presentation,Communication,Computer Proficiency, Secondary Research

Role Overview:

This position will own company's digital and social media ecosystem in India. This role sits at the intersection of creative storytelling, cultural relevance, and performance-driven digital marketing, ensuring the brand remains distinctive and engaging across platforms while supporting key business objectives like customer acquisition, store launches, and frequency.

This role will be responsible for driving company's digital storytelling, social media presence, and influencer collaborations while working closely with creative and media agencies to build engaging campaigns that drive both brand love and restaurant traffic.

Key Performance Areas and Tasks:

Social Media & Content Strategy:

• Develop and lead the social media strategy for company's India across platforms including Instagram, YouTube, LinkedIn and X.

• Build engaging content calendars that reflect company's distinctive tone of voice, humour and cultural relevance.

• Ensure social media supports both brand engagement and business outcomes such as store traffic and campaign awareness.

Content Creation & Production:

• Own the planning and execution of photo and video shoots for digital campaigns and social media.

• Collaborate with creative agencies and production partners to produce high-quality visual content.

• Ensure a strong pipeline of always-on content showcasing the brand, food and culture.

Influencer & Creator Partnerships:

• Develop and execute the brand’s influencer and creator collaboration strategy.

• Identify and build long-term relationships with creators across food, lifestyle and culture.

• Drive collaborations that feel authentic to the company's brand and community.

Digital Media Planning & Performance:

• Work with the media agency to plan and manage digital advertising campaigns across social and digital platforms.

• Oversee digital media budgets, campaign execution and optimization.

• Track and report campaign performance against key metrics such as reach, engagement and traffic.

Campaign Development:

• Partner with the Head of Marketing to support development of campaign key visuals and creative assets.

• Translate campaign ideas into digital-first storytelling and content.

Agency Management:

• Lead day-to-day coordination with social, creative and media agencies.

• Ensure agency deliverables meet timelines, brand standards and campaign objectives.

• Act as the internal owner of digital strategy while agencies function as execution partners.

Store & Launch Support:

• Collaborate with the store marketing team to amplify new restaurant launches and local activations through digital and influencer campaigns.

Analytics & Insights:

• Monitor social and campaign performance to derive insights and optimize future content and campaigns.

• Provide regular reporting on metrics including follower growth, engagement, campaign reach and store traffic impact.

What Success Looks Like:

• Company's builds a distinctive and culturally relevant digital presence in India.

• Social media consistently drives engagement, brand buzz and customer interest.

• Influencer collaborations feel authentic and impactful.

• Digital campaigns effectively support store launches, product launches and brand campaigns.

• The digital ecosystem contributes to new customer trials and brand awareness.

Experience:

• 4-6 years of experience in digital marketing, social media or content-led brand roles.

• Experience with consumer brands, QSR, food, lifestyle or hospitality brands preferred.

• Strong understanding of social media culture, trends and creator ecosystems.

• Experience managing digital media campaigns and agency partnerships.

• Ability to balance creative thinking with performance-driven marketing.

• Comfortable leading content production including photo and video shoots.

• Strong project management and collaboration skills.

Company: PGAGI Consulting Pvt Ltd

Location: Remote

Type: Full-time

About the Role:

We are urgently seeking a creative and tech-savvy Content Writer to join our social media production team. The ideal candidate will be deeply passionate about AI and skilled at creating engaging narratives across digital platforms. This role combines storytelling, social media management, and short-form video content creation to help grow our online presence.

Key Responsibilities:

• Research and write engaging content around AI and tech, including blogs, social media posts, captions, and newsletters.

• Develop compelling storytelling for social platforms like LinkedIn, Instagram, and YouTube, especially around reels and short-form video content.

• Collaborate with video editors and designers to conceptualize, script, and review reels/video content for multiple platforms.

• Manage and post produced content across social media, ensuring timely delivery and audience engagement.

• Monitor analytics and optimize performance through insights, content tweaks, and strategic planning.

• Stay current on AI trends, tools, and conversations to infuse authenticity and relevance into all content.

Ideal Candidate Profile:

• Strong writing skills with a knack for storytelling and simplifying complex AI topics.

• Prior experience in social media content management, including scheduling tools (e.g., Buffer, Hootsuite), caption writing, and trend spotting.

• Working knowledge of video/reel content production—ideally knows how to write scripts and collaborate on short-form visual content.

• Familiarity with basic content performance metrics and ability to adjust strategies accordingly.

• A genuine enthusiasm for AI and technology, staying updated with the latest advancements.

What We Offer:

• Remote-first role with flexibility

• Competitive salary

• Opportunity to work at the intersection of AI, content, and digital marketing

• Collaborative and innovative team culture

• Growth and learning in one of the fastest-growing industries

Responsibilities:

• Inquisitive Research: Conduct extensive market research, identifying problematic areas and solutions to our clients' offerings.
• Strategic Content Planning: Develop an exhaustive content calendar on a weekly/monthly basis, ensuring our clients' narratives are consistently shared on social media handles.
• Meaningful Content Creation: Create meaningful content that promotes different offers and other creative aspects of our clients' stories on social media platforms.
• Campaign Management: Plan and execute social media campaigns to boost brand awareness and engagement, aligning with our clients' narratives.
• Digital Marketing Support: Provide unconditional support to our digital marketing team, assisting them in their day-to-day activities and amplifying our clients' narratives.

You'll Be a Perfect Fit If You Have:

• Inquisitive Nature: You have an inquisitive nature, staying up-to-date with social media trends and exploring innovative ways to increase followers and engagement.
• Enthusiasm: Enthusiasm for social media and content creation, bringing new ideas to enhance our clients' narratives.
• Team Player: You are someone who can take one for the team, collaborating effectively to amplify our clients' stories on social media.

About role:

A focused and quality driven Content Writer having capacity to write clear and effective content for online and offline media for ultra-luxury segment multi-class assets in Real Estate.

Roles & responsibilities:

·       Research industry-related topics (combining online sources, interviews and studies)

·       Write clear marketing copy/content to promote our products/services.

·       Actively manage and promote existing and new product/services regularly through producing various content types, including brochure, emailers, social media posts, and blogs etc. as per the marketing and business plans

·       Coordinate with marketing and design teams for content marketing campaigns/ideation and creatives to drive leads and subscribers

·       Conduct simple keyword research and use SEO guidelines to increase web traffic

·       Prepare supers for video, updating website content, emailers and other interactive content.

·       Coordinate with different departments to receive detailed information required for preparing creatives, emailers, content as per the need

·       Ensure all-around quality and consistency (style, fonts, images and tone)

·       Update website content as needed

Requirements:

·       Post Graduate/Bachelor’s degree in English, Journalism or related field.

·       A minimum of 2-3 years of experience writing content for online/offline media

·       Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

·       Excellent writing skills, as well as the ability to communicate and collaborate effectively

Experience in ultra-luxury/luxury segment or product line is preferred.  

We are seeking a talented freelancer Content Writer for a Corporate brand to join our team and create compelling leadership articles from an HR perspective. As a Content Writer, you will be responsible for producing high-quality thought leadership articles on various HR-related topics and other interesting seasonal topics and leadership articles for senior management LinkedIn profiles. Articles will be made for Linkedin and posted from Senior management profiles.

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

1. Creating content in various formats and types viz articles, blogs, website copies, newsletters, social media posts & captions
2. Creating content strategy and calendar for various clients as well as the company
3. Learning copywriting and applying it wherever required