Sales Executive

Job Title: PPC Executive

Location: I| Remote/Hybrid

Job Type: Full-time

Minimum Experience: 1+ Year

Salary: ₹15,000 - ₹25,000 per month

About Us:

Invensis Learning is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.

Position Overview:

We are seeking a PPC Executive with at least 1 year of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.

Key Responsibilities:

1. Campaign Setup and Management:

• Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.
• Set up keyword targeting, ad copy creation, and campaign structure based on business goals.

1. Keyword Research:

• Conduct keyword research to identify new opportunities for campaigns.
• Optimize keyword lists and ad groups for maximum performance and relevancy.

1. Ad Copywriting and Optimization:

• Write effective ad copy that resonates with target audiences and drives high CTR.
• Continuously monitor and adjust ad copy to improve performance.

1. Campaign Monitoring and Reporting:

• Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.
• Prepare weekly performance reports and provide insights for optimization.

1. A/B Testing:

• Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.
• Analyze A/B test results and implement necessary optimizations.

1. Budget Management:

• Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.
• Adjust bids and budget distribution to ensure maximum ROI.

1. Competitor Research:

• Monitor competitor ads and campaigns, providing insights and recommendations for improvement.
• Track industry trends and competitor strategies to stay ahead in the market.

1. Landing Page Optimization:

• Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.
• Analyze landing page performance and suggest improvements.

1. Collaboration with Cross-Functional Teams:

• Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.
• Contribute to campaigns supporting product launches, promotions, and events.

1. Learning and Growth:

• Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.
• Participate in training and development sessions to enhance PPC skills.

Key Competencies:

• Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.
• Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.
• Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.
• Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.
• Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.
• Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.
• Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.

Key Skills for Reporting and Data Analysis:

• Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.
• Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.
• Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.
• Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.

Preferred Qualifications:

• Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.
• Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.
• PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.

Experience Required:

• Minimum 1 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.
• Some experience with Google Ads, Bing Ads, or social media advertising platforms.
• Knowledge of Google Ads best practices and campaign optimization strategies.

What We Offer:

• Competitive Salary: ₹15,000 - ₹25,000 per month, based on experience.
• Career Development: Opportunities for growth and professional development in digital marketing.

Roles & Responsibilities

• Define and implement test strategy
• Define and baseline tool strategies
• Define and document test environment and test data strategies
• Perform feasibility study for recommended solutions
• Create strategies for test optimization
• Carry out gap analysis and identify improvement areas
• Identify program goals and define KPI's and SLA's
•  Identify and implement industry wide best practices
• Perform test maturity assessments provide recommendations and define roadmaps
• Identify candidate for automation by prioritization
• Maintain active relationships with Product Owner and scrum master and team to understand business requirements
• Lead efforts with Integration/User Interfaces

Requirements: 

• Sr. Automation Engg (3+ years experience) with Web automation experience Hands-on experience in developing frameworks/scripting with Selenium, Cucumber, BDD, Appium, FitNesse etc.
• Should have experience in defining automation test strategy.
• Knowledge in Banking digital applications testing is a plus
• Experience working with NoSQL databases like Cassandra, MongoDB, MySQL
• Experience working on Kubernetes Containerized infrastructure is a big plus
• Exposure to Microservices based architecture
• Exposure to CI/CD / Code Coverage / Static Code analysis Tools
• Nice to have experience with non-functional testing like load testing, security testing etc.

Golang Developer

Experience: Minimum 4 years

Job Location: Delhi/Pune/Bangalore-Hybrid

Job Description

• Must: Minimum 2.+ years of experience in Golang programming language, paradigms, constructs, and idioms.
• Knowledge of common Goroutine and channel patterns.
• Experience with the full site of Go frameworks and tools.
• Preferred: Minimum 2+ years of experience in aws.
• Must: Cloud environment (e.g. AWS, VMware, etc.).
• Must: Working Knowledge in Mysql.
• Popular Go web frameworks.
• Familiarity with code versioning tools such as Github / Gitlab.

Key Skills

• Golang, , Javascript, MySQL, Postgresql.
• Responsibilities : The job requries Golang experience with MySQL database.
• Ability to work on a small on minimal supervision Troubleshoot, test and maintain the core product software and databases to ensure strong optimization and functionality.

*JAVA DEVELOPER*– (Mumbai churchgate- Onsite)

*Job brief*

Java developer roles and responsibilities include managing Java/Java EE application development while providing expertise in the full software development lifecycle, from concept and design to testing.

*Requirements and skills*

•          6 to 10 years of experience in application development.

•          Hands on experience in designing and developing applications using Java EE platforms.

•          Excellent knowledge of Relational Databases, SQL and ORM technologies (JPA2, Hibernate).

•          Experience in the Spring Framework.

•          Experience in microservices development, Azure repo knowledge.

•          Good to have knowledge of containerization/docker, azure pipeline/CICD.

•          Good to have knowledge of frontend technologies. Ex- angular, JavaScript, TypeScript.

• Work closely with UX designers and UX researchers to translate user needs and business requirements into visual designs that are minimalistic, easy to use, and emotionally engaging. 
• Follow and implement the visual design principles and visual trends. 
• Design for responsive and/or adaptive experiences for mobile and web.
• Collaborate and review designs with other designers and stakeholders to ensure a consistent, integrated brand perception for a better user experience.

• Des/M.Des or equivalent experience in visual design with an amazing design portfolio. 1+ years of experience in visual design.
• A curious learner, actively contributing to define the 'what' as well as the 'how'
• A design enthusiast, exploring and experimenting with design elements and design principles.
• Abreast with the design possibilities within web technologies, mobile platforms, and excited about emerging technologies
• A problem solver with ideas that challenge the status-quo, together with the persistence to bring them to life.

• Developing new product features
• Working on developing https://www.productmanagerhq.com/2018/10/product-strategies-for-switching-costs/">product strategies
• Problem Solving 
• Communication
• Analytical
• Project Management

• As an APM, you will be reporting to Product Owners. Our product is at a very young age, and hence has a long way to go. As an APM, you get to work on the vision of the product and get direct involvement with the ideation and implementation of product features. The key responsibilities of this position will be:
• Collecting quantitative https://www.productmanagerhq.com/2018/06/data-driven-vs-data-informed/">product data and metrics
• Synthesizing https://www.productmanagerhq.com/2018/08/effective-user-interviews/">customer research
• Gathering product https://www.productmanagerhq.com/2014/10/what-is-a-user-story/">requirements and aligning them with business goals
• Coordinating with https://www.productmanagerhq.com/2015/04/how-to-work-with-stakeholders-as-a-pm/">stakeholders to achieve the product vision

Key responsibilities:

• Plan and execute Web, SEO/SEM, Database Marketing, Email, Social media, and Advertising campaigns
• Design, Build, and maintain Social Media presence
• Measure and report performance of Digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identify trends, insights and optimize approach based on the insights.
• Plan and execute periodic Content Calendar for Branding and Inbound lead acquisition
• Create landing pages and optimize user experience for Lead Acquisition
• Should be able to plan and execute Webinars, Seminars and Events

Skills:

• MBA or PGDM in Marketing
• 6+ years of experience in Digital Marketing for IT/ITES Services Industry
• Must have exposure in marketing of Digital Technologies and Services like Cloud, Analytics, APIs, Software Development & Channels
• Good to have experience in using HubSpot as Marketing Tool
• Must have excellent verbal and written Communication skills with exposure to Global Clients

Job Functions / Responsibilities:

• Find technical resolutions on issues or queries related to unknown or new scenarios
• Meet cases resolution SLA"s
• Manage relationships with clients
• Work with cross-functional teams as and when required
• Keep up to date with all eCW products and their enhancements
• Maintain excellent customer satisfaction level
• Other duties as assigned

Requirements: 

• Proficient with relational databases (MySql, MsSql)
• Knowledge / Experience with Java or C++ (OOPs Concepts)
• Experience with Internet Protocols, HTTP / HTTPs
• Default ports for HTTP / FTP / MYSQL etc
• Experience with Web Application Server(s)
• Understanding of 3 -Tier / N-Tier Architecture
• Knowledge of SQL Server 
• Basic Knowledge of Network Concepts (VPN, Telnet, Ping, Protocols)

Other Skills / Abilities: 

• Telephone etiquette
• Fluency in English Communication.
• Ability to balance multiple priorities
• Strong analytical and problem-solving skills