SEO Strategist

Designation: Growth Marketing Manager

● Location: Bandra West, Mumbai, India

● Position Type: Full-time, Permanent

Company Description

Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are

ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.

Role Description

This is a full-time on-site role as a Growth Marketing Manager at Brown Living. The Growth Marketing Manager will be responsible for day-to-day tasks such as marketing analytics, project management, web analytics, and marketing automation. They will work closely with cross-functional teams to develop and execute growth strategies that drive user acquisition and retention. The role requires strong analytical and project management skills to optimize marketing campaigns and drive business growth.

Key Responsibilities:

● Develop and execute strategies to drive revenue growth for Brown Living across B2B & B2C verticals.

● Analyze business operations, trends, costs, and obligations to project future revenues and provide strategic advice.

● Lead and execute lead generation and conversion campaigns to optimize sales funnel performance.

● Monitor and optimize ecommerce metrics for the platform, focusing on both topline and bottomline growth.

● Optimize user flows through conversion-focused campaigns to enhance

customer acquisition and retention.

● Report regularly to management on marketing operations, providing insights and recommendations for improvement.

● Conduct surveys to identify growth opportunities and develop solutions to business problems.

● Represent the company at business events, managing business development, sales, and marketing activities.

● Collaborate with agencies and vendors to execute business growth activities effectively.

● Coordinate with customer accounts and suppliers to ensure clear

communication and alignment with organizational goals.

● Work closely with the founding team to identify growth opportunities aligned with financial, social, and environmental objectives.

● Provide insights for tech developments to support overall platform growth.

● Maintain and analyze leads and queries, preparing periodic reports for

management.

Key Result Areas (KRAs):

● Revenue Growth: Achieve targeted revenue growth through strategic marketing initiatives and campaigns.

● Lead Generation and Conversion: Drive lead generation and optimize conversion rates to maximize sales.

● E-commerce Metrics: Improve e-commerce metrics to enhance platform

performance and profitability.

● Customer Success: Enhance customer satisfaction and retention metrics through effective marketing strategies.

● Business Development: Identify and capitalize on growth opportunities across B2B & B2C segments.

● Event Management: Successfully organize and participate in sales & marketing events to promote brand awareness and generate leads.

● Agency Coordination: Ensure seamless collaboration with agencies and vendors for business growth activities.

● Stakeholder Communication: Maintain clear communication with stakeholders to align activities with organizational objectives.

● Innovation and Strategy: Provide innovative insights and strategic

recommendations to support long-term business growth.

● Tech Insights: Offer valuable insights for tech developments to support platform growth and optimization.

Required Qualifications and Skills:

● Experience in project management

● Ability to work effectively in a cross-functional team

● Experience in the sustainable living or environmental industry is a plus.

● Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).

● Proven 2-3 experience in marketing and business growth roles, preferably in a startup environment.

● Strong analytical skills (Growth Marketing Analytics skills) with the ability to interpret data and trends to drive business decisions.

● Excellent communication and interpersonal skills to effectively liaise with

stakeholders.

● Entrepreneurial mindset with a passion for marketing and growth.

● Proficiency in web analytics, digital marketing techniques and tools.

● Knowledge of marketing automation

Note: This role offers an exciting opportunity for a young professional who is passionate about marketing, growth, and making a positive impact in the sustainability space. Based in Mumbai, India, the successful candidate will join a collaborative and passionate team dedicated to driving innovation and positive change at Brown Living.

How to Apply:

Interested candidates can apply online via the job application form available here - https://docs.google.com/forms/d/e/1FAIpQLSdgb8MMrZX0STJb1Nt63jizdYccAxTQWbAmFAt4YcoAJBJlmg/viewform

Read More:

1. Website - https://brownliving.in/

2. About Brown Living’s Mission & Vision - https://brownliving.in/pages/about-us

3. Meet the Brown Living Team - https://brownliving.in/pages/our-team

4. Work with Us - https://brownliving.in/pages/work-with-us

5. The Brown Lens Curation Method - https://brownliving.in/pages/the-brown-lens

6. Brown Living’s Impact - https://brownliving.in/pages/our-impact-plastic-free-carbon-neutral-shopping

We are on the lookout for an effective UX writer to create microcopy that is intuitive to users, in keeping with the product’s brand voice, including people of different abilities, ages, gender identities, and backgrounds.

Create copy for apps, websites, and other digital products. Suggest words for menus, definitions, buttons, labels, chatbots, error messages, or instructions to guide first-time users through a product. Knowing grammar, spelling, and an in-depth understanding of tone and shades of meaning is essential. You will closely work with product design teams and collaborate with front-end and back-end developers. This role also has elements of a UX Producer. As a producer, you would support design teams, business stakeholders and clients.  Stay up-to-date with what teams are working on. Designers have to justify their work with clients. As producers, bring guidance during those crossroads, shedding light on the creative process and educating the clients in a way that’s digestible for them. You need to be someone who’s flexible, agile, responsive and honestly, calm! You will be juggling multiple projects. The office environment is young and dynamic. It's a work-hard, play-hard culture. We work in a hybrid model, three days from the office, and 2 days from home. If this sounds like you, apply to us. 

• Reviews design specifications to understand the scope, requirements, and function of the software product.
• Preparation of test data and execution of test cases (including functional, system, regression, performance, API and database layer etc.)
• Identifies appropriate processes, parameters, functions, and data to test and validate; parameters may include general function, the validity of results, accuracy, reliability, and compliance with industry standards.
• Lead and participate in test case reviews with Business, Developers, other team members
• Estimate, prioritize, plan and coordinate testing activities
• Ensure that user expectations are met during the testing process
• Design, develop and execute automation scripts using open source tools
• When a product does not perform within specifications, reporting defects to programmers while identifying and recommending solutions, improvements, and updates.
• Identifies, logs, and recreates error codes, bugs, and defects.
• Draft quality assurance policies and procedures
• Investigate production issues
• Conducts testing to ensure products perform according to product requirements and within established guidelines.

Exp : 3 – 7 years

Salary : up to 25 LPA

Location : Bangalore

Notice : Only Dec Joiners

JD:

Required Skills:

• Intermediate to Expert level hands-on programming using one of programming language- Java or Python or Pyspark or Scala.
• Strong practical knowledge of SQL.
  Hands on experience on Spark/SparkSQL
• Data Structure and Algorithms
• Hands-on experience as an individual contributor in Design, Development, Testing and Deployment of Big Data technologies based applications
• Experience in Big Data application tools, such as Hadoop, MapReduce, Spark, etc
• Experience on NoSQL Databases like HBase, etc
• Experience with Linux OS environment (Shell script, AWK, SED)
• Intermediate RDBMS skill, able to write SQL query with complex relation on top of big RDMS (100+ table)