Our client is a unique personal hygiene brand that has been listed as one of the top 10 startups in 2020 by LinkedIn. The husband-wife founders of the company started the journey of setting up the brand out of a very personal challenge of threatening infections every time one visits a public washroom. Founded in 2013, the company launched a toilet seat sanitiser spray for women that helped sanitize and deodorize toilet seats in public restrooms in just 5 seconds. This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the world’s highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.
Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazon's SMB Brand of the Year 2020.
As a Amazon PPC Specialist, you will be responsible for working on e-commerce marketplace advertising platforms, strategizing and optimizing campaigns on a daily basis.
What you will do:
- Preliminary product research, keyword research and implementing them organically and inorganically
- Identifying trends, insights, and optimize spend and performance based on the insights
- Measuring and creating a comprehensive report on campaign performance that clearly communicates the strengths and weaknesses of each campaign
- Planning visibility spends and consumer offers with marketplaces as well as alignment of the spends with revenue
- Managing A+ content, brand stores, premium pages on Amazon and similar collaterals on other marketplaces
Desired Candidate Profile
What you need to have:
- Graduate/ PG from Tier-1 colleges (preferably MBA in Sales and Marketing)
- Minimum 3 years of experience in E– Commerce Marketing
- Thorough understanding of e-commerce marketing, including search engine optimization, keyword bidding and online tracking systems
- Ability to think strategically and structurally while solving growth problems
- A problem-solving mindset and willingness to challenge the established norms
- Experience with data analytics
- Extensive knowledge of Amazon Advertising (AMS), Amazon Display, DSP, Flipkart ADP and Flipkart PLA is required
- Understanding of Facebook Business Manager, TikTok Ads, etc. is a plus
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