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Job Title: Senior Copywriter
Job Brief: AGENCY09 is looking for a mind that loves words and working with them. A believer of ideas and communication, the mind should be able to create and edit. Working in a fast paced environment, the Senior Copywriter will be part of the core thinking process for plenty of brands.The main objective is to have quality control for the content produced by AGENCY09
Experience : 3 + Copywriting experience in a fast paced digital agency
Salary: As per market standards
Location: Bandra West, Mumbai - 400050
Responsibility: You will be part of the content team that constantly has to bring new ideas to the market. Your profile will include, extracting ideas from the team, filtering them and setting higher benchmarks of content within the organization and client.
Primary - Campaigns, Special Days, Social Media Content, Website Content, Video Led ideas
Secondary - Brand Communication, Other offline communication and SEO
● Ability to lead a team of writers while ensuring the content solutions meet client KPIs and targets
● Working with designers, video editors, developers and other experts to collaborate and create content for relevant mediums
● Brainstorm copy ideas with the creative team working on seasonal campaigns and larger projects
● Take responsibility and lead the conception and delivery of ideas coming from the team
● Deliver impactful, original and intelligent concepting and copywriting
● Demonstrate capability in presenting your work to internal and external team
● Keeping a track of client KPIs, deliverables and targets. Studying analytics and revising the course when necessary
● Act as a brand guardian. Being attentive towards the brand’s competition to have relevant references and benchmarks
● Willingness to continue learning and pursue education or enhance skills along with the job.
● Education - Bachelors' or above. Or a portfolio that never raises the question.
Skills: Ability to self-manage, manage others, take initiative and prioritize tasks in a fast-paced environment.
Candidates must have previous work experience from Advertising company only.
Joining Date : Immediate
At Story Digital, the User Experience and User Interface Designers play a major role in creating
disruptive, intuitive and easy to use products, creating a competitive edge to our various businesses.
You will continue to develop your professional skills while working with the product team which is
leading the design culture within the company.
We have a passionate group of stakeholders and developers, and we are looking for equally
passionate designers who are always ready to push for better designed experiences for the users.
Selected candidate's day-to-day responsibilities include:
You will be running end-to-end execution of the products.
● Understand product specifications and user psychology
● Create personas through user research and data
● Illustrate design ideas using storyboards, process flows, and sitemaps
● Design and deliver wire-frames, user stories, user journeys and mock-ups optimized for a
wide range of devices and interfaces
● Conduct concept & usability testing and gather feedback
● Find creative ways to solve UX problems (e.g. usability, accessibility)
● Work on UI to design attractive designs
● Communicate design ideas and prototypes to developers
You will advocate, consult and teach customer-centered design throughout the organization.
What you need:
● Bachelor's degree in Product Design, Human Computer Interaction, Graphic Design or a
related field
● Relevant work experience(0-2 years) showing your expertise, skills and most importantly
your work process
● Deep knowledge of typography, colors and layouts
● Fair knowledge of Google Material Design and iOS Human Interaction Guidelines is a plus
● Ability to communicate, critique and collaborate across departments
● Our day-to-day work involves softwares such as Sketch, Figma & Zeplin, but if you work
on Adobe Illustrator and Photoshop, that will work too
You're required to share your resume and portfolio while applying.
About us
Job Description
- Liaise with clients and other stakeholders involved to determine and document the Scope of the project.
- Create project plans from the scope.
- Define the objectives, goals, timelines, and milestones.
- Track project plans to ensure milestones are met on a consistent basis.
- Work closely with the client POC / Project Manager, clients and the internal project team ensuring effective exchange of information so that the project is delivered on time and within budget.
- Draft proposals for existing clients (addendum or additional scope) and new clients (RFP’s).
- Work closely with the management team to improve existing processes. Provide support to Business Development efforts and build long term relationships with both new and existing clients.
- Communicate project status with management, team members and other stakeholders on an ongoing basis. Manage changes to the scope, schedule, costs, and timelines for the project.
- Be responsible for reporting to the management of the health and profitability of the project.
Requirements
- Being able to comprehend project financials, profit and loss, and the ability to create and adhere to a project budget.
- Furthermore, learning to lead is essential. Communicating clearly (face-to-face and in writing) and resolving conflicts are just some of the particularly useful leadership skills.
- Finally, team-building skills are great to have, since a project manager qualifications doesn’t only guide a project—they’re responsible for their team. Motivating the team to communicate and collaborate, and boosting their morale, are tasks a project manager will likely find themselves doing.
Benefits
We are looking for an experienced and talented UI designer to design and shape unique, user-centric products and experiences. The ideal candidate will have experience working in agile teams, with developers, UX designers and copywriters. You will be able to make deliberate design decisions and to translate any given user-experience journey into a smooth and intuitive interaction.
Responsibilities
Be a great team player, experienced in working with agile teams. Ability to collaborate closely with developers, copywriters and UX designers.
Create, improve and use wireframes, prototypes, style guides, user flows, and effectively communicate your interaction ideas using any of these methods.
Present and defend your design decisions. All your design decisions should be based on the overall design roadmap as well as your own design thinking and fundamental principles (i.e. color theory, visual weight, etc.)
Continually keep yourself and your design team updated with the latest changes in your industry’s standards.
Able to create videos / 3D animations with after pro effects
Three or more years of experience and proven track record.
Strong portfolio to be presented and defended during interview.
Hands-on experience creating wireframes, prototypes, storyboards, user flows, etc.
Experience using tools such as Photoshop, Sketch, Illustrator, InVision, UXPin, Quartz.
Understanding of basic front-end languages: HTML5, CSS3 Javascript.
Creative ideas with problem solving mindset.
Experience working in an agile/scrum development process.
Be open to receiving objective criticism and improving upon it.
Need to use behavioral science, Gamification, virality, human-centered design methodologies and entertainment-based techniques to motivate people to take action.
◆ BEHAVIOR DESIGN – applying behavior science and psychology to program and digital/app design, UX, message framing, gamification and behavioral economics-based "nudges" that influence behaviors
◆ PERSUASIVE COMMUNICATIONS – devising copy that leads to action for marketing materials, brand names, websites, apps, video scripts and more
◆ TRANSMEDIA STORYTELLING – working across media with a research-proven approach to craft stories, comics and educational games about your issue that lead to behavior change
◆ STRATEGY DEVELOPMENT – clarifying goals and objectives, segmenting the audience and their needs, specifying the marketing mix, crafting program design, branding and messaging
◆ FORMATIVE RESEARCH – understanding your priority audiences and the competitive environment in which the program will be carried out, through methods like surveys, interviews, focus groups, social media analysis and ethnography
◆ EVALUATION – designing an evaluation plan, setting up metrics and tracking mechanisms, conducting research, and providing results and recommendations in action-focused reports
- Understanding the company’s requirements in terms of content/ creative inputs and timelines.
- Understanding of customer insights and data that translates into creative communication
- Developing content from the marketing brief along with studio team, visualising and brainstorming, breaking it down to easy paths which go as an input to design team to design the required creative communication
- Providing copy as required for the respective creative
- Ensuring that the design team is adequately resourced
- Being the single point of contact for the content/ copy communication
- Understanding Briefs and coming up with Ideas on the brief
- Ensuring all design communication goes out from the studio should be thoroughly checked and proofread.
What you need to have:
- Excellent overall writing skills in a number of different styles/ tones
- Impeccable spelling and grammar, Good at writing skills
- A deep understanding of consumers and what motivates
- Great research, organizational, and learning skills
- Should be comfortable working with team members in a highly interactive environment.
- You will be a problem solver and must demonstrate a solid background in managing and understanding creative development
- Should be able to define its content as per the vision, goals & strategy of the company as well as be able to work as part of a growing team to derive innovative content
We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.
The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.
Brand Strategist Responsibilities:
- Conducting extensive primary and secondary research.
- Staying up-to-date on consumer research and market trends.
- Analyzing research, data and trends.
- Creating competitive reviews and situational analyses.
- Identifying insights, challenges and opportunities.
- Developing brand architecture, positioning and strategy.
- Writing compelling brand stories.
- Meeting and presenting to clients.
- Briefing and collaborating with creative teams.
- Leading ideation and brainstorming sessions.
Brand Strategist Requirements:
- Degree in business, marketing, branding, communication or related field required.
- Previous experience as a brand strategist or similar role.
- Excellent communication skills, both verbal and written.
- Experience leading client meetings.
- Analytical and problem-solving mindset.
- Creative and compelling storyteller.
- Strong research skills.
- Strategic thinker.
- Excellent presentation skills.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
- Working with our brand and uplifting the brand perception in our majorly American/ Canadian audience.
- Brainstorming about ideas and striving to meet deadlines, providing quality inputs in meetings and producing sky-rocketing results.
- Editing video, editing image , creating viral copies and contagious conversations.
- Producing something unique, creatingsomething impactful, and uplevel the mundane marketing approaches.
- Ensuring the performance ofevery ad is measured and improved upon as per industry standards.
- Producing ground breaking advertising art work.
What you need to have:
- Exp- freshers to 4 years.
- Looking for students/alumni only from premier design institutes like NIFT/NID.
- Portfolio is mandatory for shortlisting before interview
- Adobe Creative Suite - remember, creative transcendence and all that shiz
- FCP/other advanced video/image softwares - you gotta be a pro video-wizard, using whatever software, you get that, right?
- 3D Simulation Softwares - know any new fancy ones?
- llustration/Artwork Softwares - Com'on, show us how cool your work is
- Coding languages - WHOA!! We always wanted an "Artechist"!
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