Social Media Marketer

Role - Manager - Paid Social, India (Gurgaon, Bangalore, Mumbai)

Overview of job -

Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Manager – Performance Marketing for its Services Hub . In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. 

This role reports to the Director – Performance Marketing  

What your day job looks like -

● Develop strong relationships with counterparts in regional teams (Europe, U.S., Asia)

● Support the training and growth of your local Social team

● Enforce Social best practices with a focus on platform expertise, consistency, and quality of work delivery

● Be accountable for consistent work delivery to regional teams by ensuring a high quality of output

● Serve as point of escalation for your team and take ownership of resolving any issue

● Provide career development and coaching for your team

● Line manage 2-5 direct reports

● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

● Present strong and effective communication across all levels 

What you’ll bring:

● You are proficient in English

● You have 5+ year experience of planning and managing Social campaigns

● You have a high-level knowledge of Paid social platforms

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have experience providing service to local teams from a centralized location

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft Excel and Google Sheets 

Digital Marketing Manager

Role: Digital Marketing Manager

Required Educational Qualification: Any UG or PG

Company Name - Promilo.com (Sawara Solutions Pvt ltd)

Experience - 2 to 5 yr

Location: Bangalore

Mode – Full Time / Work from office

About us:

Promilo is India’s 1st innovative platform which “Pay to Browse”

It is a B2B SaaS start-up that enables to accelerate of he business appointment funnel of the

companies. We’re an advertising platform that connects both users & advertisers. Users will be able to book an online appointment based on their interests with the advertiser, without compromising their data privacy and get rewarded for sharing their data and time. We’re registered and recognized by Start-up India, Start-up Karnataka & MSME companies.

To know more - visit our company website.

Job description

Roles and Responsibilities

● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social

media and display advertising campaigns, EPC campaigns,Organic content, and blog posts.

● Work on Google Ads, Facebook ads, YouTube, and LinkedIn platforms to design, build, and

maintain social media presence and execute marketing campaigns.

● Measure and report performance of all digital marketing campaigns and assess against goals.

● Measuring ROI for digital marketing and making recommendations on the most optimal

solutions.

● Collaborates with internal teams to create landing pages and optimize the user experience.

● Brainstorms new and creative growth strategies through digital marketing

● Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.

● Regularly review and monitor competitive websites to ensure leading in design, usability, and

user experience.

● Keeping up to date on industry trends, new media buying opportunities, and

recommendations on new ways to reach the target audience

Desired Candidate Profile

● Minimum 1 -2 years of relevant experience in Digital Marketing.

● Demonstrable experience leading and managing SEO/SEM, marketing database, email,

social media and/or display advertising campaigns, EPC campaign, Organic content, blog

posts.

● Experience working on-page optimization and off-page optimization

● Highly creative with experience in identifying target audiences and devising digital campaigns

that engage, inform, and motivate

● Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,

WebTrends)

● Working knowledge of HTML, CSS, and JavaScript development and constraints

● Experienced with website analytics and can distill data into actionable insights

● Familiar with financial planning and strategy, excellent account-based marketing, event

planning, analytics, email, social media, paid, marketing operations, copywriting, and editing

skills.

KeySkill: digital marketing, Content Creation, PPC. organic content, Facebook Campaign, GoogleAdWords, marketing, management, Blog, Commenting, Social Media, Optimization, ContentOptimization, Google Ads, Seo Marketing, Website Analysis, Advertising Campaigns, EPC, Search, Engine Marketing

BookEventz.com welcomes career inquiries from Passionate, Energetic individuals who are interested in working in a startup environment, taking up bigger responsibilities and have interests in the event industry.

If you feel that there is an entrepreneurial drive in you are you are ready for taking bigger challenges then BookEventz.com is a place for you.

Job Responsibilities :

• Learn and devise strategies to drive online traffic to the company website.
• Implement and invest in long-term SEO strategies to drive organic growth
• Plan and execute all web, SEO, email, social media etc. activities
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.

• Crafting the performance marketing strategy for the company and managing the overall online marketing calendar around the same
• Managing all online properties of the brand
• Measuring ROI and a set of other KPIs, based on in-depth analysis of standard digital metrics
• Liaising with multiple agencies, as well as internal offline and traditional marketing teams to devise and execute innovative marketing campaigns throughout the year
  
  

• 5+ years experience in Digital Marketing with experience in Digital Advertising, Website Management, Lead Generation, and/or Lifecycle Marketing
• Experience with problem-solving and analytical skills including conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights & recommendations
• Experience with digital and web analytics and data tracking tools (e. g., Google Analytics, ) and SQL
• Website management and technology experience including CMS, HTML, CSS, and Javascript
• Experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience using various Facebook Interfaces: Ads Manager, Power Editor, Business Manager, Page Insights
• Experience with ad serving tools and DSPs (e. g., DoubleClick, Adobe Advertising Cloud)
• Experience working both strategically as well as in an executional capacity to build and deploy the campaign
• Experience presenting ideas to several stakeholders at once
• Experience collaborating and coordinating with internal and external cross-functional teams
• Experience with digital marketing and digital measurement latest trends and best practices

Hands-on person, have to deliver the work with few resources, it will be the first marketing person on the team, and will have the autonomy on the day-to-day implementation. Will not manage people.

Requirements

• Proven working experience in the social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/text), presentation, and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
• Writing skills
• Fluency in English
• Coding experience is a big plus

Job Description

• Building and executing social media strategy through competitive and audience research (Twitter, Facebook, LinkedIn, Reddit, Quora, Stack Overflow)
• Join developer/start-ups communities and engage with them
• Reviewing and optimizing company pages within each social media platform
• Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand
• Collaborate with company members to develop social media campaigns
• Stay up to date with the latest social media best practices and technologies
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Monitor analytics and customer engagement and suggest content optimization
• Moderate user-generated content in line with the moderation policy
• Collaborate with product development teams
• Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
• Write newsletters to the targeted audience
• Work with designers to ensure content is informative and appealing

Love working with influencers and using social media?

We are seeking a digitally savvy, experienced marketing mind to develop and execute our influencer marketing strategies and creative social media campaigns.

The intern is responsible for planning social media calendars, collaborating with in-house designers to create social media posts, assisting the social media team with brainstorming campaigns, monitoring and posting on blogs and social networks, engaging in online forums, participating in online outreach and promotion, optimizing our website, and conducting keyword analysis. Those looking to gain valuable online media experience with an established organization are encouraged to apply.

Interest and passion for Health, Wellness & Fitness industry is a must!

About Us:

Adbuffs is a digital-first performance marketing agency with a laser focus on launching and scaling eCommerce brands worldwide. We've accelerated growth for eCommerce companies in over 12 countries. With the journey started in 2019, with the principles "Empathy, Disciplined Creativity and Zero tolerance to EGO" we are stepping towards a fantastic future.

Roles & Responsibilities:

• Candidates having experience of working for eCommerce industry / Lead generation are required.(E-Commerce experience is must) 
• Candidates having ability to use past experience and trust in smart work and hard work are welcome.
• Analysing and interpreting provided clients data and providing expected solutions to the client. 
• Candidates dedicated to perfecting the craft and affluence in Google ads are required.
• Optimistic professionals with creative and out of the box thinking capabilities are must.
• Candidates with client need analysis & handling experience and bound to deliver high quality service are required.
• Drive new ideas and processes to improve the performance of campaigns, including account structure, bidding, ad copy, and keyword development.
• Developing effective media buying strategies.
• Participating in media planning to identify target audiences and craft effective campaigns.

Requirements:

• Proven experience as a Media Buyer or similar role; experience in the eCommerce industry is MUST.
• Familiarity with media-buying, planning and research
• Interest in following advertising and media trends
• Working knowledge of media analytics software
• Excellent communication and negotiation skills
• Organizational and multitasking abilities
• Attention to detail
• Critical thinking skills
• Any Degree in Media, Advertising or related field.

Other Details:

• Job Location: 

Kolkata, India.

• Working days & Job Timings:

Monday - Friday, from 10:30 am to 7:00 pm

• Salary: 2 LPA - 6 LPA

A little about Flynote (http://www.flynote.in">www.flynote.in):

Flynote is an international vacation platform with a belief that the best way to plan your trip is to speak to someone who has lived there. To get this done, we work with a global community of travel enthusiasts (Flynote Fellows) who travel and experience the world on our sponsorship. We then leverage this experience to monetise their passion for travel, using Flynote’s Technology Platform to plan & book highly tailored itineraries for our holidaying customers.

Founded by IIT Kanpur-ians in 2018, we are backed by some of the largest venture capital firms in the world & labelled as one of the top 15 early stage startups in Asia.

We are looking for great talent to join as earliest members of our team and make the world travel.

Media: 

1. CNBC: http://bit.ly/2XB70FQ
2. YourStory: http://bit.ly/2ID2CTr
3. Techcrunch: https://tcrn.ch/2ICn46E

As a Social media marketing specialist your major responsibilities revolve around acquisition of travellers (leads) from social media channels such as Facebook & Instagram. This role requires you to take the ownership of the following responsibilities : 

• Research on current benchmark trends, audience preferences and then design strategies for paid acquisition via social media
• Managing a budget to be spent on social media ads
• Design and execute social media ads and align the goals of marketing, revenue and supply team
• Brainstorm new and creative growth strategies for paid acquisition 
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Diligently infuse tracking parameters and UTMs in the campaigns. 
• Identify trends and insights, and optimize spend and performance based on the insights
• Align and leverage resources from the tech team, content team, supply team and revenue team to further optimize your campaigns.
• Identify potential new audience (eg :- lookalike audience) and leverage existing customer base by running remarketing Ads.

Requirements:

• Proven work experience as a Social Media Marketing specialist in an experience, travel or hospitality industry. 
• Worked on lead generation campaigns.
• Was involved in managing a marketing budget of 1Cr+ every month.

• Ability to present and communicate ideas and strategies.
• An ability to multitask, to work on a number of projects at once with multiple managers. 
• Facebook Blueprint Certification is preferred but not a must.