Our client is a unique personal hygiene brand that has been listed as one of the top 10 startups in 2020 by LinkedIn. The husband-wife founders of the company started the journey of setting up the brand out of a very personal challenge of threatening infections every time one visits a public washroom. Founded in 2013, the company launched a toilet seat sanitiser spray for women that helped sanitize and deodorize toilet seats in public restrooms in just 5 seconds. This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the world’s highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.
Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazon's SMB Brand of the Year 2020.
As a Amazon PPC Specialist, you will be responsible for working on e-commerce marketplace advertising platforms, strategizing and optimizing campaigns on a daily basis.
What you will do:
- Preliminary product research, keyword research and implementing them organically and inorganically
- Identifying trends, insights, and optimize spend and performance based on the insights
- Measuring and creating a comprehensive report on campaign performance that clearly communicates the strengths and weaknesses of each campaign
- Planning visibility spends and consumer offers with marketplaces as well as alignment of the spends with revenue
- Managing A+ content, brand stores, premium pages on Amazon and similar collaterals on other marketplaces
Desired Candidate Profile
What you need to have:
- Graduate/ PG from Tier-1 colleges (preferably MBA in Sales and Marketing)
- Minimum 3 years of experience in E– Commerce Marketing
- Thorough understanding of e-commerce marketing, including search engine optimization, keyword bidding and online tracking systems
- Ability to think strategically and structurally while solving growth problems
- A problem-solving mindset and willingness to challenge the established norms
- Experience with data analytics
- Extensive knowledge of Amazon Advertising (AMS), Amazon Display, DSP, Flipkart ADP and Flipkart PLA is required
- Understanding of Facebook Business Manager, TikTok Ads, etc. is a plus
Shubham Vishwakarma
Full Stack Developer - Averlon
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- Good communication and negotiation skills
- Basic understanding of sales and marketing concepts
- Confidence in client interaction (calls/meetings)
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- Freshers or candidates with 0–1 year experience can apply
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Experience as a team lead or a tech lead and is able to independently drive tech decisions and execution and motivate the team in ambiguous problem spaces.
Problem Solving, Judgement and Strategic decisioning skills to be able to drive the team forward.
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Implement off-page SEO strategies to improve website rankings.
Build and manage high-quality backlinks through outreach and link-building techniques.
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Utilize tools like Ahrefs, SEMrush, and Google Search Console for performance tracking.
Collaborate with content teams for guest posting and link acquisition.
Engage in forum discussions, social bookmarking, and other off-page activities.
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6 months to 1 year of experience in Off-Page SEO.
Familiarity with link-building tools and strategies.
Basic knowledge of Google Analytics and Search Console.
Experience with Canva for creating simple infographics and PPTs.
Passion for digital marketing and eagerness to learn.
Why Join Us?
Work on exciting projects that enhance your SEO expertise.
Gain hands-on experience with industry-leading SEO tools.
Be part of a supportive and growth-oriented team.
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Full Stack Developer - Averlon