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Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

About Product :

Instanodes:

Instanodes is a leading provider of Web3 infrastructure, offering robust and scalable solutions for blockchain developers and businesses. Our mission is to simplify the complexities of blockchain technology, enabling our clients to focus on building innovative and disruptive applications. We are passionate about empowering the decentralized future and are seeking a talented and driven Product Manager to join our team.

About the Role:

We are looking for an experienced and entrepreneurial Product Manager to lead the growth and development of Instanodes. You will be responsible for the overall product strategy, roadmap, and execution, with a keen focus on driving P&L, securing fundraises, and shaping the long-term vision of the product. You will work closely with engineering, marketing, sales, and leadership to ensure Instanodes remains at the forefront of the Web3 infrastructure landscape.

Responsibilities:

• Product Strategy & Roadmap: Define and champion the product vision, strategy, and roadmap for Instanodes, aligning with the company's overall goals and objectives.
• Market Analysis & Competitive Intelligence: Conduct in-depth market research, analyze competitor offerings (Zeeve, Alchemy, Quicknode, etc.), and identify opportunities for differentiation and growth.
• User Research & Customer Understanding: Deeply understand the needs and pain points of Web3 developers and businesses through user research, customer interviews, and data analysis.
• Product Development & Execution: Translate user needs into detailed product specifications and user stories, prioritize features, and manage the product backlog. Collaborate closely with engineering to ensure timely and high-quality product delivery.
• Go-to-Market Strategy & Launch Planning: Develop and execute go-to-market strategies for new product features and releases.
• Growth & Metrics: Define and track key performance indicators (KPIs) to measure product success. Analyze product usage data to identify areas for improvement and growth.
• P&L Management: Own the P&L for Instanodes, focusing on revenue generation, cost optimization, and profitability.
• Fundraising: Support fundraising efforts by developing compelling investment materials, presenting to investors, and contributing to due diligence processes.
• Team Leadership & Collaboration: Foster a collaborative and high-performing product team environment. Mentor and guide junior product team members.

Qualifications:

• 5+ years of experience in product management, with a focus on B2B SaaS or infrastructure products.
• Strong understanding of blockchain technology, Web3 concepts, and the decentralized ecosystem.
• Familiarity with the competitive landscape of Web3 infrastructure providers (Zeeve, Alchemy, Quicknode, etc.).
• Proven track record of successfully launching and growing products.
• Excellent analytical and problem-solving skills.
• Strong communication, interpersonal, and presentation skills.
• Experience with agile development methodologies.
• Experience with P&L management and fundraising is a plus.

As a business development manager, you'll need to: • research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets • seek out the appropriate contact in an organisation • generate leads and cold call prospective customers • meet with customers/clients face to face or over the phone • foster and develop relationships with clients • understand the needs of your customers and be able to respond effectively with a plan of how to meet these • think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business • work strategically - carrying out necessary planning in order to implement operational changes • draw up client contracts - depending on the size of company, this task may be completed by someone else or agreements may not be as formal • have a good understanding of the businesses' products or services and be able to advise others about them • ensure staff are on board throughout the organisation, and understand the need for change and what is required of them • train members of your team, arranging external training where appropriate • discuss promotional strategy and activities with the marketing department • seek ways of improving the way the business operates • attend seminars, conferences and events where appropriate • keep abreast of trends and changes in the business world. If your business development role is more sales orientated, you may also: • help to plan sales campaigns • create a sales pipeline • increase sales of the business • carry out sales forecasts and analysis and present your findings to senior management. • develop the business sales and marketing strategy. Skills You'll need to have: • an excellent telephone manner for making initial contact and for ongoing communication with customers and business associates • interpersonal skills for building and developing relationships with clients • written and verbal communication skills - needed for communicating with a range of people, both internally and externally, as well as presentation skills • IT skills, including the use of spreadsheets • teamworking skills and a collaborative approach to work • decision-making skills • the ability to multitask and prioritise your workload • project management and organisational skills • the ability to motivate yourself and set your own goals • negotiating skills • the ability to think strategically • the ability to analyse sales figures and write reports • a flexible approach to work with the ability to adapt to a fast-paced, ever-changing environment • initiative and the confidence to start things from scratch

• Expertise in Typescript, Nodejs and Golang. 
• Prior working experience in Hyperledger 2.x. 
• Strong understanding of blockchain, smart contracts, consensus mechanisms and cryptography. 
• Proficiency in developing Chain codes/Smart Contracts. 
• Experience building front end applications using Angular. 
• Proficient in MongoDB. 
• Experience with Relation databases like MySQL, MSSQL. 
• Write application code, smart contracts, and unit test cases according to the quality guidelines. 
• Work across multiple teams, mentor junior developers and actively participate in code reviews. 
• Co-ordinate with architects to produce technical designs.  
• Skilled in Docker, Kubernetes, Nginx, Git. 
• Knowledge of design patterns and best practices. 
• Document the development process, architecture, and standard components. 
• Awareness of CI/CD pipelines.