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About Client

At Client, we don’t just follow digital marketing trends—we create them. We are seeking a dynamic and results-driven Digital Marketing Lead / Team Lead to spearhead our digital growth initiatives. If you have a passion for SEO, PPC, social media, and performance marketing, and possess the ability to transform brands into market leaders, we want you to lead our team of digital innovators.

Key Responsibilities

• Develop and execute high-impact digital marketing strategies to drive traffic, engagement, conversions, and ROI.
• Lead, mentor, and inspire a team of marketers, content strategists, and data analysts.
• Optimize and manage paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, YouTube, and other digital channels. Analyze key performance metrics, identify trends, and leverage insights to refine marketing strategies.
• Conduct A/B testing and performance experiments to enhance campaign effectiveness.
• Collaborate with designers, developers, and sales teams to create integrated, full-funnel marketing campaigns.
• Stay ahead of industry trends, emerging tools, and best practices to ensure continuous innovation.

Required Skills & Expertise

• 6+ years of proven experience in digital marketing, with hands-on expertise in Google Ads, Meta Ads, SEO, content marketing, and performance-driven campaigns.
• Proficiency in Google Analytics, Google Search Console, CRM tools, and data-driven decision-making.
• Strong strategic and creative mindset, with a deep understanding of market trends and audience engagement techniques.
• Exceptional leadership skills with the ability to motivate, mentor, and scale a high-performing team.
• Strong analytical abilities with experience in performance tracking, ROI measurement, and marketing automation.
• A passion for innovation, problem-solving, and staying ahead of the competition.

Why Join Us?

• Opportunity to lead and shape digital marketing strategies for a creative and fast-growing company.
• A collaborative work environment that values creativity, innovation, and professional growth.
• Competitive compensation and growth opportunities.

If you are ready to redefine digital marketing and drive impactful growth, we want to hear from you! Apply now and be a part of a client who is great at marketing.

WHO ARE We?

WeMakeScholars is a Fintech startup funded and supported by the Ministry of IT, Government of India. We help students get education loans to fund their studies abroad or in India by closely working with 14+ lenders, including public/private banks & NBFC. We currently get around 0.5 million unique visitors a month.

We are the market leader in the education finance segment. Last academic year, we disbursed around 5,000Cr, and this year, we'd be doing more than that. Our team has more than doubled in one year, from 70 to 180 members. Overall, we have seen tremendous growth year-on-year, in every aspect since our inception 7years ago.

JOB DESCRIPTION

We strongly believe that eventually, every company has to become a tech company. As our website is the face of our company, we must have a strong, organically top-rank website on google to survive & grow in the long term. Since SEO plays an integral part in this, we have decided to invest more time & resources into it. We are looking for an SEO Specialist to be a part of our growth story and we like your profile for it.

You'll be working as the SEO Team Lead, with the assistance of our 6 members tech team, 4 members content team, 1 junior SEO Analyst. You will be directly reporting to our Chief Growth Officer who's got more than 11yrs experience with SEO.

IDEAL CANDIDATE

- 3yrs+ experience in SEO (preferably in consumer tech, e-commerce, banking, financial services or education segments)

- expertise in Google Analytics/SEMrush/similar web analytics platform

- well-versed with Google Algorithm updates

- Very high attention to detail, obsessed with the details & spotting opportunities to optimize

- Excellent communication (written and verbal) & interpersonal skills and a very high sense of ownership and integrity

JOB PERKS

With us, you not only get a competitive compensation package but also excellent career progression, healthy work-life balance, flexible working hours, leaves, work from home policies. Most importantly, working under our Senior SEO leadership, you'll have a steep learning curve and a great learning experience.

Package: Up to 20 LPA

Company information:

About Kanerika

Who we are:

Kanerika Inc. is a premier global software products and services firm that specializes in providing innovative solutions and services for data-driven enterprises. Our focus is to empower businesses to achieve their digital transformation goals and maximize their business impact through the effective use of data and AI. We leverage cutting-edge technologies in data analytics, data governance, AI-ML, GenAI/ LLM and industry best practices to deliver custom solutions that help organizations optimize their operations, enhance customer experiences, and drive growth.

Awards and Recognitions:

Kanerika has won several awards over the years, including:

·         CMMI Level 3 Appraised in 2024.

·         Best Place to Work 2022 & 2023 by Great Place to Work®.

·         Top 10 Most Recommended RPA Start-Ups in 2022 by RPA today.

·         NASSCOM Emerge 50 Award in 2014.

·         Frost & Sullivan India 2021 Technology Innovation Award for its Kompass composable solution architecture.

·         Recognized for ISO 27701, 27001, SOC2, and GDPR compliances.

            ·         Featured as Top Data Analytics Services Provider by GoodFirms.

What You Will Do:

As a Data Governance Developer at Kanerika, you will be responsible for building and managing metadata, lineage, and compliance frameworks across the organization’s data ecosystem.

Key Responsibilities:

- Set up and manage Microsoft Purview accounts, collections, and access controls (RBAC).

- Integrate Purview with data sources: Azure Data Lake, Synapse, SQL DB, Power BI, Snowflake.

- Schedule and monitor metadata scanning and classification jobs.

- Implement and maintain collection hierarchies aligned with data ownership.

- Design metadata ingestion workflows for technical, business, and operational metadata.

- Enrich data assets with business context: descriptions, glossary terms, tags.

- Synchronize metadata across tools using REST APIs, PowerShell, or ADF.

- Validate end-to-end lineage for datasets and reports (ADF → Synapse → Power BI).

- Resolve lineage gaps or failures using mapping corrections or scripts.

- Perform impact analysis to support downstream data consumers.

- Create custom classification rules for sensitive data (PII, PCI, PHI).

- Apply and manage Microsoft Purview sensitivity labels and policies.

- Integrate with Microsoft Information Protection (MIP) for DLP.

- Manage business glossary in collaboration with domain owners and stewards.

- Implement approval workflows and term governance.

- Conduct audits for glossary and metadata quality and consistency.

- Automate Purview operations using:

- PowerShell, Azure Functions, Logic Apps, REST APIs

- Build pipelines for dynamic source registration and scanning.

- Automate tagging, lineage, and glossary term mapping.

- Enable operational insights using Power BI, Synapse Link, Azure Monitor, and governance APIs.

Tools & Technologies:

- Microsoft Purview, Collibra, Atlan, Informatica Axon, IBM IG Catalog

- Experience in Microsoft Purview areas:

1. Label creation and policy management

2. Publish/Auto-labeling

3. Data Loss Prevention & Compliance handling

4. Compliance Manager, Communication Compliance, Insider Risk Management

5. Records Management, Unified Catalog, Information Barriers

6. eDiscovery, Data Map, Lifecycle Management, Compliance Alerts, Audit

7. DSPM, Data Policy

Required Qualifications:

-experience in data governance or data management.

- Strong experience in Microsoft Purview and Informatica governance tools.

- Proficient in tracking and visualizing data lineage across systems.

- Familiar with Azure Data Factory, Talend, dbt, and other integration tools.

- Understanding of data regulations: GDPR, CCPA, SOX, HIPAA.

- Ability to translate technical data governance concepts for business stakeholders.

Employee Benefits

1. Culture:

a. Open Door Policy: Encourages open communication and accessibility to management.

b. Open Office Floor Plan: Fosters a collaborative and interactive work environment.

c. Flexible Working Hours: Allows employees to have flexibility in their work schedules.

d. Employee Referral Bonus: Rewards employees for referring qualified candidates.

e. Appraisal Process Twice a Year: Provides regular performance evaluations and feedback

2. Inclusivity and Diversity:

a. Hiring practices that promote diversity: Ensures a diverse and inclusive workforce.

b. Mandatory POSH training: Promotes a safe and respectful work environment.

3. Health Insurance and Wellness Benefits:

a. GMC and Term Insurance: Offers medical coverage and financial protection.

b. Health Insurance: Provides coverage for medical expenses.

c. Disability Insurance: Offers financial support in case of disability.

4. Child Care & Parental Leave Benefits:

a. Company-sponsored family events: Creates opportunities for employees and their families to bond.

b. Generous Parental Leave: Allows parents to take time off after the birth or adoption of a child.

c. Family Medical Leave: Offers leave for employees to take care of family members' medical needs.

5. Perks and Time-Off Benefits:

a. Company-sponsored outings: Organizes recreational activities for employees.

b. Gratuity: Provides a monetary benefit as a token of appreciation.

c. Provident Fund: Helps employees save for retirement.

d. Generous PTO: Offers more than the industry standard for paid time off.

e. Paid sick days: Allows employees to take paid time off when they are unwell.

Thanks

Salesforce developer
Exp: 7-9Years

Location: Noida & Hyderabad

• Expertise and industry experience working with Salesforce (Lightning web components (LWC), Apex, SOQL, SOSL, Rest/SOAP/GraphQL Integration)

• Salesforce Admin, Platform Developer 1 / Platform Developer 2 and Salesforce Service Cloud Certification

Duck Creek Platform in general, agile/scrum, change orientation and effective communication :

• Responsible for development of complex configuration in Duck Creek application
• Work with Business and subject matter experts to gather and validate the requirements
• Work with development lead on designing solutions
• Provide guidance or mentorship to the team where applicable
• Provide inputs to testing scope and review artifacts
• Provide support to test events and support elevate activities
• Identify, escalate and mitigate challenges in delivery both from technical and functional stand point.
• Designs, develops, troubleshoots, debugs, and implements Duck Creek Rating & Policy to build new insurance products and lines of business that meet all business & technical requirements
• Integrates applications with backend databases, third party API's and other Data sources.
• Researches, tests, builds and coordinates the integration of new products and services per business requirements.

1. Design and develop features using Java, Spring, and Hibernate
2. Ability to design database schema, develop views and stored procedures
3. Maintain existing software systems by identifying and

Correcting software defects.

1. Review and analyse business requirements and provide technical software defects.

Key Skills:

1. Good understanding of algorithms, data structures & design patterns
2. Thorough understanding of core Java, Spring framework
3. Experience with Spring Boot to bootstrap applications
4. Good understanding and working experience with RESTful web services
5. Knowledge of modern authorization mechanisms, such as JSON Web Token and OAuth2 - Familiarity with code versioning tools such as Git, etc.
6. Self-starter who can think outside of the box, and come up with a solution to resolve and mitigate complex problems
7. Experience working in an Agile development environment using methodologies like Scrum and tools like JIRA, Confluence, etc Experience.Comfortable with MYSQL,Mongodb

Role & Responsibilities:

1. Design and develop features using Java, Spring, and Hibernate
2. Ability to design database schema, develop views and stored procedures
3. Maintain existing software systems by identifying and correcting software defects
4. Review and analyze business requirements and provide technical feasibility and estimates
5. 2-4 years of work experience developing Java-based backend applications. Around 1 year of work experience e using Spring Boot, Spring Cloud and Microservices.