presentation,Communication,Computer Proficiency, Secondary Research

Job Description for Digital Marketing Executive

• Contribute to the development of an overall strategy for digital marketing.
• Develop and implement digital marketing campaigns across a broad range of media (SEO, SEM, social media, email, mobile, display).
• Provide management and maintenance to the company’s owned media, such as websites, mobile apps, and CRM/email software.
• Creating engaging and relevant digital content for distribution across a variety of digital platforms.
• Campaign management for social media.
• Management of digital advertising campaigns.
• Campaign management for search engine optimization.
• Ensure that conversions, pixels, and events are tracked on the website and across various digital platforms.
• Identify market trends, the brand’s audience, and competitors, along with the entire consumer journey to increase engagement and conversion.
• To develop optimization plans, analyze data from digital marketing analytics reports, and share insights with team members.
• Share insights with the rest of the team on new technologies, emerging digital tools, and digital marketing trends.

Requirements for Digital marketing executive

The following qualifications are required if you are applying for a digital marketing executive job position:

• An undergraduate or graduate degree in marketing or a related field is required.
• Experience, ideally within the industry, in digital marketing.
• Independently handling the content.
• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns, social media campaigns, and display advertising campaigns.
• Optimization of landing pages and conversion funnels.
• Multivariate and A/B testing experience.
• The digital marketing executive job role needs an understanding of ad serving tools.
• Knowledge of how to set up and optimize PPC campaigns across all major search engines.
• Having a working understanding of HTML, CSS, as well as JavaScript.

We are looking for a creative storyteller aka Content writer who is digital savvy and has a good hold on brand content strategy and initiatives. The successful candidate will be responsible for building brand content across all internal as well as external platforms. Most importantly, this individual should have a high sense of ownership, who can conceptualize and strategize our visual and written content endeavours.

Role & Responsibilities:

Work closely with business and product managers to understand content strategy objectives and deliverables.

Strong project manager with the ability to engage productively and successfully with key stakeholders from creative, media, marketing, product, and research teams.

Look after short form of content such as push notifications, SMS, emails & social media; as well as SEO driven long form of organic and paid content.

Understand impact of content on overall customer engagement and prioritize tasks accordingly.

Establish guidelines and best practices across teams on content generation.

Qualifications & Skills:

Demonstrated ability to manage multiple projects - prioritization, planning and task delegation.

Have experience in both long form and short form of content.

Excellent written and verbal communication skills

Good organisational and time-management/team building skills

Bachelors/ Masters in Design, Marketing, Communications, Journalism or relevant field.

We are looking for a copywriter with an experience of 2 years who could take care of different marketing content throughout its journey until it gets published. It means you would not just write content but use Canva to design images, coordinate with the SEOs to optimize the content for search engines, and work with different team members to get the content uploaded.

We are looking for a writer who loves reading and for whom writing is second nature. If you read books, especially novels and newspapers, we would love to talk to you.

Our target audience comprises businesses. Therefore it is essential that you are able to write in a business language yet make it engaging.

PLEASE NOTE:

1.     This is an in-office role

2.     You must complete a series of in-office tasks if you are shortlisted.

3.     When we say 2 years of experience, we mean experience working for an organization as an employee. It won't include freelancing.

4.     You would be working with an enthusiastic and dynamic team of digital marketing specialists who have built the digital presence of Focus Softnet from the scratch.

5.     We expect you to be self-driven. You would get strong support from the team to help you in your work. However, we expect you to be committed and responsible regarding your own work.

Responsibilities:

·       Read and absorb everything related to our products and software

·       Write about our products and software in an engaging way

·       Ensure the content is in line with our branding and messaging style

·       Create new content to assist marketing campaigns

·       Work closely with marketing team members

·       Optimize content using SEO best practices

·       Write blog articles based on SEO guidelines and keywords which you would be provided with

·       Write content for Case Studies and White Papers after carrying out thorough research on relevant topics

Qualifications:

·       Any graduate or post-graduate with proficiency in the English language

·       Must be a regular reader

·       Proficiency in major digital and print platforms