Webinar & Event Marketing Specialist
EXPERIENCE : 3 - 5 Years
As we expand our marketing efforts, we need a Webinar & Event Marketing Specialist who can own end-to-end webinar execution and align it with ongoing demand generation campaigns.
Role Summary:
This role owns the end-to-end planning and execution of webinars and virtual events that drive leads and thought leadership. You’ll work closely with directors, sales, and marketing teams to create compelling experiences.
Roles & Responsibilities:
● Design, plan, and execute 3–4 monthly webinars focused on industry trends, customer pain points, and director-level conversations.
● Ensure the topic selection aligns with IT services and strategic focus areas.
● Work cross-functionally with sales, delivery, and marketing teams to build strong narratives and event themes.
● Own all logistics, such as the platform (GoToWebinar, Zoom Webinar, or Zoho Webinar), communication with registrations, reminders, speaker dry-runs, technical rehearsals, and live coordination.
● Develop and manage content assets, including design creatives and presentation decks.
● Drive engagement using polls, Q&As, offers, and post-event follow-ups via email or LinkedIn.
● Track performance and share analytics: registration-to-attendance ratio, audience engagement, quality of leads, and contribution to pipeline.
● Continuously improve based on feedback, benchmarks, and business objectives.
Must have skills:
● 3–5 years of experience managing webinars, virtual events, or enterprise-level workshops. A background in B2B or IT services is a plus.
● Strong coordination, communication, and presentation skills—you'll regularly work with directors, technical experts, and external stakeholders.
● A business mindset—you can connect the dots between webinar topics, lead generation, and customer interest.
● Proficient in tools like Zoom/GoToWebinars, (or CRM/marketing automation platforms), and Google Slides/PowerPoint.
● Comfortable planning, owning timelines, and making real-time decisions during live sessions.
Good to have skills:
● Experience in IT services or SaaS domain.
● Experience with Quora/Reddit or guest post partnerships.
● Exposure to content creation or visual storytelling.
●
Shubham Vishwakarma
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