Sales Development Representative (B2B SaaS, Manufacturing

JD for Sales Executive 

About SynergyLabs

Synergy Labs is a Gurgaon-based specialized artificial intelligence solution provider focusing on smart policing solutions using computer vision. Synergy Labs has delivered custom-made machine learning solutions tailored to business needs and requirements in various industries, systematically designed by applying MIT's approach to design thinking in order to deliver a scalable product that exceeds customer expectations. Our team of 20+ AI researchers and developers use the latest technologies, frameworks & hi-tech methodologies to offer impeccable and quality services globally.

We help our clients worldwide to deliver their vision to their numerous customers effortlessly. Our services & solutions are designed for large-scale businesses as well as start-ups.

Job brief

We are looking for an enthusiastic marketing executive to join our marketing/Sales department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies.

As a marketing executive, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels.

It will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment.

Responsibilities

● Collect quantitative and qualitative data from marketing research

● Perform market analysis and research on the competition

● Call the client and check the requirements

● Services existing accounts, obtains orders, and establishes new accounts by planning and organizing a daily work schedule to call on existing or potential sales outlets and other trade factors.

● Adjusts content of sales presentations by studying the type of sales outlet or trade factor.

● Submits orders by referring to price lists and product literature.

● Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.

● Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques.

● Resolves customer complaints by investigating problems, developing solutions, preparing reports, and making recommendations to management.

● Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.

● Provides historical records by maintaining records on customer sales.

● Contributes to team effort by accomplishing related results as needed.

● Manage and update company database and customer relationship management systems (CRM)

Requirements

● Strong desire to learn along with professional drive

● Solid understanding of different marketing techniques

● Excellent verbal and written communication skills

● Excellent knowledge of MS Office

● Familiarity with marketing computer software and online applications (e.g. CRM tools, Online analytics)

● Passion for the marketing industry and its best practices

● Current enrollment in a related BS or Masters degree

Requirements:

• Minimum 3 years of experience in software development into MERN (React & Node.js ) technology.
• Bachelor degree in Computer Science or IT.
• Must have Hands-On coding expertise of React.js, Reactstrap, NodeJS, MongoDB and ExpressJS.
• Configuring and managing deployment on AWS (EC2 IAM, S3).
• Knowledge of developing REST API using Express framework and front end integration with PUG engine.
• Experience with popular JS libraries like Ember, Babel, Typescript, Webpack, Socket etc.
• Exposure to scm tools like git, Git Hub, CI/CD methods, code coverage tools like SonarQube, etc.
• Good understanding of the object-oriented design and programming concepts, core JavaScript concepts like scope/closures, the event loop and asynchronous callbacks, promises, API formation, POSTMAN API etc.

Main tasks

• Test preparation (test design, creation of test specifications and test cases for regression tests and tests of new and further developments)
• Sprint-accompanying testing in the Scrum team
• Test evaluation / documentation of the test results
• Further development of existing test automation processes
• Close cooperation with the SOL business unit and the test departments at other locations

Qualification profile

• Completed degree or comparable training with an IT background
• Affinity and many years of experience in systematic testing of software products
• Excellent ability to work in a team and an independent, structured way of working
• Practical knowledge of the application of test methods and quality management standards as well as test automation knowledge are advantageous
• Fluent in English

JOB DESCRIPTION

Job Title

Digital Marketing Executive

Department

Marketing

1.  Job PURPOSE:

Planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.

2.  ROLES & RESPONSIBILITIES:

l Responsible for formulation and execution of the company’s Digital Marketing Strategy

l Creation and management of website

l Independently managing all digital marketing activities

l Set up and management of Linked in and twitter accounts

l Writing blogs and content on digital forum to ensure visibility

l Responsible to develop and implement the Online Marketing and Brand Positioning strategies

l Create key reporting and performance indicators based on business requirements

l Brand management on the digital forum

3.  EXPERIENCE REQUIRED:

     Overall :   3 - 5 yrs           

4.  TECHNICAL SKILLS:

Primary Skills

l  3+ years experience as a Digital Marketing Professional

l Understanding the importance of the Website

l Experience in Email marketing and carry it to the digital forum

l Social media marketing - visibility

l Experience in branding

l Must understand page optimization and off page optimization,

l Understand the value of Search engine optimization but as a complementary skill.

l Blog writing and Content generation

Secondary Skills

l Knowledge on Google certification and Google analytics, Google AdWords

l  Setting up tracking systems for marketing campaigns and online activities

l Experience in Website maintenance and press releases

l Latest marketing techniques

Desired Skills

l Experience in IT product based company

l Advanced web ranking

l Knowledge on Google webmaster, Keyword planner, Google trends

l Online Reputation Management

5. ABILTY

l Excellent Communication Skills

l Good conceptualization skills

l Excellent computer and web related skills

l Quick grasping skills

l Initiation

l Time management

l Dedication and ownership

6 .EDUCATIONAL QUALIFICATION :

Preference: MBA ( Marketing ), BBA

Age between 26 Year to 30 Years

• Minimum of 1-2  years of experience as a Full Stack Developer or similar role.
• Bachelor’s degree in Security, Computer Science, or a related field.
• Experience with  React.js, Node.js, Next.js, and JS libraries.
• Must have an understanding of web3 and blockchain fundamentals.
• An exceptional understanding of secure and scalable application development, including the full lifecycle of API microservices services, including authentication, API gateways, and versioning.
• Excellent analytical and time management skills.
• Ability to wear many hats and learn new technologies quickly.
• Solid knowledge of web architecture and design patterns.
• Good knowledge and understanding of Backend and Frontend technologies
• Hands-on experience in building REST API using NodeJs
• Excellent communication and teamwork skills
• Great attention to detail.

*Experience on Magento Enterprise & Magento 2.0, Experience in development, customization and integration on Magento 2.0, Proficient in PHP/MySQL

*Experience on Magento Enterprise, Development of new Magento plugins

*Working knowledge shopping cart development with shipping, and Payment Gateway Integration for E-commerce websites

Opportunity

Create marketing material for our growth initiatives, social media platforms, and branding collaterals. The ideal candidate should have an eye for clean, simple, and artful visual design. A successful candidate will be able to translate high-level requirements into visual elements that align with the language of our products. 

What you will do:

• Develop out-of-the-box campaigns for Social Media channels (Facebook, Twitter, Instagram, YouTube).
• Conceptualize original graphic design ideas that bring simplicity and user-friendliness to complex roadblocks.
• Present concepts, participate in design/project critiques and refine design direction.
• Establish and promote design guidelines, best practices, and standards.
• Conceptualize and execute creative for organic/paid content & campaigns of varying scale and complexity for the app products, PR & Brand.
• Maintain accuracy and attention to detail throughout the creative and production process.
• Collaborate with cross-functional teams comprising interaction designers, content writers and product managers.
  
  

Experience Range: 

Proven 3-4  years of work experience as a Graphic Designer. Must have worked on digital marketing creatives. Having worked in the app product space is a huge plus. 

Technical Expertise:

• Demonstrable graphic design skills with a strong portfolio.
• Knowledge of Color Theory, Visual Hierarchy, Typography, Colour, and Information Composition.
• Proficiency in Adobe Suite especially Photoshop and Illustrator.
• Be able to design eye-catching branding, iconography, and illustrations. 
• Be able to work in a cross-functional team as well as independently.
• Up-to-date with the latest visual trends, techniques, and technologies.
• Must be comfortable with a fast-paced environment
• BS/MS in Visual Design, Graphic Design, Communication Design is a plus.

Responsibilities

• Own the messaging, style and tone of voice for TraceX
• Own the content strategy and calendar for different forms of content published by TraceX across its channels
• Custodian of the TraceX content guidelines and playbook, to be followed by employees across the organization when creating content for public consumption
• Develop editorial guidelines including for style and tone, creating enablement and training resources for stakeholders
• Work with a cross-departmental team, maintain the master content calendar for all web platforms including social media, website, and blogs
• Identify key segment pain points & communicate product value proposition across various channels
• Develop product messaging that differentiates new products and services from others in the market
• Communicate and develop content that show the value of new products and services for prospects and customers across different buying stages
• Own + Support in creating product content such as case studies, videos, website content, and blog posts
• Editorial responsibilities - Ensure stringent quality control for all external content being published on TraceX’s channels – social media, email newsletters, Press Releases, External articles etc.

• Collaborating with stakeholders such as freelance writers, editors, social media and brand marketers, and SEO specialists to create and refresh content to capture crucial SERP real estate
  
  

  Qualifications:

  • 5+ years experience in B2B SaaS or relevant fields
  • Tools Expertise: Experience on tools like WordPress, AHREF, Google Analytics, SEMRush, Ubersuggest, or their equivalent
  • Mastery of spoken & written word with excellent communication skills
  • Strong SEO knowledge and experience of search engine optimization practices, including ON Page and OFF Page Optimization
  • Sound judgment and decision-making ability in complex, ambiguous situations
  • Efficient project management and stakeholder management skills to scale content marketing programs

Job Description

We are looking for a Node.js Developer responsible for managing the interchange of data between the server and the users. Your primary focus will be the development of all server-side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements built by your co-workers into the application. Therefore, a basic understanding of front-end technologies is necessary as well.

What we are asking

• A fast-paced environment is something you feel really comfortable in
• Integration of user-facing elements developed by front-end developers with server side logic
• Professional working experience in Node.js
• Design and implementation of low-latency, high-availability, and performant applications
• Implementation of security and data protection
• Integration of data storage solutions with MongoDB, file stores like AWS S3 or Heroku/AWS.
• Creating API for consumption using ExpressJS.
• Good Knowledge of ExpressJS middle-wares.
• Working experience with CI/CD, test- and deployment automation, and containers

Skills And Qualifications

• Strong proficiency with JavaScript.
• Strong knowledge of Node.js and ExpressJS and other related tech/middle-wares/options.
• Understanding the nature of asynchronous programming and its quirks and workarounds
• Basic understanding of front-end technologies, such as HTML5, and CSS3
• Understanding accessibility and security compliance.
• User authentication and authorization between multiple systems, servers, and environments.
• Integration of multiple data sources and databases into one system
• Understanding fundamental design principles behind a scalable application
• Understanding differences between multiple delivery platforms, such as mobile vs. desktop, and optimizing output to match the specific platform
• Creating database schemas that represent and support business processes
• Implementing automated testing platforms and unit tests
• Proficient understanding of code versioning tools, such as Git
• Good to have deployment experience of NodeJS app on Heroku / AWS / Azure etc.