2+ Market analysis Jobs in Mumbai | Market analysis Job openings in Mumbai
Apply to 2+ Market analysis Jobs in Mumbai on CutShort.io. Explore the latest Market analysis Job opportunities across top companies like Google, Amazon & Adobe.
Designation: eCommerce Manager (Exports)
● Location: Bandra West, Mumbai, India
● Position Type: Full-time, Permanent
Company Description
Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are
ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.
Role Description
The eCommerce Manager (Exports) will lead the expansion of Brown Living into international markets by developing and executing strategies for exporting products through various digital platforms. This role will involve setting up international fulfillment centers, managing export pricing strategies, ensuring compliance with international trade regulations, and overseeing marketing and merchandising efforts globally. The ideal candidate will be an experienced eCommerce professional with a
strong understanding of international markets, digital marketing, and brand management.
Roles and Responsibilities:
1. International Market Expansion:
a. Develop and execute a strategic plan to expand Brown Living's presence in international markets, focusing on key regions with high potential for sustainable products.
b. Identify and establish partnerships with international fulfillment centers to streamline the export process and ensure timely delivery of products.
c. Collaborate with legal and compliance teams to set up processes that
adhere to international trade regulations, customs requirements, and
other compliance standards.
2. Export Pricing Strategy:
a. Develop and execute comprehensive export pricing strategies for Brown Living's products across various digital platforms, ensuring
competitiveness while maintaining profitability.
b. Monitor global market trends, exchange rates, and competitor pricing to
adjust pricing strategies as needed.
c. Work closely with the finance team to ensure accurate pricing models that consider costs, tariffs, and logistics.
3. Brand Management & Global Messaging:
a. Manage Brown Living's brand image and messaging across all
international markets, ensuring consistency with the company's values
and mission.
b. Tailor brand messaging to resonate with different cultural contexts and
customer preferences in target markets.
c. Oversee the development of localized content, including website copy,
product descriptions, and marketing materials, in collaboration with
internal teams and external agencies.
4. Marketing Campaigns:
a. Plan and execute marketing campaigns tailored to international
audiences, with the support of internal teams and external agencies.
b. Manage campaign budgets, allocate resources effectively, and ensure
alignment with overall business objectives.
c. Track and analyze the performance of marketing campaigns, adjusting
strategies and tactics as needed to optimize results.
5. Market Research:
a. Conduct in-depth market research to understand the needs, preferences, and behaviors of international customers.
b. Use insights from market research to inform product offerings, marketing strategies, and customer engagement initiatives.
c. Identify emerging trends in sustainable consumption and incorporate
them into Brown Living's international strategies.
6. Merchandising Strategy:
a. Execute the merchandising strategy across various marketing channels
outside India, ensuring that product assortments meet the demands of
international customers.
b. Collaborate with the sourcing and product teams to curate product
collections that appeal to global markets.
c. Monitor inventory levels and product performance in international
markets, making data-driven decisions to optimize merchandising
strategies.
7. Collaboration & Coordination:
a. Coordinate with cross-functional teams, including operations, logistics,
legal, and finance, to ensure seamless execution of export strategies.
b. Work closely with external partners, such as fulfillment centers, marketing agencies, and distributors, to drive international growth.
c. Regularly report on the progress of international market expansion efforts to senior management.
Key Result Areas (KRA):
1. Market Expansion:
a. Successfully launch Brown Living's products in at least three new
international markets within the first year.
b. Establish and maintain partnerships with at least two international
fulfillment centers.
2. Export Pricing & Profitability:
a. Develop and implement export pricing strategies that achieve a minimum of 10% margin growth across international markets.
b. Maintain competitive pricing while ensuring profitability by continuously
monitoring market conditions.
3. Brand Image & Global Messaging:
a. Ensure consistent brand messaging across all international platforms with a minimum of 95% compliance with brand guidelines.
b. Achieve positive brand recognition and customer feedback in new
markets within six months of launch.
4. Marketing Campaign Performance:
a. Achieve a minimum ROI of 4:1 on international marketing campaigns.
b. Increase website traffic from international markets by 50% within the first year.
5. Market Research & Customer Insights:
a. Conduct comprehensive market research in at least five target regions
within the first six months.
b. Utilize market insights to influence product and marketing strategies,
resulting in a 20% increase in international sales.
6. Merchandising Success:
a. Implement a merchandising strategy that leads to a 30% increase in
conversion rates on international platforms.
b. Ensure optimal inventory levels, resulting in a stockout rate of less than 5% in international markets.
7. Collaboration & Team Coordination:
a. Facilitate seamless coordination among internal teams and external
partners, achieving project milestones on time and within budget.
b. Provide regular updates to senior management, demonstrating clear
progress on international market expansion goals.
This role is ideal for a strategic thinker with a passion for sustainability and a proven track record in international eCommerce. The successful candidate will play a critical role in establishing Brown Living as a global brand for sustainable living.
How to Apply:
Interested candidates can apply online via the job application form available here - https://docs.google.com/forms/d/e/1FAIpQLSdgb8MMrZX0STJb1Nt63jizdYccAxTQWbAmFAt4YcoAJBJlmg/viewform
Read More:
1. Website - https://brownliving.in/
2. About Brown Living’s Mission & Vision - https://brownliving.in/pages/about-us
3. Meet the Brown Living Team - https://brownliving.in/pages/our-team
4. Work with Us - https://brownliving.in/pages/work-with-us
5. The Brown Lens Curation Method - https://brownliving.in/pages/the-brown-lens
6. Brown Living’s Impact - https://brownliving.in/pages/our-impact-plastic-free-carbon-neutral-shopping
Started in 2015, this lifestyle and accessories startup has taken over the consumer electronics sector in India. Our client has a product range that includes an extensive catalog of headphones, speakers, travel accessories, and modern earphones. It believes in providing cutting edge electronic products stamped with durability and affordability.
The brand is associated with some of the major icons across categories and tie-ups with industries covering fashion, sports, and music, of course. The founders are Marketing grads, with vast experience in the consumer lifestyle products and other major brands. With their vigorous efforts toward quality and marketing, they have been able to strike a chord with major E-commerce brands and even consumers.
- Analyzing the marketplace to find capable manufactures who provide the best product cost, quality and delivery objectives insuring maximum bottom-line impact
- Managing the end-to-end RFx process, Supplier selection including negotiating the best cost and contract
- Managing the supplier relationship on an ongoing basis including holding the supplier to quality and compliance requirements
- Developing negotiation strategies to deliver against business objectives and achieving sustainable relationships with suppliers. This includes periodic rebidding to ensure our costs remain competitive
- Developing risk mitigation strategies including contingency plans, lead-time reductions and supply chain efficiencies
- Being responsible for selecting suppliers that can reliably deliver products on spec at high quality levels and targeted costs.
- Regularly monitoring key aspects of factory and supplier performance levels through a scorecard and audit process.
- Interacting with multiple internal and external stakeholders and regularly updating leadership on progress
- 3+ years experience in strategic sourcing, supply chain management or supplier management
- Bachelor’s degree - BE/ BTech
- Experience in supplier negotiations
- Understanding technical requirements and translating them to business/ sourcing parameters is a must
- Smart, creative thinker and problem-solver, fast learner, with demonstrated initiative
- Willingness to adapt to fast changing situations encountered in startups
- Strong writer and communicator, excellent listener, with superior sales skills and comfort regularly interacting with strangers
- MBA from a reputed college
- Experience in consumer electronics and good understanding of electronics manufacturing
- Prior experience in setting up sourcing programs, supplier management scorecards and dashboards
Follow Cutshort