Visual Architect at Wordsburg translations · Remote only · 6 - 10 years · ₹18L - ₹27L / yr · Remote only · Posted 2 Sep 2025

The Visual Architect is a visionary leader responsible for defining, evolving, and championing the overarching visual strategy and design language across all learning solutions. This role requires a profound understanding of learning objectives, business goals, and user experience, translating complex concepts into innovative, engaging, and scalable visual solutions and learning artefacts. The Visual Architect drives design excellence, leveraging storytelling and visual communication to ensure brand consistency and visual impact at the highest level within the learning ecosystem, significantly influencing learning strategies, including the integration of AR/VR, game mechanics, and gamification.
- Champion User-Centric Design: Define and enforce user-centric design principles throughout all stages of the design process, ensuring all visual solutions are optimized for the learner's experience and engagement.
- Incorporate Web Content Accessibility Guidelines (WCAG): Lead the development and implementation of design standards that fully comply with WCAG to ensure all learning artefacts are accessible to a diverse audience.
- Strategic Design Leadership for Learning: Define and articulate the long-term visual design strategy, architecture, and standards for complex learning programs/projects and organizational initiatives, aligning with pedagogical goals, business objectives, and emerging trends in digital learning.
- Conceptual Innovation & Learning Artifacts: Lead the ideation and development of groundbreaking visual concepts, translating abstract learning objectives and content into highly effective, engaging, and memorable visual experiences that manifest as compelling learning artifacts. Generate and evaluate multiple design solutions, pushing creative boundaries for learning content.
- Lead Augmented Reality (AR) and Virtual Reality (VR) and Emerging Technologies Design: Define and champion the strategic use AR/VR, and other immersive technologies to create groundbreaking and effective learning experiences.
- System-Level Design for Digital Learning: Architect comprehensive visual design systems, guidelines, and frameworks (e.g., design systems, brand guidelines, UI/UX patterns) that ensure consistency, scalability, and efficiency across diverse learning platforms and programs/projects.
- Advanced Visual Communication: Demonstrate mastery in all aspects of visual communication, including typography, color theory, imagery, iconography, layout, and composition, to convey complex information clearly, effectively, and aesthetically within learning content.
- Brand & Content Stewardship: Act as the ultimate guardian of brand consistency and visual identity for all learning artefacts, ensuring all design outputs adhere to the highest standards and evolve the brand's visual presence. Expertly manage and integrate content for maximum visual impact in learning artifacts.
- Immersive & Interactive Learning Design: Drive the adoption and integration of cutting-edge 2D/3D and immersive design principles to create highly interactive and engaging user experiences within learning environments, enriching learning artifacts.
- Cross-Functional Collaboration & Mentorship: Collaborate seamlessly with Learning Architects, ISDs, subject matter experts, engineers, product managers, and senior leadership, particularly on learning content development. Provide expert guidance and mentorship to senior multimedia designers and visual teams, fostering a culture of design excellence and innovation in creating learning solutions.
- Performance Management: Proactively manage the performance of visual design initiatives, including setting and monitoring Key Performance Indicators (KPIs), assessing the effectiveness of visual solutions and learning design, and driving continuous improvement based on outcomes.
- Stakeholder & Customer Management: Build and maintain strategic relationships with high-level internal and external stakeholders, providing constructive feedback and influencing design decisions at an executive level, especially concerning learning strategies and solutions.
- Team Management: Provide direct leadership and management to a team of designers, including hiring, performance reviews, professional development, and fostering a collaborative and high-performing team environment.
- Research & Development: Stay abreast of industry trends, emerging technologies, and best practices in visual design, learning experience design, and interactive media, integrating them into the design strategy.
- Master's degree in Graphic Design, Visual Arts, Interaction Design, Learning Technologies, or a closely related field.
- 10+ years of progressive experience in visual design, with a minimum of 5 years in a leadership, architectural, or principal design role specifically within digital products or learning content development.
- Exceptional portfolio demonstrating strategic thinking, conceptual innovation, and mastery of visual design principles across diverse, complex learning programs/projects.
- Proven expertise in defining and leading visual design strategies for enterprise-level initiatives.
- Extensive experience in developing and managing comprehensive design systems, style guides, and component libraries at scale.
- Expert command of industry-standard design software (e.g., Adobe Creative Suite, Figma, Sketch, 3D modeling/animation tools, advanced prototyping tools). AR/VR , AR/VR, game mechanics, and gamification elements into both macro and micro learning strategies
- Strong understanding of front-end technical capabilities and limitations (e.g., HTML, CSS, JavaScript) to ensure feasible and scalable design solutions.
- Demonstrated ability to translate complex information into compelling visual narratives for educational purposes.
- Advanced proficiency in user research methodologies, WCAG, usability testing, and data-driven design decision-making.
- Superior communication, presentation, and interpersonal skills, with a proven ability to influence and articulate design rationale to executive leadership and diverse stakeholders.
- Track record of mentoring and developing design talent.
- Deep understanding of AGILE methodologies and extensive experience working within a learning, educational technology, or complex content delivery environment.

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About the Role
We are looking for a highly creative and strategic Associate Creative Director to lead our design team and drive compelling creative solutions across digital and integrated campaigns. The ideal candidate is a strong design thinker with excellent leadership skills, capable of mentoring a team while delivering exceptional creative work that aligns with business objectives.
Key Responsibilities
- Lead the creative vision and execution across multiple brands and campaigns.
- Conceptualize and develop innovative design solutions for digital, social, branding, and integrated marketing initiatives.
- Manage, mentor, and inspire a team of 8–10 designers, fostering creativity, collaboration, and professional growth.
- Review and provide constructive feedback on creative output to ensure high-quality execution.
- Collaborate closely with Copywriters, Creative Directors, Strategy, Client Servicing, Motion, and Production teams to deliver impactful campaigns.
- Translate client briefs into compelling visual concepts and creative presentations.
- Ensure brand consistency and maintain high creative standards across all deliverables.
- Present creative ideas confidently to internal stakeholders and clients.
- Stay updated with emerging design trends, tools, technologies, and industry best practices.
- Manage multiple projects simultaneously while ensuring timely delivery and quality.
Required Skills & Qualifications
- 8–10 years of experience in a creative design role, preferably within a creative, digital, or advertising agency.
- Proven experience leading and managing a team of 8–10 designers.
- Strong portfolio showcasing branding, digital campaigns, social media creatives, and integrated marketing work.
- Excellent understanding of typography, layout, color theory, branding, and visual storytelling.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma. Knowledge of AI-powered creative tools is an added advantage.
- Strong conceptual thinking and problem-solving abilities.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to work in a fast-paced environment while managing multiple priorities.
What We're Looking For
- A creative leader who inspires teams and elevates the quality of work.
- Someone who balances strategic thinking with hands-on design expertise.
- A collaborative professional who thrives in a dynamic agency environment.
- A mentor who nurtures talent and drives a culture of creativity and innovation.
- A detail-oriented individual with a passion for delivering outstanding creative experiences.
Why Join Us?
- Work with leading brands across diverse industries.
- Lead and shape high-impact creative campaigns.
- Collaborate with a talented, passionate, and fast-paced team.
- Opportunity to influence creative direction and mentor future design leaders.
- Be part of an environment that values creativity, innovation, and continuous learning.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Key Responsibilities-
Create engaging learning courses as per storyboards and project requirements
.- Visualize instructional graphics, user interface, and final learning product.
- Incorporate graphics, audio, and video in Storyline and other authoring tools
.- Create simulation videos using Captivate/Camtasia or similar tools.
- Manage multiple tasks, meet deadlines, collaborate with design professionals, and communicate resolutions effectively.
Core Competencies / Tools- Advanced Articulate Storyline 3+- Camtasia and Adobe Captivate- Microsoft Office 360- Audacity, Vyond, Zoomforth knowledge preferred- Strong verbal and written communication
Location: Bangalore (Work from Office)
About the Role
We are looking for a Senior Visual Designer with 3–5 years of experience to lead the visual identity and creative execution of our brand across digital channels. This role is ideal for someone who has previously worked with a D2C (Direct-to-Consumer) brand, owning everything from brand identity and marketing campaigns to social media creatives and digital assets.
You will collaborate closely with Marketing, Product, Content, and Growth teams to build a consistent and engaging brand presence across customer touchpoints.
Key Responsibilities
- Own the end-to-end visual branding for the company across digital and offline channels.
- Design high-quality creatives for social media, digital marketing campaigns, performance ads, websites, landing pages, email campaigns, and other marketing initiatives.
- Ensure brand consistency across all customer-facing communication and touchpoints.
- Translate marketing objectives into compelling visual concepts and campaign assets.
- Collaborate with Content, Growth, and Product teams to create engaging visual storytelling.
- Design marketing collateral including presentations, brochures, banners, packaging, event creatives, and promotional materials.
- Create illustrations, icons, and custom graphic assets where required.
- Develop and maintain brand guidelines, templates, and reusable creative assets.
- Stay updated on design trends, social media formats, and emerging creative best practices.
Must-Have Qualifications
- 3–5 years of experience as a Visual Designer or Graphic Designer.
- Prior experience working with a D2C or consumer brand, owning end-to-end branding and creative execution.
- Strong portfolio showcasing branding, social media campaigns, marketing creatives, and digital design work.
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
- Strong understanding of typography, color theory, composition, layout, and visual storytelling.
- Experience designing creatives for Instagram, Facebook, LinkedIn, YouTube, and other digital platforms.
- Ability to work across multiple campaigns while maintaining brand consistency.
- Excellent attention to detail and strong communication skills.
Good to Have
- Experience creating creatives for performance marketing campaigns (Meta, Google, YouTube, etc.).
- Motion graphics or animation skills using After Effects, Premiere Pro, or similar tools.
- Experience with packaging design, merchandising, or print collateral.
- Basic knowledge of video editing and short-form content creation.
- Experience working in a fast-paced startup or high-growth consumer brand.
What We're Looking For
- A creative thinker with a strong eye for aesthetics and branding.
- Someone who can take ownership of the brand's visual language and evolve it over time.
- Ability to balance creativity with business and marketing objectives.
- Strong collaboration skills and the ability to work with cross-functional teams.
- Passion for creating impactful visuals that enhance brand recognition and customer engagement.
Preferred Background
Candidates should have previously worked with D2C, consumer internet, e-commerce, beauty & personal care, fashion, lifestyle, food & beverage, health & wellness, or other consumer brands, with hands-on experience managing end-to-end branding and creating high-quality social media and marketing creatives.
What would you be doing? ● Drive strategic design decisions across multiple product streams ● Lead, mentor and inspire a multi-disciplinary product design team. ● Collaborate with Product and Engineering to define product vision, roadmap, and execution ● Collaborate with visual designers and motion designer to create aesthetically beautiful and delightful interface ● Translate insights, research, and business needs into intuitive product experiences ● Set and maintain a high bar for design craft, usability, and accessibility ● Build predictable processes for reviews, feedback, collaboration, and delivery ● Oversee end-to-end design—from discovery to launch and iteration ● Partner closely with UX Research, Content Design, and Design System teams ● Ensure alignment with brand and platform guidelines across experiences ● Advocate for users in key decision-making spaces and represent design leadership ● Contribute to hiring, onboarding, and performance development of designers ● Collaborate with Product and Engineering to define product vision, roadmap, and execution ● Collaborate with visual designers and motion designer to create aesthetically beautiful and delightful interface ● Translate insights, research, and business needs into intuitive product experiences ● Set and maintain a high bar for design craft, usability, and accessibility ● wBuild predictable processes for reviews, feedback, collaboration, and delivery ● Oversee end-to-end design—from discovery to launch and iteration ● Partner closely with UX Research, Content Design, and Design System teams ● Ensure alignment with brand and platform guidelines across experiences ● Advocate for users in key decision-making spaces and represent design leadership ● Contribute to hiring, onboarding, and performance development of designers Who are we looking for? ● 8+ years of experience in product/UX design with at least 2+ years in a leadership role Strong portfolio demonstrating shipped products across platforms (web, Android/iOS) ● Experience managing and growing design teams ● Strong storytelling and cross-functional collaboration skills ● Ability to simplify complex data and workflows into elegant experiences ● Expertise working with design systems and scalable patterns ● Solid understanding of research methods and analytics-based decision making ● Comfort operating in a fast-paced, high-growth environment What would be a value add? ● Experience in e-commerce / marketplace / B2C ● Familiarity with motion, illustration, and tools like rive/lottie etc ● Designed with AI workflow is plus.
How do you feel about owning the visual direction of a product? Do you enjoy shaping not just how things look, but how they feel and come together as a cohesive experience?
We’re looking for a Visual Designer who can bring strong visual thinking, consistency, and polish to digital products. You’ll work closely with product managers, UX designers, and developers to elevate interfaces and ensure a high standard of craft across everything we build.
What you’ll do:
- Own and drive the visual direction for projects across web and mobile
- Translate product and UX requirements into refined, high-quality interfaces
- Create polished UI, design systems, and visual languages that scale
- Define and maintain visual consistency across screens, flows, and products
- Collaborate closely with product, UX, and engineering teams to bring ideas to life
- Build and evolve design systems, components, and UI patterns
- Refine typography, color, layout, and hierarchy to enhance usability and aesthetics
- Work on interaction states, micro-interactions, and overall visual experience
- Review and guide design work to maintain a high bar of quality
- Iterate based on feedback, product needs, and user insights
- Stay updated with design trends, tools, and evolving visual practices
What we are looking for:
- Strong portfolio showcasing high-quality visual design work across web and mobile
- Deep understanding of typography, color, layout, hierarchy, and design systems
- Expertise in Figma (Framer or similar tools are a plus)
- Strong eye for detail and visual consistency
- Familiarity with motion design or micro-interactions
- Ability to bring structure and clarity to complex design problems
- Experience working closely with developers and understanding of design handoff
- Strong communication skills and ability to articulate design decisions
- Ability to mentor or guide junior designers is a plus
- Experience with branding and visual identity systems
- Comfort using AI tools to enhance design workflows
Job Description – Design Lead (Brand
Design)
Location: Jaipur, Rajasthan
Experience: 4–6 Years
Employment Type: Full-Time
Department: Design / Brand
About the Role
We are looking for a highly creative and strategic Design Lead / Brand Design Lead who
can take complete ownership of the visual identity and brand design across the company.
The role will involve working across brand identity, marketing design, publication
graphics, packaging, creative communication, and brand strategy, ensuring that every
visual touchpoint is consistent, impactful, and aligned with the company's vision.
Key Responsibilities
Own and strengthen the company's overall brand identity and visual language.
Lead design for all major brand and marketing initiatives.
Develop and maintain brand guidelines, visual systems, typography, color
systems, and design principles.
Design and oversee marketing creatives, campaigns, social media assets,
advertisements, and digital communication.
Lead the design of publication graphics, educational content, and learning
products.
Work on logo design, brand assets, packaging, product branding, and other
physical/digital brand touchpoints.
Translate marketing and business objectives into strong creative concepts and visual
solutions.
Develop creative concepts and ensure high-quality execution across multiple formats.
Collaborate closely with the Marketing, Content, Product, and Business teams.
Ensure consistency of the brand across campaigns, products, publications, packaging,
and customer communication.
Contribute to brand strategy through design, helping define how the company
should look, communicate, and be perceived.
Review and provide direction on designs created by other designers and build a strong
design culture within the team.
Manage multiple design projects simultaneously while maintaining quality and timelines.
Stay updated with evolving design trends, consumer behavior, and emerging creative
formats.
What We Are Looking For
Strong experience in Brand Design, Visual Identity, Marketing Design, or
Creative Design.
Proven experience working on the brand side/in-house, preferably with consumer-
facing or D2C brands.
Strong understanding of brand strategy and its connection with visual design.
Excellent conceptual thinking with the ability to turn ideas into compelling visual
communication.
Strong portfolio demonstrating branding, campaigns, marketing creatives,
packaging, publications, and/or visual identity work.
Ability to think beyond individual creatives and build complete design systems and
brand experiences.
Strong leadership and communication skills.
Ability to independently take ownership of projects and drive them from concept to
execution.
Educational Qualification
Bachelor's or Master's degree in Design, Visual Communication, Graphic Design,
or a related field.
Graduates from reputed design institutes such as NID, NIFT, IIT, or equivalent
institutions would be preferred.
Candidates with relevant design qualifications such as B.Des / M.Des are preferred.
Preferred Experience
Candidates with 4–6 years of relevant experience, particularly in brand-side/in-house
design teams, consumer brands, D2C companies, education companies, or agencies handling
large brands, would be preferred.
Why Join Us?
This is a high-ownership role where the Design Lead will have the opportunity to shape the
company's brand identity from the ground up, influence how millions of customers
perceive the brand, and build a strong and recognizable visual language across products,
marketing, publications, and packaging.
We are looking for an experienced UI/UX Lead to lead the user experience strategy and interface design for a Visitor Management System (VMS). The successful candidate will be responsible for creating intuitive, modern, and user-friendly experiences across the visitor registration, check-in, approval, tracking, and management journey.
Key Responsibilities
* Lead the UI/UX strategy and design for the Visitor Management System.
* Understand user needs, business requirements, and visitor management workflows.
* Conduct user research and translate insights into effective UX solutions.
* Create user journeys, information architecture, wireframes, prototypes, and high-fidelity UI designs.
* Design intuitive experiences for different VMS users, including visitors, employees, reception/security teams, and administrators.
* Establish and maintain UI/UX standards, design systems, and reusable components.
* Work closely with the Business Analyst, developers, product/project teams, and stakeholders.
* Ensure designs are responsive, accessible, consistent, and aligned with business requirements.
* Present design concepts and prototypes to stakeholders and incorporate feedback.
* Support developers during implementation to ensure design accuracy and consistency.
* Conduct usability reviews and continuously identify opportunities to improve the user experience.
Required Skills & Experience
* 7+ years of experience in UI/UX design on software projects.
* Strong experience leading UI/UX strategy and interface design.
* Proven experience in designing enterprise applications or digital platforms.
* Strong understanding of UX research, user journeys, wireframing, prototyping, and visual design.
* Proficiency in tools such as Figma, Adobe XD, Sketch, or similar.
* Strong understanding of responsive design and design systems.
* Excellent stakeholder communication and presentation skills.
* Fluent in Arabic and English.
* Experience working closely with software development teams.
Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys
2
Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment
3
Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building
4
Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff
5
Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system
6
Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them
7
Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools
8
Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys
9
Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)
10
Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact
Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys
2
Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment
3
Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building
4
Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff
5
Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system
6
Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them
7
Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools
8
Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys
9
Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)
10
Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact
Role & Responsibilities
- Design Leadership & Team Management
- Lead and mentor the UI/UX design team, conduct design reviews, manage workloads, and maintain high design quality standards.
- User Experience & Journey Design
- Own end-to-end user journeys including onboarding, comparison flows, checkout/application flows, and post-conversion experiences.
- Design System & UI Standards
- Build and maintain scalable design systems, reusable components, interaction patterns, and accessibility standards.
- User Research & Data-Driven Design
- Conduct user research, usability testing, and analyze user behavior data to improve usability and conversion.
- Cross-Functional Collaboration
- Collaborate with Product Managers, Engineering, Analytics, and leadership teams to deliver intuitive product experiences.
- Mobile-First & Accessibility Focus
- Ensure responsive, mobile-first, and WCAG-compliant user experiences across all platforms.
- Design Operations & Development Handoff
- Manage prototyping, design documentation, and design-to-development handoff processes for smooth implementation.
- AI-Assisted Design & Innovation
- Utilize AI-assisted design tools and stay updated with modern UX trends and best practices.
- Strategic Product & Team Growth
- Support hiring, onboarding, capability building, and contribute hands-on to complex product journeys.
Ideal Candidate
- Strong Lead / Manager — Product Design (UI/UX) Profile
- Mandatory(Experience 1)- Must have 8+ years of product design experience with minimum 3 years managing a design team — direct reports, quality ownership, critique culture.
- Mandatory(Experience 2)- Must have hands on End-to-end ownership from problem definition and rapid prototyping through to final Figma handoff, across both web and mobile
- Mandatory(Skill 1)- Must have exceptional UI skills combined with deep mastery of UX psychology — with demonstrated ability to deliver world-class visual and interaction design.
- Mandatory(Skill 2)- Must have built or evolved a design system adopted in production code — token structure, engineering handoff, versioning, and cross-platform consistency. Maintaining a Figma component library alone is not sufficient.
- Mandatory (Leadership & Team Management): Must have hands-on experience leading and mentoring a design team — setting the quality bar, running structured design critiques, and managing delivery across parallel tracks. Someone who builds the team up, not just manages output.
- Mandatory (Stakeholder Mgmt)- Must be comfortable presenting to VP Product, CTO, and C-suite — able to articulate design rationale in business terms and influence product direction through user-centric logic and data.
- Mandatory (Portfolio)- Must include 2+ end-to-end transactional consumer journeys with process and outcomes; design system work with engineering context; mobile-first screens; measurable conversion or usability outcomes.
- Mandatory (Company) - B2C product companies
- Preferred(Skill 1)- Experience with AI design tools — Figma Make, generative UI, AI prototyping. Prior experience preferred; clear openness to adoption is the minimum.
- Preferred(Skill 2)- Working knowledge of HTML/CSS, responsive grids, and design token implementation. Able to design feasibly and push back credibly on engineering constraints
- Preferred (Education): A formal degree in Design — B.Des, M.Des, HCI, Interaction Design, or Visual Communication.







