QA Tester

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Who we are:

Kanerika Inc. is a premier global software products and services firm that specializes in providing innovative solutions and services for data-driven enterprises. Our focus is to empower businesses to achieve their digital transformation goals and maximize their business impact through the effective use of data and AI. We leverage cutting-edge technologies in data analytics, data governance, AI-ML, GenAI/ LLM and industry best practices to deliver custom solutions that help organizations optimize their operations, enhance customer experiences, and drive growth.

Awards and Recognitions

Kanerika has won several awards over the years, including:

CMMI Level 3 Appraised in 2024.

Best Place to Work 2022 & 2023 by Great Place to Work®.

Top 10 Most Recommended RPA Start-Ups in 2022 by RPA today.

NASSCOM Emerge 50 Award in 2014.

Frost & Sullivan India 2021 Technology Innovation Award for its Kompass composable solution architecture.

Recognized for ISO 27701, 27001, SOC2, and GDPR compliances.

Featured as Top Data Analytics Services Provider by GoodFirms.

Working for us

Kanerika is rated 4.6/5 on Glassdoor, for many good reasons. We truly value our employees' growth, well-being, and diversity, and people’s experiences bear this out. At Kanerika, we offer a host of enticing benefits that create an environment where you can thrive both personally and professionally. From our inclusive hiring practices and mandatory training on creating a safe work environment to our flexible working hours and generous parental leave, we prioritize the well-being and success of our employees. Our commitment to professional development is evident through our mentorship programs, job training initiatives, and support for professional certifications. Additionally, our company-sponsored outings and various time-off benefits ensure a healthy work-life balance. Join us at Kanerika and become part of a vibrant and diverse community where your talents are recognized, your growth is nurtured, and your contributions make a real impact. See the benefits section below for the perks you’ll get while working for Kanerika.

Locations

We are located in Austin (USA), Singapore, Hyderabad, Indore and Ahmedabad (India).

Required Qualifications:

- 15+ years in data governance and management.

- Expertise in Microsoft Purview, Informatica, and related platforms.

- Experience leading end-to-end governance initiatives.

- Strong understanding of metadata, lineage, policy management, and compliance regulations.

- Hands-on skills in Azure Data Factory, REST APIs, PowerShell, and governance architecture.

- Familiar with Agile methodologies and stakeholder communication.

What You Will Do:

As a Data Governance Architect at Kanerika, you will play a pivotal role in shaping and executing the enterprise data governance strategy. Your responsibilities include:

1. Strategy, Framework, and Governance Operating Model

- Develop and maintain enterprise-wide data governance strategies, standards, and policies.

- Align governance practices with business goals like regulatory compliance and analytics readiness.

- Define roles and responsibilities within the governance operating model.

- Drive governance maturity assessments and lead change management initiatives.

2. Stakeholder Alignment & Organizational Enablement

- Collaborate across IT, legal, business, and compliance teams to align governance priorities.

- Define stewardship models and create enablement, training, and communication programs.

- Conduct onboarding sessions and workshops to promote governance awareness.

3. Architecture Design for Data Governance Platforms

- Design scalable and modular data governance architecture.

- Evaluate tools like Microsoft Purview, Collibra, Alation, BigID, Informatica.

- Ensure integration with metadata, privacy, quality, and policy systems.

4. Microsoft Purview Solution Architecture

- Lead end-to-end implementation and management of Microsoft Purview.

- Configure RBAC, collections, metadata scanning, business glossary, and classification rules.

- Implement sensitivity labels, insider risk controls, retention, data map, and audit dashboards.

5. Metadata, Lineage & Glossary Management

- Architect metadata repositories and ingestion workflows.

- Ensure end-to-end lineage (ADF → Synapse → Power BI).

- Define governance over business glossary and approval workflows.

6. Data Classification, Access & Policy Management

- Define and enforce rules for data classification, access, retention, and sharing.

- Align with GDPR, HIPAA, CCPA, SOX regulations.

- Use Microsoft Purview and MIP for policy enforcement automation.

7. Data Quality Governance

- Define KPIs, validation rules, and remediation workflows for enterprise data quality.

- Design scalable quality frameworks integrated into data pipelines.

8. Compliance, Risk, and Audit Oversight

- Identify risks and define standards for compliance reporting and audits.

- Configure usage analytics, alerts, and dashboards for policy enforcement.

9. Automation & Integration

- Automate governance processes using PowerShell, Azure Functions, Logic Apps, REST APIs.

- Integrate governance tools with Azure Monitor, Synapse Link, Power BI, and third-party platforms.

Technical Knowledge/Skills · · · · · · · · Experience with Publish/Subscribe messaging paradigms, distributed transaction processing based on JTA/JTS Specifically experience with JBoss, JMS, Spring, Hibernate Strong UNIX skills in particular Linux Strong relational database skills - Sybase , MS SQL Server, MySQL Knowledge of source control such as Git, Subversion Experience of using a build automation tool such as Maven Experience of using Junit, jMock, Cucumber Experience in defining and implementing web services (REST paradigm) and data services (e.g. OData) · · · · · · Experience with Camel, Mule, Spring Integration, Fuse ESB or similar Experience of working with XML based technologies such as XSLT, JAXB Experience in implementing vendor proprietary realtime connectors using JCA Experience of Atlassian ALM/SDLC tools (JIRA, Bamboo, FishEye, Crucible, Confluence) or Hudson Experience with containerization tool such as Docker and containerorchestration system such as Kubernetes or OpenShift Experience with NoSQL such as MongoDB

Qualifications

· Strong educational background with BS/MS in computer science or other numerate discipline or equivalent

Key behaviours/competencies

· · · · Excellent communication skills and the confidence to challenge Strong problem solving skills - able to think clearly under pressure Analytical skills Organisation & planning · Self-motivated with a keen interest in gaining investment banking experience

· Team working skills

· Ability to constructively influence other departments and individua

Responsibilities and Duties
The team leader will be leading a team of Hardware engineers, firmware and testing engineers. Being a team leader, you will primarily be responsible for fast and accurate delivery from the team which might even include handholding of team members whenever needed. Embedded team would be responsible for the following:
Hardware Design including

• Circuit design as per design requirements
• Schematic capture in the tool
• CAD layout
• QA/QC/functional testing
• PCB assembling and rework
• Lab inventory management
• Component procurement.

Firmware Design Including

• Firmware Design and architect
• Software Development
• Firmware Testing
• Code management over svn

Other Responsibilities

• The team leader would also be responsible for architecting the system, creating detailed design documents as per requirement and maintaining quality control of all the deliverables.
• The team leader would also be required to create a detailed test plan and list of test cases to be executed and if needed, create proper environment for the same.
• Ownership of the ‘ground up’ design and architecture of embedded software for real time applications.
• Decomposition of designs in to structured modules/functions ready for implementationby yourself and the team.
• Hands on development in C of new ARM based embedded software for a range of products currently under development
• Ensure quality of software using appropriate methods(Code Review, Static Analysis, Unit Test etc.) and application of suitable Coding Standards
• Maintain, update and enhance existing embedded software written in C
• Documentation of software products, development and execution of test plans
• Work closely with other members of the engineering team to assist with the correct choice of processors and supporting hardware

Required Experience, Skills and Qualifications

• Experience of 8+ years in field of embedded systems designing and developement.
• Familiar with usage of various LAB instruments.
• Strong fundamentals of electronics (Digital and analog) are must.
• Well versed with circuit designing and HW debugging
• Analog and Digital Circuit designing: familiarity with micro-controllers, memories, communication interfaces, op-amps, comparators, relays, inductors and capacitors, Handling EMI and Noise issues associated with circuits.
• Understanding of BLE protocols will be required.
• Understanding of scientific methodologies of experimentation, data-gathering and interpretation and hypothesis.
• Understanding of basic architecture, debugging of sensors.
• Experienced in embedded-C coding, memory allocations.
• Experience with any RTOS designing preferably with FreeRTOS at least with Semaphores, SW Timers, synchronisation and event handlings, task handling and prioritization.
• Understanding of micro-controller architecture, programming and debugging methodologies, interrupt-handling.
• Experience with any of the IDEs and debuggers for ARM architecture.
• Basic understanding of assembly programing of ARM architecture
• Understanding of basic peripherals like UART, CAN, I2C, Timers, Counters, PWMs, ADCs, DAC.
• Experience/knowledge in IoT devices (sensor, gateway, cloud) handling.
• Familiarity with CAD tools for schematics and layout generation.
• Experience on MS-Office.
• Familiarity in understanding and creating various test plans and documents.

General Skills Needed/ Requirements:

• Strong knowledge of components and should be able to suggest the team with right componenet
• Candidate must have a knack to use his/her technical knowledge to give it back to society.
• Candidates passionate to bring a change in society will be preferred with no compromise on pay check.
• Candidates must be open to work with communities to get feedback on product features so that products are best fit for social upliftment.
• Candidates must be open to travel to needy communities and should not hesitate to get his/her hands dirty to bring a change to the communities.
• Candidates must find associated with the cause and mission of the company.
• Open to work in open startup culture and give his/her 100%.
• Analytical reasoning and fact-based brainstorming capabilities will be highly preferred.
• Ready to relocate to Gurugram.
• Occasional field visits.

• Understanding learner’s career-related aspirations, concerns, and uncertainties throughout the consultation process
• Reviewing a learner's personal and educational background and how these might influence their prospective job-related choices
• Explain the gaps if any, between Aspiration Vs Ability of potential learners
• Informing learners about potential shortcomings in their skill sets and devising strategies to remedy these through appropriate learning solutions
• Proposing career-related options that are based on your insights about market, employability, career, salaries and growth.
• Walking learners through the process of compiling and restructuring their options and taking the best decision for themselves
• Guiding learners through the completion of aptitude, personality, and other related tests.
• Scoring learner’s responses to the tests and other questions, and discussing with them about the results of these.To efficiently carry out your daily responsibility, as a Career Counselor, you will,
  • Constantly research and analyze current employment trends in IT industry
  • Constantly research and analyze current market trends in emerging technologies
  • Adhere to process specifications as guided by your supervisor and training team
  • Comply with the organization’s policies and procedures
  • Manage your performance to achieve your committed goals
  • Develop positive working relationship with all colleagues - management, supervisors, co-counsellors, all support team members

   

  You are a good fit for this role, if you can/have,

  • Demonstrate history of performance through target achievements
  • Track record of meeting targets & commitments
  • Displaying excellent judgement & interpersonal skills
  • Showcase your knowledge about ever-changing trends across all dominant industries
  • Demonstrate Resilience and emotional balance
  • Top-notch investigative, assessment, and communication skills
  • Self-learner and invested in self-development
  • Hobbies that wake you up early even on week-offs

Designation: Associate - QA

Office Location: Goregaon Mumbai

Position description: 2+ years of hands on experience in testing.

Primary Responsibilities:

• To work closely with software developers and product planners to understand more about what the product is for, its key features and the intended audience
• Required to carry out a mix of key functional and non-functional tests such as Sanity, Regression, Load, Security and Deployment
• Required to plan test cases in consultation with the stake holders
• Required to document all bugs and findings of these tests and ensuring they are addressed

Required Skills:

Mandatory: Passionate about sports, Problem solving, Team player, Target & Result oriented.

Functional: Manual Functional Testing of Web and Mobile Applications, Writing Test Cases, Regression Testing, Data Verification, GIT & JIRA, Basic Automation Testing,
Testing feeds - Understanding of JSON and XML structures, Testing tools like Postman, Swagger & Charles Proxy, Browser Development Tools,GIT & JIRA.

WebGile Solutions is a fast growing IT services and solutions company. We combine cutting-edge technologies with strategic expertise to help customers meet their business requirements. We utilize the latest technology to provide sophisticated and secure IT solutions and deliver it using our onsite offshore model to ensure flexibility and agility. We are a highly talented team of dedicated professionals providing our valued customers with bespoke solutions and great-value services.

Industry Type: IT Software Services

Employment Type: Full-time

Job Location: Nagpur

Education Qualification: B.E (CS/ IT) / B.Tech /MCA

Experience Required: 1 to 4 years

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Skills Required:

HTML5, CSS3, Javascript, Jquery, MySQL, PHP, Wordpress

Knowledge in Codeigniter and Laravel will be an added advantage

Good Communication skills and go getter attitude

Roles & Responsibilities:

• Must be able to perform all aspects of the development tasks, including front- end, back- end, and database development.

• Develop web sites, applications and rich multi- media experiences according to the brief and technical specifications.

• Will be handling a team and multiple projects.

• Adhering to project coding standards and recommending improvements, modifying existing software to correct errors, allowing it to function in new operating environments.

• Designing and building the website front-end.

• Creating the website architecture.

• Designing and managing the website back-end including database and server integration.

• Generating WordPress themes and plugins.

• Troubleshooting content issues.

• Monitoring the performance of the live website.