presentation,Communication,Computer Proficiency, Secondary Research

About us:

At Astra Security, we're not just a team; we're innovators, protectors, and storytellers.

As a U.S. & India based powerhouse, we proudly offer a state-of-the-art Pentest Platform that mimics hacker behaviour. We're not just about finding vulnerabilities; we've discovered 100,000+ of them for our clients! And guess what? We defend against over a million threats daily. 

Our accolades speak for our excellence—from being recognized as ‘The Most Innovative Security Company’ by Prime Minister Narendra Modi to bagging the CyberTech100 title in 2021.

Why Join Us?

Because words are magical, and here at Astra, we believe they can make the digital world safer.

We're on a thrilling journey, and we need You, who can translate intricate technical tales into captivating content. Ready to embark on this cyber-adventure?

Your Mission (If You Choose to Accept):

• Craft content that bridges the gap between tech buffs and novices—think blog posts, white papers, and landing pages.
• Play a pivotal role in content management and project coordination.
• Guide and inspire budding writers on our team.
• Join forces with SEO, development, and design maestros to produce stellar content.
• Ensure every word we publish is a masterpiece—optimised, insightful, and valuable.
• Work with the marketing and frontend developer on the feedback shared and amend design changes.
• Work & come up with design guidelines for the brand

Requirements:

• 4+ years in content writing, especially in SaaS or content marketing realms.
• A flair for SEO and a penchant for NLP.
• The ability to decode complex tech puzzles and pen them down with finesse.
• Organizational prowess, self-driven spirit, and an eagle-eyed attention to detail.
• Prior experience of content marketing would be a big plus. 
• A sprinkle of experience in the cybersecurity world would be the cherry on top!
• Bonus: Familiarity with WordPress/Webflow CMS.

Benefits of joining the Astra Squad:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett. 

1. Develop and execute a comprehensive marketing strategy that includes brand positioning, product positioning, and go-to-market plans.
2. Increase brand awareness and drive demand for our products through a variety of channels, including digital marketing, social media and events.
3. Collaborate with the product and sales teams to develop and execute campaigns that drive conversion and generate leads
4. Analyze market trends and customer data to inform marketing decisions and optimize performance
5. Work closely with the senior leaders to align marketing efforts with overall company goals and objectives.
6. Collaborate with internal teams to create landing pages and optimize user experience.
7. Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points
8. Strong analytical skills and data-driven thinking.
9. Coordinating for website development
10. Coordinating for E-newsletters design
11. Providing inputs and ideas into marketing enterprises and subsequently promote them and monitor response

Job role: 

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities:

• Manage Organic as well as paid channels
• Set targets and build strategies to help achieve them
• Create and test content, blogs, and ads for operational efficiency
• Create and optimize landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results

Requirements:

• 4+ years of experience in Digital Marketing or a similar position preferred
• Experience in B2B, eCommerce and SaaS is preferred
• Relevant Bachelor's degree preferred
• Great design sense is a must for this position
• Proven experience building campaign strategies from scratch and executing them
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data
• Experience working with international markets is preferred

• Work on creating high-quality content for the company’s clients as well as inhouse brands, in various formats
• Spot story ideas within the company, conduct interviews, and write stories and blogs based on them
• Learn how to use various inbound and account-based marketing methodologies to deliver marketing goals 
• Work with marketing tools and technologies to ensure that content is created and amplified to generate the goals decided upon
• Work with marketing heads and CEOs and be part of the strategizing and ideation
• Work on B2B content marketing strategies for companies
• Be accountable for the results your content is generating

Here’s what we are looking for:

• Good understanding of business and marketing
• Flair for business writing and a sharp eye for editing
• B2B writing experience of 1+ years
• Exceptional written and spoken English
• Self-driven, responsible, team player, sincere, results-oriented
• Should be good in communication

We are looking for somebody who can write all day long, gets excited when someone uses a new word and will cringe on reading this- we needs a writer who gets high on words and creativity. That might sound like every writer ever, but trust us- this is an extremely rare combination. However, we will find you!

If you think you are that genius, we would love to have you on board with us. Us? Well, a designer who’s hard to catch, a project manager who knows how to get things done, a boss who doesn’t like being called the boss, a writer who barely gets the time to write, and a little pupper who keeps them all going.

Now the serious stuff: What we’d expect you to do?

Creating and curating content for social media posts and graphics

Initiating and driving outcome-oriented campaigns

Writing articles and blogs of varying lengths

Ability to work across different industries and niches- extra marks for technical writers

Capability to write diversity content- SEO. long-form, taglines, SM posts, newsletters etc

Editing and proofreading articles with attention to detail

P.S. Of course, to be able to do all this, one has to be creative!

Hang on, we have some ‘perks’ too

5 days working (phew, who would not want that!)

Salary as per Industry standards (mandatory to say)

A good looking office (we hope so)

Pixie (the little pupper, remember?)