presentation,Communication,Computer Proficiency, Secondary Research

Role Overview:

This position will own company's digital and social media ecosystem in India. This role sits at the intersection of creative storytelling, cultural relevance, and performance-driven digital marketing, ensuring the brand remains distinctive and engaging across platforms while supporting key business objectives like customer acquisition, store launches, and frequency.

This role will be responsible for driving company's digital storytelling, social media presence, and influencer collaborations while working closely with creative and media agencies to build engaging campaigns that drive both brand love and restaurant traffic.

Key Performance Areas and Tasks:

Social Media & Content Strategy:

• Develop and lead the social media strategy for company's India across platforms including Instagram, YouTube, LinkedIn and X.

• Build engaging content calendars that reflect company's distinctive tone of voice, humour and cultural relevance.

• Ensure social media supports both brand engagement and business outcomes such as store traffic and campaign awareness.

Content Creation & Production:

• Own the planning and execution of photo and video shoots for digital campaigns and social media.

• Collaborate with creative agencies and production partners to produce high-quality visual content.

• Ensure a strong pipeline of always-on content showcasing the brand, food and culture.

Influencer & Creator Partnerships:

• Develop and execute the brand’s influencer and creator collaboration strategy.

• Identify and build long-term relationships with creators across food, lifestyle and culture.

• Drive collaborations that feel authentic to the company's brand and community.

Digital Media Planning & Performance:

• Work with the media agency to plan and manage digital advertising campaigns across social and digital platforms.

• Oversee digital media budgets, campaign execution and optimization.

• Track and report campaign performance against key metrics such as reach, engagement and traffic.

Campaign Development:

• Partner with the Head of Marketing to support development of campaign key visuals and creative assets.

• Translate campaign ideas into digital-first storytelling and content.

Agency Management:

• Lead day-to-day coordination with social, creative and media agencies.

• Ensure agency deliverables meet timelines, brand standards and campaign objectives.

• Act as the internal owner of digital strategy while agencies function as execution partners.

Store & Launch Support:

• Collaborate with the store marketing team to amplify new restaurant launches and local activations through digital and influencer campaigns.

Analytics & Insights:

• Monitor social and campaign performance to derive insights and optimize future content and campaigns.

• Provide regular reporting on metrics including follower growth, engagement, campaign reach and store traffic impact.

What Success Looks Like:

• Company's builds a distinctive and culturally relevant digital presence in India.

• Social media consistently drives engagement, brand buzz and customer interest.

• Influencer collaborations feel authentic and impactful.

• Digital campaigns effectively support store launches, product launches and brand campaigns.

• The digital ecosystem contributes to new customer trials and brand awareness.

Experience:

• 4-6 years of experience in digital marketing, social media or content-led brand roles.

• Experience with consumer brands, QSR, food, lifestyle or hospitality brands preferred.

• Strong understanding of social media culture, trends and creator ecosystems.

• Experience managing digital media campaigns and agency partnerships.

• Ability to balance creative thinking with performance-driven marketing.

• Comfortable leading content production including photo and video shoots.

• Strong project management and collaboration skills.

Leading & Building content marketing strategy for Slurrp farm and specific marquee campaigns as a part of content marketing roadmap that includes Digital/ Performance/ Social & Editorial partnerships, CRM, PR & Publicity  Ensuring all content is on-brand, consistent, in terms of style, quality & tone of voice across channels 

Partner with the creative, studio, and external agency teams to build content assets needed for campaigns and season launches 

Deep dive into consumption outcomes and marketing impact and continually experiment on marketing approaches and tactics to build organic traffic for the brand 

Maintain, develop & execute master content calendar for the brand 

What to bring 

8-10 years of experience in In-house creative studio/ agency along with deep knowledge and experience in driving & managing digital content marketing 

BA in literature (mandatory) & MA (preferred) or similar qualification 

Consumer Tech/ FMCG / D2C experience is highly desirable 

Should possess leadership skills to lead the content team to successful completion of its objectives 

Strong attention to detail and ability to work with timelines

Job Title – Marketing Manager

Location – Bangalore

Job Type – Permanent

Experience – 2-4 Years

Job Role

• Manage and monitor marketing performance on a daily basis, and maximizing business ROI and goals.
• Manage a portfolio of paid campaigns across different industries for different regions, globally
• Create ideas & deliverable presentations for better execution
• Conceptualize new marketing ideas and campaigns for in-house and clients
• Implement and configure the necessary tracking tools for campaign performance analysis.
• Research and implement marketing strategy to optimize campaigns to meet KPI's, based on market trends & data findings.
• Create Branding Ideas & Solutions based on client requirements
• Working closely with the other team members and departments to meet client goals.

• 2 to 4 years of hands-on experience in marketing
• Data Research & Analysis for new ideas
• Have handled marketing campaigns from scratch
• Strong creative and analytical skills
• Excellent organizational skills and multitasking abilities
• Ability to work independently and with a team to efficiently meet deadlines in a fast-paced working environment
• A keen eye for detail

We are seeking a talented freelancer Content Writer for a Corporate brand to join our team and create compelling leadership articles from an HR perspective. As a Content Writer, you will be responsible for producing high-quality thought leadership articles on various HR-related topics and other interesting seasonal topics and leadership articles for senior management LinkedIn profiles. Articles will be made for Linkedin and posted from Senior management profiles.

• Writing clear and error-free content for a website that reflects the company’s voice
• Meeting with clients to understand their message, brand voice and target audience
• Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved
• Interpreting creative direction and technical information and turning them into persuasive copy concepts
• Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials
• Working with clients to edit and modify the copy to meet their content expectations

• Bachelor’s degree or equivalent experience in communication or marketing
• Experience producing copy for print and digital media channels
• Proven success in producing copy for advertising or marketing campaigns
• Exceptional skill in social media writing, including use of hashtags and relevant acronyms
• Proficiency with common office software
• Experience with SEO concepts and social media marketing
• Creativity, adaptability and the ability to work collaboratively with a team
• 2-3 years of experience in creative copywriting. 

Location: Mumbai