Market Research Intern

We are looking for someone to lead our Content Marketing and Community Engagement efforts. We are looking to scale our freelancer community to more skill areas and in newer geographies and are looking
for a smart marketing professional to build this community leveraging a range of digital channels. In parallel, Flexing It is also focused on providing a community to its consultants and this role would involve
driving our engagement initiatives as well. This individual would work closely with the founder and senior team to set up a strong growth acquisition channel via content and building strong narratives via
the community.

The key responsibilities for this role include:
 Crafting and driving campaigns to scale Flexing It’s community of consultants

o Identifying the target skills (e.g., new technology areas, analytics)and geographies (e.g., Singapore, Vietnam)
o Thinking through channels and planning campaigns - both paid and non paid Overseeing implementation of the campaigns and tweaking as needed

o Coordinating with the Tech and product team to ensure SEO and organic search is
optimised

 Developing and driving a content marketing strategy with our community at the centre

o Working with the senior team to develop the focus content themes for the year and planning out formats (e.g., blogs, case studies, stories)/channels (social media, others)
o Developing a strategy for engaging with our consultant community on a regular basis to – help them build their brands better and exhibit thought leadership, get a pipeline of user generated content that will be helpful for other members of the community
 Coordinating the marketing and amplification for Flexing It’s branded research and data-backed publications
o Building relationships and managing the interaction with press and media
 Tracking overall marketing performance on a regular basis and working with the senior team to refine the strategies from time to time

Skills needed
Given that we expect Content Marketing - to both consultants and clients/enterprises – to be an integral strategy, the candidate must have excellent writing and communication skills.
We are also looking for a team member who is creative and identifies new ideas using basic principle thinking. Given that we are targeting accelerated growth especially over the next couple of years, urgency, ownership for results, and collaboration are must haves.
This role will own several key business goals for Flexing It and hence the thinking, implementation of campaigns/strategies and analysis and results will be critical. You will be required to work with a variety of internal and external stakeholders and strong communication and interpersonal skills is a must.

Grab the opportunity to be part of an ownership culture that values diversity and a global exposure that you have always dreamt of!
What you will do:

• Strongly following up with queries & being active on comments within defined TAT
• Preparing weekly, monthly reports and delivering appropriate presentations
• Conducting market research & analysing competitors trend over different social media
• Collaborating with placement colleges for campus ambassador programme
• Conducting marketing campaigns

 

Desired Candidate Profile

What you need to have:

• Strong written & verbal communication skills
• Hands-on experience with different social media
• Thorough understanding of marketing techniques
• Excellent knowledge of networking
• Passion for social media
• A results-driven approach    

Our product is already used by thousands of people today. We are looking for the person who can drive that hundred of thousands and ultimately millions. You will drive growth loops, build flywheels, ensure great adoption and seamless sales systems to drive our growth. You will be in the driving seat of ensuring effective marketing strategies and plans to communicate the features and benefits of our product to customers.

You will handle market research on current trending products, drive product innovation, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events.

Responsibilities:

• Generate new product ideas based on first principles, the state-of-the-art, and macro trends
• Discover and define business cases for new market opportunities
• Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation
• Own performance of & drive our conversion funnel from registration and onboarding to early retention, payment and growth loops like referrals
• Ideate and implement high-leverage user growth experiments focused around building growth loops and driving our flywheel
• Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth
• Improve sales systems & processes & drive sales teams, ensuring complete alignment
• Work closely with sales and support team to build & optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations
• Grow, optimise, and monetise consumer products, delivering growth-focused KPIs through unpaid acquisition strategies 

Qualifications:

You are right for this role if you can think of a 100 ways to take a product to market & but also prioritise 3 & roll up your shelves to drive them.

Further, if you have real history driving growth loops, strong user adoption and great sales. If you don’t, you could yet be right if you can drive sales teams, understand growth flywheels, are itching to build one and think your current role in marketing is really restrictive. 

You should love data, be both analytical & creative at the same time and should enjoy high-leverage experiments & rolling up your sleeves to get things done.

• At least 2+ years of experience in high-performance product or growth marketing roles
• If not, then cross-functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
• Experience driving growth strategy, sales operations and owning a product that immediately drives the company's business objectives, growth and P/L
• Strong experience with optimizing conversion funnels and organic growth loops and working closely with design, marketing and engineering to implement high-leverage experiments
• Strong track record of hitting weekly and monthly targets.
• Good judgment and strong thought partner for the head of product and founders
• Strong understanding of growth models, strategies and tactics, including acquisition, activation, retention (engagement and stickiness) and virality
• Experience conducting user research and developing strong user understanding via many methods
  
  

  Why Work With Us:

  Being an education organisation, we take your growth seriously. Working with us could be your best decision if you're looking for learning, wide exposure & looking to be in the driving seat of what you do. You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (everyone under 28) work environment.

  Work from home (even without Covid), flexible work, free snacks, etc are just a regular part of our work life.

• Listing & uploading catalogues & product on international eCommerce portals like Amazon, eBay, Shopify website etc.
• Monitor and optimize live listings and make suggestions to improve listing performance.
• Ensure products are accurately priced, described, photographed, always updated and in line with competitors.
• Engage in on-page optimization and off-page optimization
• Monitor all dispatches for orders placed through marketplaces.
• Strategizing for increasing online sales of the products.
• E-commerce payment reconciliation, Deals, Coupons, Reviews & Ratings, A+ Content, Catalogue improvement, Keyword Updation.
• Hands on knowledge with Amazon campaigns and other PPC advertising channels.
• Work within the budget allotted for the marketing campaign and other purchase
• Achieve position on the first page of popular search engines and marketplaces
• Maintaining ACOS percentage for the ads.
•  Increase organic search by timely updating the SEO of all the listings.
• Generation of Sales and Other Report (Weekly, Monthly) and provide analysis on each channel statistics for the Management.
• Responsible for the growth of the website store and assisting in execution of the website strategy.
• Conduct competitor keywords and backlinks analysis
• Create list of target SEO keywords for each product and work with content writer in editing existing and uploading new listings.
• Create a list of target websites and influencers for Affiliate marketing and guest blogging opportunities. Follow up with those targets on all channels of communication and recruit them.
• Responsible for ideating offers, events, promotions for Affiliate partners for maximum revenue generation
• Consistently keep creating backlinks through other available resources.
• Design automated Email strategy and work with the team in designing those emails.
• Formulate, execute and analyze Facebook and Google Ad campaigns.
• Analyze Google analytics and search console pages and recommend updates to website.
• Customer Feedback & Review generation
• Responsible for implementation of daily action plans with the teams and continuously optimizing the plans.
• Ability to identify opportunity areas to grow the business.
• Responsible for managing the listings and orders on different e-commerce marketplace channels.

 

Required Skills:

 

• Bachelor’s Degree
• 1-3 years’ experience in E-commerce required.
• Should have a strong understanding of all SEO best practices such as SEO friendly site architecture, tags, coding, site speed optimization, link building & more.
• Basic HTML knowledge a plus.
• Experience with Facebook Ads, Google Ads and Google Analytic Suite.
• Excellent project management skills and ability to work within time constraints.
• Pro-active work ethic. Able to self-check work and take initiative. Detail-oriented.

We are looking for a social media manager for our blockchain company.

Things will include community management on telegram, instagram, twitter facebook.

 

We have over 10,000 members on telegram.
We have over 16,000 followers on twitter. (https://twitter.com/CryptionNetwork)

 

 

 

Role and Responsibilities
The job will include the following responsibilities:
● Design world-class online learning experience by leading the program design through user
research, market benchmarking, gap analysis and recommending suitable design to improve
learner experience and learning outcomes.
● Understand the industry requirements and develop courses to help students gain skills to
meet and exceed industry needs.
● Conduct interviews and focussed groups with learners, industry expert, hiring managers and
reach out to them for the better understanding of the industry needs and skill gaps.
● Draw insights from primary and secondary research and translate the knowledge of experts
and professors into structured learning experience suggestions.
● Conduct thorough secondary research by scraping internet, blogs, LinkedIn and other online
sources to collect qualitative and quantitative data to support the skill and industry needs.
● Work closely in a cross-functional environment, with teams such as marketing, content,
delivery, sales and business to develop and overall vision for the program.
● Detail out recommendations and create product-feature vision documents in accordance with
the findings including aligning the P&L costs.
● Work with external stakeholders : subject matter experts (SMEs), university partners to align
on the program design and program requirements.
Skills Required
● Graduates from Tier 1 universities preferred (MBA/BTech preferred)
● Highly analytical and excellent stakeholder management skills required
● Preferred experience of 1-3 years in consulting, business analysis, product management,
knowledge management and insights domain
● Should be good at writing internal and external facing documents
● Data analysis and project management
● Good interpersonal, presentation and communication skills

Niro allows any consumer internet platform to become a provider of competitive, frictionless and innovative credit products, thereby helping the platform:

• Drive engagement

• Create Value

• Drive Revenue

What this means is that we will be occupying real estate on large consumer platforms (think Swiggy, Uber etc.), and offering fintech services on such platforms to a large number of their users. Thus it becomes very important for us:

• To effectively reach out to our target customers to drive product demand (through an industry-leading CRM)

• Work with our platform partner(s) to design marketing campaigns that will optimise response-rates and in-funnel conversions

 

Marketing, optimisation & retargeting will have a defining impact on all the firm's acquisition & operating metrics. To that end, we are looking for a talented performance marketing manager to join us, and build a best-in-class acquisition engine using the power of pre-filtered segmentation, personalized communication & marketing automation.

You will be a great fit if you:

• Are a good person, flexible and can understand/ operate within constraints.

• Have worked on marketing automation tools like- WebEngage/ MoEngage / Clevertap / LeadSquared / Netcore / etc.

• Set up automated journeys on these platforms for new customer acquisition and funnel conversion across various communication mediums e.g. WhatsApp, SMS, IVR, Custom Audience (Paid Media), Email / Chatbot

• Familiar with A/B and multivariate testing

• Enjoy end-to-end responsibility on campaign management (right from ideation to conceptualization to creation of landing pages, emails, content, to implementation & monitoring

• Are open to being challenged by a talented team, and can build consensus around your views

• Eager to work on on hard problems and are known for paying a great attention to detail.

• Have worked in an early stage startup in the past.

• Have fintech experience

• Own campaign management for all product across the org, starting with unsecured credit products

• Collaborate closely with product, sales, and analytics to leverage learnings and optimise CRM performance in order to maximize conversions & minimise acquisition costs

• Report to the CEO in this role.

• To work with smart, talented, fun people all around you.

• To work for a well funded, fintech company with a good comp and benefits.

• To be a part of a generous, transparent ESOP plan

• Unlimited sick leave

• A learning wallet to upgrade your skills

• Providing the short-term and long-term product/business vision as well as the development of the sales and Digital marketing strategy.
• Establishing an effective and lean organization structure including the recruiting of key employees and or internal Support Organization.
• Build and motivate a world-class digital sales and marketing team.
• Engage in key sales opportunities, digital campaigns, SEO, SEM, monetization.
• Oversee operating plan, budget, cash flow, and product finances.
• Maintaining awareness of both the external and internal competitive landscape, customers, and the expansion beyond existing opportunities.
• Demonstrating the leadership necessary to make the organization's mission a success.
• Communicating with investors, management
• Establish, achieve, and report on milestones to Exco.

Qualifications & Experience

• 10-15 years experience, stable candidate
• Having launched their own startup is preferred
• Having worked at operational roles in the past (COO, CRO)
• Strong digital media sales & marketing background
• Solid track record in running a digital business, lead generation & conversion
• Established network of both supply and demand-side sources
• Possesses experience in different verticals

Skills & Competencies

• Hands-on executioner, outstanding negotiator
• Highly credible thought-leader with the potential to evangelize emerging digital

Ed-tech markets

• Entrepreneurial mindset
• Self-starter with interest in a new challenge
• Skills to engage stakeholders of all functional levels
• Comfortable with a fast-growing start-up environment, as well as the ability to handle the corporate terrain

Overview and Purpose of Role

• Take the immediate lead in the project, providing overall direction.
• Introducing and successfully positioning the company in the worldwide market.
• Develop relationships with internal and external stakeholders ->
• Direct, Indirect Sales
• Marketing
• Finance
• Strategy
• Technical Support

He/She will be responsible to support with strong social media strategy and presence and create brand awareness in the market

POSITION DESCRIPTION / JOB RESPONSIBILITIES:

Social Media Management- Strategy/Execution

Develop a social media strategy and set goals to increase brand awareness and increase engagement. Plan campaigns keeping in mind product launches, offers, occasions etc.
Content Creation & Management

Administrate the creation and publishing of relevant, original, high-quality content. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Promote content through social advertising

Media & Advertising

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
Budgeting

Create budgets for social media activities and reconcile discrepancies.

Liaison with cross functional teams to integrate different activities

Work on their expectation and translate them into results.

Website Management

Improving the user experience on the companys website(includes design, content and usability)

Collaborate with internal teams to create landing pages and optimize user experience

ROI driven digital campaigns
Stakeholder management

Ability to juggle multiple priorities & work with multiple stakeholders and partner agencies

Influencer Marketing & Management

Liaison with key influencers for long term strategy. A key part of the role is developing relationships with popular bloggers and online influencers

Search Engine Optimization

Provision of promotional calendar to Digital Agency. Facilitating content and creative for ongoing marketing campaigns. Ensuring campaign driven cross social media support on ongoing basis.


Other Key Functional Skills Required :
Proven working experience as a data analyst
Technical expertise regarding data models, segmentation techniques
Proficient in Microsoft Office - Fluent in Power Point and Proficient in Excel
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Adept at queries, report writing and presenting findings
Ability to establish and meet deadlines, change directions when necessary and manage multiple projects at once
Self-motivated with the ability to work independently and within a team
Accustomed to working in a fast-paced creative environment