ContentNinja
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- Working closely with the client (typically Marketing / Communication heads) to understand their needs, company goals, vision, and prepare a high-level strategy spanning multiple platforms and types of content.
- Breaking down the client’s requirements in the form of a more granular content calendar
- Coordinating with designers, videographers, and other stakeholders to ensure overall smooth project flow and client satisfaction
- Doing primary or secondary research, as and when required, depending on the context
- Ensuring that the client receives error-free content and copy that is free of plagiarism
- Repurposing existing content into buckets that can be reposted on different platforms
- Brainstorm (along with the Account Manager) about how to drive traffic to the existing content and to improve overall KPIs for the client
- Diligent tracking and analytics of what's working and what's not working, and how to optimiz content for the next cycle
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