Webflow Developer

Shopify Growth Lead

Location: Hybrid Type: Full-time Experience: 5-6 years 

About NapChief

NapChief is a fast-growing D2C kidswear brand. We sell through our own website (napchief.com) and all major marketplaces including Myntra, FirstCry, and Amazon. At Nap Chief, we're redefining kids' wear for a new generation of parents. We craft premium, super-soft clothing that kids love to wear and parents trust.Our mission is to empower the young generation and we are looking for you to join forces with us to conquer this mission. 

About the role

You will own the website business end-to-end: revenue, profitability (CM2), merchandising, conversion, retention, and the promotional calendar. Everything that determines whether napchief.com grows profitably sits with you. You operate it like your own store, working through a junior team and in partnership with the performance marketing lead.

Responsibilities

Revenue and P&L ownership

• Own monthly and quarterly website revenue targets and CM2 (contribution margin) targets. Build the revenue plan: traffic × conversion × AOV × repeat rate, and manage every lever in it.
• Report weekly on revenue performance, drivers, and corrective actions in the business review.

Merchandising and launches

• Own the site merchandising calendar: new collection drops, product launches, collection pages, bestseller placement, and catalog presentation.
• Plan launches for a seasonal kidswear line — winter-weight and summer-weight assortments, size runs, and gifting windows — jointly with the fashion buyer so demand plans are backed by inventory.
• Own pricing and offer architecture on the website: bundles, sets, first-purchase offers, and price-point strategy.

Promotions and sale events

• Own the full sale calendar: festive-season events, end-of-season sales, and campaign-led promotions.
• Design promotion mechanics (tiered offers, bundles, category-level discounts) that deliver revenue spikes while protecting contribution margin — moving beyond blanket sitewide discounting.
• Run each event end-to-end: stock planning with the buyer, site preparation, communication plan across email/WhatsApp/ads, live monitoring, and post-event P&L review.

Retention and CRM

• Own the full repeat-purchase system: email, WhatsApp, and SMS marketing — segmentation, campaign calendar, and automated flows (welcome, post-purchase, replenishment/size-up, winback, abandoned checkout).
• Own cohort retention and LTV: track repeat rates by cohort, diagnose drop-offs, and build programs that bring customers back as their kids grow into the next size.
• Own the post-purchase experience on the website side: order communication, review collection, and the "how did you hear about us" survey program.

Conversion rate and AOV

• Own funnel performance: landing pages, collection pages, PDPs, cart, and checkout. Run a continuous, prioritized testing program.
• Own AOV programs: bundling, upsells, cross-sells, and free-shipping thresholds.
• Own the Shopify tech stack: app selection, site speed, search and navigation, and theme-level improvements (directing developers/tools as needed).

Performance marketing partnership

• Allocate acquisition budgets to the performance marketing manager based on the revenue plan; review return jointly every week. You are mutually accountable — their new-customer numbers feed your revenue targets.

Analytics and team

• Maintain the website dashboard: conversion, AOV, repeat rate, cohorts, CM2 by category — the numbers leadership reviews weekly.
• Manage and develop the junior team (marketing executives and performance associates), setting their weekly plans and reviewing output.

KPIs you own

• Website revenue vs plan
• CM2 (contribution margin) on website business
• Conversion rate, AOV, repeat purchase rate / LTV
• Sale-event revenue and margin outcomes

Requirements

• 5-6 years in D2C with recent, hands-on revenue ownership — you have grown a store's numbers yourself, with results you can quantify and defend. "Worked at a D2C brand" in a coordination or support role does not qualify.
• Fluency across the Shopify ecosystem: storefront, apps, analytics, and CRM/marketing tools (Klaviyo or equivalent email platform; WhatsApp marketing tools).
• Strong analytical grounding: cohort analysis, funnel metrics, unit economics, and margin math are daily working tools for you.
• Experience planning and running sale events with P&L accountability.
• Experience getting work done through a junior team — this role is an enabler, not a solo contributor.
• Background in a growing brand or startup environment, where targets moved and you moved with them.

Growth Marketing Intern at Gevme

About Gevme

At Gevme, we believe events are one of the most powerful ways to bring people, ideas, and opportunities together. As a Singapore-headquartered event technology company, our mission is to help organisations deliver meaningful, measurable, and scalable event

experiences across physical, virtual, and hybrid formats. We're not just building software. We're building the infrastructure for a more intelligent, accountable, and impactful events industry.

About the Role

We are looking for a driven and creative Growth Marketing Intern to join Gevme’s marketing team. In this role, you will work closely with the Growth and Product Marketing teams to execute demand generation campaigns, optimize funnels, and contribute to scalable growth strategies. You will play a key role in building, implementing, and measuring campaigns and processes that drive awareness, engagement, and pipeline growth.

What You'll Do

• Draft and schedule LinkedIn posts for Gevme and leadership accounts
• Support outbound campaigns and email sequences
• Track engagement metrics and report on what's working
• Research industry trends, competitor activity, and content opportunities
• Help execute growth experiments across paid and organic channels
• Assist with event marketing activations (Industry Events)

What We're Looking For

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field
• Strong writing skills with an eye for punchy, non-corporate copy
• Excellent communication and collaboration skills
• Comfortable with LinkedIn and social media analytics
• Basic understanding of marketing funnels, demand generation, and lead lifecycle
• Self-starter who can take a brief and run with it
• Interest in events, experiential marketing, or B2B SaaS is highly preferred
• Bonus: Experience with tools like Canva or marketing automation platforms

Why Gevme

• Work on real campaigns, not busywork
• Learn modern B2B growth tactics firsthand
• Get exposure to APAC's events industry

What We Offer

• Hands-on Learning: Work on real campaigns that directly impact business growth
• Mentorship: Learn from experienced professionals across marketing, product, and sales
• Career Growth: High potential for conversion to a full-time role based on performance
• Flexible Work Environment: Remote-friendly setup
• Recognition & Ownership: Opportunity to take ownership of projects and get recognized for your contributions
• Industry-Recognized Experience: Receive an official internship certificate/letter from Gevme, validating your hands-on experience in growth marketing and strengthening your professional profile in the SaaS and events industry

Diversity & Inclusion

Gevme is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, where everyone feels valued, respected, and empowered.