Sales Representative SMB (Asia & Middle East)

BUSINESS DEVELOPMENT REPRESENTATIVE (BDR) - APAC

Sales · Revenue

📍 Noida 🕐 Full-Time 🧭 2-5 Years

THE MISSION

We aren't automating scripts — we're deprecating the era of manual-heavy testing entirely. TestMu AI is building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.

Drive aggressive outbound sales to expand TestMu AI's presence in the APAC region.

THE PILLARS OF IMPACT

🚀 1. Pipeline Generation (50%)

 – Develop and execute targeted outbound strategies for APAC.

 – Identify high-potential prospects and convert them to opportunities.

 – Consistently meet and exceed monthly sales targets.

 – Build and maintain a robust sales pipeline.

⚙️ 2. Sales Execution (30%)

 – Utilize CRM tools to manage leads and track progress.

 – Collaborate with sales team to optimize outreach strategies.

 – Conduct thorough prospecting, discovery, and probing to qualify leads.

🧠 3. Market Insights (20%)

 – Understand market dynamics within the APAC region.

 – Provide feedback on client needs and competitor activities.

 – Leverage insights to refine sales and marketing strategies.

MUST-HAVES - DO NOT APPLY UNLESS YOU HAVE THESE

 – 2-5 years of experience in aggressive outbound B2B SaaS sales

 – Strong track record of quota attainment

 – Strong lead generation and pipeline-building capabilities

 – Excellent prospecting, discovery, and probing skills

 – Hands-on experience with CRM and sales tools such as Sales Navigator and HubSpot

THE BAR — WHAT YOU MUST PROVE

Quota attainment: Consistently exceeded sales targets in previous roles.

Outbound sales proficiency: Demonstrated success in aggressive lead generation and pipeline development.

Regional expertise: Deep understanding of APAC B2B sales landscape.

Tool proficiency: Experience with Sales Navigator and HubSpot for lead management.

YOUR PATH

Reports to Head of APAC sales, Jitender Goswami. Within 1.5-2 years, potential growth to senior BDR or account executive/ account management roles based on performance.

Your growth at TestMu AI is mapped to what you ship — not how long you've been here.

Job Description

Job Title: Sales Representative – IT / B2B SaaS

Location: Mumbai, India (Hybrid / On-site)

Employment Type: Full-time

Experience Level: 3+ Years

Department: Sales & Business Development

About the Role

We are seeking an ambitious, results-driven Sales Representative with a proven track record in B2B IT / SaaS Sales to join our team in Mumbai. In this role, you will manage end-to-end sales cycles — driving outbound prospecting, qualifying inbound leads, conducting product demonstrations, and closing deals. If you are proactive, thrive in a target-driven environment, and excel at translating technical value into clear business ROI for decision-makers, we'd love to connect.

This role requires hands-on field sales experience — you should be comfortable meeting clients in person, conducting on-site visits, and closing deals face-to-face in addition to remote/virtual selling.

Key Responsibilities

• Pipeline Generation & Prospecting: Execute strategic outbound outreach (cold emailing, LinkedIn networking, cold calling, and in-person field visits) targeting mid-market and enterprise decision-makers (CTOs, CIOs, Heads of Sales/Marketing, Founders).
• Inbound Lead Conversion: Promptly engage, qualify, and convert marketing-generated inbound leads into active sales opportunities.
• Product Discovery & Demo: Conduct consultative discovery calls and on-site/in-person product walkthroughs to identify prospect pain points and deliver tailored demos.
• Field Sales & Client Visits: Travel for client meetings, site visits, and relationship-building activities within Mumbai and surrounding regions as required.
• Negotiation & Closing: Build commercial proposals, lead contract negotiations, manage objection handling, and consistently close deals to meet/exceed quarterly quota targets.
• CRM & Pipeline Hygiene: Maintain accurate and up-to-date records of all deals, activities, and forecasts in the CRM (e.g., HubSpot / Salesforce).
• Market Feedback: Work closely with Marketing and Product teams to share customer feedback, competitive insights, and market trends.

Key Qualifications & Skills

• Education: B.Tech / B.E. graduate is mandatory. (A technical/engineering background helps in translating product capability into client-facing business value.)
• Experience: Minimum 3+ years of direct selling experience in B2B Tech / IT Services / SaaS, with demonstrated field sales exposure (on-site client visits, in-person demos/negotiations — not purely remote/inside sales).
• Proven Track Record: Demonstrated history of consistently meeting or exceeding individual sales quotas and pipeline generation targets.
• Sales Acumen: Strong grasp of consultative and solution-selling methodologies (e.g., MEDDPICC, BANT, SPIN).
• Communication: Exceptional verbal, written, presentation, and active listening skills.
• Mindset: Highly self-motivated, resilient, comfortable with ambiguity, willing to travel locally for client meetings, and able to work independently.
• Location: Based in or willing to relocate to Mumbai.

About Us

SwitchON is a Series B deep tech startup based out of Bangalore. We aim to eliminate defects in manufacturing by automating Quality Inspections using AI-powered Vision Inspection systems.

Our client base features industry leaders such as Unilever, ITC, P&G, Godrej, SKF, Bajaj, Brakes India, and many other prominent manufacturing giants. Our team is the heartbeat of our success, and we are on a mission to attract top-tier talent to join us in shaping the future. If you are passionate about solving problems &; thrive in a fast-paced, collaborative environment, we want you to be a part of our journey.

About the role: We're looking for a driven Sales Development Representative who will focus on identifying new business opportunities, engaging prospects, and building a strong sales pipeline across the Thailand/APAC region through strategic outreach and relationship building.

Responsibilities: 

1. Conduct Market Research about Manufacturing companies and customer segmentation based on our Ideal Customer Profile(ICP) in an allocated region.

2. Creation of introductory pitch decks and email formats for different insider sales approaches, targeting manufacturing companies focused on Automotive and CPG Industries. 

3. Lead Generation and Creating cold-call and workflows for cold-calling/cold-emailing, to generate at least 5-6 meetings per week for AEs. Creating compelling hooks for first calls. 

4. Propose solutions to prospective clients, and set up next-level meetings with the AEs in the team. 

5. CRM Management.

Requirements

1. Worked as a BDR/SDR in other software companies, and set up email/call sequences(Operating at ~100 calls/~500 emails per week)
2. Worked as a Sales Engineer/Manager in the manufacturing sectors. Preferred candidates with software sales, and solution sales experience with a Value-based approach. 
3. Hands-on experience with tools such as Lusha, EasyLeadz, Sales Navigator and others. 
4. Machine-Vision Sales Experience along with Industry 4.0, ERP is a plus.
5. Knowledge of basic manufacturing processes and automation is mandatory.
6. Prior experience working with Thailand/APAC markets is preferred.​
7. Fluency in English is a must
8. 1-3 years in SDR/Sales Engineer roles.

Benefits

Why Join SwitchOn?

Impact: Your work directly improves product quality in real factories.

Ownership: You’ll work closely with leadership and influence roadmap decisions.

Learning: Deep exposure to AI, edge computing, and industrial systems.

Growth: High ownership role in a rapidly scaling deep-tech startup.

Perks:

Flexible Working Hours

Comprehensive Health Insurance

Lunch on Us 

Gaming Zone with PS5  

Experience: Minimum 1 year

● CTC: 10–14 LPA

● Must have B2B SaaS outbound sales, US/North America market exposure, cold outreach,

lead qualification, strong communication, LinkedIn Sales Navigator/Apollo/CRM tools.

● Reject if inbound-only, APAC/Middle East-only, call center background, weak communication,

or no prospecting experience.

● Good signs: BANT/MEDDIC, multi-channel outreach, HubSpot/Salesforce, email sequencing

tools.

Experience: Minimum 1 year

● CTC: 10–14 LPA

● Must have B2B SaaS outbound sales, US/North America market exposure, cold outreach,

lead qualification, strong communication, LinkedIn Sales Navigator/Apollo/CRM tools.

● Reject if inbound-only, APAC/Middle East-only, call center background, weak communication,

or no prospecting experience.

● Good signs: BANT/MEDDIC, multi-channel outreach, HubSpot/Salesforce, email sequencing

tools.

Job Description :

We are looking for an experienced Sales Manager to drive international sales.. The role involves managing global clients, generating new business, and working closely with marketing and product teams to grow revenue across international markets.

Key Responsibilities

• Manage and grow international client accounts
• Generate new leads and close deals.
• Handle end-to-end sales cycle: prospecting, pitching, negotiation, and closure
• Build strong relationships with global customers and partners
• Work with marketing teams on lead generation and campaigns
• Identify new international markets and business opportunities
• Maintain sales pipeline and reports using CRM tools
• Meet monthly and quarterly sales targets

Required Skills & Experience

• 4–5 years of experience in international sales or business development
• Experience selling IT services, SaaS products, or AI solutions
• Strong understanding of sales and marketing fundamentals
• Excellent communication and negotiation skills
• Experience working with overseas clients and time zones
• Familiarity with CRM tools (HubSpot, Salesforce, Zoho, etc.)

Preferred Skills

• B2B sales experience
• Knowledge of digital marketing and lead generation
• Experience with US, UK, Europe, or Middle East markets

Why Join Us

• Work with cutting-edge IT / SaaS / AI products
• Exposure to global clients and markets
• Performance-based incentives and growth opportunities
• Fast-growing and collaborative work environment

We are looking for a motivated and results-driven Sales Representative to join our growing team. In this role, you will identify new business opportunities, build strong customer relationships, and drive revenue growth. The ideal candidate is a strong communicator who thrives in a fast-paced environment and is comfortable managing a full sales cycle—from prospecting to closing deals.

Identify and generate new leads through calls, emails, and networking • Understand the client requirements and pitch the product to the customer accordingly. • Maintain good relationships with existing clients. • Schedule meetings or product demos with interested customers. • Conduct the demoes with the prospective customers either virtually or on field. • Follow up on leads and close sales deals • Achieve monthly targets • Maintain records of sales activities and customer interactions • Work closely with the sales and marketing team

Roles & Responsibilities

Key Responsibilities

• Own and manage the full sales cycle: prospecting, discovery, proposal, negotiation, and closing
• Identify, target, and engage ideal B2B customers (SaaS, IT, Services, etc.)
• Develop and execute outbound sales strategies (email, LinkedIn, cold calling)
• Qualify inbound and outbound leads to ensure good client fit
• Present customized lead generation solutions to meet client goals
• Collaborate with the delivery and operations teams to ensure a smooth handoff and onboarding
• Track sales pipeline using CRM (e.g., HubSpot, Salesforce)
• Meet and exceed monthly and quarterly revenue targets

Stay up-to-date with industry trends and competitors

Ideal Candidate

1.Strong Senior B2B Sales Hunter Profile driving new business for a B2B Tech services/B2B Lead Generation / Demand Generation agency, selling Demand Gen / Marketing Services / IT Services / SaaS to mid-market and enterprise clients

2.Mandatory (Experience 1) – Must have 10+ years of direct B2B sales experience, of which the most recent 5+ years must be in selling B2B technology services / IT services / B2B SaaS / demand generation or marketing services with a strong focus on new business acquisition.

3.Mandatory (Experience 2) – Must have owned the full new-business sales cycle end to end — prospecting, lead generation, discovery, stakeholder engagement, proposal/pitch, negotiation and closing — with a strong hunter/new-logo acquisition mindset and demonstrated ability to independently convert cold/warm prospects into paying clients

4.Mandatory (Experience 3) – Must have demonstrated B2B sales experience selling technology services / IT services / SaaS / marketing or demand-generation services to clients in global markets, particularly the US, UK and/or MENA, with ownership of prospecting through closure (Global-market sales must be a significant and recent part of the candidate's sales experience, not limited to occasional/inbound international accounts)

5.Mandatory (Skill 1) – Must have sold to marketing, sales and growth decision-makers (CMO, VP Marketing, Head of Growth, Head of Demand Gen) in multi-stakeholder deals

6.Mandatory (Skill 2) – Must be hands-on with outbound motions: cold email, LinkedIn, cold calling, ABM and SDR workflows, and lead qualification

7.Mandatory (Skill 3) – Must be fluent with CRM and prospecting tools (HubSpot or Salesforce, plus LinkedIn Sales Navigator, Apollo, ZoomInfo

8.Mandatory (Skill 4) – Must have a consistent record of meeting and exceeding monthly and quarterly revenue targets, stated in the resume

9.Mandatory (Skill 5) – Must be able to clearly demonstrate a structured B2B sales approach, including ICP identification, account research, prospecting strategy, outreach sequencing, discovery, lead qualification, stakeholder mapping, solution positioning, objection handling, negotiation and closing.

10.Mandatory (Leadership) – Must have team-handling experience, having built, led and mentored a sales team while carrying an individual quota

11.Mandatory (Communication) – Must have excellent written and verbal communication, comfortable managing longer sales cycles with multiple stakeholders

12.Mandatory (Stability) – Must show stable tenure of 2+ years per organisation with no significant gaps

13.Mandatory (Company) – Must come from a B2B technology services / IT services / B2B SaaS / B2B tech company, or a B2B lead generation / demand generation / content syndication / ABM / appointment-setting / marketing services agency

14.Mandatory (Note 1) – Resume must demonstrate quantifiable B2B sales achievements, such as quota attainment %, revenue/bookings generated, new logos acquired, deal sizes, pipeline generated or YoY growth

15.Mandatory (Note 2) – Must be open to night shift, 5:30 PM to 2:30 AM

16.Mandatory (Note 3): CTC is inclusive of variable upto 30%

17.Preferred (Industry) – Familiarity selling to SaaS, IT services or B2B tech companies

Interview Process

Strong Senior B2B Sales Hunter Profile driving new business for a B2B Lead Generation / Demand Generation agency, selling Demand Gen / Marketing Services / IT Services / SaaS to mid-market and enterprise clients

2

Mandatory (Experience 1) – Must have 10+ years of direct B2B sales experience, of which the most recent 5+ years must be in selling demand generation / lead generation / marketing services / IT services / SaaS

3

Mandatory (Experience 2) – Must have owned the full sales cycle end to end (prospecting, discovery, proposal, negotiation, closing) with a hunter mentality and strong closing ability

4

Mandatory (Experience 3) – Experience selling to global (US, UK, MENA)

5

Mandatory (Company) – Must come from a B2B lead generation / demand generation / content syndication / ABM / appointment-setting agency, or a B2B marketing services / IT services / SaaS / B2B tech company

6

Mandatory (Skill 1) – Must have sold to marketing, sales and growth decision-makers (CMO, VP Marketing, Head of Growth, Head of Demand Gen) in multi-stakeholder deals

7

Mandatory (Skill 2) – Must be hands-on with outbound motions: cold email, LinkedIn, cold calling, ABM and SDR workflows, and lead qualification

8

Mandatory (Skill 3) – Must be fluent with CRM and prospecting tools (HubSpot or Salesforce, plus LinkedIn Sales Navigator, Apollo, ZoomInfo

9

Mandatory (Skill 4) – Must have a consistent record of meeting and exceeding monthly and quarterly revenue targets, stated in the resume

10

Mandatory (Leadership) – Must have team-handling experience, having built, led and mentored a sales team while carrying an individual quota

11

Mandatory (Communication) – Must have excellent written and verbal communication, comfortable managing longer sales cycles with multiple stakeholders

12

Mandatory (Stability) – Must show stable tenure of 2+ years per organisation with no significant gaps

13

Mandatory (Note 1) – Must be open to night shift, 5:30 PM to 2:30 AM

14

Preferred (Industry) – Familiarity selling to SaaS, IT services or B2B tech companies