11+ Publishing Jobs in Delhi, NCR and Gurgaon | Publishing Job openings in Delhi, NCR and Gurgaon

Job Title: Google & Meta Ads Specialist

Location: Delhi (On-site)

Company: Aertrip

Industry: Travel & Tourism

Experience Required: 2–4 years (Travel Industry Preferred)

Job Overview:

We are seeking a Performance Marketing Specialist experienced in Google Ads and Meta Ads to manage and optimize paid campaigns for our travel products and services. The ideal candidate will have prior experience in the travel industry, driving bookings, leads, and revenue through high-performing digital campaigns.

Key Responsibilities:

• Plan, create, and manage Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) campaigns.
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• Optimize campaigns to maximize ROI, CTR, and conversions while reducing cost per acquisition (CPA).
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• Conduct keyword research, audience targeting, and competitor analysis to improve ad performance.
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• Create remarketing & retargeting strategies to boost travel bookings and inquiries.
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• Monitor daily campaign performance and prepare detailed performance reports.
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• Collaborate with the content and design team to create high-performing ad creatives.
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• Stay updated on Google & Meta advertising policies and industry best practices.
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• Implement A/B testing to improve ad creatives and landing page performance.
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• Track travel market trends and leverage them for seasonal and promotional campaigns.
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Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
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• 2–4 years of experience in managing Google & Meta Ads campaigns.
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• Mandatory experience in the Travel & Tourism industry (Flights, Holidays, Hotels, or OTAs).
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• Strong knowledge of PPC, audience targeting, and performance optimization.
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• Hands-on experience with Google Analytics, Tag Manager, and Search Console.
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• Ability to analyze data and provide strategic insights for campaign improvement.
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• Excellent communication and project management skills.
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Preferred Skills:

• Experience in retargeting campaigns for travel packages or flight bookings.
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• Familiarity with GDS / OTA marketing strategies.
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• Understanding of conversion tracking & pixel setup.
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• Knowledge of landing page optimization to increase lead conversion.
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Full-Stack Developer

Exp: 5+ years required

Night shift: 8 PM-5 AM/9PM-6 AM

Only Immediate Joinee Can Apply

We are seeking a mid-to-senior level Full-Stack Developer with a foundational understanding of software development, cloud services, and database management. In this role, you will contribute to both the front-end and back-end of our application. focusing on creating a seamless user experience, supported by robust and scalable cloud infrastructure.

Key Responsibilities

● Develop and maintain user-facing features using React.js and TypeScript.

● Write clean, efficient, and well-documented JavaScript/TypeScript code.

● Assist in managing and provisioning cloud infrastructure on AWS using Infrastructure as Code (IaC) principles.

● Contribute to the design, implementation, and maintenance of our databases.

● Collaborate with senior developers and product managers to deliver high-quality software.

● Troubleshoot and debug issues across the full stack.

● Participate in code reviews to maintain code quality and share knowledge.

Qualifications

● Bachelor's degree in Computer Science, a related technical field, or equivalent practical experience.

● 5+ years of professional experience in web development.

● Proficiency in JavaScript and/or TypeScript.

● Proficiency in Golang and Python.

● Hands-on experience with the React.js library for building user interfaces.

● Familiarity with Infrastructure as Code (IaC) tools and concepts (e.g.(AWS CDK, Terraform, or CloudFormation).

● Basic understanding of AWS and its core services (e.g., S3, EC2, Lambda, DynamoDB).

● Experience with database management, including relational (e.g., PostgreSQL) or NoSQL (e.g., DynamoDB, MongoDB) databases.

● Strong problem-solving skills and a willingness to learn.

● Familiarity with modern front-end build pipelines and tools like Vite and Tailwind CSS.

● Knowledge of CI/CD pipelines and automated testing.

JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators, and students use JoVE for their research, teaching, and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

We are seeking a dynamic and innovative Marketing Specialist with a passion for the biopharma sector. This role will focus on promoting JoVE’s unique solutions to biopharma companies. The ideal candidate will have a proven track record in B2B marketing, particularly within the life sciences, and will excel in creating content and executing lead-generation marketing campaigns that resonate with biopharma audiences.

Responsibilities

• Develop and execute marketing strategies tailored to biopharma companies
• Design and implement multi-channel marketing campaigns, including email marketing, social media, and paid ads to drive lead generation and audience engagement
• Create completing content for case studies, newsletters, blogs, social media, ads, and email campaigns
• Collaborate with the sales and product teams to align marketing initiatives with business goals
• Engage with industry professionals through events, webinars, and strategic partnerships to expand JoVE’s presence in the biopharma market
• Organize and deliver webinars and events at conferences
• Analyze marketing performance data and leverage insights to optimize strategies. Monitor KPIs such as lead generation, engagement, and conversion rates, providing actionable recommendations for improvements

Requirements

• A Bachelor’s degree in business, marketing, or life sciences
• 5+ years of experience in B2B marketing with a strong focus on the biopharma sector
• Strong understanding of the biopharma industry, including R&D processes and market trends
• Proficiency in marketing automation tools (such as HubSpot)
• Experience with Salesforce and B2B prospecting tools, such as LinkedIn Sales Navigator
• Excellent written and verbal English communication skills
• Strong analytical and problem-solving skills

Why Join JoVE?

• When working with JoVE, you can expect a compensation package competitively placed within the local market.
• You will make a direct impact in accelerating science research and in improving student learning in science education.
• Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
• Our strong promotion from within culture draws a clear path to advance your career with us.

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for SEO Manager

We are seeking a talented and experienced SEO Manager with a focus on content optimization to lead our SEO efforts and drive organic traffic growth. As the SEO Manager, you will be responsible for developing and executing content-focused SEO strategies to improve website visibility, increase rankings, and drive quality traffic. The ideal candidate will have a proven track record of success in content optimization, strong leadership skills, and a deep understanding of SEO best practices.

Key Responsibilities:

Strategy Development

Develop and execute comprehensive SEO strategies aligned with business goals and objectives. This involves conducting thorough keyword research, competitor analysis, and industry trends assessment to identify opportunities for organic growth.

On-Page and Off -Page Optimization with link building

Optimize website content, meta tags, headings, and internal linking structure to enhance relevance and improve visibility on search engine results pages (SERPs).

Manage off-page SEO initiatives, including building high-quality backlinks from authoritative websites through outreach, content partnerships, and directory submissions. Implement link-building strategies to improve domain authority and increase organic traffic.

Technical SEO Management

Conduct technical audits of website infrastructure and address technical issues that may impact search engine rankings, such as site speed optimization, mobile responsiveness, crawl errors, and schema markup implementation. Collaborate with web development teams to implement technical SEO enhancements.

Content Strategy and Optimization

Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and addresses user search intent. Optimize existing content and identify opportunities for new content creation based on keyword research and industry trends.

Performance Monitoring and Reporting

Track and analyze key SEO performance metrics, including organic traffic, keyword rankings, backlink profile, and conversion rates. Generate regular reports and dashboards to provide visibility into SEO performance and ROI. Use data-driven insights to identify areas for improvement and optimization.

Algorithm Updates and Industry Trends

Stay abreast of search engine algorithm updates, industry trends, and best practices to adapt strategies accordingly and maintain competitiveness in search results.

Client Communication and Team collaboration

Serve as the primary point of contact for clients regarding SEO initiatives, provide updates on campaign progress, address concerns, and offer strategic recommendations for improvement.

Work closely with cross-functional teams, including web developers, designers, content creators, and digital marketers, to ensure seamless integration of SEO efforts with overall digital marketing strategies.

Requirements:

• Any Bachelor's degree in marketing, business, computer science, or related field.
• 3 - 5 years of experience in SEO, with a focus on content optimization
• Proven track record of success in developing and implementing effective SEO strategies that drive measurable results.
• Strong analytical skills and the ability to interpret data and insights to make informed decisions.
• In-depth knowledge of SEO tools and software, such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and communicate effectively with stakeholders at all levels.
• Ability to stay organized, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment.

What you need to have:

B.S. in software development, computer science or related field (Equivalent experience also accepted) 

·  1+ years of relevant work experience in software development and design.  

·  Deep understanding of computer science fundamentals (e.g, algorithms and data structures).  

·  Deep understanding of JavaScript or TypeScript and at least one JS UI framework React ·  
Deep understanding of Node.js and at least one Node server framework (Express, NextJS, NestJS). 

·  Deep understanding of the full software development lifecycle. 

·  Experience designing/implementing/integrating with APIs.  

·  Solid understanding of database systems (MySQL, PostgreSQL, SQLServer).  

·  Solid understanding of Git and managed source control services like GitHub. 

·  Experience working within Agile software development teams. 

·  Foundational knowledge of Amazon Web Services (AWS). 

·  Excellent written and oral communication skills.