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Webinar & Event Marketing Specialist
Webinar & Event Marketing Specialist
Intellikart Ventures LLP's logo

Webinar & Event Marketing Specialist

3 - 5 yrs
₹4L - ₹10L / yr
Bengaluru (Bangalore)
Skills
Webinar

Webinar & Event Marketing Specialist

 

EXPERIENCE : 3 - 5 Years

 

 

As we expand our marketing efforts, we need a Webinar & Event Marketing Specialist who can own end-to-end webinar execution and align it with ongoing demand generation campaigns.

 

Role Summary:

This role owns the end-to-end planning and execution of webinars and virtual events that drive leads and thought leadership. You’ll work closely with directors, sales, and marketing teams to create compelling experiences.

 

Roles & Responsibilities:

●      Design, plan, and execute 3–4 monthly webinars focused on industry trends, customer pain points, and director-level conversations.

●      Ensure the topic selection aligns with IT services and strategic focus areas.

●      Work cross-functionally with sales, delivery, and marketing teams to build strong narratives and event themes.

●      Own all logistics, such as the platform (GoToWebinar, Zoom Webinar, or Zoho Webinar), communication with registrations, reminders, speaker dry-runs, technical rehearsals, and live coordination.

●      Develop and manage content assets, including design creatives and presentation decks.

●      Drive engagement using polls, Q&As, offers, and post-event follow-ups via email or LinkedIn.

●      Track performance and share analytics: registration-to-attendance ratio, audience engagement, quality of leads, and contribution to pipeline.

●      Continuously improve based on feedback, benchmarks, and business objectives.

 

Must have skills:

●      3–5 years of experience managing webinars, virtual events, or enterprise-level workshops. A background in B2B or IT services is a plus.

 

●      Strong coordination, communication, and presentation skills—you'll regularly work with directors, technical experts, and external stakeholders.

●      A business mindset—you can connect the dots between webinar topics, lead generation, and customer interest.

●      Proficient in tools like Zoom/GoToWebinars, (or CRM/marketing automation platforms), and Google Slides/PowerPoint.

●      Comfortable planning, owning timelines, and making real-time decisions during live sessions.

 

 

Good to have skills:

●      Experience in IT services or SaaS domain.

●      Experience with Quora/Reddit or guest post partnerships.

●      Exposure to content creation or visual storytelling.

 

 

 


●       

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