As the Sales Manager, you will be responsible for executing our sales strategies in Talent/Capability Development (learning/e-learning, custom learning, localization, and translation) domains, reporting to the Sales Director. You will focus on identifying and pursuing target market opportunities, building a strong sales pipeline, and acquiring new customers for our services/products. Your growing understanding of the Talent/Capability Development landscape, coupled with your ability to articulate the value, will be crucial to achieving your targets and contributing to the overall sales success.
• Sales Strategy Execution: Contribute to the implementation of the overarching sales strategy for Talent/Capability Development services/products. This includes focusing on identified target markets, executing strategies for lead generation and pipeline creation across all offerings, adhering to the defined sales process, and contributing to the achievement of KPIs. Develop a strong understanding of the Talent/Capability Development market, including industry trends and the competitive landscape, as well as the growing need for localization services.
• Product and Solution Expertise: Develop and maintain comprehensive knowledge of Wordsburg’s Talent/Capability Development services/products and their applications across various industries and learning objectives. Build a solid understanding of our localization services, including translation, transcreation, cultural adaptation, and linguistic testing. Effectively articulate the features, benefits, and value proposition of Talent/Capability Development services/products, tailoring your approach to address customer needs and challenges to drive business acquisition across both service lines.
• Consultative Selling and Customer Acquisition: Analyze the needs of potential customers, understanding their learning objectives and business challenges. Effectively position Wordsburg’s learning, localisation, and translation offerings as valuable solutions, clearly communicating their benefits and potential outcomes to secure new business and build your individual pipeline for both service areas.
• Sales Process Management: Follow and contribute to the refinement of a defined sales process, with a focus on pipeline generation, tracking, and progression for learning, localisation, and translation. Utilize established sales tools and methodologies to track progress, prioritize opportunities, and ensure efficient execution in converting prospects into paying customers for both service lines.
• Team Collaboration and Development: Collaborate effectively with other members of the sales team and contribute to a positive and high-performing sales culture. Demonstrate leadership by mentoring junior sales team members.
• Key Account Support and Relationship Building: Proactively identify and cultivate relationships with key customers for Talent/Capability Development services/products, focusing on securing initial business and building a strong foundation for long-term partnerships. Utilize CRM systems effectively to manage your interactions and track opportunities.
• Technology Utilization: Utilize relevant learning platforms, tools (CRM, communication), and related technologies to support your sales efforts for both learning and localization, enabling effective pipeline management. Clearly communicate the technological aspects of Wordsburg’s learning offerings and the processes involved in our localization and translation services/products to customers.
• Market Awareness and Opportunity Identification: Conduct market research to identify potential opportunities for lTalent/Capability Development services/products, understand competitor activities, and contribute to positioning Wordsburg effectively to capture business. Provide market feedback to the Sales Leadership to inform service/product and strategy adjustments.
• Resilient and Results-Oriented Approach: Demonstrate initiative, persistence, and a proactive approach to pursuing and closing sales for both learning and localization. Adapt to evolving customer needs and market feedback while maintaining a commitment to achieving sales targets.
• Sales Administration and Reporting: Understand basic financial principles related to sales and contribute to the effective management of sales-related activities. Provide regular updates and reports on your sales activities and progress to the Sales Leadership.
Qualifications -
• Bachelor's degree in Business Administration, Marketing, Education, or a related field (Master's degree preferred).
• Minimum of 10-15 years of experience in sales, preferably in the learning or localisation industry or a related technology sector.
• Proven experience in sales, preferably within the learning/e-learning, localisation, translation , technology, or service industries.
• Exposure to selling products/services and understanding the basics of consultative selling.
• Familiarity with the localization industry and the value proposition of localization services is a plus.
• Basic understanding of sales processes and pipeline management.
• Good communication, presentation, and interpersonal skills.
• Ability to build and maintain positive customer relationships.
• Basic analytical and problem-solving skills.
• Ability to work effectively within a team environment.
• Proactive and results-oriented attitude with a desire to learn and grow in a sales role.
• Willingness to travel as required by business.
• Deep understanding of AGILE methodologies and extensive experience working within a learning, educational technology, or complex content delivery environment.
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