Software Engineer

Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

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Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

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Key Responsibilities

1. Paid Advertising Strategy & Execution

•   Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•   Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•   Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•   Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•   Design and implement complete digital marketing funnels using GoHighLevel.

•   Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•   Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•   Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•   Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•   Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•   Analyze campaign and funnel performance metrics to make data-driven optimizations.

•   Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•   Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•   Maintain ethical advertising practices and safeguard patient privacy.

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Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

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Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

• SAP MM Functional Support
  • Functional support for all Material Management, Quality Management & Procurement
  • Taking initiative in new development in MM Area.
  • Master data validation
  • SAP Developments
  • Preparing Technical Specification Document
  • Implementation of development logic
  • Technical / Functional testing of MM developments
  • SAP Roles & Authorization
  • Role assignment to user ,New role/object/field creation according to requirement

• Minimum 3+ yrs of Experience in DevOps with AWS Platform
•     • Strong AWS knowledge and experience
•     • Experience in using CI/CD automation tools (Git, Jenkins, Configuration deployment tools ( Puppet/Chef/Ansible)
•     • Experience with IAC tools  Terraform
•     • Excellent experience in operating a container orchestration cluster (Kubernetes, Docker)
•     • Significant experience with Linux operating system environments
•     • Experience with infrastructure scripting solutions such as Python/Shell scripting
•     • Must have experience in designing Infrastructure automation framework.
•     • Good experience in any of the Setting up Monitoring tools and Dashboards ( Grafana/kafka)
•     • Excellent problem-solving, Log Analysis and troubleshooting skills
•     • Experience in setting up centralized logging for system (EKS, EC2) and application
•     • Process-oriented with great documentation skills
•     • Ability to work effectively within a team and with minimal supervision

About Company

Our client is a leading mid‐market investment bank with strong practices around M&A, PE, Capital Markets, Institutional Equities, Wealth Management, Insurance Broking, and Portfolio Management Services.

Objective:

• To manage complete back-office operations related to insurance broking business.

• SAIBA (Insurance broking software) based transactions management.

• Business renewals and retention

Roles & Responsibilities:

• Entry / booking of new / renewal business.

• Tracking the proposal end to end from booking, issuance, endorsement, and brokerage recovery.

• Recon of broking account statements and raising of invoices with insurance companies and timely collection of commission

• Follow-up with insurance companies for brokerage recovery

• Rapport building with insurance companies.

• Follow-up with internal stakeholders for requirement closure

• Create reports and dashboards and publish to internal and external stakeholders and management on a timely basis.

• Follow-up with IT team for reporting and closure of systems bugs/ issues

• Reconciliation Management

• Data Management

Requirements:

• Graduation / Post Graduation. Insurance related qualification would be added advantage.

• 2 -3 years of relevant experience

• Strong proficiency on MS- Excel. Good working knowledge of MS Office – Word, PowerPoint, and Outlook

• Experience of working in the space of insurance broking operations

• Conversant to SAIBA software or any other insurance broking software

• Good cross functional coordination capabilities with internal stakeholders like Finance, compliance, internal audit etc.

• Excellent skills in Microsoft Excel

• Good communication skills

• Good hold on data and datacentric assignments

Roles and Responsibilities

Financial Controller

1. Leadership and Strategic Planning: Collaborating with senior leadership on

strategic initiatives and providing financial insights

2. Budgeting and Forecasting: Leading the budgeting and forecasting process to

provide accurate financial projections.

3. Cost Control: Implementing/ identify measures to control costs and improve

profitability

4. Team Management: Leading and developing a team to ensure effective

performance and goals achievement

5. Risk Management: Identifying financial risks and implementing strategies to

mitigate them.

6. Hands on experience of fundraising from Institutional Investors and closely

monitor the due diligence process for fundraising.

7. Liaising with financial institutions, regulatory authorities, and other agencies

8. Dealing with Investment Bankers, NBFC, Rating Agencies and Govt authorities

9. Raising long term Debt and short-term funding

10. Interacting with Strategic investor, Private Equity, FIs and NBFCs

Chief Compliance Officer

11. Ensuring compliance with secretarial related matters under Companies Act 2013.

12. Liaison with Stock Exchanges, SEBI and other regulatory authorities and look

after yearly/half yearly returns, audit reports, SEBI enhanced supervision data

and other periodic compliances.

13. Handling of periodic and event-based compliances of Stock Broking, DP, Merchant

Banking, PMS and Market Making. Ensuring timely & accurate regulatory

submission to exchanges, Depositories, various PMS submission etc.

14. Review and defining processes for implementation of various circulars issued by

Exchanges, Depositories, SEBI etc.

15. Query handling in relation to regulatory area of SEBI, Exchanges & Depositories.

16. Handling regulatory & exchange inspections, if any.

17. Assist the Senior Management in overseeing the implementation of the

Compliance Policy, internal codes of conduct, prescriptions in compliance

manuals, etc.

18. Drafting of Annual Report sections relating to secretarial and legal compliances

under Companies Act.

▪ Acting as relationship manager for the Paid customers of NoBroker.

▪ Building sustainable relationships and trust with customer accounts through open and interactive

communication.

▪ Identifying and assessing customers’ needs.

▪ Servicing customer in finding the right tenant /house as per the requirement of customer.

▪ Dialing outbound and attending inbound calls from customers and leads.

▪ Using internal tools and methods to provide best possible service to the customer.

▪ Negotiating with leads on behalf of customers.

▪ Keeping customers up-to date on the progress of his account.

▪ Following communication procedures, guidelines, and policies.

▪ Going the extra mile to provide excellent customer service.

Siply Services hiring Software Engineer – (Mobile Application Developer)

About us:

 
Siply helps underserved masses inculcate savings behaviour to build a more
productive and financially secure country. Our Vision is to build the Digital Bank
for 40 Crore Underserved Indians.

Role

Mobile Application Developer at Siply will be supporting Mobile Application development using Cross platform technologies. The individual will partner with team members and teams across the business to understand requirements, design and develop applications that engage and provide a great user experience. The individual will have the opportunity for hands-on development in Native and cross platform technologies and will be considered knowledgeable in UI design principles for mobile, design patterns, build/reuse components and follow best practices. The individual will be the go-to person and will manage modules independently along with providing guidance to junior members and contract resources.

Responsibilities:

• Build modules from scratch by dictating the right modular architecture
• Complete ownership of problem-free execution of owned modules and solutions.
• Focus on code optimization, code quality, maintainability etc.
• Leading a team of Flutter engineers

Requirements:

• 3-5 years of experience.
• Good to have experience in building Flutter Web.
• Expertise in state management techniques such as Block Provider, etc.
• Test driven development.
• Experience building, releasing and maintaining a large-scale Android application
• Good understanding of memory management, network interaction, debugging, concurrency and multi- threading in Android.
• Obsessed about performance and writing clean modular code.
• Understanding of complete application development, continuous integration & testing and app distribution infrastructure

Join us to be a part of our Growth Journey!

Due to a promotion in our team, we are hiring another business development manager to take over a mix of existing accounts and new sales territory. To excel in this role you should be an active listener, have a compelling sales personality, and a hunger to chase and close new business from cold calls and inbound warm leads.

• Contacting potential clients to establish rapport and arrange meetings.
• Planning and overseeing new marketing initiatives.
• Researching organizations and individuals to find new opportunities.
• Increasing the value of current customers while attracting new ones.
• Finding and developing new markets and improving sales.
• Attending conferences, meetings, and industry events.
• Developing quotes and proposals for clients.
• Developing goals for the development team and business growth and ensuring they are met.
• Training personnel and helping team members develop their skills.

• Bachelor’s degree in business, marketing or related field.
• Experience in sales, marketing or related field.
• Strong communication skills and IT fluency.
• Ability to manage complex projects and multi-task.
• Excellent organizational skills.
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
• Proficient in Word, Excel, Outlook, and PowerPoint.
• Comfortable using a computer for various tasks.

This is a Contract Based role only

Not a "Fulltime opportunity"

Role Summary:

The Robotics Process Automation Senior Developer is responsible for designing and coding the automation process components. The RPA Senior developer develops the automation design to ensure it meets the specifications. The design must handle concurrency, scalability, restart and recovery, auditing & object reuse for all the automations that are designed and developed. The senor developer will also validate the automation by performing appropriate unit testing, and ensure configuration control is maintained at all times. The senior developer mentors junior developers and performs QC checks on code components developed by them.

DUTIES / ACCOUNTABILITIES

Responsibilities include, but may not be restricted to:

• Design technical specifications for RPA that meets the requirements and handled all the non functional requirements of concurrency, scalability, security requirements, restart and recovery.
• Develops and configures automation processes as per the technical design document to meet the defined requirements. Works on the coding the more complicated automations or reusable components, and delegates and mentors junior developers for the less complex components.
• Develops new processes/tasks/objects using core workflow principles that are efficient, well structured, maintainable and easy to understand.
• Complies with and helps to enforce design and coding standards, policies and procedures.
• Ensures documentation is well maintained.
• Ensures quality of coded components by performing thorough unit testing.
• Works collaboratively with test teams during the Product test and UAT phases to fix assigned bugs with quality.
• Reports status, issues and risks to tech leads on a regular basis
• Improves skills in automation products by completing automation certification.
• Mentors junior developers and performs code reviews for quality control.

Qualifications

EDUCATION

• Bachelor university degree in Engineering/Computer Science.

KEY SKILLS

•  5- 8 years of IT experience and having good understanding of programming concepts.  Should be from a programming background on any coding language (.Net, Java).
• Working experience in RPA for a minimum of 2 years and having project experience of a minimum 3 RPA implementations.
• Understands development methodology and lifecycle
• Should be trained on RPA tools (Blue Prism/Automation Anywhere).
• Self-motivated, team player, action and results oriented.
• Well organized, good communication and reporting skills.

Desirable:

• Prior experience in UI automation, Robotics process automation is an added advantage.
• Certification in Robotics