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Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

We are looking for enthusiastic candidates with strong communication skills and a passion for sales. The ideal candidate should be confident in interacting with clients, presenting ideas clearly, and building relationships. A valid two-wheeler license is mandatory, as the role may involve field visits and client meetings across the city. This opportunity is perfect for individuals who are self-motivated, eager to learn, and driven to achieve targets. Freshers with the right attitude and willingness to grow in a fast-paced sales environment are encouraged to apply. Training and support will be provided to help you succeed and build a rewarding career in sales.

We seek a sharp, driven, and experienced Product Manager to lead our investments vertical, focusing primarily on mutual funds. This role requires someone who understands investment products deeply, has a user-first mindset, and can work seamlessly with design, tech, and business teams to build scalable solutions.

Key Responsibilities:

● - Own and evolve the investment products roadmap, with a strong focus on mutual funds.

● Understand advisor/distributor needs and translate them into intuitive product experiences.

● Collaborate closely with Tech, design, and sales to deliver high-impact product features.

● Conduct data-driven analysis to identify trends, performance, and growth opportunities.

● Ensure regulatory compliance and smooth integration with AMCs and backend systems.

● Conceptualise and run campaigns for employees and partners to drive product engagement and sales.

● Drive product adoption and engagement with internal teams and end users.

Requirements:

● 3+ years of product management or relevant experience in the financial services industry.

● Solid knowledge of investment products, especially mutual funds.

● Strong analytical and problem-solving skills with a data-oriented mindset.

● High attention to detail and structured thinking.

● Bonus: experience in sales or working closely with sales/distribution teams.

● Excellent communication and interpersonal skills; ability to influence cross-functional stakeholders.

● Business-savvy with a passion for improving customer outcomes. 

Job Title: Carbon Management Solutions Sales Specialist

Job Overview: As a Sales Representative for Carbon Management Solutions, you'll seek new business opportunities in carbon management and sustainability. You'll work closely with potential clients, understanding their needs and demonstrating how our software and services can help them achieve their environmental goals.

Key Responsibilities:

1. Prospecting and Lead Generation:
2. Client Engagement:
3. Product Knowledge:
4. Sales Presentations:
5. Proposal and Contract Negotiation:
6. Market Analysis:
7. Customer Support:
8. Sales Reporting:

Qualifications:

• A Bachelor's or Master's Degree (Preferably in Business Administration or Sustainability with Sales and Marketing as specialization).A demonstrated track record of 3-5 years in successful sales, with a preference for experience in software or the sustainability sector.
• A solid grasp of Carbon Management Solutions and its market, sustainability reporting standards, sustainable development
• Good B2B network
• Exceptional skills in communication, presentation, and negotiation.
• Self-driven, results-focused, and the ability to work autonomously.
• Proficiency in utilizing CRM software and other sales tools

Benefits:

• Attractive compensation package featuring a competitive base salary and commission structure.
• Comprehensive health, dental, and retirement benefits.
• Continuous training and avenues for professional growth.
• The chance to collaborate with an innovative company at the forefront of the Green Economy

About PlanetWise

PlanetWise, founded by experts in Singapore, offers integrated sustainability solutions to diverse clients. They help measure carbon footprints, create reduction plans, and deliver tangible benefits through process improvement and technology.

We are Social.HR

An early-stage HR-Tech (SaaS) company. We aspire to be the leading self-driven career platform with intelligence. We are putting together a strong team of young individuals. The founders have the vision to create an intelligent, intuitive, and responsive career platform which gives you data-driven career insight and allows you to #BeTheBestYou

Who is?

An Intern will be our go-to person for all research and data-related aspects. You should be a hack who can get things done.

We Look for?

1. 1. Who is going to get hands dirty
2. An outside the box thinker
3. Who is not afraid to challenge the conventional wisdom
4. Moving decisively towards business goals
5. Flexible in managing work-life balance

Are you the right fit?

1. You are awesome at online research
2. You are driven to make documentation and audit look like a piece of cake
3. Full time must
4. Have graduated or finishing up the course

We offer