Digital Marketing Internship

You will be our first marketing hire, and will be responsible for laying the foundation of our marketing DNA described above.

• Conceptualize from scratch our multi pronged marketing strategy - SEO (blog, newsletter), social media (linkedin, twitter), community, education (webinars, podcasts), partnerships etc
• Understand our user/buyer persona, empathize with them, conceptualize relevant content topics, and work with content writers to push high quality content on various platforms
• Identify the right keywords for Zenskar to optimize on - both head, and long tail
• Iterate to figure out the correct tone for our social media communication, and build relevant audience on social platforms
• Reach out to industry influencers, collaborate with them and organize webinars, podcasts etc with the intent to establish Zenskar as an authority in the industry
• Create a vibrant community of our user and buyer persona, with the intent to help solve the problems they face on a daily basis
• Hire as the team grows and mentor junior folks

SEO Executive

Job Types: Full-time, Regular / Permanent

Experience: minimum 6 months in SEO

Location: WFO company’s location i.e. Dehradun, Uttarakhand

Responsibilities

· Track, report, and analyze website analytics

· Optimize copy and landing pages for search engine marketing

· Perform ongoing keyword discovery, expansion and optimization

· Research and implement search engine optimization recommendations

· Research and analyze competitor advertising links

· Develop and implement link building strategy

· Work with editorial and marketing teams to drive SEO in content

creation and content programming

· Recommend changes to website architecture, content, linking and

other factors to improve SEO positions for target keywords.

Requirements

- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online

customer acquisition.

- In-depth experience with website analytics tools.

- Experience with bid management tools.

- Working knowledge of HTML, CSS, and JavaScript development and constraints.

- Up-to-date with the latest trends and best practices in SEO and SEM.

About Ftechiz Solution Pvt Ltd:

Established in 2016, Ftechiz Solutions Pvt Ltd, with it’s dedicated and skilled team of professionals, able to create dynamic and cost effective solutions for it’s clients. We believe in delivering the best services to our Clients without compromising on time or quality. Ftechiz Solutions Pvt Ltd has been launched with a clear vision to become multi-skilled and multidimensional IT service providers with a focus on high end strategic solutions and with the ultimate aim to evolve and become a leading One Stop internet strategy consulting company. We have been successful because we believe in keeping our promises and our simple but highly effective websites are known to interest the viewers greatly as the design is eye catching with the navigation easy making it a comfortable experience.

• Manage performance marketing channels to maximize relevant KPIs
• Plan, create, and execute campaigns end-to-end on all channel
• Affiliate partner management
• Innovate and lead new campaign ideas
• Work with design and content teams to develop best-in-class marketing campaigns optimized for conversion, relevance, and customer preferences
• Acquire insights into online marketing trends in the industry and keep strategies up to date
• Create & drive strategy with the right prioritization of initiatives to deliver the highest returns on marketing spends
• Work closely with the product and business team to implement strategies
• Track and measure campaign level, ad-set level, and ad level performance and determine actionable insights
• Lead funnel building initiatives, user acquisition, conversion & retention of users
• Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports
• Regularly optimize campaigns to continuously improve ROAS from the campaigns

Roles & Responsibilities:
·Manage company’s various online bidding profiles
·Identifying quality lead and bringing up the projects for the company
·Bidding on various portals like PPH/ GURU/ UPWORK / Freelancer and other relevant online platforms
·Handle the initial discussions and collect the strategic information about the prospects
·Understand complex project requirements and prepare proposal /bid to generate leads
·Continue prospect engagement and account management throughout the sales cycle until closure.
·Independently collaborate with the technical team for presentation with prospects.
·Scout for new bidding platforms and websites to catch out the opportunities.
 
Skill & Experience Required
·Excellent verbal and written communication skills, capable of converting the prospect with good linguistic ability.
·Must have 1-3 years of experience in Web Development & Mobile Apps project acquisition and closure through the online bidding platforms.
·Experience with lead generation and prospect management via various online bidding platforms.
·Must have sound technical knowledge of advanced Web and Mobile technologies trending today.
·Lead generation through LinkedIn, database, and other social networks would be an added value.
·Ability to handle the sales independently or as part of a team

• Your responsibilities will include:

  • Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
  • Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
  • Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
  • Building win-win relationships with new and existing partners
  • Manage the marketing budget to drive sustainable bottom-line growth

   

  Key Requirements

  • You have a degree in Marketing, Business Administration or related field.
  • You have prior experience in a similar role with a solid track record of success.
  • You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
  • You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
  • You are highly goal driven and work well in fast paced environments.
  • You possess strong analytical skills and are comfortable dealing with numerical data.
  • You have excellent communication & interpersonal skills.
  • You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.

Desired Candidate Profile

• Minimum of 3 – 4 years in digital marketing
• Excellent communication, listening and time management skills
• Excellent analytical abilities to measure and optimize online campaigns for performance
• Proficiency in MS office suite    

·         Design content marketing strategies and set short-term goals.

·         Plan, handle and execute various digital channel ads and PPC campaigns for company websites

·         Handle team of executives to lead SEO, content, and design requirements of marketing campaigns

·         Handle both online and offline marketing: hands-on experience with digital media, including SEO , PPC, social media marketing, email, and affiliate channels.

·         Lead and manage whole lead generation initiative for B2B services campaign in international markets like USA, UK, Australia and Europe.

·         Use and manage different tools required to manage, control and report progress of marketing initiatives and campaigns

·         Conceptualize, design and execute various marketing campaigns from time to time to generate high quality qualifies leads for company

·         Accomplished at leveraging full value from marketing automation processes and tools.

·         4+ years of hands-on marketing experience in a B2B role.

·         Excellent understanding of B2B services marketing.

·         Knowledge of Demand Generation tactics and Lead Conversion principles.

·         Ability to create value propositions that communicate clearly to targeted audiences.

• Extensive experience in creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.

·         Demonstrated ability to manage the budgeting process and use of analytical skills.

·         Proven track record in delivering marketing campaigns that drive sales growth.

·         An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.

·         Excellent English written and verbal communication skills.

·         B2B Services Marketing

·         Marketing Campaigns

·         Demand Generation

·         Lead Conversion

·         Content Creation

·         Sales process understanding

·         SEO

·         PPC

Role: Business Operations/Account/Client Services manager 
Employment Type: Full-time 
Salary: 4.2 to 6 Lakhs per annum based on experience 
Location: Madhapur, Hyderabad
Experience: Agency and Marketing experience preferred 

Arin & Human is looking for a Client Services/Account/Business Operations manager to handle some of our Singapore and Indian Clients. 

Job Description 

•  Requires managing both Digital and Traditional Marketing objectives of clients 
•  Understand Clients' sales and marketing objectives and prepare a well-planned brief for the creative and digital teams 
• Conduct daily meetings between teams and be flexible with remote collaboration tools such as teams, hangouts etc. 
• Should have an excellent knack for creativity and passion for marketing 
• Monitoring SEO and paid marketing activities 
• Drive weekly review meetings with clients and monitor account health 
• Understanding of Marketing & Branding Strategies 
• Understanding of latest consumer marketing technology such as marketing automation, e-commerce platforms, CMS, CRM etc.