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REQUIREMENTS:
- Strong desire to learn
- Knowledge of different marketing techniques
- Creative approach towards problem-solving
- Excellent verbal and written communication skills
- Passion for the marketing industry and its best practices
- Staying updated with recent trends happening in the startup industry
JOB ROLE AND RESPONSIBILITIES
- Come with innovative marketing ideas
- Assist in marketing and advertising promotional activities
- Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation.
- Work closely with a range of cross-functional teams and develop a market strategy.
- Should be flexible with business needs - copywriting, content strategies, and so on.
We are looking to hire a Performance Marketing Manager to lead the planning, optimization, and
reporting of performance marketing initiatives to help drive traffic and maximize ROI across Paid
Social channels. Prior experience working with India’s leading Performance Marketing agencies
would be preferred.
Key Responsibilities
● End to end management of performance marketing activity across Paid Social channels (Google / Facebook), including creating a strong performance marketing
strategy & execution plan
● Managing campaigns across digital channels to drive strong return on investment and efficient CAC
● Identifying and testing evolving channels
● Strong with data, analytics & result oriented
Experience Required
● Minimum 1.5-2 years of prior experience in a leading performance marketing agency
● Experience building effective multi-channel marketing strategies, including PPC, SEO, social media and other digital channels
● Direct experience in implementation of paid marketing with a mix of New and RM strategies (Facebook) and search, display, video, and shopping (Google)
● Excellent analytical skills and ability to read consumer behaviour trends to drive actionable insights & recommendations
● Working knowledge of retention marketing tools would be an added advantage
● Drive/Execute full stack Data driven Growth & marketing campaigns for our UPI business, focused on key metrics in terms of Strategy, Team management, Product Marketing, Growth management, and Revenue management.
●Should be responsible for driving the User Growth, Revenue Growth, Retention, and Engagement of the Platform on a day-to-day basis.
● Deploy successful marketing campaigns and take ownership right from ideation to implementation:
● Segment customer base on various transactional/ behavioral features & design effective & 'reach out' & programs for them in the form of these marketing campaigns.
● Manage end-to-end consumer lifecycle management for the business vertical.
● Responsible for driving the entire marketing funnel from Acquisition to Retention using various digital marketing channels.
● Monitor customer funnel & identify new levers of growth and apply them to the business
● Suggest new features/product innovations whenever necessary basis
understanding of consumer behaviour.
Superpowers/ Skills that will help you succeed in this role:
● Bachelors degree in engineering or related field from reputed colleges.
● Must be data driven with strong problem solving and
analytical skills.
● High degree of ownership in taking things to completion.
● Ability to multitask and work on diverse range of
requirements.
● Excellent communication skills with ability to handle complex
negotiations.
● Prior experience in e-commerce industry is a plus.
Our client is an innovative Fintech company that is revolutionizing the business of short term finance. The company is an online lending startup that is driven by an app-enabled technology platform to solve the funding challenges of SMEs by offering quick-turnaround, paperless business loans without collateral. It counts over 2 million small businesses across 18 cities and towns as its customers. Its founders are IIT and ISB alumni with deep experience in the fin-tech industry, from earlier working with organizations like Axis Bank, Aditya Birla Group, Fractal Analytics, and Housing.com. It has raised funds of Rs. 100 Crore from finance industry stalwarts and is growing by leaps and bounds.
As the Assistant Manager - Marketing,you will be required to work with the partners in in various marketing strategies and product marketing plans.
What you will do:
- Planning, implementing, analyzing and optimizing all online performance marketing activities.
- Maintaining dashboards and publishing reports.
- Scaling customer acquisition through Mobile App.
- Being responsible for overall customer communication (email, SMS, Whatsapp, IVR, push notifications).
- Taking responsibility for lead generation through database marketing.
- Performing end to end funnel research and cohort analysis to build engagement strategies and remarketing on the internal database.
- Reducing marketing costs by optimizing communication channels.
- Ensuring social media visibility and online reputation management.
- Gaining customer insights through surveys, telephonic calls.
What you need to have:
- Candidate should be MBA / B.Tech + MBA graduate with 3+ years of relevant experience in BFSI, FinTech, Ecommerce or other organizations which get primary revenue from digital business dependent on digital marketing.
- Should be able to nurture our current inventory and generate business through marketing channel.
- Strong Analytical mindset and problem-solving skillset is must.
- Should be able to draw up analysis and inference on campaigns success based on data.
- Good communication and basic writing skills.
- Proficient in MS-Excel.
- A basic understanding of SEO and SQL will be an added advantage.
Roles & Responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Scope:
Research |
Competitor Research |
Trends - Voice SEO, Design Aesthetics |
|
Tools |
|
Website |
A/B Testing |
Website + Landing Page + CRO - Back-End - Analysis / Audit |
|
Social Media |
Existing Brand - Analysis / Audit |
Create Cohorts |
|
A/B Testing |
|
Optimizations |
Social Media CRM Integration |
Optimizing bottlenecks |
|
Email Marketing |
Email Marketing Audit + Tools Integration |
Email Marketing - Scheduling + Metrics + Optimization |
|
Performance Marketing |
Existing Brand - Ad Account Analysis / Audit |
Create Cohorts |
|
Create Platform-Cohort-Specific Funnels |
|
Platform-cohort-specific Detailed targeting for each creatives |
|
Run Performance Ads |
|
Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences |
|
Strategize: Platforms-specific to the brands |
|
A/B testing |
|
Ensure client growth |
|
Client Interactions: Client Reports + Briefings |
|
Upskilling |
Complete Courses |
Create Concise Course Notes |
|
Create SOPs |
|
Reporting |
Daily, Weekly, Monthly MIS Report |
at Vaisansar Technologies Pvt Ltd
Job description
Job Title
Performance Marketing Specialist
Department
Digital Marketing
Reports To
Designation: Performance Specialist
Job Overview
The Performance Marketing Specialist will work to help scale social advertising efforts geared towards growing profitable e-commerce revenue. This role is for someone who is able to find efficient growth via Ad Platform, and who will explore opportunities in International channels.
You thrive in building, maintaining, and optimising digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.
Responsibilities and Duties
- Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives.
- Create affiliate and manage social media paid ad campaigns.
- Have executed lead generation proficiently through ad campaigns for an Ecommerce Website.
- Leverage data insights to identify root causes (i.e in daily channels operation) & build solutions, develop new ideas to improve and support branding department initiatives.
- Understand the markets in which we are performing and suggest new strategies on top of the competition.
- Work with other departments (e.g. product development, creative, merchandising, and sales) to ensure goal and strategy alignment, as well as to maintain brand identity
- Don’t limit your impact - you can further help us to grow by expanding into new channels, new markets, and new categories.
- Measurable improvements to perform.
- Keep a track of weekly targets and reports.
Qualifications & Criteria:
- Fluent in written English
- 3+ years of hands-on e-commerce marketing experience, including some form of social advertising
- A self-starter mentality, a strong sense of ownership, and an appetite for learning
- Moderate to advanced Excel experience (pivot tables, graphs, etc.)
- Demonstrable success in improving account performance in direct response Facebook advertising, and a desire to champion. A similar online ad experience will be considered as well.
- Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimisation
- An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required)
- A passion for marketing, social advertising, and a positive attitude in all regards
- A desire to remain up-to-date with trends, new features, and functionalities in social advertising
- A team-oriented mindset and the ability to work with a wide range of individuals
- Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
- Proficient in Word, Excel, Outlook, and PowerPoint.
Expertrons is an initiative by experienced professionals turned entrepreneurs (IITB alum) having built a few of India's largest companies across multiple domains. This will be an opportunity to directly work with the founders. What we are looking for: An entrepreneurial, thoughtful and positive mindset/approach to solving large problems, capable of adapting to changing market conditions, willing to join a growing startup, a rational and no-nonsense approach and practical thought process.
We at Expertrons are looking for a talented Senior Executive for User Acquisition
Roles and Responsibilities
1) Deliver volume, quality, TAT & cost outcomes (in accordance with quarterly OKRs) for paid user acquisition (i.e. advertising) within India.
2) Stay ahead of the curve by tracking metrics, analyzing data, identifying emergent trends, researching competitive activity & presenting insights.
3) Continuously improve & help make Expertron's Marketing team a centre of excellence by aggressively adopting automation and dashboarding.
Who can Apply :
1) 2-4 years paid acquisition experience for consumer brands in India, especially UAC.
2) Advanced working knowledge of MS Excel
3) Strong natural curiosity problem-solving abilities, statistical foundations, research skills, growth mindset, and high work ethic.
Sales Executive Job Responsibilities:
- Builds business by identifying and selling prospects; maintaining relationships with clients.
- Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options.
- Sells products by establishing contact and developing relationships with prospects; recommending solutions.
- Maintains relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements.
- Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.
- Prepares reports by collecting, analyzing, and summarizing information.
- Maintains quality service by establishing and enforcing organization standards.
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
- Contributes to team effort by accomplishing related results as needed.