Business Development Executive

Roles & Responsibilities

Key Responsibilities

• Own and manage the full sales cycle: prospecting, discovery, proposal, negotiation, and closing
• Identify, target, and engage ideal B2B customers (SaaS, IT, Services, etc.)
• Develop and execute outbound sales strategies (email, LinkedIn, cold calling)
• Qualify inbound and outbound leads to ensure good client fit
• Present customized lead generation solutions to meet client goals
• Collaborate with the delivery and operations teams to ensure a smooth handoff and onboarding
• Track sales pipeline using CRM (e.g., HubSpot, Salesforce)
• Meet and exceed monthly and quarterly revenue targets

Stay up-to-date with industry trends and competitors

Ideal Candidate

1.Strong Senior B2B Sales Hunter Profile driving new business for a B2B Tech services/B2B Lead Generation / Demand Generation agency, selling Demand Gen / Marketing Services / IT Services / SaaS to mid-market and enterprise clients

2.Mandatory (Experience 1) – Must have 10+ years of direct B2B sales experience, of which the most recent 5+ years must be in selling B2B technology services / IT services / B2B SaaS / demand generation or marketing services with a strong focus on new business acquisition.

3.Mandatory (Experience 2) – Must have owned the full new-business sales cycle end to end — prospecting, lead generation, discovery, stakeholder engagement, proposal/pitch, negotiation and closing — with a strong hunter/new-logo acquisition mindset and demonstrated ability to independently convert cold/warm prospects into paying clients

4.Mandatory (Experience 3) – Must have demonstrated B2B sales experience selling technology services / IT services / SaaS / marketing or demand-generation services to clients in global markets, particularly the US, UK and/or MENA, with ownership of prospecting through closure (Global-market sales must be a significant and recent part of the candidate's sales experience, not limited to occasional/inbound international accounts)

5.Mandatory (Skill 1) – Must have sold to marketing, sales and growth decision-makers (CMO, VP Marketing, Head of Growth, Head of Demand Gen) in multi-stakeholder deals

6.Mandatory (Skill 2) – Must be hands-on with outbound motions: cold email, LinkedIn, cold calling, ABM and SDR workflows, and lead qualification

7.Mandatory (Skill 3) – Must be fluent with CRM and prospecting tools (HubSpot or Salesforce, plus LinkedIn Sales Navigator, Apollo, ZoomInfo

8.Mandatory (Skill 4) – Must have a consistent record of meeting and exceeding monthly and quarterly revenue targets, stated in the resume

9.Mandatory (Skill 5) – Must be able to clearly demonstrate a structured B2B sales approach, including ICP identification, account research, prospecting strategy, outreach sequencing, discovery, lead qualification, stakeholder mapping, solution positioning, objection handling, negotiation and closing.

10.Mandatory (Leadership) – Must have team-handling experience, having built, led and mentored a sales team while carrying an individual quota

11.Mandatory (Communication) – Must have excellent written and verbal communication, comfortable managing longer sales cycles with multiple stakeholders

12.Mandatory (Stability) – Must show stable tenure of 2+ years per organisation with no significant gaps

13.Mandatory (Company) – Must come from a B2B technology services / IT services / B2B SaaS / B2B tech company, or a B2B lead generation / demand generation / content syndication / ABM / appointment-setting / marketing services agency

14.Mandatory (Note 1) – Resume must demonstrate quantifiable B2B sales achievements, such as quota attainment %, revenue/bookings generated, new logos acquired, deal sizes, pipeline generated or YoY growth

15.Mandatory (Note 2) – Must be open to night shift, 5:30 PM to 2:30 AM

16.Mandatory (Note 3): CTC is inclusive of variable upto 30%

17.Preferred (Industry) – Familiarity selling to SaaS, IT services or B2B tech companies

Interview Process

We're looking for a results-driven Sales Manager to own and grow our revenue engine. In this role you'll run the full sales cycle end to end from generating and qualifying pipeline, through discovery and negotiation, to closing and expanding key accounts. You'll be measured on revenue against quarterly targets and will work closely with marketing, product, and customer success to convert opportunities into long-term customers. This is a high-ownership role for someone who is equally comfortable prospecting a new logo and managing a strategic account relationship.

Key Responsibilities

• Own the full B2B sales cycle: prospecting, discovery, demos, negotiation, and closing
• Build and maintain a healthy, forecastable pipeline and report on it accurately each week
• Consistently meet or exceed monthly and quarterly revenue targets
• Grow and retain key accounts through upsell, cross-sell, and renewals
• Partner with marketing to shape lead-generation campaigns and improve lead quality
• Conduct market and competitor research to sharpen positioning and pricing
• Keep the CRM current with activities, notes, and accurate deal stages
• Represent the company in client meetings, industry events, and negotiations

Requirements

• 5+ years of B2B sales / business development experience with a proven target-achievement record
• Strong command of the full sales cycle and consultative selling
• Excellent negotiation, presentation, and communication skills
• Hands-on experience with a CRM (Salesforce, HubSpot, or similar)
• Ability to manage multiple opportunities and accounts simultaneously
• Bachelor's degree; MBA is a plus

Nice to have

• Experience selling SaaS or technology products
• Existing network in the target industry/segment

Are you someone who loves building relationships, owning the sales cycle, and turning opportunities into successful partnerships?

We’re looking for a driven, hands-on Sales Manager to join our growing team and take ownership of the sales journey — from identifying the right prospects to closing high-value deals.

🔍 What We’re Looking For?

• 3+ years of experience in B2B sales
• Strong track record in lead generation, client engagement, product demos, and deal closures
• Ability to independently manage the entire sales funnel
• Experience working with BFSI, FinTech, SaaS, or enterprise clients is preferred
• Strong understanding of consultative and solution-led selling
• Excellent communication, negotiation, and relationship-building skills
• A strong ownership mindset with a focus on revenue and outcomes

🎯 What You’ll Own?

• Own the complete sales cycle — prospecting → discovery → demos → negotiations → closure
• Identify and engage with key decision-makers across target accounts
• Understand customer challenges and position the right solution to address their business needs
• Build, manage, and consistently grow a healthy sales pipeline
• Drive meaningful conversations with CXOs and senior stakeholders
• Work closely with Pre-Sales, Product, and Customer Success teams to convert opportunities
• Maintain strong relationships with prospects and customers throughout the sales journey
• Take ownership of revenue targets and contribute directly to the company's growth

🌟 Why Join Us?

If you're someone who thrives in a fast-paced environment, enjoys solving customer problems, and gets excited by closing deals and creating real business impact, we'd love to hear from you. Come join us and be a part of a team that's building innovative solutions for the BFSI and lending ecosystem and transforming the way credit decisions are made.

About SwiftSku

SwiftSku provides modern back-office software solutions for convenience-store operators in the US market. Learn more at https://www.swiftsku.com/

Role: International Sales Executive – US Market

Location: Ahmedabad (On-site)

Work Schedule: Five days per week

Experience: 2–12 years

Responsibilities

• Drive B2B sales and business development for the US market.

• Prospect through outbound calling, email, LinkedIn and other channels.

• Generate and qualify leads, book product demonstrations and maintain a healthy sales pipeline.

• Understand prospect requirements and present SwiftSku’s software solutions clearly.

• Conduct timely follow-ups, manage objections and coordinate with internal teams through the sales cycle.

• Maintain accurate activity and pipeline information in the CRM.

• Consistently work toward individual and team revenue targets.

Requirements

• Experience in international sales, US sales, inside sales, SaaS/software sales, IT-services sales, lead generation or an international voice process.

• Strong spoken and written English with confident client-facing communication.

• Gujarati-speaking proficiency is mandatory.

• Comfortable engaging US-market customers and working in alignment with US business hours.

• Strong cold-calling, lead-generation, objection-handling and follow-up skills.

• Self-driven, target-oriented and comfortable working from our Ahmedabad office.

Candidates from international BPO, US healthcare or RCM calling, customer support with upselling, appointment setting and international business development backgrounds are welcome if they have strong sales aptitude.

Important

• This is an Ahmedabad-based, on-site role.

• The role follows a five-day working week.

• Gujarati speaking is mandatory.

• If you have interviewed with SwiftSku within the last two to three months, please do not reapply.

Interested candidates may apply directly through Cutshort.

Senior Sales Executive

Working arrangement: Remote, full-time - independent contractor

Work Hours: UK Business Hours - 9:30 am to 5:30 pm/ 2:00pm–10:00pm IST

Compensation: ₹50,000–₹65,000 per month fixed, depending on experience

About DolceVisa

DolceVisa is a technology-led immigration consultancy helping individuals and families navigate Italian citizenship, visas and international mobility.

We are building a different kind of professional-services company: lean, ambitious, technology-driven and highly focused on the client experience.

We are looking for a commercially strong Senior Sales Executive to take ownership of incoming opportunities and convert qualified prospects into clients.

The Role

This is a consultative sales role rather than high-volume cold calling.

You will speak with prospective clients who are considering relatively high-value professional services, understand their circumstances, explain the appropriate service and guide them confidently through the decision-making process.

You will own your pipeline from initial consultation through to conversion.

Key Responsibilities

• Conduct sales consultations with prospective clients.
• Understand the prospect’s circumstances, objectives and concerns.
• Present DolceVisa’s services clearly and confidently.
• Manage objections around price, timing and service value.
• Follow up consistently with prospective clients.
• Convert qualified opportunities into paying clients.
• Maintain complete and accurate CRM records.
• Keep every opportunity updated with clear next actions.
• Manage your own pipeline and priorities.
• Work consistently towards monthly and quarterly revenue targets.
• Provide accurate sales forecasts and pipeline updates.
• Identify recurring objections and reasons for lost opportunities.
• Feed relevant market and client insights back into the business.
• Work closely with the client-delivery team to ensure accurate handover after conversion.
• Maintain high professional and ethical standards and avoid overpromising services or outcomes.

What We Are Looking For

You should be:

• Confident and commercially minded
• An excellent English communicator
• Comfortable selling high-value services
• Persuasive without being aggressive
• Highly organised with strong follow-up discipline
• Comfortable working towards revenue targets
• Confident speaking with international clients
• Able to build trust quickly over Zoom and telephone
• Comfortable working independently in a remote environment
• Experienced with CRM systems and structured sales pipelines
• Proactive rather than someone who needs constant supervision

Equipment expectations: own laptop, stable high-speed internet (with backup, given power/connectivity variability), quiet space for calls throughout the shift.

Preferred Experience

Ideally, you will have 2+ experience in one or more of:

• Consultative sales
• Professional services
• Immigration or relocation
• Legal services
• Education
• Financial services
• Property
• High-ticket B2C sales
• International client sales

Immigration experience is useful but not essential.

We care more about commercial ability, communication, ownership and the ability to learn quickly.

Performance

The role will have clear monthly and quarterly targets covering:

• Revenue generated
• Conversion rate
• Follow-up standards
• Pipeline management
• CRM accuracy

Working at DolceVisa

We are a small and ambitious company, so we value people who take responsibility for their outcomes and do not need to be chased.

We care about results, quality and ownership rather than simply being visibly busy.

The right person will have the opportunity to grow with the sales function as DolceVisa expands internationally.

DolceVisa   •   Live without borders

We are looking for an energetic Sales Executive to drive top-of-funnel pipeline and close deals for our [SaaS / Tech / B2B] product. You will own the entire sales cycle, from outbound prospecting and qualifying inbound leads to running high-converting product demos and closing contracts.

Key Responsibilities

• Prospecting & Lead Gen: Identify, research, and reach out to key decision-makers (CXOs, VPs, Directors) via cold email, LinkedIn, and phone outreach.
• Pipeline Management: Qualify inbound leads from marketing campaigns and nurture them through structured sales cadences.
• Product Demos: Conduct compelling product walkthroughs tailored to the prospect's specific pain points and business goals.
• Closing Deals: Handle objection handling, pricing negotiations, and contract closure to hit monthly and quarterly revenue targets.
• CRM Hygiene: Maintain accurate deal stages, notes, and forecasts in [HubSpot / Salesforce / Zoho CRM].
• Cross-Functional Collaboration: Partner with Marketing and Product teams to share customer feedback and optimize conversion funnels.

What We’re Looking For

• 1 - 6 years of experience in B2B sales, inside sales, or business development (preferably in an agency, tech or SaaS startup environment).
• Proven track record of consistently meeting or exceeding individual sales quotas.
• Strong written and verbal communication skills with a consultative selling approach.
• High coachability, resilience, and comfort operating in a fast-paced, high-ownership environment.
• Experience with tools like LinkedIn Sales Navigator, HubSpot, Loom, and cold outreach software.

Job Description :

We are looking for an experienced Sales Manager to drive international sales.. The role involves managing global clients, generating new business, and working closely with marketing and product teams to grow revenue across international markets.

Key Responsibilities

• Manage and grow international client accounts
• Generate new leads and close deals.
• Handle end-to-end sales cycle: prospecting, pitching, negotiation, and closure
• Build strong relationships with global customers and partners
• Work with marketing teams on lead generation and campaigns
• Identify new international markets and business opportunities
• Maintain sales pipeline and reports using CRM tools
• Meet monthly and quarterly sales targets

Required Skills & Experience

• 4–5 years of experience in international sales or business development
• Experience selling IT services, SaaS products, or AI solutions
• Strong understanding of sales and marketing fundamentals
• Excellent communication and negotiation skills
• Experience working with overseas clients and time zones
• Familiarity with CRM tools (HubSpot, Salesforce, Zoho, etc.)

Preferred Skills

• B2B sales experience
• Knowledge of digital marketing and lead generation
• Experience with US, UK, Europe, or Middle East markets

Why Join Us

• Work with cutting-edge IT / SaaS / AI products
• Exposure to global clients and markets
• Performance-based incentives and growth opportunities
• Fast-growing and collaborative work environment

Strong B2B Sales Leadership Profile from a services based company, with US market exposure

2

Mandatory (Experience 1): Must have 12+ years of overall Sales experience, with at least 7+ years of strong B2B service sales leadership and a proven track record closing complex, high-value deals.

3

Mandatory (Experience 2): Must have hands-on experience selling to the US market.

4

Mandatory (Experience 3): Must have owned the end-to-end sales cycle — prospecting, qualification, negotiation, and closure — driving consistent new business acquisition.

5

Mandatory (Experience 4): Must have expertise in pipeline management, sales forecasting, and data-driven sales execution (conversion rates, deal velocity, revenue predictability)

6

Mandatory (Experience 5): Must have experience defining target segments / Ideal Customer Profiles (ICPs) and collaborating with marketing on GTM strategy and lead-pipeline building.

7

Mandatory (Skill 1): Must have excellent negotiation, communication, and stakeholder management skills, along with people and sales management ability

8

Mandatory (Skill 2): Must have experience using AI in sales.

9

Mandatory (Company): B2B Services

10

Mandatory (Stability): Must have a stable career history, with at least 2 years in each role; profiles with frequent job hopping will not be considered (one or two switches acceptable if well justified).

11

Mandatory (Note 1): Must be comfortable with 4:00 PM–1:00 AM IST office timings (US shift).

12

Preferred (Education): Must have a Bachelor's degree in Business, Marketing, Commerce, or a related field; MBA (Sales / Marketing / Strategy) preferred.

13

Preferred (Certification): Sales methodology certification (SPIN Selling, Consultative Selling, or equivalent) is an advantage.

14

Preferred (Tools): Familiarity with CRM and sales tools (e.g., Zoho CRM, HubSpot)

About the job

Founding Business Development Executive — US Market | Voice AI SaaS

Company: Northmann Groupe

Product: Paladin Voice/Chat AI Platform

Location: India — Remote / Work From Home

Employment: Full-time

Experience: 2–4+ years in B2B SaaS outbound sales

Market: Primarily United States; Canada, UK and Australia secondary

Compensation: ₹6–9 LPA + performance incentives

OTE: Up to approximately ₹10–12 LPA for strong performers

About Paladin

Paladin is a production-focused Voice AI SaaS platform built by Northmann Groupe.

Businesses and agencies use Paladin for inbound/outbound voice workflows, lead qualification, customer communication, appointments, follow-ups, campaigns and CRM-connected operations.

It supports configurable AI providers, multiple telephony providers, workflow orchestration, APIs, integrations, knowledge bases, QA and tracing.

Paladin already has real users, businesses and agencies. We are now building a focused commercial engine for high-value international customers.

The Role

We are looking for a highly driven Founding Business Development Executive who can build qualified international sales pipeline for Paladin from the ground up.

This is not a social media marketing role. Success is not measured by connection requests, scraped leads or automated message volume.

Your job is to find businesses and agencies with a genuine commercial need for Voice AI, start meaningful conversations with the right decision-makers, qualify them properly, move them into sales discussions and convert them into paying Paladin customers.

You will work closely with GTM and product/engineering and have significant ownership over Paladin's outbound sales motion.

What You’ll Do

Prospecting, Pipeline & Qualification

• Identify high-quality target companies and decision-makers in the US and other developed markets.

• Build carefully researched account and prospect lists based on Paladin's ICP.

• Use LinkedIn as a primary outbound channel to identify, engage and develop relationships with relevant prospects.

• Run personalized outbound conversations, not mass generic outreach.

• Conduct disciplined follow-ups throughout the sales cycle.

• Identify buying signals, business pain and Voice AI use cases.

• Qualify for existing customers/leads/call volume, real pain, commercial use case, urgency, ability to pay and meaningful potential usage.

We are deliberately not optimizing for low value registrations, students, hobbyists or people merely exploring AI.

Typical Target Accounts

• AI automation / Voice AI agencies

• GoHighLevel / CRM / RevOps agencies

• lead-generation agencies

• contact centers and BPOs

• SaaS companies

• businesses with meaningful inbound or outbound call volume

• companies already using Vapi, Retell, Bland, Synthflow or similar infrastructure

Sales Conversations

• Engage founders, CEOs, agency owners, CTOs, Heads of Automation, RevOps leaders and operations executives.

• Understand their workflow, pain points, current stack and commercial requirements.

• Position Paladin around the buyer's use case rather than listing features.

• Handle early-stage objections and commercial questions.

• Maintain momentum through follow-up.

• Move qualified opportunities toward technical discovery, evaluation, pilot and commercial discussion.

Product / Engineering Handoff

You are not expected to become a Voice AI engineer.

Bring in product/engineering for deeper technical, architecture or implementation discussions, ensuring technical time is spent only on genuine commercial opportunities.

CRM & Reporting

• Maintain accurate records of prospects, conversations, meetings, opportunities and outcomes.

• Track why prospects move forward or drop out.

• Report actual funnel performance, not vanity activity.

• Share recurring objections, ICP patterns and market feedback.

• Help improve positioning, targeting, messaging and qualification.

What Success Looks Like

We care about qualified conversations, held meetings, sales opportunities, pipeline value, evaluations, pilots, paying customers and revenue influenced or sourced.

We do not care about meaningless connection counts, copied mass messages, unqualified demos, vanity impressions or scraped lead volume with no commercial intent.

Initial Performance Expectations

After onboarding and ramp-up, we expect approximately:

• 3+ qualified held meetings per week

• 12–15+ qualified meetings per month

• consistent creation of commercially relevant pipeline

• active contribution toward new international paying customers

We value qualified revenue opportunities over artificially inflated meeting numbers.

Who We’re Looking For

Mandatory

• 2–4+ years of hands-on outbound B2B sales experience

• meaningful experience selling B2B SaaS or technology products

• experience prospecting into the US / North American market

• personally generated pipeline rather than only managing inbound leads

• strong LinkedIn prospecting experience

• experience speaking with founders, executives or business decision-makers

• excellent written and strong spoken English

• comfort working with international prospects

• experience with follow-ups and multi-touch sales cycles

• CRM familiarity

• ability to work independently in a remote environment

• confidence operating in an early-stage, high-ownership environment

Strongly Preferred

Experience in AI SaaS, Voice AI, conversational AI, automation platforms, CRM, sales technology, contact-center software, telephony, APIs/developer infrastructure, MarTech, RevOps technology or agency-focused SaaS.

You Should Know Your Numbers

We will ask about your actual historical sales performance, including:

• prospects contacted and conversations generated

• average qualified meetings per month and show rates

• opportunities and pipeline generated

• quota attainment and conversion rates

• markets and ICPs you sold into

We may request reasonable evidence where available, such as redacted CRM screenshots, quota reports, performance documentation or professional references. Confidential information from previous employers should remain confidential.

Who Should NOT Apply

This role is probably not for you if:

• your background is primarily social media marketing or domestic telecalling

• you have never personally generated B2B SaaS pipeline

• you rely entirely on automated bulk outreach

• you measure success by messages sent rather than opportunities created

• you are uncomfortable speaking with US business decision-makers

• you need a rigid script for every conversation

• you expect marketing to provide ready-to-close leads

• you are uncomfortable being accountable for commercial outcomes

• you want a low-pressure role with limited ownership

Why Join Us

Paladin is already built and used by real customers and agencies. You will work close to product, GTM and commercial decision-makers in a fast-growing Voice AI category, with direct influence over positioning, targeting, sales strategy and ICP development. Strong performance will be rewarded with greater responsibility as Paladin grows.

Working Hours

This is an India-based remote position focused primarily on the US market.

You must be comfortable maintaining meaningful overlap with US business hours when prospect conversations, meetings or follow-ups require it.

Compensation

₹6–9 LPA depending on relevant experience and proven performance.

Performance incentives are tied to meaningful commercial outcomes. Strong performers can reach approximately ₹10–12 LPA total annual on-target earnings, with future upside as the sales engine scales.

Hiring Process

Stage 1 — Application Review: CV, LinkedIn profile, B2B SaaS experience, market experience and historical performance.

Stage 2 — Performance Discussion: Walk us through recent outreach, conversations, meetings, qualification, pipeline, quota, customers and conversion rates.

Stage 3 — Practical Sales Exercise: Using Paladin, demonstrate how you would identify an ICP, find target companies and decision-makers, research a prospect, write an opening LinkedIn message and follow-up, qualify interest and handle an objection.

Stage 4 — Final Conversation: Role expectations, working style, compensation, targets, onboarding and start date.

How to Apply

Please apply with your CV and LinkedIn profile.

Along with your application, answer:

1. What B2B SaaS or technology product did you most recently sell?
2. Which geography or market were you responsible for?
3. How many qualified meetings did you personally generate in an average month?
4. What was your best month?
5. What percentage of your meetings typically showed up?
6. How much qualified sales pipeline did you generate or influence?
7. What was your quota and how consistently did you achieve it?
8. How much of your pipeline came from LinkedIn-led outbound?
9. What type of decision-makers did you usually sell to?
10. Write one cold LinkedIn message you would send to an AI automation agency owner after learning that the agency already manages several paying clients but currently does not offer Voice AI.

Please answer honestly.

We would rather hire someone with strong, verifiable commercial ability than someone with an impressive-looking CV but weak execution.

If you enjoy creating pipeline from nothing, understand B2B SaaS, know how to sell into the US market and want meaningful ownership inside an early-stage Voice AI company, we would like to hear from you.

Sales Manager – International IT Sales

AimInfologics is looking for an experienced Sales Manager who can generate, manage, and close international business opportunities for our software development services.

We are looking for someone with hands-on experience in IT/software sales, not just lead generation. The candidate should be comfortable speaking with international clients, understanding their requirements, presenting solutions, negotiating commercials, and closing deals.

Key Responsibilities

• Generate and manage international B2B sales opportunities.
• Handle client calls, discovery meetings, and requirement discussions.
• Sell services including web applications, mobile apps, SaaS platforms, AI solutions, automation, and custom software development.
• Prepare and present proposals, quotations, and commercial offers.
• Handle negotiations related to pricing, scope, timelines, and payment terms.
• Follow up with prospects and take ownership of opportunities until closure.
• Generate business through LinkedIn, email outreach, Upwork, referrals, and other channels.
• Maintain and manage the sales pipeline and track leads, proposals, conversions, and revenue.
• Build long-term relationships with international clients.
• Coordinate with technical, design, and project teams during the pre-sales process.
• Guide the lead-generation team and help improve the overall sales process.

What We're Looking For

• 3+ years of experience in IT/software sales or business development.
• Experience dealing with international markets such as the USA, UK, Europe, UAE, or similar.
• Proven experience in client acquisition and closing software/IT projects.
• Strong English communication and client-handling skills.
• Good understanding of web, mobile, SaaS, AI, and custom software services.
• Comfortable working with sales targets and performance-based incentives.
• Ability to independently manage opportunities from initial conversation to deal closure.

Job Details

• Location: Ahmedabad, Gujarat
• Work Mode: On-site
• Employment: Full-time
• Salary: ₹7.2–₹12 LPA + performance-based commission
• Probation: 3 months

When applying, please mention your previous IT sales experience, international markets handled, average deal size, revenue/target achievements, current CTC, expected CTC, and notice period.

One thing I'd definitely keep in the JD after the Yash interview is “Proven experience in client acquisition and closing software/IT projects.” That should help filter people who mainly did lead generation or operations but describe it broadly as “sales.”