• Excellent English writing skills, as well as the ability to communicate and collaborate effectively with other departments to create innovative content ideas.
• Researching industry-related topics (combining online sources, interviews, and studies) and Identify customers needs and gaps in the content and recommend new topics.
• The ability to consistently meet tight deadlines.
• Conduct keyword research and use SEO guidelines in the content to increase web traffic.
• Develop & Implement SEO Strategy On-Page & Off-Page, for www.atomtech.in
• Perform keyword research to identify top keywords and opportunities in focus areas
• SEO best practices, new technologies as well as search engine algorithm changes in first-page ranking for focus keywords in target geographies
• Maintain all aspects of Google Webmaster Tools and review regularly to ensure all issues are handled in a timely manner
• Use Google Analytics & recommend ideas and changes to the improvement of our customers' user experience and conversion rates.
• Stay up to date with the latest Algorithm updates
• Strategic link building, analysis of client websites, Metatag creations.
About Aryson Technologies
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We are looking for "Content Marketing Manager" for Reputed Client @ Chennai Permanent Role.
Experience: 4 - 6 Yrs
Must Have Skills: Good flair for Writing with marketing touch
Good To Have Skills: Social media skills, Digital marketing, SEO, Video Editing
Key Responsibilities:
• Candidate should have knowledge and hands-on experience in content writing skills to position software services to business users and leadership team
• Should be able to work with technical team members to understand the service, solution being provided and convert it into simple English that business leaders (non IT ) can understand
• Should be able to work with diverse set of people
• Should be able to understand the cultural nuances of US customers
• Partner with marketing, sales, alliances, and delivery teams to develop suitable collaterals to position our services
• Should be able to do US overlap hours (India time 2 pm – 10 PM )
Technical Experience Mandatory
• Good command over English
• Mandatory: Marketing flavor while writing the content
Professional Attributes:
• Should be able to work independently on the technical and creative writing
• Should be a good team player and work in collaboration with varied set of people in delivery, sales and partner teams
• Ability to align with US region
• Ability to coordinate and get work done through partners for social media / website related areas
Educational Qualification: Any Degree
Job Title: Growth Marketing - Content & SEO
Location: Bangalore
About threedots:
At threedots, we are committed to helping our customers navigate the complex world of secured credit financing. Our mission is to facilitate financial empowerment through innovative, secured credit solutions like Loans Against Property, Securities, FD & More. We're looking for an experienced Growth Marketer to join our team and drive our content and SEO efforts. Founded by early members of Groww, we are a well funded startup with over $4M in funding from India’s top investors.
Role Overview
As a Growth Marketer at threedots, you will be responsible for developing and executing our content strategy to increase organic growth. You should have a strong grasp of current SEO best practices, a track record of success in organic growth, and the ability to use various SEO tools to analyze performance and identify opportunities.
Responsibilities:
- Develop and implement a robust content strategy that aligns with SEO goals and overall marketing objectives.
- Conduct keyword research to guide content teams and optimize our website and social media profiles.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
- Stay up-to-date with the latest trends and changes in SEO and major search engines.
- Utilize analytics tools to monitor and analyze performance, and suggest improvements.
- Collaborate with marketing teams to drive SEO in content creation and content programming.
- Identify opportunities for content, strategic partnerships, and emerging platforms.
- Provide competitive analysis of top performing websites in our sector.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 3 years of experience in SEO and organic growth strategies.
- Proven track record of content management and strategy.
- Proficient with SEO reporting and analytical tools.
- Understanding of search engine algorithms and ranking methods.
Preferred Qualifications:
- Experience with financial services content and compliance considerations.
- Familiarity with Google Analytics, SEMrush, Ahrefs, Moz, or similar tools.
- Experience in Wordpress
- Strong understanding of technical SEO (site structure, sitemaps, crawl budget etc.).
- Excellent written and verbal communication skills.
- Ability to work independently and with cross-functional teams.
What We Offer
- Competitive salary and performance incentives.
- High Equity Ownership
- Opportunity to be part of a growing team with a strong vision for the financial sector.
- Professional development and career growth opportunities.
- Other Startup Perks
How to Apply:
Please fill in the form below and our team will reach out to you:
https://forms.gle/MVG5VmLxpfL9N6eg8
We are seeking a highly skilled and motivated Digital Marketing Associate with at least 2 years of experience in Pay-Per-Click (PPC) advertising. The ideal candidate will have a strong understanding of PPC strategies, campaign management, data analysis, and optimization techniques. As a PPC Specialist, you will be responsible for managing and optimizing our PPC campaigns to drive targeted traDevelop, implement, and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, social media advertising and Native.
- Conduct keyword research to identify high-value keywords and develop effective revenue
- Monitor campaign performance, budget allocation, and keyword bids to ensure optimal performance and cost efficiency.
Analyze campaign data and generate actionable insights to improve campaign performance, including adjustments to bidding strategies, ad placements, and targeting.
ffic, conversions, and ROI.
- Knowledge of ad operations including trafficking, troubleshooting, campaign optimizations, and reporting
- Effectively communicate status of campaigns, technical issues, launch delays, delivery issues, etc. to client contacts
- Perform quality assurance checks and debug issues with campaigns to ensure that line items and creative have been set up correctly and are delivering across all platforms and devices
- Monitor and analyze campaign performance
- Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts
- Identify workflow inefficiencies and address ideas to improve the ad ops process
- Knowledge of Social Media Marketing, SEO and Content Marketing
Qualifications
Bachelor's degree in Marketing or related field
Excellent understanding of digital marketing concepts
Strong creative and analytical skills
Note : On Site Job (No Remote or Work from Home)
Job Location : Ulsoor, Bangalore
Roles & Responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Scope:
Research |
Competitor Research |
Trends - Voice SEO, Design Aesthetics |
|
Tools |
|
Website |
A/B Testing |
Website + Landing Page + CRO - Back-End - Analysis / Audit |
|
Social Media |
Existing Brand - Analysis / Audit |
Create Cohorts |
|
A/B Testing |
|
Optimizations |
Social Media CRM Integration |
Optimizing bottlenecks |
|
Email Marketing |
Email Marketing Audit + Tools Integration |
Email Marketing - Scheduling + Metrics + Optimization |
|
Performance Marketing |
Existing Brand - Ad Account Analysis / Audit |
Create Cohorts |
|
Create Platform-Cohort-Specific Funnels |
|
Platform-cohort-specific Detailed targeting for each creatives |
|
Run Performance Ads |
|
Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences |
|
Strategize: Platforms-specific to the brands |
|
A/B testing |
|
Ensure client growth |
|
Client Interactions: Client Reports + Briefings |
|
Upskilling |
Complete Courses |
Create Concise Course Notes |
|
Create SOPs |
|
Reporting |
Daily, Weekly, Monthly MIS Report |
Responsibilities
Analyze user engagements (e.g. click-through and bounce rates)
Report on web traffic from all social media
Build and support SEO strategies, including optimizing keywords in content marketing projects
Identify the habits of our online customers and suggest ways to reach a broader audience
Maintain a cohesive strategy across all platforms to increase our brand awareness
Coordinate with our digital team and the Marketing department to design advertising campaigns
Ensure timely responses to customers and followers’ queries and comments
Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
Research how emerging social networks and features can benefit our company
Requirements:
Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role
Hands-on experience with social media platforms and digital marketing campaigns
In-depth understanding of SEO, keyword research, and Google Analytics
Experiences with social media management tools, like Buffer and Hootsuite
Familiarity with online content (experience with WordPress and content management systems preferred)
Ability to identify target audience preferences and trends
Excellent communication skills
Time management and multitasking skills
Additional qualifications in digital technologies or social media management will add plus points to your performance.