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Job Brief
We are currently hiring a Growth Hacker who will be responsible for delivering
effective marketing campaigns that will drive the adoption, engagement, and
monetization of the digital product or service. This is a cross-functional role that
works closely with the marketing, sales teams, product management, and technology
teams to conceptualize and launch features and campaigns that will increase usage,
traffic, and revenues for the digital channels.
Main Responsibilities of a Growth Hacker
Developing and executing online and offline campaigns, digital marketing,
brand partnerships, on-ground activation etc. to drive traffic to digital
channels.
Choosing, setting, and prioritizing growth goals for the company.
Identifying growth opportunities for the company.
Identifying, developing & optimizing growth channels to drive revenue growth.
Analyzing marketing data and user feedback (campaign results, conversion
rates, traffic, etc.) to help shape future marketing strategies.
Proposing new initiatives to attract prospects and convert leads as well as
testing new approaches to capture existing demand.
Providing inputs & expertise to drive efficacy of marketing activities (content
development and optimization, advertising, etc.)
Planning and executing initiatives to reach the target audience through
different channels.
Working closely across teams with other teams to share ideas, feedback &
present results.
Key Requirements
Must have a degree in Marketing, Business Administration or a related field.
A minimum of 2 years experience in a related/ similar role and the start-up
space.
Excellent analytical skills, and leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas.
Open-minded, curious, problem solver and a highly goal-oriented individual
who is resilient in your pursuit of growth.
Skilled at web optimization, sales generation, conversion analysis, and creating
sales funnels.
Knowledge of various growth-hacking tools, such as automation and campaign
monitoring platforms.
Expertise in marketing, online strategies, user experience, and business
development.
Excellent logical skills are required.
Roles & Responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Scope:
Research |
Competitor Research |
Trends - Voice SEO, Design Aesthetics |
|
Tools |
|
Website |
A/B Testing |
Website + Landing Page + CRO - Back-End - Analysis / Audit |
|
Social Media |
Existing Brand - Analysis / Audit |
Create Cohorts |
|
A/B Testing |
|
Optimizations |
Social Media CRM Integration |
Optimizing bottlenecks |
|
Email Marketing |
Email Marketing Audit + Tools Integration |
Email Marketing - Scheduling + Metrics + Optimization |
|
Performance Marketing |
Existing Brand - Ad Account Analysis / Audit |
Create Cohorts |
|
Create Platform-Cohort-Specific Funnels |
|
Platform-cohort-specific Detailed targeting for each creatives |
|
Run Performance Ads |
|
Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences |
|
Strategize: Platforms-specific to the brands |
|
A/B testing |
|
Ensure client growth |
|
Client Interactions: Client Reports + Briefings |
|
Upskilling |
Complete Courses |
Create Concise Course Notes |
|
Create SOPs |
|
Reporting |
Daily, Weekly, Monthly MIS Report |
at Lister Technologies
The key skills and expertise needed are:
1. eCommerce/Retail experience can be optional but needs to have experience with any high volume customer facing web/mobile site
2. Web Development, Front End Development, AND In the browser performance profiling
3. Java, Spring Boot, React, Node, Redux, Webpack, Microservices, AND experience with AWS technologies to make the overall application stack more resilient
4. Performance Profiling of web/mobile experiences and experience with working in CICD environment
5. Experience working with Web based and mobile ecommerce sites or similar public facing websites with high customer volume
6. Needs to be able to work at the code level doing performance profile to evaluate how the website and associated digital platform is built to find performance improvement opportunities
Responsibilities
- Help define Technical Roadmap and own the entire product delivery end to
- Work very closely with various business stakeholders to drive the execution of multiple business plans and
- Improve, optimize and identify opportunities for efficient software development processes
- Hire, Develop and Retain a strong team of
- Keep abreast of the changes in the industry and champion new technologies and development processes within the team
- Thinking backwards from a customer POV and relentlessly pursuing customer's cause in tech and product
Appy if you have
- A graduation/post graduation degree in Computer Science (IITs, IIITs and NITs preferred)
- 7-12 years of strong experience in various frontend development technologies which includes Javascript (core and oops), Nodejs, Html, Css
- Expertise in
- Any UI framework React/Vue
- State Management libraries like redux
- Build tools (webpack, grunt, gulp etc)
- Experience with
- best practices for JS development using jslint, testing frameworks etc.
- package managers like npm or yarn
- Experience working with agile teams and making rapid decisions in dynamic and disruptive environments.
- 2+ years of leading and managing a team consisting of backend, frontend and QA.
- Hands on writing and reviewing code
- Exceptional design and architectural skills.
- Strong communication skills.
Good to have
- Experience with AWS, Microfrontend, Nginx, CDN caching
- Exposure to Performance optimization techniques/tools (caching, cdn, lighthouse, optimization)
- Experience with Dockers & Containerization
- Knowledge of tools and best practices for Linting, Compiling, Minifying, Jenkins etc.
- Experience with "Micro Frontend architecture" & “Backend For Frontend”
- Operating as the lead point of contact for any and every matter specific to the client
- Developing a trusted advisor relationship with key customer stakeholders
- Designing and implementing strategies for clients, considering their specific requirements
- Ensuring the timely and successful delivery of their solutions according to customer needs and objectives
- Communicating clearly the progress of monthly/ quarterly initiatives to internal and external stakeholders
- Preparing reports on web performance metrics and analysing digital campaigns success also forecasting them
- Identifying and growing opportunities within territory and collaborating with sales teams to ensure growth attainment
- Staying up-to-date with digital technology trends
What you need to have:
- BA/ BS degree or equivalent
- Should also have an in-depth understanding of how digital and online marketing tools add value to company strategy and performance.
- Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level
- Experience in delivering client-focused solutions based on customer needs
- Proven ability to manage multiple projects at a time while paying strict attention to detail
- Excellent listening, negotiation, presentation and analytical skills
- Excellent verbal and written communications skills