Scrum Master

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Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

1  Work under the Managers (Service Section) to learn to plan and direct the work of the

organization.

2. Help to set policies.

3. Learns line and Staff functions, Operations, Management viewpoints and Company policies and 

practices that affect each phase of business.

4.  Evaluate work output.

5. Work in all departments to acquire knowledge of methods, procedures, and standards

required for performance of departmental duties.

6. Work with and through Management to develop and implement actions that protect company assets 

and profitability.

7.  Responsible to extract all workshop reports fromiDMS and handover ot WM.

8. Assist pickup & drop allocation.

9. Assist front office job card closing & billing.

10. Assist walkin customers allocation to Service Advisor's

JOB DESCRIPTION

Job Title: Admission Counsellor

Experience: 1-4 Years

Location: Gurgaon

Type of Working: Work from Office, 5 Days

RESPONSIBILITIES

● Counselling prospective students and guiding them about the different Courses

● Counselling through Data Calling.

● Advise students on specific degree programs and admission procedures.

● Handling queries over the telephone

● Converting leads into admissions.

ELIGIBILITY:

● Excellent written and verbal communications.

● Good knowledge about the courses and ready to work as per requirements

● Well-versed in the background of the Edtech industry.

● Must possess thorough knowledge of institutions and programs offered.

● Should maintain a professional work environment.

● Full of energy, result-oriented nature and takes initiative.

● Experience from the Edtech industry would be preferred

Connect at https://www.linkedin.com/in/babitagupta7?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BFZLsN15RQ1yvYSH347fgrg%3D%3D

Training coordinator - prevention of violence against women and children (Female)

Research, Partnership and Scaling – Project Nityam

About SNEHA

A secular, Mumbai-based non-profit organisation, SNEHA believes that investing in women's health is essential to building viable urban communities. SNEHA is 450+ person strong, innovative and progressive organization that works on health and nutrition in urban slum pockets with women and their families. SNEHA follows the life-cycle approach to health and nutrition, by intervening at critical junctures (adolescence, preconception, conception, pregnancy, postnatal, infancy and toddlerhood, family planning) to ensure improved health and nutritional outcomes for women and children living in some of Mumbai’s most vulnerable and deprived slums and in the Mumbai Metropolitan Region (MMR) as well.

SNEHA recognises that, in order to improve urban health standards, our initiatives must target both care seekers and care providers. We work with communities residing in informal settlements to empower women and communities to be catalysts of change in their own right and collaborate with existing public health systems and health care providers to create sustainable improvements in urban health. We have currently 11 programs running across SNEHA which are Maternal and Newborn Health (MNH), Child Health and Nutrition (CHN) – Aahar, Empowerment, Health and Sexuality of Adolescents (EHSAS), Prevention of Violence against Women and Children (PVWC) (e) SNEHA Centre, SNEHA Shakti, Healthy Cities Project (HCP), Samagra, Palliative Care, Livelihood Generation, Central Operations, Research and IM.

ABOUT THE PROGRAM

SNEHA’s Program on Prevention of Violence against Women and Children (PVWC) aims to develop high‐impact strategies for primary prevention, ensure survivors’ access to protection and justice, empower women to claim their rights, mobilise communities around ‘zero tolerance for violence’, and respond to the needs and rights of excluded and neglected groups. The Program prioritizes enhanced co-ordination of the state response to crimes against women through a convergence approach that works with government and public systems to reinforce their roles in assuring basic social, civil and economic security.

The project will work in the informal settlements of Wadala and Kurla in Mumbai. We will continue to frame our work in terms of primary, secondary and tertiary prevention, but the pandemic has also shown that we need to expand the purview and competencies of our work to include more men, while at the same time strengthening and sustaining our work with women. The program will implement three arms of community interventions: response-based intervention, couple-based intervention and volunteer-led intervention and action to address violence against women and girls in these communities. These interventions will focus on addressing and preventing violence against women and girls adopting three critical approaches. The response-based approach will focus on collectivization and group action, the couple-based intervention will explore educating couples on positive prevention strategies to prevent intimate-partner violence and the volunteer-led intervention will centre around volunteers leading intervention and taking action along with group members to ensure a coordinated response to women and girls survivors of violence. The project will follow the design of group education, organization of campaigns and events in the community and provide counselling, crisis intervention and extended services (legal and mental health counselling) to women and girls survivors of violence being referred to the counselling centres.

THE PROFILE

This position is responsible for planning, organizing, conducting, monitoring training activities & developing training modules along with documenting the trainings and processes as well as supporting the Program Coordinators in planning the capacity building sessions for the community team, public health care providers and other stakeholders across the two locations. The person will closely work with the Monitoring and Evaluation Team to facilitate pre and posts tests and obtain, document analysis of the same. She is expected to coordinate with program teams specifically with coordinators for regular updates and reporting purposes.

JOB LOCATION

Wadala and Kurla

DUTIES & RESPONSIBILITIES:

Work package 1: Preparation of modules

-         Design and create content for the modules as per the different approached followed location wise.

-         Prepare content for couple’s intervention in Wadala and build modules for volunteers in Kurla with the support from Program Coordinators, Associate Program Directors and Director.

-         Prepare content for the existing intervention clusters in Wadala / Kurla to strengthen the groups and volunteers to build a sustainable community

-         Translate the content into Hindi / Marathi for the community teams

-         Prepare other content or BCC material as required

Work package 2: Capacity building of team

-         Conduct mock sessions for the teams on the content developed

-         Identify capacity building needs of the program team and organizing training as per the needs.

-          Conduct periodic field visits along with the team to gauge training needs as arising from observations and feed it in the training modules.

-         Prepare training calendar for the program with a training matrix that determines training priorities

-         Prepare training reports for each training conducted

 Work package 3: Community volunteers / members and Stakeholders

-         Capacity building of program community volunteers by following training process including training need assessment with assistance with teams.

-         Capacity building of program stakeholders by following training process including permission from stakeholders and related correspondence to succeed the capacity building initiatives.

-         Prepare training reports for each training conducted

MANAGEMENT & REPORTING

§ Effective coordination with team members.

§ Ability to collaborate with a variety of stakeholders in the field.

§ Work according to the ethical standards of the project and the organisation.

§ Networking and coordination with community members and other stakeholders like health, legal and police system

§ Training Coordinator reports and keeps both the APDs updated of their work

QUALIFICATIONS & EXPERIENCE

§ Educational qualification: Master’s Degree in Public Health, Social Work, Psychology or any relevant field from a recognised institution.

• At least 5 years work experience in the area of training and capacity building
• Willingness of working in a community setting is preferred.
• Experience of working in sector of gender, gender-based violence will be an advantage
• Effective training skills and excellent communication skills, including documentation.
• Well-versed in database management, data collection, MS Excel, Word, PowerPoint.
• Oral and written command of English, Hindi and Marathi

.

Skills & Competencies

1.      Strong skills of people management, ability to convince and convey the messages of the program.

2.      Skills in working on women centric issues

3.      Strong interpersonal skills with an ability to be humble is required

4.      Understanding the woman from her culture of marginalized urban settlements will be important

5.      Working with the Coordinators and Counselors as a team

1. Key Responsibilities 
1. Grow social media pages of the company 
2. Strategize and execute campaigns to drive brand affinity and new consumers
3. in-charge of all social media handles of the company (big social networks + new age networks)
4. Partner with other brands to co-create campaigns
5. Collaborate with other marketing verticals to grow the app community 
2. Mandatory and good to have experience/ skills.

1. 1. 0 to 2 years. Experience with high-growth consumer apps in India is a big plus
   2. Excellent written and spoken communication skills in the English language are a must. Hindi and other Indian languages are a plus 
   3. Love social media and short video apps. SelfSelf-usage social networks with a good following are a must.

Fulfil’s software engineers develop the next-generation technologies that change how millions of customer orders are fulfilled by merchants. Our products need to handle information at massive scale. We're looking for engineers who bring fresh ideas from all areas into our technology.

As a senior software engineer, you will work on our python based ORM and applications that scales to handle millions of transactions every hour. This is mission critical software and your primary focus will be building robust and scalable solutions that are easy to maintain.

In this role, you will be collaborating closely with the rest of the team working on different layers of infrastructure in an international environment. Therefore, a commitment to collaborative problem solving, sophisticated design, and quality product are important.

What You’ll Do:

• Own definition and implementation of API interfaces (REST and GraphQL). We take pride in our 100% open API with over 600 endpoints.
• Implement simple solutions to complex business logic that enables our merchants to manage financials, orders and shipments across millions of transactions.
• Build reusable components and packages for future use.
• Translate specs and user stories into reviewable, test covered patches.
• Peer review code and refactor existing code.
• Integrate with our eCommerce partners (Shopify, BigCommerce, Amazon), shipping partners (UPS, USPS, FedEx, DHL) and EDI.
• Manage Kubernetes and Docker based global deployment of our infrastructure.

Requirements We’re Looking for Someone With:

• Experience working with ORMs like SQLAlchemy or Django (2-3 years)
• Experience with SQL and databases (Postgres preferred)
• Experience in developing large server side applications and microservices
• Ability to create high quality code
• Experience with python testing tools (pytest) and test automation
• Familiarity with code versioning tools like GIT
• Strong sense of ownership and leadership quality
• Experienced in the tools of our web stack- Python, Celery, Postgres, Redis, RabbitMQ

Nice to Haves:

• Prior experience at a growth stage Internet/Software company
• Experience with ReactJS, Google Cloud, Heroku
• Cloud deployment and scaling experience

Join us in making the fastest fashion brand on earth. We live & breathe trends. Working on 3D Virtual Design Technology we launch new trends even before they're produced. Making us the only fast fashion brand to be sustainable at the same time. Enabling young shoppers, first-hand access to latest styles with our Digital Only Collection.

We waste nothing but data & exploit nothing but our imagination. We operate at the intersection of fashion & technology. #SpeakSomethingNew is our mantra.

We're looking for a retail ninja who can join in our core team to look after business development & sales. We don't hire many. A small, highly passionate team working to redefine fashion. Apply only if you can execute at breakneck speed, can handle stress, and highly passionate about fashion-tech.

Roles & Responsibilities:

1. Revenue generation of across product categories and regions.
2. Strategize and Plan the Sales Process Management, Forecasting, Pricing, Expenses, Profitability, Market Research and Business Development Strategy.
3. Managing & establishing channel sales distributors.
4. Monitoring of sales portfolio, category wise and distributor wise.
5. Monthly review & evaluation of Mis Reports (Area Performance, Top Distributors Performance, Top Selling Products Movements, Overdue & Outstanding).
6. If required visit Business Partners in person to review business and cultivate strong working relations. Ensure a strong relationship management with key clients.
7. Must have handled P&L responsibility.
8. Proven track record of fashion business growth.
9. Identifying and executing list of entities with whom we can collaborate and have a fruitful long-term partnerships.
10. Be the first point of contact for retail clients and ensure the USPs of HeSpoke are clearly communicated.
11. Generating new business opportunities and gathering requirements from existing clients/new clients.
12. Creating & analysing weekly and monthly reports.

What to expect:

1. Flexible working hours.

2. Hockey stick growth as the brand scales.

3. ESOPs.

4. Your fashion expenditure sponsored by HeSpoke upto INR five thousand every month.