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- Drive and own sales and revenue targets from ecommerce operations for the brand marketing campaign on marketplaces and offer management
- Monitor, measure and maintain reports on performance to drive attainment of defined objectives by optimisation
- Plan and execute promotional schemes and campaigns to maximise growth
- Providing insights into latest consumer and shopping trends to identify assortment gaps & selection and plan effective branding strategies Performance marketing Inventory management Catalogue mapping ,listing
- Plan the AOP business closely with the customer and the internal teams – to help deliver the toplines at a quarterly and annual level
- Keep track of all the health and hygiene measure – Stock holding of the e-tailers in terms of the number of days as well as the quality of the stock, ensure correct PO execution, track and ensure availability of our SKUs Work on monthly offtake plan for all brands – tracking the same periodically and ensuring the right inputs are planned both on-platform and off-platform to drive business
- Manage the e-tailer PnL and ensure that we keep a close track on the profitability of the account and keep a check on the promotional expense
- Opening new platforms for the brand
- 3-4 years of handling ecommerce platforms - Amazon Flipkart,Big Basket
About Us - https://www.sibinfotech.com/
SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.
Exciting Opportunity for Senior PPC Specialist
We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.
Key Responsibilities:
- You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
- Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
- Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
- Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
- Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Requirements
- Any Graduate degree from recognized college.
- 2-6 years of experience in the digital marketing landscape.
- Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
- Must have experience managing big ad budgets and getting ROI.
- Google Ads Certification or equivalent professional certification is preferred.
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
- Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
- Ability to multitask and prioritize tasks effectively in a fast-paced environment.
- Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.
Here is a great opportunity with one of the largest Ayurvedic sites in the USA, Australia, Canada and Europe where Venture Capital Funds such as Fireside Ventures and Kalpavriksh Fund ( a Centrum Group Venture Capital Fund) and several other Marquee angel investors have invested > INR 44 crores in the firm!
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
- Leveraging analytics to determine the best course of action for product development and growth.
- Adopting a data driven process to manage the product lifecyle.
- Working closely with engineering team, customers and partner authors to bring product features from inception to the end user.
- Leading the product team from prioritisation, timely execution, through to issue resolution and ensure success metrics are met.
- Working with the design team to create the best user experience.
- Owning the user, industry and business research to identify strategic and actionable insights for improving the product and generating value to the user.
- Collaborating with sales, account management and customer support teams for understanding customer pain points to identify new features, while communicating timelines to all stakeholders.
- Tracking and reporting product usage metrics and churn.
- Using a consultative approach to ensure product adoption and engagement.
What you need to have:
- B.Tech or Bachelor's in business/ MBA and operations from a premier college.
- 5+ years of work experience in Product Management with strong analytical capabilities.
- Deep understanding of the Edtech ecosystem with a good research background.
- Experience of leading a team and exceptional written and oral communication skills.
- Customer-focused with experience of working in a dynamic environment.
- Solution orientation paired with the ability to make decisions based on data and deriving insights from it.
- Proactive mindset with a bias for action and strong convincing ability
. Expertise in converting Figma / PSD / Adobe XD designs to responsive frontend pages using HTML5, CSS3, JavaScript.
. Experience in building custom pages using . .WordPress page builder plugins like WPBakery
. Expertise in WordPress custom theme development
. Extensive development experience in building WordPress custom plugins
. Experience in RESTful API development and 3rd party API integrations
. Strong understanding of WordPress architecture and knows how to perform database and code optimizations.
. Good understanding of WordPress web and information security aspects
. Experience with Git version control.
. Good communication skills.

Request is to onsite (Belgium)
Education and Technical Expertise:
- Deep knowledge in one or more domains of the study required for the function.
- Capability to write clear and structured technical documents.
- Ability to participate in multi-lingual meetings, very good communication skills, and able to work in a team.
- The capability of working in an international/multicultural environment.
- Ability to apply high quality standard
- Good experience in Angular.
- Good experience & knowledge of latest trends in Java, J2EE, Spring framework, Oracle, SQL, HTML, XML, XSD.
- Good knowledge of web services (SOAP, REST).
- Good knowledge of Cloud Technologies and Micro Services is an asset
- Experience with the following tools/ frameworks: Maven, GIT
- Experience in PKI is an asset
- The methodology is Agile
- Reporting tools are JIRA and Confluence
- Provision of expert advice and assistance, technology watch, architectural considerations, applicable standards, solution patterns, and best practices in Angular,
- J2EE, Web services, and SSL/TLS technologies
- Providing solution options
- Development of applications (full stack) using the technologies/tools mentioned in the specific expertise
- Review of Information Systems Infrastructure Architectures
- Performing PoC in the requested technologies
- Participation in user, service, and project meetings
- Create / update documentation as part of knowledge management
- Strive for innovation and open to new trends




