Amazon PPC Specialist

job Title: Ad Sales Executive/ Manager

Location: Mumbai, Pune, Nagpur

Experience: 2-8 years in advertising field

Salary: As per industry standards + Benefits

Responsibilities:

• Identifies and prospects potential clients across the market segments
• Builds and maintains strong relationships with key decision-makers and stakeholders to understand their marketing needs and objectives
• Develops customized proposals and presentations that showcase Reach India's capabilities and solutions tailored to each client's requirements
• Collaborates with internal teams, including creative, strategy and account management, to ensure seamless execution of client campaigns
• Staying abreast on industry trends, competitor activities, and market insights to identify opportunities for innovation and differentiation.
• Understands media verticals (Radio, TV, Digital, OOH etc.) and pitches the proposal by understanding the client’s requirements and budget

Job Responsibilities:

• Brand Development: Create and revitalize logos, packaging, brochures, and internal branding. Elevate brand identities with compelling visual narratives.
• Develop mood boards and color palettes that align with the vision of the brand and client.
• Produce eye-catching social media creatives, including Instagram Reels and videos.
• Edit and produce high-quality video content for marketing campaigns, social media, advertisements, and other digital assets.
• Collaborate with other designers, marketing teams, and project managers to ensure alignment of creative vision and branding.
• Maintain up-to-date knowledge of design trends, video editing techniques, and best practices.
• Expertly use Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro).

What You Need to Bring:

• Experience: At least 2 years of design experience. You know the drill — and you do it well.
• Mastery of Tools: You’re a whiz with Adobe Photoshop, Illustrator, Premiere Pro, and After Effects. We’re talking top-tier skills, people!
• Creative Portfolio: Your portfolio is your superpower. Show us logos, branding, videos, and anything else that screams you’ve got it.
• Design Sense: You know typography like the back of your hand, and you understand the difference between what looks good and what looks amazing.
• Video Savvy: You can make a video go from “meh” to “mind-blowing.” Sound, effects, transitions — you know it all.
• Education: With 2 years experience in Graphic Designing and Bachelor’s degree in Graphic Design, Multimedia Design, or related field (or equivalent practical experience).

Job Title: SEM Intern

Overview:

As an Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across various channels to increase brand awareness, drive traffic, and generate leads and sales. You will work closely with the relevant departments to ensure that all advertising initiatives are aligned with the overall marketing strategy and goals.

Key Responsibilities:

* Develop and execute advertising campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.

* Conduct research to identify target audiences and develop audience personas for ad targeting.

* Create and manage ad campaigns, including ad copy, ad creatives, and targeting options.

* Monitor and optimize ad performance to ensure maximum return on investment.

* Conduct A/B testing and other experiments to improve ad performance.

* Collaborate with the content team to develop ad creatives and landing pages that align with the overall marketing strategy.

* Provide regular reporting and analysis of ad performance to stakeholders.

* Stay up-to-date with industry trends and best practices to ensure that our ad strategies remain effective.

Requirements:

* Bachelor's degree in marketing, business, or a related field.

* Relevant experience in ad management.

* Strong understanding of various advertising channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.

* Experience with ad targeting options, such as audience segmentation and retargeting.

* Familiarity with ad tracking and reporting tools, such as Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.

* Ability to work independently and manage multiple projects simultaneously.

* Strong analytical skills and attention to detail

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Skills

1. Strong analytical skills

2. ⁠excellent communication skills

3. Adaptability: Willingness to learn new tools and techniques as digital marketing trends evolve.

4. ⁠Team Collaboration: Ability to work effectively within team environment, collaborating with marketing specialists, designers, and developers.

5. ⁠Problem-Solving: Aptitude for identifying issues or challenges and proposing solutions to improve efficiency and effectiveness.

6. Research Skills: Ability to conduct market research, competitor analysis, and trend

7. ⁠Content Management: Basic understanding of content creation, editing, and publishing for various marketing materials

8. ⁠Proficiency in Ms office & Canva