SEO Specialist

Role: Senior QA

• Exp: 3-5 Years
• Salary: up to 80K INR Per Month
• Location: In Office, Ahmedabad (Maninagar)
• Acceptable Notice Period: Immediate To 30 Days

Key Responsibilities:

• Test Strategy & Planning: Develop and implement comprehensive test strategies and plans for the e-commerce gift card product, covering functional, regression, integration, and performance testing.
• Manual Testing: Conduct thorough manual testing when necessary, focusing on critical paths, edge cases, and user experience.
• Bug Management: Identify, document, and track bugs using JIRA or similar tools. Work with the development team to prioritize and resolve issues.
• Collaboration: Collaborate closely with cross-functional teams, including developers, product managers, and UX/UI designers, to understand requirements, provide feedback, and ensure product quality.
• Performance Testing: Lead efforts to test the scalability and performance of the gift card platform, ensuring it can handle high volumes of transactions and users.
• Documentation: Create and maintain detailed test documentation, including test cases, test scripts, and test reports.

About the Company : 

microfinance.ai connects the underprivileged to formal financial institutions. It helps them secure micro-loans, micro-insurance, and other financial products.

We use artificial intelligence to ensure regional language preferred users, less literate users, and even illiterate users can easily onboard and interact with the system.  

Looking for a candidate who is full of creative ideas and eager to contribute on a large scale. This is an opportunity to gain visibility into the inner workings and aspects of the public relations field, provide concrete deliverables and learn from top to bottom. 

Professional qualifications :

• Any Graduation
•  

Skills required :     

• Passion for the PR industry and its best practices
• Strong desire to learn along with a professional drive
• Solid understanding of the different social networks
• Excellent verbal and written communication skills
• Efficiency at MS Office

Responsibilities :

• Collaborate with designers, and other professionals on large- and small-scale projects (e.g. email campaigns and landing pages)
• Conduct high-quality research and interviews
• Source images and other content
• Fully support the company’s PR strategy and execute it in different phases
• Create and curate engaging content
• Effectively utilize the company’s social media and blogs
• Create and distribute press releases
• Assist in administrative duties
• Build and update media lists and databases
• Schedule, coordinate and attend various events
• Perform research and market analysis activities

•  The Analyst will work with our Quant Research team and will assist in projects to improve stock selection, portfolio construction or implementation.
•  Main goals for the candidate would be around developing smart beta index portfolios.
•  Research on topics specific to quant trading, including AI/ML, statistical arbitrage, momentum, mean-reversion, factor investing and applications of statistics and econometrics models.

Key Responsibilities:

• Owning the entire marketing framework, including developing nurture campaigns, email sequences, transactional emails, SMS Campaign On-Page marketing (such as banners, Pop-ups, and offer campaigns)
• Excellent in writing email SMS and on-page campaign copies.
• Good understanding of HTML for (Email campaign building)
• Working understanding of Marketing automation, customer communication journey. 
• Worked on Landing page creation (drag and drop builder forms)
• Identifying campaign trends/insights and analyzing results to help make informed decisions and program enhancements overtime
• Prioritizing tasks and managing multiple stakeholders and strands of work with a willingness to take on additional projects as needed.

Required Skills:

• Bachelor’s degree/MBA with equivalent experience of 2-4 years in Digital Marketing domain.
• Edu-tech and E-Commerce experience will be preferred.
• Experienced in campaign creation, journey building, lead nurturing, landing page optimiser.
• Familiar with Hubspot, Webengage, Clevertap, moengage is a plus.
• Extensive understanding of the digital marketing industry, best practices, user behaviour, and buyer’s psychology.
• Understanding
• Understanding of Marketing Tools such as Email, SMS, Push etc.
• A dynamic candidate who can adopt new techniques quickly.
• Strong understanding of social media marketing techniques.
• Ability to analyze metric data and convey recommendations appropriately to supervisors.
• Self-motivated, detail oriented and able to prioritize daily work efficiently.
• Effective Analytical skills.

• Manage sales operations in assigned district to achieve revenue goals.
• Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
• Identify skill gaps and conduct trainings to sales team.
• Work with team to implement new sales techniques to obtain profits.
• Assist in employee recruitment, promotion, retention and termination activities.
• Conduct employee performance evaluation and provide feedback for improvements.
• Contact potential customers and identify new business opportunities.
• Stay abreast with customer needs, market trends and competitors.
• Maintain clear and complete sales reports for management review.
• Build strong relationships with customers for business growth.
• Analyze sales performances and recommend improvements.
• Ensure that sales team follows company policies and procedures at all times.
• Develop promotional programs to increase sales and revenue.
• Plan and coordinate sales activities for assigned projects.