ETL Tester

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

About TradeLab

TradeLab is a leading fintech technology provider, delivering cutting-edge solutions to brokers, banks, and fintech platforms. Our portfolio includes high-performance Order & Risk Management Systems (ORMS), seamless MetaTrader integrations, AI-driven customer

engagement platforms such as PULSE LLaVA, and compliance-grade risk management solutions. With a proven track record of successful deployments at top-tier brokerages and financial institutions, TradeLab combines scalability, regulatory alignment, and innovation to

redefine digital broking and empower clients in the capital markets ecosystem.

Role Overview

We are looking for a driven and proactive Business Development Manager based in Mumbai to support TradeLab’s business expansion across Western India. The role is strongly focused on prospecting, lead generation, and assisting in closing new business deals with

discount brokers, full-service brokers, banks, and fintech platforms. The ideal candidate should have foundational knowledge of capital markets/fintech and be eager to grow into a high impact

enterprise sales role.

Key Responsibilities

• Lead Generation & Prospecting: Identify and engage new potential clients aligned with TradeLab’s target segments (brokers, fintech platforms, banks).

• Sales Pipeline Support: Qualify leads, schedule product demos, participate in discussions, and support sales managers in progressing

• Client Outreach: Conduct outreach via emails, calls, LinkedIn, industry events, and partner networks to expand the top-of-funnel pipeline.

• Product Demonstrations: Assist in presenting TradeLab’s offerings to clients along with the product/solutions team.

• Proposal & Documentation Support: Prepare proposals, business decks, pitch materials, and basic commercial documents.

• Market Understanding: Stay updated on industry trends, competitor offerings, and regulatory changes like SEBI guidelines.

• CRM Management: Maintain up-to-date records of leads, interactions, proposals, and pipeline status using CRM tools (e.g., HubSpot/Salesforce).

• Event Representation: Represent TradeLab at industry meets, product demos, conferences, and networking engagements.

• Cross-Team Collaboration: Work closely with senior sales, product, and solutions teams to craft suitable value propositions for client requirements.

Must-Have Qualifications

• Experience: 2–4 years in B2B sales, business development, or inside sales within fintech, capital markets, SaaS, trading, or investment platforms.

• Industry Understanding: Basic understanding of trading platforms, brokers, capital market ecosystem, or fintech workflows.

• Communication Skills: Strong verbal and written communication skills, confident client- facing presence.

• Relationship Building: Ability to build rapport with key client stakeholders and maintain professional follow-ups.

• Target Orientation: Comfortable working in a target-driven, fast-paced environment.

• CRM Proficiency: Experience using CRM systems for tracking leads and pipeline management.

• Self-Driven Attitude: High ownership mindset with willingness to learn, grow, and handle responsibilities independently.

Good-to-Have Skills

• Exposure to trading systems (OMS, RMS) or fintech API-based platforms.

• Familiarity with SEBI market regulations and algo trading basics.

• Experience supporting enterprise sales cycles or solution-selling environments.

Technical Skills Required:

• Frontend: Proficiency in HTML, CSS, JavaScript, and frameworks like React.js or Vue js.
• Backend: Hands-on experience with Node.js, PHP, or along with frameworks like Express.
• Database: Experience with relational databases like MySQL, PostgreSQL,
• Version Control: Familiarity with Git and Git-based workflows.
• Understanding of RESTful APIs and integration with third-party services.
• Basic knowledge of DevOps practices, CI/CD pipelines, and cloud platforms is a plus.

Qualifications:

• Bachelor’s degree in Computer Science, IT, or a related field.
• Proven experience working on full-stack development projects.
• Strong problem-solving and analytical skills.

e are looking for a DevOps Architect/Engineer with strong technical expertise and decent years of experience to join our IT firm. You will be responsible for facilitating the development process and operations across our organization. Besides, you should own excellent leadership skills to mentor and guide the team members.

To be successful in this job role, you should be able to streamline all DevOps practices. You should be able to review technical operations and automate the process using the right tools and techniques.

Your knowledge of the latest industry trends will prove beneficial in designing efficient practices. Moreover, you should be able to demonstrate excellent research skills and outstanding problem-solving abilities. If you possess the required skills, knowledge, and experience, then do write to us. We would be happy to meet you.

Responsibilities

• Simplifying the development process and operations
• Analyzing any setbacks or shortcomings in the operations
• Developing appropriate DevOps channels
• Setting up a continuous build environment to boost software development
• Designing and delivering efficient and comprehensive best practices
• Reviewing and managing technical operations
• Analyzing and streamlining the existing DevOps practices
• Monitoring and guiding the development team
• Using the right tools and techniques to automate technical processes
• Handling all deployment processes
• Minimizing failures and troubleshooting any technical issues
• Implementing effective DevOps solutions
• Ensuring all systems are secure and scalable

Requirements

• Bachelor’s degree in Information Technology, Computer Science or a related discipline
• Previous work experience in the IT industry
• Complete knowledge of DevOps tools like Docker, Git, Puppet, and Jenkins
• Familiarity with the latest industry trends and best practices
• Basic understanding of cloud-based environments
• Know-how of software development, testing, and configuration methodologies
• Knowledge of scripting languages like Python, JavaScript, and HTML
• Excellent analytical and research skills
• Strong leadership skills
• Ability to motivate team members
• Highly innovative individual
• Excellent problem-solving ability
• Ability to organize and manage time effectively
• Ability to work collaboratively and independently
• Good communication skills
• Ability to drive the automation process
• Demonstrating multitasking skills
• Familiarity with deployment process and tools
• Ability to maintain the confidentiality of any sensitive information
• Willingness to work in a competitive environment

• We are looking for a Full-Stack Developer with exceptional development skills, who is motivated to combine the art of design with the art of programming. You’ll be part of a cross-functional, remote team that’s responsible for the full software development life cycle, from conception to deployment.
• As a Full Stack Developer, you should be comfortable around both front-end and back-end coding languages, development frameworks, and third-party libraries.
• You should also be a team player with a knack for visual design and utility.

DevOps Consultant 

Work Timings: 6.30 AM IST – 3.30 PM IST ( HKT 9.00 AM – 6.00 PM)

Key Skills / Requirements:

• Mandatory
• Integrating Jenkins pipelines with Terraform and Kubernetes
• Writing Jenkins JobDSL and Jenkinsfiles using Groovy
• Automation and integration with AWS using Python and AWS CLI
• Writing ad-hoc automation scripts using Bash and Python
• Configuring container-based application deployment to Kubernetes
• Git and branching strategies
• Integration of tests in pipelines
• Build and release management
• Deployment strategies (eg. canary, blue/green)
• TLS/SSL certificate management
• Beneficial
• Service Mesh
• Deployment of Java Spring Boot based applications
• Automated credential rotation using AWS Secrets Manager
• Log management and dashboard creation using Splunk
• Application monitoring using AppDynamics

If Your profile matches the requirements share your resume at anitha.katintuitvedotcloud

Regards,
Anitha. K
TAG Specialist

Job Description:

• Manage our company's social media accounts.
• Research and plan content strategy for social media campaigns by considering the latest trends.
• Develop and publish engaging posts that engage audiences and promote our brand.
• Schedule social media posts using online schedulers.
• Build a community by engaging the audience with meaningful conversations and responding to their comments.
• Connect with industry influencers for brand promotions.
• Monitor brand mentions and promote user-generated content to connect with the audience personally.
• Analyze social media analytics to measure the performance of the campaigns.
• Stay updated about the latest features and other offerings of social media platforms.
•  

Requirements:

• 02-04 years of experience as a Social Media Executive or a similar role.
• Exceptional knowledge of leading social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn.
• Portfolio of social media campaigns handled in the past.
• Having outstanding copywriting skills would be an added benefit.
• Good understanding of social media ads.
• Sound knowledge of influencer marketing.
• Bachelor's/Master's degree in marketing, media, or related field.
• Good written and verbal communication skills.
• Basic customer service skills.
• Good time management skills.

We're looking for a candidate who can join our team to create content and oversee editorial strategy for our main content channels. The candidate must have impeccable command over Hindi.

We're looking for

• An effective writer,

• Who has a keen eye for editing,

• Can create and overlook a smooth content production process,

• Loves working in small, tight-knit team of A-players.

Responsibilities and Duties

• Researching, ideating and coming up with unique content ideas,
• Creating new content as well as assigning and editing content delivered by writers,
• Managing the editorial calendar and hiring new writers as needed,
• Looking after the overall content production process.

Qualifications and Skills

• Impeccable written and verbal command over Hindi is a must.
• Graduate/post-graduate in Hindi literature or mass communication/journalism would be a plus.
• Must NOT be over 28 years old in age.