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- Working closely with the client (typically Marketing / Communication heads) to understand their needs, company goals, vision, and prepare a high-level strategy spanning multiple platforms and types of content.
- Breaking down the client’s requirements in the form of a more granular content calendar
- Coordinating with designers, videographers, and other stakeholders to ensure overall smooth project flow and client satisfaction
- Doing primary or secondary research, as and when required, depending on the context
- Ensuring that the client receives error-free content and copy that is free of plagiarism
- Repurposing existing content into buckets that can be reposted on different platforms
- Brainstorm (along with the Account Manager) about how to drive traffic to the existing content and to improve overall KPIs for the client
- Diligent tracking and analytics of what's working and what's not working, and how to optimiz content for the next cycle
Similar jobs
• Responsible for writing, editing, and proofreading content
• Ideating and formulating a suitable content strategy to support the business needs
• Enhancing web traffic and user engagement by managing content across all social media
platforms
• Write engaging social media content
• Collaborate with marketing, PR, and customer experience to develop a variety of content
marketing materials
• Interpret creative direction and adapt points from creative briefs into persuasive copy
• Scheduling timelines for posting content
SKILLS REQUIRED:
• Creativity and ability to develop engaging content
• Excellent communication and writing skills
• Good time management and organizational skills
• Basic technical knowledge of HTML and web publishing and high computer literacy
• Knowledge of SEO and web traffic metric
• Social media management experience
• Strong research skills
Essential Functions (Listen>>Create>>Engage) -
● Write targeted content for C-Suite individuals & Founders.
● Develop website content & social media content with well-researched & engaging content
● Develop and manage supporting marketing programs and tools with a robust content calendar
● Analyze customer insights, industry insights, consumer trends, market analysis, competitors and
marketing best practices to build successful and consistent content pieces
● Develop thought leadership with a strategic and operational focus
● Upgrade website content with relevant content
● Execute email, and newsletter content development to nurture communities
Who are you?
To be successful in this role, you:
● Have 2-4 yrs of experience in content marketing, preferably in B2B or Finance
● Are creative, curious and enthusiastic
● Have a strong entrepreneurial spirit and the ability to creatively think and hustle to achieve goals
● Are a learner; As this is a new technical domain or preferably belong to a finance background
● Have a high sense of ownership and can continuously reinvent and improve how to do things
● Keep abreast with the latest trends, Identify industry trends, insights, and changes in UI/UX and digital
marketing
● Have exceptional analytical and research skills
What You’ll Love About Us
Our culture:
Complete autonomy and authority is given to each team member who is ready to take complete
ownership of their expertise to make the best decisions for the company. We believe in a diverse and
inclusive environment where all can achieve their full potential, leading to company, customer, and
community success.
Our benefits and perks:
We offer competitive compensation, including industry-leading maternity and paternity leave, wellness
programs, remote working, leave flexibility and work time flexibility.
The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth. You will be responsible for generating exciting and compelling stories on both digital and print sources of media.
Responsibilities
• Handle social media under social media manager's supervision.
• Work on Digital marketing strategy planning.
• Writing blogs, articles and plagiarism free content.
• Competitor analysis.
Qualifications
- Bachelor's degree in Marketing or relevant work experience
- Proficiency in major digital and print platforms
- Write content for website funnels, web pages, blogs & marketing
- Create website content that is accurate, attention-grabbing, well-researched, and meets the needs of international clients
- Edit, proofread work to ensure high editorial standards are met across all content outputs
- Collaborate with creative, product, marketing teams to assess project needs and help with messaging
- Speak with internal, external stakeholders to learn about their content needs, develop and implement brand guidelines
- Work closely with the accounts, design teams to brainstorm ideas & create concepts, develop messaging
- Assist in other aspects of the creative or research processes to create accurate content and maximize growth
- Stay current on trends and competitors within the editorial sphere
- See projects through the whole creative lifestyle, from inception to deployment (digitalyards.in)
About Us:
CareerNinja is a personalized learning platform that leverages AI to create customized courses for a learner based on their goal and background. It curates the right content, provides 1:1 & 1:many live mentorship & connects to job opportunities to help youth learn in a practical manner to achieve their next career goal. We are ultimately working to make high quality experiential learning accessible to anyone at a mass-global scale.
We are looking for an enthusiastic content writer who is passionate to create compelling blog posts, summaries, creating quizzes, product descriptions, social media content and web copy. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material.
Requirements
- Candidates who are currently pursuing a degree in Bachelor's or Master's with a high passion for Creative or Academic Content Writing, Creation, Curation.
- Must have a zeal to research, learn and grow
- Must be self-motivated and have the ability to perform under pressure
Responsibilities
- You will be researching on ideas and facts suitable to the assigned content/topic
- You will create blog posts, summaries, quizzes etc
- Develop ideas derived from online/offline research and organize the same for further use
- Develop engaging content for articles, blogs, stories and social media to entice and engage audience
- Proofread content for errors or additions and ensure that content is written per instructions
- Ensure that web page content is edited properly to increase on-screen readability
- Think up of creative and catchy titles for each piece of content keeping appropriateness in check
- Curation of content (blogs & videos) around a given list of topics.
Why Work With Us:
Being an education organisation, we take your growth seriously. Working with us could be your best decision if you're looking for learning, wide exposure & looking to be in the driving seat of what you do. Most importantly, if you’re looking to jump five steps ahead and think your current work opportunities aren’t keeping pace with you. You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, etc are just a regular part of our work life.
What you will do:
- Writing website product descriptions
- Coming up with social media captions
- Writing weekly blogs
- Managing all kinds of social media activities
Desired Candidate Profile
What you need to have:- Graduate with minimum 2-3 years’ experience in content writing
- Experience working in an ecommerce setup preferred
Please note, this is a freelance position on contract basis. We prefer full-time writers, though part-timers can also apply.
- Developing content for blogs, articles, app descriptions, social media, and the company website.
- Write in “American English” as the audience is a US consumer audience
- Identifying customers’ needs and recommending new content to address gaps in the current content.
- Build and manage our social media profiles and presence across channels you deem relevant
- Curate and create interesting, relevant, and trending content people look forward to every day
- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
- Ideate and execute world-class social promotions and campaigns and track their success
- Work alongside other marketers to create content that educates and entertains our audience and supports marketing goals.
- Drive consistent, relevant traffic and leads from our social network presence.