Specialist

• Location: Amanora Park Town, Hadapsar, Pune
• Employment Type: Full-time, WFO
• Relevant Experience: 5+  years

About A2 Digital

A2 Digital is a full-service digital marketing and advertising company. We work as a trusted marketing partner with the businesses and use data, media & technology to deliver strategic digital marketing and advertising solutions that help them accelerate and achieve sustainable business growth.

We are a team of 75+ highly creative and innovative young professionals passionate about building brands and delivering best-in-class marketing solutions to the businesses. Our team has a unique blend of Marketing, Media & Technology and comprises expert designers, marketers, content writers, videographers, business analysts, strategists and project managers.

Job Summary

We are seeking a highly skilled and experienced Digital Marketing Ads Specialist to join our digital marketing team and manage the PPC and social media advertising campaigns of our clients  to drive online visibility, traffic and conversions.

Responsibilities

• Develop and implement comprehensive digital advertising strategies for real estate clients, focusing on Social Media (Facebook, Instagram, LinkedIn, etc.) and Google Ads (Search, Display, YouTube) to meet their specific goals and objectives.
• Conduct thorough market research and competitor analysis to identify key opportunities and trends within the real estate industry.
• Create and manage compelling and effective ad campaigns, including ad copy, creative assets, targeting parameters, and bid strategies.
• Monitor and optimize campaign performance regularly to ensure KPIs such as click-through rates (CTR), conversion rates, cost per conversion (CPC), and return on ad spend (ROAS) are met and exceeded.
• Collaborate with cross-functional teams, including content creators, designers, and account managers, to ensure alignment in messaging and branding across all digital advertising efforts.
• Stay up-to-date with industry trends, platform updates, and emerging technologies to continuously refine and enhance our advertising strategies.
• Provide insightful reports and analysis on campaign performance, offering recommendations for improvements and adjustments based on data-driven insights.
• Stay informed about changes in algorithms, ad policies, and best practices for various advertising platforms.

Requirements

• Master’s/ Bachelor's degree in Digital Marketing, Marketing,  Advertising, Business, or a related field (or equivalent work experience).
• Proven track record of planning, executing, and optimizing successful digital advertising campaigns, with a focus on Social Media and Google Ads. Experience in real estate marketing is a strong plus.
• In-depth understanding of advertising platforms, including Facebook Ads Manager, Instagram Ads, LinkedIn Ads, Google Ads (Search, Display, YouTube), and other relevant platforms.
• Strong analytical skills and ability to interpret data to drive decisions and optimizations.
• Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate campaign strategies effectively.
• Proficiency in data analysis tools and platforms, such as Google Analytics, Google Data Studio, or similar tools.
• Detail-oriented mindset with the ability to manage multiple campaigns and projects simultaneously.
• Creative thinking and problem-solving abilities to adapt strategies in a dynamic industry.
• Relevant certifications (e.g., Google Ads certifications) are a plus.

If you meet the above requirements and are passionate about digital marketing, we encourage you to apply for this exciting opportunity.

• Write high-quality blog posts, articles, website copy, social media posts, and marketing materials.
• Conduct thorough research on industry-related topics to produce accurate and original content.
• Optimize content for SEO, including keyword research and implementation.
• Collaborate with marketing, design, and product teams to ensure content alignment with brand voice and goals.
• Edit and proofread content to maintain high standards of quality.
• Stay updated with industry trends and content marketing best practices.

Basic Qualifications:

• 3+ years of non-internship professional software development experience
• Programming experience with at least one modern language such as Java, C++, or C# including object-oriented design
• 1+ years of experience contributing to the architecture and design (architecture, design patterns, reliability and scaling) of new and current systems.

Additional Job requirements

• BS/MS/PhD in Computer Science/Math or equivalent
• BS in computer science or related field.
• 2+ years of relevant professional software development experience: designing, developing, and delivering software written in Java, C#, or C++, web development.
• Knowledgeable in object-oriented design patterns.
• Experience building highly scalable and distributed systems

Preferred Qualifications

• Experience with service-oriented architecture and application/services development
• Passion for performance debugging and benchmarking

Ability to clearly and concisely communicate with technical and non-technical stakeholders across all levels of the organization

Note: It's a Full-Time Contract based Opportunity for (6-12 months).

And follow to keep updated.

This candidate will be responsible for building a clean and effective user experience for our customers. By working cross-functionally, this candidate will understand the needs of the product management, engineering, and business stakeholders and will be able to build solutions that fit those needs.

Responsibilities

• Ensure that established design standards are consistently and appropriately applied within design work
• Engage with product management, engineering, business stakeholders, and third-party vendors to understand the project
• Develop and present documentation, user flows, annotated wireframes, and interactive prototypes
• Leverage user testing to make product improvements

Qualifications

• Bachelor's degree or equivalent in Human-Computer Interaction (HCI), Design, or a related field of study
• 4-8 years of experience in design
• Proficient in visual design and wireframing tools
• Experience in Fintech and B2B chat or social media products will add(ex: Facebook, Instagram, etc)
• Remote work

About Actionboard

https://www.myactionboard.com">Actionboard is comprehensive suite of tools designed to provide actionable insights to entrepreneurs and business people proactively and on demand. Apart from this, Actionboard also provides extensive automation tools to accountants that lets them save time and improve the quality of their work.

What you will do:

• Implement features from end-to-end across the stack
• Work with product managers to understand business requirements and choose appropriate solutions
• Participate and actively contribute to the technical and product discussions

Our tech stack:

1. Ruby on Rails
2. Sidekiq
3. Vue.js
4. PostgreSQL
5. Google Cloud Platform

We handle problems that involve huge amounts of data and apply a lot of machine learning techniques in addition to regular web development work.

Why work on Actionboard:

• Challenging work: Actionboard handles a large volume of data which turns boring day-to-days tasks into interesting challenges. There is also a huge scope for applying machine learning and data science techniques if that sort of thing interests you.
• Work culture: We are serious but we like to have fun. We work hard but not to the point of burnout nor do we ever do all-nighters. Our team is filled with smart, hard-working, diligent types with a can-do attitude when presented with challenges. We are an intentionally small and agile team.
• Growth potentail: We have a half-yearly review process where we make it clear what objectives are needed to be achieved in order to advance to the next level. Promotions and pay increases are based on skills acquired and work performed.

Technical skills are we looking for:

• HTML/CSS/JavaScript experience
• At least a year of experience working with Rails
• Working knowledge in SQL
• Experience in a Test Driven Development approach

How your growth trajectory will look like at Actionboard:

We are a small company with no bureaucracy where rewards follow results very quickly. Below is the ladder a new developer in our team climbs.

Programmer in Training ( 0 - 6 months experience)

• Learn fundamentals of developing a web application with rails
• No ownership expected. No work related initiatives expected.
• Work will be extensively reviewed. And detailed feedback will be given.
• Works on simple routine problems

Junior Programmer (6m to 12m)

• Strengthen fundamentals of ruby, javascript, sql, html, css
• No ownership expected. No work related initiatives expected.
• Work will be heavily reviewed. And detailed feedback will be given.
• Works on simple routine problems but turns around much faster than person in training

Programmer (12m to 18m):

• Work is reviewed with the occasional need for significant direction or implementation changes.
• Follows established patterns and approaches within existing code bases with ease.
• Co-owns a feature along with a Sr. Programmer
• Works mostly on clearly defined and scoped individual features or problems.

Senior Programmer (18 months to 3 years)

• Work doesn't need to be reviewed, but general direction may be.
• Fully capable of taking substantial features from concept to shipping as the sole programmer (alongside a designer).
• Can provide feedback on the work of junior programmers and programmers.
• Deep expertise within at least one programming environment.
• Basic proficiency in at least one additional programming environment.

Lead Programmer (3 years to 5 years)

• Work happens completely autonomously with no regular need for review.
• Fully capable of owning and running entire subsystems of work (e.g. entire inbound/outbound Tally Sync worklow).
• Helps set and maintain professional standards for the entire organization.
• Deep, substantial expertise in multiple domains. e.g. Design
• Capable of running and directing small teams for substantial projects.

Principal Programmer (5 years to 8 years)

• Fully capable of designing, owning, and running entirely new, novel systems (design user activity tracking systems)
• Capable of running and directing larger teams for large, long-running projects.
• Invents new concepts, pushes the whole organization forward regularly. (e.g. Report Builder)

When you join us, you’ll lead the full-cycle development of the hardware focusing on robust and cost-effective solutions for hardware design, layout design and the fabrication of PCBs. You’ll be responsible for the successful production of the hardware coordinating directly with the production team. Your role will be crucial to Quixote’s success.

DUTIES & RESPONSIBILITIES 

• Design multi-layer printed circuit board layouts incorporating the latest fabrication and assembly standards. 
• Design the schematics for the PCB and gather their inputs to ensure the electrical characteristics of the PCB are within specification.
• Collaborate with mechanical, fabrication, manufacturing and test engineers for a functional, cost-effective layout.
• Develop, check and release full documentation packages as required per work instructions and project requirements.
• Analysis and evaluation of company requirements, initial BoM creation and component selection accordingly with consideration of costs, schedule, platform, quality etc. 
• Development of complex modules & components of the latest technology to implement them into other projects and future automotive systems 
• Develop modules & components’ system design, schematic design/integration, layout design following design rules, design verification 
• Evaluation of relevant technology, functions regarding requirements, market trends and feasibility together with other engineering core teams & procurement to ensure the best design & best cost 
• Observation and analysis of latest technology trends, the definition of next-generation key components together with other technical division and key component suppliers 
• Preparation of technical supplier decisions for the business units and automotive executive management according to the development process, evaluate risks and opportunities 
• Close cooperation with different functional teams such as Controlling, Legal, Purchasing, Manufacturing Engineering, Quality, Customer Business Units

REQUIRED SKILLS & EXPERIENCE 

• Understand how to develop PCB layouts for digital, analog, and power supply circuits on multilayer PCBs.
• Excellent knowledge of fine-pitch designs with multiple BGAs, blind and buried VIAs, and high part densities.
• Expert with industry standard commercial PCB layout CAD software, such as Mentor Graphics, OrCAD, Cadence, Zuken, or similar but should be flexible to switch to any of them.
• Knowledge of PCB manufacturing tools such as Valor, SAP, and GerbTool software
• Good knowledge of hardware function blocks, memory designs & high speed interfaces
• Basic understanding of electrical schematic symbols and functions.
• Ability to create dimensioned drawings for release.
• Possess functional knowledge of IPC guidelines.
• Excellent technical understanding of electrical designs inside automotive field is a plus
• Should be passionate, diligent, thorough, and detail oriented

Job Summary

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Responsibilities and Duties

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)

Qualifications and Skills
BSc/BA in marketing or relevant field will be great!