Lead Visual Design

About Us

Toronto Boutique Apartments (TBA) is a high-growth property management and corporate housing company managing 200+ furnished rental units. We operate at the intersection of hospitality, real estate, and tech, with a growing focus on automation and AI.

We're seeking a Performance Marketing Manager to own and optimize our live paid ad campaigns, improve SEO across landing pages, and explore the strategic use of generative AI in marketing execution.

Role Overview

This is not a strategy-only role—we’re looking for someone who can manage our existing campaigns and continuously improve performance through data, experimentation, and automation. You’ll work alongside our leadership team to scale tenant acquisition, owner outreach, and corporate partnerships.

Responsibilities

Paid Ads (Google, Meta)

• Manage and optimize active Google Ads and Meta campaigns across multiple segments
• Monitor spend, bidding strategy, and audience targeting
• Run multivariate tests (copy, creative, landing pages)
• Improve cost-per-lead and drive qualified conversions

SEO

• Improve on-page SEO and internal linking across TBA websites
• Identify technical SEO issues and coordinate fixes
• Work with content writers to build targeted, rankable pages
• Track performance using SEMrush, Google Analytics, and GSC

AI-Enhanced Marketing Execution

• Use generative AI tools (e.g., ChatGPT, Claude) to:
• Generate and iterate on ad copy, landing page variations, and SEO meta content
• Speed up content production and testing
• Support dynamic content personalization and retargeting workflows

Reporting and Analytics

• Build concise weekly reports on ad performance, SEO health, and test results
• Propose and implement data-backed improvements

Qualifications

• 3+ years of experience managing paid ad accounts and SEO projects
• Strong command of Google Ads, Meta Ads, SEMrush, and GSC
• Proven ability to optimize CPL, ROAS, and organic traffic
• Comfortable using generative AI tools in marketing workflows
• Bonus: Experience with real estate, property tech, or hospitality verticals

Why Join Us

• Clear KPIs and real impact from day one
• Freedom to experiment, iterate, and scale what works
• Small, fast-moving team with ownership and visibility
• Opportunities to explore AI-based marketing automation in a live business setting

• Design and implement cloud solutions, build MLOps on Azure
• Build CI/CD pipelines orchestration by GitLab CI, GitHub Actions, Circle CI, Airflow or similar tools
• Data science model review, run the code refactoring and optimization, containerization, deployment, versioning, and monitoring of its quality
• Data science models testing, validation and tests automation
• Deployment of code and pipelines across environments
• Model performance metrics
• Service performance metrics
• Communicate with a team of data scientists, data engineers and architect, document the processes

• 2.5+ year of experience in Development in JAVA technology.
• Strong Java Basics
• SpringBoot or Spring MVC
• Hands on experience on Relationl Databases (SQL query or Hibernate) + Mongo (JSON parsing)
• Proficient in REST API development
• Messaging Queue (RabitMQ or Kafka)
• Microservices
• Any Caching Mechanism
• Good at problem solving

Good to Have Skills:

• 2+ years of experience in using Java/J2EE tech stacks
• Good understanding of data structures and algorithms.
• Excellent analytical and problem solving skills.
• Ability to work in a fast paced internet start-up environment.
• Experience in technical mentorship/coaching is highly desirable.
• Understanding of AI/ML algorithms is a plus.

• Connecting with a minimum of 80 working professionals (prospective students) each day from the leads/database present on lead-squared CRM
• Generating a pool of prospects by identifying the need for upskilling depending on the student’s area of interest
• Helping prospective students with detailed information about the programs offered through phone or video counseling & create a strong pipeline
• Ensure to meet daily deliverables & achieve weekly/monthly enrolment target.

• Developing front-end website architecture.
• Designing user interactions on web pages.
• Developing back-end website applications.
• Creating servers and databases for functionality.
• Ensuring cross-platform optimization for mobile phones.
• Ensuring responsiveness of applications.
• Working alongside graphic designers for web design features.
• Seeing through a project from conception to finished product.
• Designing and developing APIs.
• Meeting both technical and consumer needs.
• Staying abreast of developments in web applications and programming languages.

• Degree in computer science.
• Strong organizational and project management skills.
• Proficiency with fundamental front-end languages such as HTML, CSS, and JavaScript.
• Familiarity with JavaScript frameworks React.js.
• Proficiency with Ruby on Rails
• Familiarity with database technology such as MySQL or Oracle or PostgreSQL.
• Excellent verbal communication skills.
• Good problem-solving skills.
• Attention to detail.

• 5 working days
• Flexible timings
• Work from home granted

• Developing analytical solutions to solve problem, identifying internal and external data, using analytical techniques including use of statistical techniques to analyse the problem, distilling information into actionable insights
• Participating in key decision-making forums and communicating key insights in an effective and influential manner
• Partnering with key stakeholders prioritizing analytics roadmap, demonstrating sense of urgency to identify and acting on opportunity and driving transparency on the work roadmap
• Monitoring and measuring launched initiatives [A/B testing] and feed learnings back into development process
• Managing multiple project priorities, deadlines and deliverables including rapid response as well as strategic priorities
• Identifying the appropriate data sources and building data assets to be able to enrich data and expand analytics capabilities
• Converting frequently asked questions into reports/ diagnostic tools

What you need to have:

• Graduate/ Post-Graduate Degree in Engineering, Mathematics, Statistics
• 8+ year of well-rounded analytics experience, preferably in internet B2C- Retail
• Strong exposure to data, analytical framework, hypothesis-based problem solving and scaling analytics
• Ability to work independently and drive your own projects
• Strong problem-solving skills
• Ability to translate business problem to analytics
• Expertise in data wrangling using SQL, exposure to Python is a plus
• Hands-on experience in using excel and power point
• Excellent communication skills
• Entrepreneurial mind-set, strong interpersonal skills
• Strong collaboration skills - inter and intra team    

Job description:  

• Create product design on Salesforce.com platform using Classic Salesforce and Salesforce Lightning.
• Good knowledge of Salesforce Lightning Framework.
• Build-in Salesforce plug-ins and connectors.
• Build/Enable complex customizations of the CRM application and Deployment in the Salesforce ecosystem.
• Build the code according to the Technical Specifications, Detailed Design, Maintainability, and Coding and Efficiency standards.
• Must have Good Knowledge of Apex Triggers, Batch Classes, and Schedulers.
• Must have Experienced in Mentoring the People in Team.
• Integration using REST and SOAP.
• Experience in Salesforce Community cloud will be preferred.
• Experience in any Deployment Tool will be preferred.
• Client Communication capabilities will be appreciated

Candidate Profile:

• 2+ years minimum of relevant Salesforce development experience.
• At least one Salesforce certification in these areas - Architect / App Builder / Platform Developer.
• Should have good communication skills
• Should be B.E/B.Tech.
• Must be a Team Player.
• Should have leadership quality to manage a team, if required.

Perks/Benefits:

• Flexible working hours
• Openwork Culture
• Professional Development in the Workplace.
• Continuing education

Job Description –

• Full stack developer position.
• Should have total of 5-7 years of experience.
• Should have min. of 2 years of experience in developing Enterprise apps on React.js and 2 years on Django apps.
• Very good in Data structure, logical reasoning, and algorithms.
• Experience with cloud providers like AWS or Azure or GCP is also required.
• Good Understanding of Design and Integration patterns.
• Ability to work independently and with lots of ownership.
• Ability to learn and apply newer technologies quickly.
• Good to have knowledge in building progressive web apps.

Role Description

• You will be full stack senior developer.
• Handle team of junior backend and frontend developer.
• You can and want to write code end-to-end.
• You would enjoy designing a system for speed and scale.
• Developing product using Reactjs for front end and Python for back end.
• We want you to debate on the pros and cons of different architectures and tech stack choices and be real contributing members.
• We want people who can and want to learn new stuff in real-time while on the job.

Skills - JavaScript, React.js, HTML, CSS, SQL with MySQL / PostgreSQL, Python, Django, AWS or Azure or GCP