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Performance Marketing Manager (PPC)

Location: Mohali, Phase 8B (On-site)

Experience: 4+ Years

About the Role

75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
• Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
• Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
• Conduct keyword research, competitor analysis, and audience targeting for IT services.
• Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
• Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
• Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
• Create and manage remarketing and retargeting campaigns.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage advertising budgets efficiently to maximize campaign performance.
• Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.

Job Overview

We are looking for an experienced QA Professional with 5–10 years of experience specializing in Pega Testing. In this role, you will design, execute, and manage testing strategies for complex, large-scale enterprise applications built on the Pegaplatform. You will ensure the seamless performance, integration, and functionality of workflows and case management systems.

Key Responsibilities

• Strategy & Planning: Define, design, and implement comprehensive test strategies, test plans, and test cases specifically tailored for Pega BPM applications.

• Functional & Rule Validation: Validate Pega rulesets, case management flows, data pages, routing logic, declarative expressions, and access groups.

• Automation Leadership: Design and maintain automated test frameworks for PegaUI and API layers using tools like Selenium, Cucumber, Tosca, or Pega Autotest.

• Defect & Defect Triaging: Track, analyze, and report defects using Jira, collaborating closely with Pega developers and Business Analysts to resolve complex issues.

• Regression & Integration Testing: Execute rigorous regression testing for Pegaplatform upgrades and test end-to-end integration with third-party APIs and databases.

• Mentorship & Quality Control: Lead a team of QA engineers, conduct test case reviews, and enforce industry-standard QA best practices.

Required Skills & Qualifications

• Pega Expertise: 4+ years of dedicated hands-on experience in testing Pega PRPC applications (Pega 8.x experience preferred).

• Certifications: Pega Certified Business Architect (PCBA), Certified System Architect (CSA), or Certified Pega QA is highly desirable.

• Testing Automation: Proven experience using automation tools (Selenium WebDriver, Tosca, Cucumber, or SoapUI/Postman for API testing) within a Pegaecosystem.

• Technical Proficiency: Strong understanding of SQL, XML, JSON, and Agile/Scrum methodologies.

• Analytical Skills: Exceptional ability to translate complex business requirements and user stories into structured test scenarios.

• Familiarizing yourself with all products and services offered by our company.
• Good hands on experience to work on portals - #Upwork, #guru #freelancer
• Good knowledge of IT technologies .
• Procuring new clients through direct contact, word-of-mouth, and collaboration with the marketing department.
• Attending networking activities to research and connect with prospective clients.
• Maintaining meaningful relationships with existing clients to ensure that they are retained.
• Suggesting upgrades or added products and services that may be of interest to clients.
• Crafting business proposals and contracts to draw in more revenue from clients.
• Negotiating with clients to secure the most attractive prices.
• Equipping staff with the technical and social skills needed to enhance sales.
• Reviewing clients' feedback and implementing necessary changes.

Business Development Executive Requirements:

• Degree in marketing, business administration, or similar.
• Extensive sales experience.
• Intuitive and insightful, particularly regarding human behavior.
• Ability to generate revenue by identifying pain points and suggesting suitable products or services.
• Neat, well-groomed appearance.
• Great networking skills.
• Excellent written and verbal communication.
• Resourceful, with outstanding research skills.
• Emboldened by challenges.

Job Summary:

We are seeking a highly skilled Senior Android Developer with over 5 years of experience to join our dynamic team. The ideal candidate will have a deep understanding of Android development, strong problem-solving skills, and a track record of delivering high-quality mobile applications. You will lead development efforts, mentor junior developers, and work closely with cross-functional teams to build and maintain exceptional Android applications.

Key Responsibilities:

• Design, develop, and maintain high-performance Android applications.
• Collaborate with product managers, designers, and other stakeholders to define and implement application features.
• Lead code reviews and provide mentorship to junior developers.
• Ensure the performance, quality, and responsiveness of applications.
• Identify and troubleshoot issues, and implement solutions to improve application performance.
• Stay up-to-date with the latest industry trends and technologies to ensure our applications remain competitive.
• Write clean, maintainable, and efficient code, following best practices and coding standards.
• Contribute to the architecture and design of new features and improvements.
• Work with APIs and integrate third-party libraries and services.
• Participate in Agile development processes, including sprint planning, daily stand-ups, and retrospectives.

Requirements:

• Bachelor’s degree in Computer Science, Engineering, or a related field (or equivalent experience).
• Over 5 years of experience in Android development, with a strong portfolio of released applications on the Google Play Store.
• Proficiency in Java and Kotlin, with a deep understanding of Android SDK and Android Studio.
• Experience with modern architectural patterns (e.g., MVVM, MVP) and libraries (e.g., Retrofit, Dagger, Room).
• Strong understanding of RESTful APIs and third-party libraries and APIs.
• Experience with version control systems such as Git.
• Knowledge of continuous integration and deployment processes.
• Excellent problem-solving skills and ability to work independently as well as part of a team.
• Strong communication skills, with the ability to articulate technical concepts to non-technical stakeholders.

Preferred Skills:

• Experience with Flutter or other cross-platform frameworks.
• Knowledge of Android Jetpack components and libraries.
• Familiarity with mobile application security best practices.
• Experience with cloud services and backend integration.
• Contributions to open-source projects or involvement in the Android developer community.

Benefits:

• Competitive salary and performance bonuses.
• Comprehensive health and dental insurance.
• Flexible working hours and remote work options.
• Professional development opportunities and career growth.
• A supportive and inclusive work environment.

• Develop, implement, and maintain applications developed around the Shopify/Shopify Plus platform.
• Knowledge of Ajax, Liquid, HTML, CSS, JS, JQuery is mandatory requirements.
• Knowledge for Wordpress Theme customization, Plugins installation.
• Answer various questions from our clients and attend the solution delivery meetings with the team.
• Contribute to quality control activities with the team.
• Take part in the improvement of standards within the Shopify practice.
• Creative and open to new ideas.
• Adaptable and willing to learn new techniques.

We are looking for Advance Java developers who want to help us design cutting edge scalable products to meet our rapidly growing business. We are building out a team and looking for multiple levels but you should have at least 6+ years of programming experience.

Key Responsibilities

• Build high availability and extreme reliable high volume transactional systems.
• Deliver reliable solutions that handle massive data and high traffic.
• Complete ownership of problem-free execution of owned modules and solutions.
• Focus on code optimization, code quality, maintainability etc.

Skills required

• Hands-on experience in Core J2EE or Core Java (collection, multithreading).
• Proficiency in Spring, Hibernate, Kafka, JDBC.
• Excellent data structure & algorithm and problem solving skills.
• Strong working knowledge of Databases – MySQL/NoSQL, OS - Windows/Linux.
• Experience and knowledge of open source tools & frameworks, broader cutting edge technologies around server side development.
• Should be an active contributor to developer communities like Stackoverflow, Topcoder, Github, Google Developer Groups (GDGs).
• Customer-focused, react well to changes, work with teams and able to multi-task.

- 2+ years experience in application support on Asp.Net and SQL

- Should be able to debug production issues and bug fixes

- Should be able to write queries for extracting data using joins

- Interact with stakeholders and provide regular status updates on call logs to on-site and offshore project co-coordinator

- Provide daily status updates and time-sheets to on-site and offshore project

- Ready to work in shifts

- Knowledge Transfer / Training to stakeholders

- Good communication skills

- Highly committed and able to work independently and as a team

- Positive attitude towards learning

- Deadline orientated and escalate in advance in case of delays 

- Contribute towards improving quality, standardization and documentation for all 

changes & Support activity

- Ability to remain calm in a fast-paced and highly pressure environment