Assistant Manager- Performance Marketing

Responsibilities

• Drive new business and build strong relationships with existing clients.
• Grow and drive profitability in the unit numbers.
• Common Point of contact for Client and Agency.
• Taking client briefing and de-briefing the agency spocs.
• Ideation of digital campaigns basis business requirements /trendings.
• Presentation of thoughts to senior management.
• Handling coordination of digital media plans.
• Ensuring the execution as per the plan.
• Task Planning and management for the team.
• Address client queries effectively and in a timely manner.
• Liaison for requirements related to any campaigns.
• Reporting - Campaign /website / social.
• Keep a track of campaign deliverables wrt to committed numbers.
• Monthly review preps.

Requirements

• Presentation Analytics - Adwords/ Google Analytics/Facebook Ads/ Programmatic.
• Communication - Oral / Written.
• In-depth understanding of online marketing tools and social media platforms.
• Ensuring timely approvals from clients.
• Invoice processing and closures with Finance.
• Good knowledge of 360 Digital Marketing Aspects.
• Cross function Team Management.

• Having good experience to manage PPC campaign for Google, Linkedin and Facebook
• Develop strong and innovative digital marketing strategies, using SEO, PPC
• Drive traffic to company pages and generate interest in company products and services
• Create engaging written, graphic, and video content while staying up to date on the latest marketing technologies and social media especially in Linkedin, Google and Facebook
• Having good communication skills to attend overseas client meetings

• Someone who could lead a team of 3-5 marketers covering all aspects of digital marketing including PPC, SEO, Affiliates, Email, CRO, etc.
• They’ve likely got 5+ years of digital marketing experience
• Should be comfortable contributing to strategy
• It Will is hands-on , to begin with (i.e. I expect someone to be extracting the data, setting bids, defining Keywords, etc.)
• Will have led a team before
• Need to be comfortable with large budgets and complex Ads accounts (1000s of AdGroups, 1,00,000s of Keywords, etc.
• Should understand some of the conversion tracking, attribution, display, and Facebook too
• Needs to be numerate e.g. above to extract reports, manipulate in Excel, etc.
• Comfortable challenging processes and strategy
• Strong verbal and written English required

Peekaboo is looking for a dynamic B2C marketing professional to drive marketing and outreach for the brand. The person will be responsible for building Peekaboo’s mindshare and recall among its target audience. He/she will be responsible for all digital assets, outreach and communication including SEO, content marketing, social media, email campaigns, and website and analysis and reporting on these.

• Overall responsibility for digital marketing and inbound lead generation strategy
• Plan and execute multiplatform digital marketing & BTL campaigns as required
• Understand business objectives and revenue goals, as part of the strategy development process
• Plan and run conversion testing and other experiments
• Be the point of contact for related vendors and agencies, as needed
• Develop and execute an ongoing promotion strategy – PPC and organic
• Act as our community manager on our social media accounts
• Ideate and create content for SM and/or brief creative/content team on what content is to be created.
• Create and maintain a marketing calendar, especially for SM content creation and scheduling
• Responsible for ensuring the timely creation and posting of such content
• Own the creation of landing pages and other conversion opportunities
• Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth
• Oversee paid media advertising campaigns on Google, Instagram, Facebook, and so on
• Be responsible for website performance & uptime, with a focus on optimizing for user experience

• Sustained inbound marketing funnel for new customer acquisition
• Mutually agreed targets for revenue generation
• Increased brand awareness and recall with
• Increase user engagement on company assets and social media pages
• Collaborate with other team members to come up with effective promotions

• Exceptional creative and project management skills, with a keen eye for detail.
• Comfortable working in a fast-paced, deadline-driven environment.
• Self-directing and agile, with the ability to quickly pivot strategies, as needed.
• 2 – 4 years of experience with digital marketing for a consumer brand.
• Familiarity with creating and running PPC / PPL / Retargeting campaigns
• Passionate, creative thinker with exceptional analytical skills.
• Team player with superb collaboration and communication skills.
• Ability to excel under minimal supervision, while reporting results and conferring with superiors on unusual matters and seeking feedback as needed

An entrepreneurial conference research and production company looking for an ambitious, creative and experienced Digital Marketing Manager to help grow both the conferences and the company. 

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. 

Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders
• Developing the event brand in the marketplace will also help to drive web traffic, grow the social media interaction and client acquisition
• Facilitate all internal and external communication about the event to increase attendee revenue and create new partnerships
• Understanding the market: main challenges and trends of the sector, industry value chain & key players
• Create and proofread web updates at all stages of the campaign life cycle
• Working with internal stakeholders, editors, internal designers and conference producers to ensure marketing campaigns have been implemented effectively
• Instigate promotional activity through email, print, data and mailing to enable multi-channel marketing
• Creating content and deliver communications that drives lead generation
• Producing all marketing material including email brochures, direct mail, event previews & guides, magazine ads, signage, video, banners and web imagery
• Manage the shows blogs, securing content from partners, editors and exhibitors to drive new customers to the site.
• Coordinate the implementation of marketing plan for exhibitor and visitor recruitment
• Fulfilling media deals, direct marketing, social media
• Database filtering and segmentation
• Planning, copywriting and proofreading
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Qualifications

• Minimum 2-3 years minimum marketing experience from a B2B events or conference production organisation
• Graduated to BA degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
• Experience with SEO and SEM Strong written, verbal and collaboration skills
• Fluent in written and spoken English
• Excellent copywriting and proofreading skills with proven examples
• Ability to work under pressure and meet demanding deadlines
• Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
• Ability to multitask, prioritise and be flexible is essential
• Works well as part of fast-paced team, prioritising effectively and managing workload
• Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook etc)
• Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
• Excellent organisational, analytical and administrative skills, meticulous attention to detail
• Flexible in approach and able to amend hours as required to suit business needs