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Job Brief
We are currently hiring a Growth Hacker who will be responsible for delivering
effective marketing campaigns that will drive the adoption, engagement, and
monetization of the digital product or service. This is a cross-functional role that
works closely with the marketing, sales teams, product management, and technology
teams to conceptualize and launch features and campaigns that will increase usage,
traffic, and revenues for the digital channels.
Main Responsibilities of a Growth Hacker
Developing and executing online and offline campaigns, digital marketing,
brand partnerships, on-ground activation etc. to drive traffic to digital
channels.
Choosing, setting, and prioritizing growth goals for the company.
Identifying growth opportunities for the company.
Identifying, developing & optimizing growth channels to drive revenue growth.
Analyzing marketing data and user feedback (campaign results, conversion
rates, traffic, etc.) to help shape future marketing strategies.
Proposing new initiatives to attract prospects and convert leads as well as
testing new approaches to capture existing demand.
Providing inputs & expertise to drive efficacy of marketing activities (content
development and optimization, advertising, etc.)
Planning and executing initiatives to reach the target audience through
different channels.
Working closely across teams with other teams to share ideas, feedback &
present results.
Key Requirements
Must have a degree in Marketing, Business Administration or a related field.
A minimum of 2 years experience in a related/ similar role and the start-up
space.
Excellent analytical skills, and leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas.
Open-minded, curious, problem solver and a highly goal-oriented individual
who is resilient in your pursuit of growth.
Skilled at web optimization, sales generation, conversion analysis, and creating
sales funnels.
Knowledge of various growth-hacking tools, such as automation and campaign
monitoring platforms.
Expertise in marketing, online strategies, user experience, and business
development.
Excellent logical skills are required.
Roles & Responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Scope:
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Research |
Competitor Research |
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Trends - Voice SEO, Design Aesthetics |
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Tools |
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Website |
A/B Testing |
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Website + Landing Page + CRO - Back-End - Analysis / Audit |
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Social Media |
Existing Brand - Analysis / Audit |
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Create Cohorts |
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A/B Testing |
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Optimizations |
Social Media CRM Integration |
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Optimizing bottlenecks |
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Email Marketing |
Email Marketing Audit + Tools Integration |
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Email Marketing - Scheduling + Metrics + Optimization |
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Performance Marketing |
Existing Brand - Ad Account Analysis / Audit |
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Create Cohorts |
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Create Platform-Cohort-Specific Funnels |
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Platform-cohort-specific Detailed targeting for each creatives |
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Run Performance Ads |
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Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences |
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Strategize: Platforms-specific to the brands |
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A/B testing |
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Ensure client growth |
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Client Interactions: Client Reports + Briefings |
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Upskilling |
Complete Courses |
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Create Concise Course Notes |
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Create SOPs |
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Reporting |
Daily, Weekly, Monthly MIS Report |
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