Performance Marketing Manager/Paid Ads Specialist

• Architect and Develop: Design, implement, and maintain high-performance backend services using Java/Golang and intuitive frontend interfaces using React.
• Technical Leadership: Provide technical guidance and mentorship to junior developers, promoting best practices and fostering a collaborative environment.
• Code Quality: Write clean, efficient, and well-documented code following industry best practices and coding standards.
• Collaboration: Work with backend developers, frontend developers, product managers, and other stakeholders to gather requirements and deliver robust solutions.
• Performance Optimization: Identify and address performance bottlenecks and scalability issues.
• Debugging and Troubleshooting: Diagnose and resolve complex issues in both backend and frontend components.
• Testing: Implement comprehensive testing strategies, including unit tests, integration tests, and end-to-end tests.
• Continuous Learning: Stay current with the latest industry trends, technologies, and best practices in full stack development.

Creative Content Writer

Are you a wordsmith with a flair for crafting compelling stories? Do you thrive in a fast-paced, creative environment? If so, we're looking for you! Our dynamic team is on the hunt for a Creative Content Writer who can bring ideas to life with engaging and original content.

About Us: 

At Antier, we believe in the power of words to inspire, educate, and connect. We are a forward-thinking company, committed to pushing the boundaries of digital storytelling. Our team is a melting pot of innovative thinkers, passionate creators, and driven professionals who are dedicated to making a difference.

The Role:

The Creative Writer will focus on repurposing the existing content on our website, ensuring that SEO integrity is maintained. Additionally, they will contribute to creating branded content for video scripts, pitch decks, branding the social media content,and marketing materials.

Key Responsibilities: 

• Craft high-quality, original content for various platforms, including websites, video scripts, social media, and marketing materials.
• Collaborate with the marketing and design teams to develop creative strategies that align with our brand’s goals.
• Conduct thorough research to ensure content accuracy and relevance.
• Edit and proofread content to ensure clarity, grammar, and overall quality.
• Stay updated with industry trends and incorporate best practices into your writing.

What We're Looking For:

• A Master’s degree in English or Journalism.
• Exceptional writing, editing, and proofreading skills.
• A knack for storytelling and a creative mindset.

What We Offer:

• A competitive salary and comprehensive benefits package.
• An inspiring, open, and diverse work environment.
• Opportunities for professional growth and development.
• A chance to be part of exciting projects with a dynamic team.

Antier is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

Job Profile : Creative Content Creator

CTC Range: 3-6 LPA

Job Essence -

It’s Only Words ..and the words are all I have ..to take your heart away…

Or

Country Roads take me home ….

Or

Har rang kuchh kehta hai…

We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!

We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.

You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.

You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.

Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!

Overview :

The Creative Content Creator will be responsible for conceptualizing, writing, shooting, and/or editing various types of content, that align with the brand's voice, tone, and messaging. Your role will involve understanding latest digital social media trends and incorporating them into your content to drive user engagement, promote the brand's message, and achieve the overall marketing goals. You will collaborate closely with other content creators, creative designers, video producers/editors, the director of social media + connections, and other stakeholders to develop content strategies, craft impactful messages, and optimize content for various social media channels. Your experience in creating content that resonates with social media audiences and existing trends will be essential in driving user action and promoting the brand's presence in the social media landscape.

Key Responsibility Areas :

• Conceptualize compelling and engaging paid and organic copy, graphics and/or videos for social media platforms.
• Actively search for and identify trends (geographical/regional, temporal, and intuitive) that are relevant for the brand’s audience within the latest social media and connected platform trends, visual design trends, and industry best practices to ensure the brand's social media content remains relevant and effective.
• Deliver still and video assets weekly to maintain Brand’s organic social presence, ensuring the Brand is actively engaging in cultural social conversations.
• Ensure that all copy created for social media platforms aligns with the brand's messaging and tone. While all visual assets adhere to established brand guidelines and the brand’s visual identity.
• Work with the client servicing manager, creative designers, video producers/editors, and other stakeholders to develop copy and visual strategies for social media platforms that align with the overall marketing goals and objectives, including messaging, target audience, and content themes.
• Optimize copy for social media platforms, including character limitations, hashtag usage, and other platform-specific considerations, to ensure that the content is engaging, shareable, and drives user action.
• Edit and enhance visual content to optimize for social media platforms, including resizing, cropping, color correction, and other adjustments to ensure optimal performance and engagement.
• Concept creative ideas and develop action plans for social + connected platform (ex. digital/social activations + influencer experience) that drive user engagement and brand recognition in social space.

Work Profile:

1)     Convert ideas into content pieces. These content pieces (output) can be in the form of:

• Web Related Content:
• Pages/Sliders/Banners
• Landing Page/Forms
• Emailers/Ebooks/Downloadables – Topic/Body/Links
• Social Media Content:
• Social Media Copies
• Social Media creative content
• Blog/Articles/Press releases/Story telling/Infographics
• SEM Content:
• Paid ads content – FB/Instagram/Google/LinkedIn/YouTube

Ø Content for creative cards/videos

Ø Copies and descriptions

• Remarketing ad sets
• SEO content – Blogs/Articles using keywords
• WhatsApp messages
• YouTube descriptions/Video scripting
• Taglines
• Quotations
• Profile Writing
• Viral Content
• Media Kit/PR activities/3rd Party PR
• Media Relations
• Influencer Marketing
• Online Reputation Management(ORM) areas

2)     Planning – Understand/Work/Create/Assist

·        DMO Plan – Along with the SEM and Digital/Social Media Campaign teams

·        Manifestation Plan

·        Activity Charter - Along with the SEM and Digital/Social Media Campaign teams

3)     Team & Vendor Management: Individual Contribution, Buddy Coaching, Participate in Recruitment/Induction, KRA setting and Performance Evaluation:

·        Work Allocation Based on Activity Charter & SMO Tracker

·        Primary & Secondary Work related ownership to ensure business continuity as a part of risk mitigation

·        Setting up KRAs (using InnoWET) and Performance review

·        Time sheet Management & Analysis

·        Social Media Participation and updated Profile on all mediums

·        Work closely with the creatives/videos team for proper implementation of the campaign

4)     Review & Analytics:

·        Client’s success PPT and Report with executive summary

·        Team Productivity based on Time Sheets

·        Create phase(Web/Content and Visuals) Activity Charter Conformance Report

·        Consolidated success Report /PPT for internal stakeholders

·        Content success report and analytics tracking based on the medium

WHAT YOU WILL NEED:

• 1-3+ years of experience as a in content editing, social media marketing or other related fields, preferably in an advertising agency or marketing department.
• Excellent writing, photo, graphic, video and editing skills.
• Proficiency in Adobe Suite (i.e. Premiere Pro, After Effects) or other similar software programs(Optional)
• Proficiency in using Canva or other similar software programs for designing and video editing(Mandatory)
• Ability to adapt writing style to different target audiences and brand voices is a must
• Strong understanding of social media platforms, their features, and limitations, and ability to optimize copy for different platforms.
• Ability to work both independently and effectively in a team environment.
• Strong organizational and time-management skills.
• Excellent communication skills, with the ability to effectively articulate creative concepts and ideas to stakeholders.
• Familiarity with website landing pages and modules, banners, and additional promotional material is a plus and may be needed as extension of campaign work
• Strong attention to detail, with a keen eye for aesthetics and brand consistency.

You will work closely with the:

• Digital - Social Media and Brand ideation team
• Creative teams
• SEM/Promotions teams

You should be able to

• Believe that everything can be made viral
• Extensive research
• Work in teams
• Work in solace
• Most important: Willingness to learn

What kind of people are we looking for? Simple:

·        We don’t like experts, we prefer people who are always willing to learn and are able to learn quickly

·        Not a mere task taker.

·        Ability to work with deliverables in mind.

·        Entrepreneurial instinct beyond office cubicle

·        Intelligence to do multitasking and prioritization of work

·        Excellent communication skills- written oral and articulation.

·        Ability to initiate/participate with intelligence, thoughtful new ideas in business discussion and meetings.

·        Instinct of exhaustive reading, research ,analysis beyond the conventional format and adding value to the deliverables

·        Strong strategic bent with inclination towards learning and contributing.

·        Adaptability and flexibility to work with cross-functional areas of business.

·        Zeal to be driven by productivity than by activity

·        Self discipline and ability to do work with self supervision.

·        You do what you preach, or at least try

·        You not only work hard, you party hard too

·        You have an eye for detail

·        If you’re a (regular) blogger, we already love you!

·        You are a DIY person. Period

The ideal candidate will have experience in all stages of the sales cycle. They should be confident with building new client relationship and maintaining existing ones. They should have evidence of strong skills and possess good negotiation skills.

• Build relationships with prospective clients
• Maintain consistent contact with existing clients
• Manage sales pipeline
• Analyze market and establish competitive advantages
• Track metrics to ensure targets are hit

Qualifications

• Bachelor's degree 3+ years in sales industry
• Experience in full sales cycle including deal closing Demonstrated sales success
• Strong negotiation skills
• Strong communication and presentation skills
• CRM experience is preferred

Urgently Looking for Immediate Joiner 

https://www.linkedin.com/feed/hashtag/?keywords=itrecruiter&;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6994271859219337216">ITRecruiter" "https://www.linkedin.com/feed/hashtag/?keywords=rpo&;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6994271859219337216">RPO"

Location: (Chennai) Work from home
Education: BE, MBA
Experience :3 to 5 Years
Notice period : Only Immediate Joiners

Recruitment:
Excellent verbal and communication skills.
Familiarity with recruitment
Technical knowledge to understand and explain job requirements.
Sound judgment
Proficient in word ( Excel,MS WORD, Outlook)
Excellent record keeping.

Responsibilities:
source potential from various sources like online, Naukri, LinkedIn etc
screen incoming profiles as per the JD.
provide shortlisted candidates to client hiring managers.
Should be responsible in handling the end to end recruiting process.
Handling emails, cold calling, arranging interviews, follow-ups etc
Negotiation of salary with candidate.
Follow up with candidates for joining.

PS: Please read the Job Description in details, before applying.

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