brand Management

We seek a highly motivated Marketing Manager to join our dynamic team at Hiraya Digital. The ideal candidate will have a strong background in design and marketing, with the ability to create and manage engaging social media content. They should possess excellent communication skills, be fluent in English, and be available during US time zones.

Responsibilities:

● Develop and execute a comprehensive marketing strategy aligned with client needs and goals.

● Lead the marketing team in creating innovative campaigns to engage clients' target audiences.

● Closely involved in cross-checking, approving, and overseeing social media postings.

● Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.

● Collaborate with cross-functional teams to address clients' challenges in real time.

● Work closely with graphic designers and video editors to produce compelling visual content.

● Implement digital marketing strategies to enhance brand visibility and drive website traffic

.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.

● Analyze campaign performance metrics and recommend optimizations.

● Stayupdated with digital marketing trends and best practices.

● Provide strategic solutions and act as a thought leader within the team.

● Effectively communicate ideas and strategies to clients.

● Thrive in a fast-paced work environment. Requirements

: ● Minimum3years of working experience as a Marketing Manager.

● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

● Proven experience in project management.

● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.

● Excellent written and verbal communication skills, with the ability to craft engaging content.

● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.

● Ability to work independently and collaboratively in a fast-paced, remote work environment.

● Availability to collaborate during US time zones as needed. Expertise in Software:

● Expertise in Meta suite (Instagram, Facebook, Whatsapp).

● Expertise in Design tools such as Photoshop and Illustrator.

Location: Jaipur, Rajasthan

Work Mode: Work From Office

Experience: 2–4 Years

Qualification: MBA

Department: Marketing Communications – Branding

About the Role

We are looking for a hands-on Brand Marketing professional who can strengthen brand visibility through impactful campaigns, influencer collaborations, retail branding, and offline marketing activities.

If you enjoy turning marketing plans into on-ground brand experiences and measurable results, this opportunity is for you.

Key Responsibilities

• Branding & Campaigns: Plan and execute branding initiatives across retail chains, plants, offices, and marketing campaigns.
• Influencer Marketing: Build and manage an influencer pipeline for brand awareness and product promotion.
• BTL & Offline Marketing: Execute on-ground activations and BTL campaigns to generate qualified leads.
• Retail Branding: Conduct branding asset audits and monitor visibility across retail locations.
• Events & Exhibitions: Plan and coordinate branding activities for events, exhibitions, and trade shows.
• Marketing Operations: Manage vendors, coordinate execution, monitor budgets, and maintain marketing MIS reports.
• Performance Tracking: Prepare monthly visibility reports and evaluate campaign performance, lead generation, and event ROI.

Key Skills Required

• Brand marketing and campaign execution
• Influencer outreach and coordination
• BTL activities and offline marketing
• Retail branding and visibility management
• Marketing operations and vendor management
• Budget monitoring and control
• MIS reporting and performance analysis
• Strong communication and coordination skills

What We're Looking For

• 2–4 years of relevant experience in brand marketing or marketing operations.
• MBA qualification.
• Practical experience in branding, influencer marketing, BTL activations, and offline campaigns.
• Ability to coordinate multiple marketing activities and deliver measurable outcomes.

Develop and execute marketing strategies aligned with business objectives.

Plan and manage digital marketing campaigns across multiple channels.

Manage SEO, SEM, social media, email marketing, and content marketing activities.

Develop strategies to increase website traffic, leads, and conversions.

Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.

Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.

Conduct market and competitor research to identify trends and opportunities.

Plan and execute lead-generation campaigns.

Monitor campaign performance and optimize marketing activities based on data.

Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.

Collaborate with sales, product, design, and other teams.

Manage marketing budgets and ensure effective allocation of resources.

Build and maintain brand consistency across marketing channels.

Prepare regular marketing performance reports for management.

Lead – Brand & Digital Communication

Location: Madhapur, Hyderabad

Employment Type: Full-Time

Experience: 4-8 Years

Reporting To: Founder / CEO

About the Role

We are looking for a Brand & Digital Communications Lead to manage the company's brand identity, social media presence, public relations, and corporate communications. The role involves working directly with the Founder/CEO to develop communication strategies, create engaging content, and strengthen brand visibility.

Key Responsibilities

Brand Strategy: Develop and execute brand communication strategies to improve brand awareness and market positioning.

Social Media Management: Manage LinkedIn and other social media platforms, including content planning, publishing, and engagement.

Founder Communications: Create LinkedIn posts, articles, speeches, and thought-leadership content for the Founder/CEO.

Public Relations: Build media relationships, manage press releases, coordinate interviews, and handle PR activities.

Content & Storytelling: Create compelling content, customer success stories, case studies, blogs, and company announcements.

Market Research: Monitor industry trends, competitor activities, and brand communication opportunities.

Cross-functional Collaboration: Work with internal teams to gather business updates and coordinate marketing initiatives.

Brand Consistency: Maintain consistent messaging across channels while ensuring confidentiality of sensitive information.

Requirements

4-8 years of experience in brand communications, digital communications, PR, content strategy, or related fields.

Strong written and verbal communication skills.

Proven experience in social media management, particularly LinkedIn.

Excellent storytelling, content creation, and editorial skills.

Experience working with founders, CEOs, or senior leadership.

Understanding of PR, media relations, and corporate communications.

Ability to independently manage communication strategies and execute campaigns.

Experience in startups or high-growth companies is preferred.

Strong organizational skills, attention to detail, and discretion.

We seek a highly motivated Marketing Manager to join our dynamic team at Hiraya Digital. The ideal candidate will have a strong background in design and marketing, with the ability to create and manage engaging social media content. They should possess excellent communication skills, be fluent in English, and be available during US time zones.

Responsibilities:

● Develop and execute a comprehensive marketing strategy aligned with client needs and goals.

● Lead the marketing team in creating innovative campaigns to engage clients' target audiences.

● Closely involved in cross-checking, approving, and overseeing social media postings.

● Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.

● Collaborate with cross-functional teams to address clients' challenges in real time.

● Work closely with graphic designers and video editors to produce compelling visual content.

● Implement digital marketing strategies to enhance brand visibility and drive website traffic

.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.

● Analyze campaign performance metrics and recommend optimizations.

● Stayupdated with digital marketing trends and best practices.

● Provide strategic solutions and act as a thought leader within the team.

● Effectively communicate ideas and strategies to clients.

● Thrive in a fast-paced work environment. Requirements

: ● Minimum3years of working experience as a Marketing Manager.

● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

● Proven experience in project management.

● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.

● Excellent written and verbal communication skills, with the ability to craft engaging content.

● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.

● Ability to work independently and collaboratively in a fast-paced, remote work environment.

● Availability to collaborate during US time zones as needed. Expertise in Software:

● Expertise in Meta suite (Instagram, Facebook, Whatsapp).

● Expertise in Design tools such as Photoshop and Illustrator.

Job Title: Senior Executive – Brand Marketing

Reports to:

Department: Marcom – Branding

Location: Jaipur (Work From Office).

Job Purpose:

To plan and execute end‑to‑end brand marketing initiatives for Genus Innovation Limited,

ensuring enhanced brand visibility, effective influencer collaborations, strong retail

branding presence, and impactful BTL-led lead generation.

Roles and Responsibilities:

- Plan and execute branding activities across GIL retail chains, marketing campaigns, plants,

and offices.

- Conduct retail branding asset audits and prepare monthly visibility performance reports.

- Build and manage an influencer pipeline for brand and product promotion.

- Execute BTL activations and drive qualified lead generation.

- Plan and manage branding for events, exhibitions, and trade shows.

- Prepare MIS reports and ensure budget adherence.

Key Performance Indicators (KPIs):

- Brand visibility & recall

- Influencer marketing performance

- Retail execution excellence

- BTL lead generation

- Event & exhibition ROI

- Campaign effectiveness

- Reporting & governance

Qualifications:

- Experience: 2–4 years

- Education: MBA

- Seniority Level: Mid‑Senior Level

Skills Required:

- Marketing operations

- Budget & vendor management

- MIS & reporting

- Influencer outreach

- BTL execution

- Communication & coordination skills.

We’re seeking a Marketing Campaign Manager to help coordinate our marketing team and turn strategic priorities into focused, measurable campaigns.

This is a hands-on coordination role for someone who understands B2B marketing, knows how the pieces of a campaign fit together, and is comfortable working with broad objectives and turning them into an actionable plan for a team of specialists while also seeing it through to completion.

The Role:

The current marketing department includes specialists working across content, digital marketing, design, analytics, social media, and other channels. The Marketing Campaign Manager will serve as the day-to-day point person who works directly with the specialists and keeps their efforts coordinated, prioritized, and focused on our primary objective: generating qualified leads and supporting sales growth.

Working with company leadership, you will help translate broader goals and targets into digital marketing initiatives and campaigns, assign and coordinate deliverables, monitor progress, identify roadblocks, and ensure that marketing activities contribute to business objectives. In other words, you will be the connector bridging organizational leads and broad strategies into actionable and measurable initiatives.

Key Responsibilities:

• Bridge marketing strategies and business priorities into actionable campaigns, projects, timelines, and deliverables.
• Coordinate writers, designers, analysts, digital marketers, and other specialists to keep campaigns moving forward.
• Maintain the team's focus on high-priority lead-generation and pipeline objectives.
• Coordinate multi-channel campaigns across paid media, landing pages, email, content, social media, and other relevant channels towards the primary objectives of the business.
• Work with analytics specialists to monitor campaign performance, lead generation, conversions, and other key KPIs.
• Identify campaign bottlenecks, missed deadlines, or competing priorities and help resolve them.
• Provide regular updates to marketing and company leadership on campaign progress, performance, challenges, and opportunities.
• Help build a culture where marketing success is measured by business impact rather than simply by the volume of content or activities completed.

What We're Looking For

• 4+ years of experience in B2B marketing, campaign management, demand generation, marketing coordination, or a related coordinator role.
• Experience coordinating campaigns involving multiple marketing disciplines and team members.
• Strong understanding of lead generation, conversion funnels, digital campaigns, ad platforms, and B2B sales cycles.
• Ability to take a broad objective and independently translate it into a clear and actionable campaign plan.
• Strong project management, organization, communication, and follow-through.
• Comfortable working with marketing data and using performance metrics to guide priorities and decisions.
• Experience working with sales teams and understanding how marketing contributes to pipeline development.
• Experience in cybersecurity, technology, SaaS, IT services, or another complex B2B industry is an advantage.

We're looking for someone who naturally asks how our initiatives contribute to our goals and what can be done to improve things even further on the next campaign.

If you're equally comfortable discussing campaign strategy, coordinating a team, reviewing performance data, and making sure an important landing page actually gets launched, we'd like to hear from you.

Role Overview (Digital Marketing Manager (3–5 Years Experience)

We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.

This role is a mix of organic growth + paid campaigns + outbound outreach.

Key Responsibilities

1. Organic Growth (SEO + Content)

• Manage and improve website SEO (on-page + off-page)
• Plan and publish content (blogs, landing pages, case studies)
• Improve search rankings and organic traffic

2. Social Media Management

• Manage LinkedIn and other relevant platforms
• Create and schedule posts consistently
• Build brand presence and engagement

3. Outreach & Lead Generation

• Run outbound campaigns via LinkedIn and email
• Identify target prospects and generate leads
• Build and manage outreach pipelines

4. Email Marketing

• Create and execute email campaigns
• Handle newsletters, cold email sequences, and follow-ups
• Track performance and optimize campaigns

5. Paid Marketing (Ads)

• Run and manage ads on Google, LinkedIn, and Meta
• Optimize campaigns for lead generation and ROI
• Test creatives, audiences, and messaging

6. Analytics & Optimization

• Track performance across channels
• Improve conversion rates and campaign effectiveness
• Share simple, actionable reports

What We’re Looking For

• 3–5 years of experience in digital marketing (preferably IT/services)
• Strong understanding of SEO, social media, and lead generation
• Experience with LinkedIn outreach, email tools, and ad platforms
• Ability to execute independently (hands-on role)
• Data-driven mindset with focus on results

Nice to Have

• Experience in B2B or SaaS marketing
• Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.

Lead – Strategic communications and PR lead

Location: Madhapur, Hyderabad

Employment Type: Full-Time

Experience: 4-8 Years

Reporting To: Founder / CEO

About the Role

We are looking for a Brand & Digital Communications Lead to manage the company's brand identity, social media presence, public relations, and corporate communications. The role involves working directly with the Founder/CEO to develop communication strategies, create engaging content, and strengthen brand visibility.

Key Responsibilities

Brand Strategy: Develop and execute brand communication strategies to improve brand awareness and market positioning.

Social Media Management: Manage LinkedIn and other social media platforms, including content planning, publishing, and engagement.

Founder Communications: Create LinkedIn posts, articles, speeches, and thought-leadership content for the Founder/CEO.

Public Relations: Build media relationships, manage press releases, coordinate interviews, and handle PR activities.

Content & Storytelling: Create compelling content, customer success stories, case studies, blogs, and company announcements.

Market Research: Monitor industry trends, competitor activities, and brand communication opportunities.

Cross-functional Collaboration: Work with internal teams to gather business updates and coordinate marketing initiatives.

Brand Consistency: Maintain consistent messaging across channels while ensuring confidentiality of sensitive information.

Requirements

5-8 years of experience in brand communications, digital communications, PR, content strategy, or related fields.

Strong written and verbal communication skills.

Proven experience in social media management, particularly LinkedIn.

Excellent storytelling, content creation, and editorial skills.

Experience working with founders, CEOs, or senior leadership.

Understanding of PR, media relations, and corporate communications.

Ability to independently manage communication strategies and execute campaigns.

Experience in startups or high-growth companies is preferred.

Strong organizational skills, attention to detail, and discretion.

We are launching our technical unit in Kalyan Nagar, Bangalore, and are looking for candidates with strong knowledge and experience in digital marketing, including social media, SEO, and paid advertising.