
Apprication Pvt Ltd is a software service based company, Creating softwares, applications and ecommerce online websites. We're looking for a talented Senior Digital Marketing & Social Media Specialist with 10 years of experience to join our team in Mumbai. If you're passionate about creating impactful strategies and running effective ad campaigns, we want to hear from you!
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies with a focus on Google and Meta platforms (including Facebook and Instagram).
- Plan, execute, and optimize paid advertising campaigns on Google, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
- Create and manage social media strategies across various platforms, including LinkedIn, Facebook, Instagram, Twitter, and more.
- Analyze performance metrics and generate insights to continuously improve campaign effectiveness and ROI.
- Collaborate with the content and creative teams to produce engaging and impactful content for social media and digital ads.
- Manage and grow online communities, responding to comments and engaging with followers to build brand loyalty.
- Stay updated with the latest trends and best practices in digital marketing and social media to keep strategies innovative and competitive.
- Utilize SEO and SEM techniques to enhance the visibility and reach of our digital campaigns.
Qualifications:
- Strong understanding of software/SaaS buyer journey and persona-driven marketing.
- Proven experience as a Digital Marketing Specialist, Social Media Manager, or similar role, with a strong portfolio of successful campaigns.
- Expertise in creating and managing ad campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital advertising platforms.
- Solid understanding of SEO, SEM, and digital marketing analytics tools (e.g., Google Analytics, Meta Business Suite).
- Strong project management skills with the ability to handle multiple campaigns and deadlines simultaneously.
- Excellent communication and interpersonal skills, with a knack for creative problem-solving.
- Self-motivated, detail-oriented, and able to work both independently and collaboratively in a fast-paced environment.
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Job Description:
- Design and architect highly scalable web services applications
- Develop and maintain all server-side network components
- Collaborate with front-end developers on the integration of elements Architect
- Content Management Solution and scalable API platform
- Design back-end services for various business processes
- Partner with third-party technology services and make strategic inputs.
- Develop high-performance applications by writing testable, reusable, and efficient code
- Create workflows and solutions involving search, recommendations, rights
- management, monetization, identity management, SSO, authorization, authentication, etc.
- Work with large datasets and optimize server-side performance
- Implement effective security protocols, data protection measures, and storage
- solutions
Requirements
- 4-7 years of Knowledge of Node.js and ReactJS frameworks
- Experience in creating and maintaining efficient NoSQl databases GRPC and Json Elasticsearch
- Experience in AWS environment, cloud deployments and lambda
- DevOps and web security
- API development and deployment
- Unit and integration testing
About the Organisation:
Our client works in the area of skilling and livelihoods for underserved youth. This is a pioneering program with a strong PPP model, an agency-led approach to livelihoods and a vision of socio-economic transformation. They are run through a public-private partnership that empowers the Government, Corporates, NGOs and Citizens to work together towards changing lives. The provision of location and capital expenditure for the centres is taken care of by the Government. Corporates contribute through CSR funds to provide operational expenses. NGOs come on board to provide various skilling courses to the youth. With penetration in more than 400 of the 500 odd slum communities of Pune, the program has now expanded to other cities viz. PCMC, Dombivali, Aurangabad and also States viz. Delhi, Odisha,Hyderabad and upcoming in Ambivli.
About the role:
The CIO will work closely with the Program teams to fully understand the program landscape and implement technology and data solutions.
Your role to supplement the Organisational goals:
Develop a technology and data roadmap in line with the operational strategy and growth plan of the
organisation and in alignment with the Mission Cell, MEL (Monitoring, Evaluation and Learning)
framework and Programme Operations Team. (Timeline: Sep 2023)
Ensure that all key programs can be mapped onto common parameters and measures.
Create an overall technology and data architecture that outlines and connects key technology components.
Identify the processes/systems that need to be digitised/ created for enabling scale,including appropriate solutions.
Develop tools and processes for data collection, analysis and management within LCF
Monitor changes or advancements in technology to discover ways the company can gain competitive advantage (ongoing basis).
ERP System
Maintain and when required, develop, the existing ERP system. (Timeline: ongoing)
Develop and implement the next version of the organization’s ERP system including reports/
dashboards. (Timeline: Sep 2023 for finalization of BRD and initiation of development)
Support with, and track, adoption across the organization
Partnerships
Identify and engage with technology partner(s) to design and implement the solutions for
effective program and data management. (varying timelines as per solution)
Establish partnerships with IT providers
Infrastructure
Oversee the technological infrastructure (networks and computer systems) in the organization
to ensure optimal performance
Establish a process for and approve, purchases of technological equipment and software
Security
Analyze the costs, value and risks of various aspects of IT implementation to advise
management and suggest actions
Data Management and Analytics
Design automated reporting formats for reporting to key stakeholders such as Government,
donors and board of directors.)
Analyse, synthesize, and produce key insights from the data that can inform the approach and
design improvisations in the program
Data and knowledge management
Lead the overall knowledge management system for the organization and enable data to be available on cloud with clear protocol for sharing and storage, such that security and confidentiality are assured.
Finalization of Data Protection and Management Policy, training of relevant team members, implementation and compliance tracking.
Who we are looking for:
● Education : Masters in Information Technology
● Experience: Minimum 15+ years of experience
● IT skills – familiarity with modern databases and IT systems.
● Analytical skills
● Problem-solving skills
● Partnership management
● Communication skills – must have an excellent verbal and written communication skills.
● High social intelligence : able to engage teams, create relationships of trust with stakeholders.
● Able to reflect, empathetic and a good listener.
● Experience in Need Identification, Project Management, Stakeholder Management
● Ability to manage multiple projects and stay on deadline.
● Proficiency in Microsoft Office programs, including Word, Excel and PowerPoint

Good experience in programming Microsoft C# (preferred) and/or Visual Basic.NET, ADO.Net, and ASP.Net 2.0, .Net 4.5 framework or .net core 2.1 and above
Must have experience In SQL and Agile/Scrum
Nice to have experience in AWS or Azure
This person is required for a 9-months contract, will work with our client, one of the largest & most reputed Footwear brands in India while being on the payroll of Benchkart.
Expertise:
- Proficient in PL/SQL coding. Having hands-on experience in writing databases, triggers, functions, procedures, packages, dynamic SQL queries.
- Strong knowledge of Oracle Forms and Reports(D2K). Having experience in developing complex forms and reports for end-user applications.
- Knowledge of APEX & Unix Shell Scripting as an additional Skillset.
- Having knowledge of Performance tuning.
- Using standard methodologies, analyze functional and requirement documents to develop technical design specifications.
- Perform root cause analysis on production issues to Identify bottlenecks and bugs.
- 24X7 support is expected for critical production calls on an exceptional basis
- should play a role of an independent technical team member
- Ability to develop good technical designs with all the required considerations - scalability, performance, architecture.
- Maintain a high level of code quality, SDLC processes, and documentation and should possess good communication skills.
- Good Knowledge of code versioning tools and knowledge of Jira or similar ticketing tools.
- Strong analytical and problem-solving skills and should be able to estimate efforts for minor enhancements.
- Experience in working with the global team. Participate actively in conference calls and drive the discussions and meetings. Also, work closely with the cross-functional teams on various production issues and projects with the Capability to travel abroad (up to 25%)
- Other mandatory Skill sets: Oracle Apex, Basic database administration.
- Addon Skills: Oracle ORDS, Web services, AJAX/Advanced JavaScript experience, Oracle Cloud exposure (OCI, DBAAS)
Marketing Intern
We are looking for enthusiastic marketing interns to join our marketing department and provide creative ideas and support to help achieve our lead generation goals.
You will have administrative and hands-on duties in implementing our marketing strategies!
As a marketing intern, you will collaborate with our marketing team in all stages of marketing campaigns. Your contribution will help and maintain our marketing channels and achieve our marketing goals.
Requirements:
- Bachelor Degree in related field - Communications, Marketing, IT, Business is required.
- MBA in related field is desired.
- Eager to learn and work with various departments in the company.
- Excellent verbal and written communication skills - English.
- Proficiency in Microsoft 365 suite, including but not limited to Excel, PowerPoint, Word and Outlook.
- Ability to multitask.
- Cope well under pressure
Note : Candidate should have their Own Device and its 6 month internship , shift timing 3 pm to 12 am.
Required:
- Strong background in, and at least 3+ years of working in tooling or QA automation
- Thorough understanding of SDLC, specifically automated QA processes in agile development environments
- Experience in writing, executing and monitoring automated test suites using a variety of technologies
- Proficient with bug tracking and test management toolsets to support development processes
- Strong working knowledge of testing fundamentals such as TDD & BDD
- Proficient working with relational databases such as MySQL & PostreSQL
- Some knowledge of Unix/Linux
Desired Skills:
- Building test infrastructures using containerization technologies such as Docker and working within continuous
delivery / continuous release pipeline processes
- Testing enterprise applications deployed to cloud environments such as Google Cloud Platform
- Experience mentoring QA staff and end users on quality objectives and testing processes
- Understanding of coding enterprise applications within Java, PHP, and other languages
- Understanding of NoSQL database technologies such as MongoDB or DynamoDB
- Degree level qualifications in a technical related subject
- Proactive 'self-starter' attitude
- Lifelong learner - thrives from developing and sharing knowledge



Must Haves
- Programming experience with at least one modern language such as Java, C++, or C# including object-oriented design
- 1+ years of experience contributing to the architecture and design (architecture, design patterns, reliability, and scaling) of new and current systems.
- 4+ years’ work experience in software development
- BS degree or higher in Computer Science, Engineering or related field
- Understanding of operating system fundamentals (Linux)
- Understanding of scalable computing systems, software architecture, data structures, and algorithms
- Knowledge of professional software engineering best practices for the full software development life cycle
- Strong verbal and written communication skills
- Strong analytical skills, with excellent problem solving abilities
- Working experience with Kubernetes
- Experienced working with distributed databases at scale
Good to haves
- Experience in developing software using AWS native services & technologies.
- Experience taking a lead role in building and operating scalable distributed systems
- Experience in Agile/SCRUM enterprise-scale software development
- Familiar with building secure software using modern security principles
- Demonstrated ability to achieve goals in a highly innovative and fast-paced environment
Why us
We're hiring a set of highly skilled, enthusiastic, and passionate people who thrive in a high-growth environment. We believe the best way to grow is to give everyone the opportunity to pursue their interests. At Lucidity, you have complete freedom to work on projects that interest you. Plus, with benefits like flexible hours, company offsites, unlimited leaves, we ensure you enjoy the journey as much as we do. We are also offering healthy founding team ESOP's.
To appoint Block Sales Managers for every block
To guide them and train them
To inform them of their duties and benefits
To aware them their sales target
To generate revenue
To achieve sales target
To look forward business development opportunities
To submit a daily growth report
- Java / Java Script code development using frameworks like Spring, Hibernate , Rest web services, AWS services.
- · Dev-Ops activities using Maven, Eclipse and other tools
- · Contribute to providing estimates for implementation of new requirements and work diligently towards delivering within the estimates
- · Ensure Quality of the releases by adhering to SDLC best-practices such as, unit tests,continuous integration, system testing
- · Re-use code. Ensure delivered code is modular and extensible
- · Ensure adequate coverage of functional and non-functional requirements in test plans Position Requirements
- · 3-5+ years of hands on experience in Java/J2EE development. Experience with the implementation of a distributed, enterprise JAVA/J2EE solution is strongly preferred
- · Experience in JAVA/J2EE Frameworks such as Spring, hibernate is strongly preferred
- · Experience in SOA and SOA related technologies, solutions and products as well as experience with implementation of REST full web services is preferred
- · Experience with data modelling and experience with relational databases like MySQL, SQL Server or Oracle is desirable
- · Mobile application development experience on Android or iOS is desirable
Good to Have : experience in Machine learning and AI


