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Job Title: Marketing Manager – US Market (Hybrid, Night Shift)

Location: Hyderabad, India

Shift: US Hours (3:00 PM – 1:00 AM IST)

Experience: 3–7 years

Mode: Hybrid (Office + Work from Home)

Job Overview

We are seeking an experienced Marketing Manager to lead demand generation and performance marketing initiatives focused on the US market. The ideal candidate will have strong expertise in developing and executing Go-To-Market (GTM) strategies, managing multi-channel campaigns, analytics, and delivering measurable ROI.

Key Responsibilities

·      Develop and implement GTM strategies tailored for US clients across various channels.

·      Plan, execute, and optimize campaigns across SEO, SEM, paid media, social media (Meta, LinkedIn, Instagram, YouTube), email, and retargeting.

·    Experience in setting up and managing tracking tools like Google Tag Manager, Microsoft Clarity etc... to monitor conversions and campaign performance.

·      Continuously optimize campaigns to maximize ROAS (Return on Ad Spend) and reduce CAC (Customer Acquisition Cost).

·      Drive conversion rate optimization (CRO) through A/B testing, landing page improvements, and funnel analysis.

·      Prepare and present detailed performance reports and insights for management review.

·      Must have experience in design & maintaining websites.

·      Collaborate closely with Founders and Directors to ensure lead attribution accuracy and pipeline alignment.

·      Knowledge of HIPAA-compliant marketing practices for healthcare accounts is a plus.

Required Skills & Qualifications

·      5–12 years of digital marketing experience managing US clients, preferably in demand generation and performance marketing.

·      Bachelor’s degree in any discipline.

·      Proven expertise in paid social campaigns, PPC, SEO, and paid media strategies.

·      Exposure to website designing.

·      Strong analytical, reporting, and communication skills.

·      Willingness to work in US shift hours (6 PM – 3 AM IST).

·      Professional communication and collaboration skills across organizational levels.

Role: Technical Lead - Finance Solutions

Exp: 3 - 6 Years

CTC: up to 20 LPA

Required Qualifications

• Bachelor’s degree in Finance, Business Administration, Information Systems, or related field
• 3+ years of hands-on implementation/project management experience
• Proven experience delivering projects in Fintech, SaaS, or ERP environments
• Strong understanding of accounting principles and financial workflows
• Hands-on SQL experience, including the ability to write and debug complex queries (joins, CTEs, subqueries)
• Experience working with ETL pipelines or data migration processes
• Proficiency in tools like Jira, Confluence, Excel, and project tracking systems
• Strong communication and stakeholder management skills
• Ability to manage multiple projects simultaneously and drive client success

• Budget: Management of budget for Hardware Asset Management tools, services and staffing (permanent and temporary)
• Talent management: Permanent, contract, temporary and graduate trainees
• Matrix management: Management of staff with Hardware Asset Management responsibility in other business units
• Lead third-party Hardware Asset Management resources: Supervisory responsibility for third-party resources supporting Hardware Asset Management activity
• Financial: Oversight of spending on technology asset support, which includes hardware, software, cloud services, support, maintenance and hardware disposal
• Environment: Endpoints and edge devices, software and service asset vendors, on-premises data center assets, and cloud services
• Other: Liability management and remediation tracking

The IT asset manager will:

• Ensure that appropriate resources (people, tools, services) and processes are in place to gather and analyze data relating to technology asset life cycles and related processes.
• Promote and advocate the value of Hardware Asset Management to various leaders. This includes developing and promoting effective Hardware Asset Management strategies, policy, approaches and practices across the full range of digital technology assets used within the organization.
• Identify and report on breaches of Hardware Asset Management policy, and track remedial action.
• Report on (or develop reporting on) remediation of digital technology asset-related risks and progress of optimization activity.
• Ensure accurate and timely reporting, and that data completeness and quality issues are quickly identified and escalated to the responsible data or process owners.
• Gather data on and provide analysis of all activities that have an impact on the value, cost and risk of digital technology asset life cycles.
• Provide finance with the data to support the analysis of digital technology asset project and maintenance budgets and business cases.
• Assign responsibilities for sub disciplines, such as IT asset disposition (ITAD).
• Ensure that Hardware Asset Management -related tools and services are properly evaluated, selected, implemented, configured and maintained, with appropriate integration with other sources of organizational data.
• Provide access to technology asset data in support of essential activities required to support the effective running of the business.
• Manage the everyday functions of the core Hardware Asset Management team. This includes staffing, budgeting and other relevant management functions required to hold all IT and business stakeholders accountable for optimizing the cost, risk and benefit of digital technology assets throughout their life cycle.
• Managing the deployment and collection of devices and other hardware assets to the associates or offices.

The IT asset manager acts in a leadership role and must demonstrate the following leadership attributes:

• Strategic thinking — An understanding of strategic business objectives and the ability to develop a vision and strategy for Hardware Asset Management and execute it effectively in order to drive results toward those objectives
• Interpersonal skills — Proven ability to collaborate, build relationships and influence individuals at all levels in a matrix management environment (as well as external vendors and service providers) to ensure that segregation and overlapping roles are identified and coordinated
• Strategic relationship management — Includes working with vendors during compliance audits
• Strategic vision — Ability to sense emerging needs and drive change as Hardware Asset Management develops and matures to meet organizational and technology challenges

The Hardware asset manager must have the following skills:

• Strong communication skills with a proven ability to understand key business and technical concepts, and then effectively communicate these concepts with technical staff, business stakeholders and senior management
• Strong organizational skills, the ability to perform under pressure and to manage multiple priorities with competing demands for resources
• Strong analytical, data processing and problem-solving skills
• Proficiency in process formulation and improvement
• Ability to read and interrupt contracts to properly manage digital technology, which includes license and maintenance agreements
• Ability to manage the deployment and collection of devices and other hardware assets to the associates or offices in a large scale. Demonstrable experience of managing assets in hundreds of thousands will be required.

The Hardware asset manager must have in-depth knowledge and experience of the following:

• Technology asset life cycle (whether digital technology, information, financial or physical assets), best practice governance, tools and services
• Policy, process, and procedure development and implementation
• Technology contracts and their likely cost implications through the technology asset life cycle
• Engagement with sourcing, procurement and vendor management legal, tax and accountancy advisors for additional information
• Data processing, analysis and quality management tools
• Ability to manage effective deployment, collection and disposition of assets and managing the devices through its lifecycle

Additionally, an understanding of IT business continuity, cybersecurity, and integrated risk management and optimization methodologies is highly desirable, along with knowledge of IT management.

The following experience is considered essential:

• A management role, including engagement with sourcing, procurement and vendor management, business stakeholders and frontline operational IT staff
• Prior Hardware Asset Management roles (hardware or software) or demonstrable experience of working with IT asset management professionals to deliver Hardware Asset Management capability and improved business outcomes
• Atleast 16 years of experience with IT, enterprise asset management or information management
• Demonstrated leadership experience building cross-organizational consensus with exposure to technology providers and/or business clients
• Demonstrated experience in liaising with middle and senior management
• Experience with building business requirements for digital technology tools and services, developing business cases, and selecting solutions using RFP documentation and processes
• Experience leading system or tool implementations, with responsibility for verifying capabilities, outputs, dependencies and implementation scope
• Experience managing deployment, collection and disposition of assets in a large scale with globally distributed workforce.

The following experience is considered desirable, but not mandatory:

• 13+ years of experience working in the working in a large IT/ITeS organization
• 13+ years of experience in managing external IT service providers handling digital technology assets
• Experience with ServiceNow platform

This is a sensitive role dealing with commercial risks and significant costs. The organization must have a high level of confidence in the integrity and track record of the individual appointed to this role.

The following certifications are considered desirable, but not mandatory:

• ITIL v3 Foundation certification
• Certified IT Asset Manager
• COBIT 5 Foundation

• An undergraduate or postgraduate degree in finance, IT, engineering, business management or a related field
• Tertiary qualifications in financial accounting, project management or data analysis, or a legal or paralegal qualification that includes contract, copyright or intellectual property law are preferred

Responsibilities

·       Develop Python-based APIs using FastAPI and Flask frameworks.

·       Develop Python-based Automation scripts and Libraries.

·       Develop Front End Components using VueJS and ReactJS.

·       Writing and modifying Docker files for the Back-End and Front-End Components.

·       Integrate CI/CD pipelines for Automation and Code quality checks.

·       Writing complex ORM mappings using SQLAlchemy.

Required Skills:

·       Strong experience in Python development in a full stack environment is a requirement, including NodeJS, VueJS/Vuex, Flask, etc.

·       Experience with SQLAchemy or similar ORM frameworks.

·       Experience working with Geolocation APIs (e.g., Google Maps, Mapbox).

·       Experience using Elasticsearch and Airflow is a plus.

·       Strong knowledge of SQL, comfortable working with MySQL and/or PostgreSQL databases.

·       Understand concepts of Data Modeling.

·       Experience with REST.

·       Experience with Git, GitFlow, and code review process.

·       Good understanding of basic UI and UX principles.

·       Project excellent problem-solving and communication skills.

Key Responsibilities:

• Minimum of 7+ years of experience in IT sales.
• Develop and execute sales strategies to generate new business opportunities and expand client base within the US staffing market.
• Identify and target potential clients through proactive prospecting, networking, and cold-calling efforts.
• Build and nurture strong relationships with key decision-makers and stakeholders at client organizations.
• Understand client staffing needs, requirements, and challenges to provide tailored workforce solutions.
• Collaborate with internal recruitment teams to align staffing solutions with client demands and expectations.
• Prepare and deliver compelling sales presentations, proposals, and pitches to prospective clients.
• Negotiate contract terms, pricing, and service agreements to ensure mutually beneficial outcomes.
• Monitor market trends, competitor activities, and industry developments to identify opportunities for growth and differentiation.
• Maintain accurate and up-to-date records of sales activities, client interactions, and revenue forecasts using CRM systems.
• Meet or exceed sales targets, quotas, and KPIs established by the company.

Qualifications:

• Bachelor's degree in Business Administration, Sales, Marketing, or related field.
• Proven track record of success in B2B sales, preferably within the US staffing or recruitment industry.
• Strong understanding of the US staffing market, including industry trends, client needs, and competitor landscape.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced, target-driven environment.
• Proficiency in CRM software and Microsoft Office suite.
• Willingness to travel as needed.

• 15+ years of Hands-on technical application architecture experience and Application build/ modernization experience

• 15+ years of experience as a technical specialist in Customer-facing roles.

• Ability to travel to client locations as needed (25-50%)

• Extensive experience architecting, designing and programming applications in an AWS Cloud environment

• Experience with designing and building applications using AWS services such as EC2, AWS Elastic Beanstalk, AWS OpsWorks

• Experience architecting highly available systems that utilize load balancing, horizontal scalability and high availability

• Hands-on programming skills in any of the following: Python, Java, Node.js, Ruby, .NET or Scala

• Agile software development expert
• Experience with continuous integration tools (e.g. Jenkins)

• Hands-on familiarity with CloudFormation

• Experience with configuration management platforms (e.g. Chef, Puppet, Salt, or Ansible)

• Strong scripting skills (e.g. Powershell, Python, Bash, Ruby, Perl, etc.)

• Strong practical application development experience on Linux and Windows-based systems

• Extra curricula software development passion (e.g. active open source contributor)

• Lead and design solutions for complex testing problems by driving the requirements discussions with existing customers
• Conceptualize, design, develop and present the proposed solution; ensuring an integrated end-to-end testing solution is delivered 'right first time'
• Responsible for end to end pre-sales pursuit management in coordination with cross functional teams such as sales, delivery, horizontals, networking, marketing and process teams in global delivery model for the existing accounts
• Stay up to speed on process, practice and technology developments to ensure they enhance the solutions applied to the testing problems
• Act as a technical liaison between prospects, clients, quality engineering teams and management
• Engage with the customer build professional relationship; participate in teleconferences; lead customer workshops and presentations
• Mentor and train team members on domain and technology, help resolve any technical issues
• Travel to customer location across the geography to participate in proposal / RFP / SOW defense discussions and presentations
• Lead continuous improvement activities through contribution to technology repositories, supporting process change, leading transformational changes and driving re-use

Good to have Skills / Experience

• 14-18 years proven experience as a Solution Architect on large-scale testing accounts
• Experience as a Solution Architect or senior SME leading the development of solutions for testing complex systems, ensuring consistency with specified requirements agreed with both external and internal customers.
• Awareness of testing approaches, practices, techniques and methodologies to help design the overall testing solution
• Ability to have conversation with client (key stakeholders or key technologist at client). Ability to drive the discussion and arrive at conclusion
• The ability to see the big picture and manage multiple threads at the same time
• Well-versed in continuous integration, continuous delivery and continuous testing
• Understand and plan for commercial aspects and impact on winnability and deliverability of the solution
• In depth knowledge of one or more technical specializations including - quality engineering, release management, test environment management, test automation, test data management, testing approaches and test execution, performance engineering, development operations.
• Experience with all SDLC (Agile, Scaled Agile, DevOps) and engagement models
• Strong stakeholder relationship management and the confidence to initiate and influence relationships with and between key stakeholders
• Know the art of negotiation, persuasion and deal management

• Experience in understanding and Debugging of java web-based technologies (Java, Java Spring, JSP, Servlet, JavaScript, CSS, XML, JSON). 
• Experience with API Background like Linux, Windows, Jason 
• Good knowledge of Oracle PLSQL and Shell scripting. 
• Excellent verbal and written communication skills. 
• Demonstrated ability to install, configure, maintain, upgrade, troubleshoot, repair, and support Adobe Experience Manager (AEM/CQ5). 
• Comfortable with basic scripting and programming (Java, C , Python, Powershell, Bash, etc). managing known hosts and troubleshooting connection issues Support of AEM/CQ5 infrastructure with load-balanced, replicated and fail-over capabilities. 
• Installation / configuration / maintenance of Apache webserver and Dispatcher module configs. 
• Ability to monitor Adobe Experience Manager/CQ5 infrastructure and provide both proactive and reactive support, problem management and root cause analysis. 
• Support application deployment into the Adobe Experience Manager environments, configuring application needs, deploying code/content, troubleshooting and performance tuning. 
• Experience in troubleshooting production environment issues and working closely with Development teams Able to work on Linux/unix environments