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SEO Content writer 4 +years experience from B2B ED Tech Platform
Job Description*
We are seeking an experienced SEO Content Writer with a strong background in the professional training industry. The ideal candidate will have 4 years of overall experience, with at least 1 year in writing for the professional training field. The candidate should possess excellent SEO knowledge and a proven track record of producing high-quality B2B content. This role involves creating and optimizing content across various platforms, including blogs, website pages, brochures, video scripts, and social media posts, while aligning with business objectives.
Key Responsibilities:
- Develop and optimize SEO-driven content for blogs, website pages, brochures, video scripts, and social media posts in the professional training sector.
- Conduct in-depth research to ensure content is accurate, engaging, and aligns with industry-specific goals.
- Collaborate with internal teams to ensure content reflects the business’s strategic objectives and industry standards.
- Oversee the entire blog creation process, from drafting to publication, ensuring timelines and quality standards are met.
- Provide detailed, constructive feedback to external writers and freelancers, ensuring the quality, tone, and consistency of content meet brand and SEO guidelines.
- Modify and enhance content to improve SEO performance and meet evolving business needs.
Required Skills:
- 4 years of content writing experience, with
- Proven experience in B2B writing with a portfolio of at least 100 published blogs.
- Ability to stay updated on SEO trends, particularly those relevant to the professional training industry, and implement best practices.
Desired Qualities:
- Adaptability: A quick learner with a positive attitude toward embracing change in a fast-paced environment.
- Collaboration: A strong communicator who can work effectively across teams and departments to streamline the content creation process.
- Proactiveness: Actively seeks opportunities to enhance content strategies and suggests improvements for continuous development.
Mandatory Skills*
- At least 1 year writing experience focused on the professional training industry.
- Strong SEO writing skills and familiarity with SEO tools and techniques.
- Ability to perform thorough research and create content that resonates with target audiences.
- Meticulous proofreading and editing skills with an eye for detail, ensuring accuracy in language consistency, grammar, and flow.
- Strong communication and collaboration skills, with experience in providing quality feedback to writers and managing content processes.
Good to have Skills*
Knowledge of SEO Analytics tools like Google Analytics, SEMrush
Familiarity with design tools like Canva
Minimum Qualification*
Bachelor's or Master's Degree in English, Journalism, or Communications or any other graduation or post graduation
Work timings*
9 AM to 6 PM
Work location ( WFO / WFH)*
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About Edstellar.com
About
Edstellar Global is likely an extension of the Edstellar brand focused on offering education and training solutions at an international level. By leveraging its expertise in corporate training and professional development, the global business arm would aim to address skill gaps and foster workforce transformation across borders. Here's an overview of what Edstellar's global business could involve:
Key Focus Areas of Edstellar Global:
- International Corporate Training:
- Customized training programs catering to diverse industries worldwide.
- Specialized modules for cross-cultural teams and global business operations.
- Partnerships with Global Institutions:
- Collaborating with international universities, corporations, and training bodies.
- Co-developing curricula aligned with global industry standards.
- Remote and Hybrid Learning Models:
- Delivering training programs through advanced digital platforms.
- Blended learning solutions to accommodate various geographic and time constraints.
- Addressing Global Skill Gaps:
- Providing programs focused on emerging skills such as AI, machine learning, blockchain, and data science.
- Supporting workforce reskilling to meet global technological and industrial trends.
- Localized Solutions for Global Reach:
- Tailoring training content to align with local regulations, cultural nuances, and languages.
- Establishing regional hubs to ensure seamless delivery of services.
- Focus on Sustainability and Inclusion:
- Incorporating sustainable practices and principles in training methodologies.
- Promoting inclusive training programs to empower underrepresented groups in the global workforce.
Potential Benefits of Edstellar Global:
- Access to a diverse talent pool.
- Creation of globally competitive skill sets.
- Strengthening partnerships with multinational companies.
Candid answers by the company
Edstellar is an EdTech company specializing in providing corporate training, skill development, and professional learning solutions. The platform focuses on bridging the gap between industry needs and workforce capabilities by offering tailored and effective training programs for businesses, professionals, and educational institutions.
What Edstellar Does:
1. Corporate Training Solutions:
- Designs customized training programs for businesses to enhance workforce skills.
- Focuses on both technical and soft skills development.
- Helps organizations meet their specific training goals and improve team productivity.
2. Skill Development and Upskilling:
- Offers courses for individuals to upskill and stay competitive in the job market.
- Covers various industries, including technology, finance, healthcare, marketing, and more.
- Programs are aligned with current industry trends and future workforce needs.
3. Learning Management System (LMS):
- Provides a digital platform for managing and delivering learning content.
- Features analytics to track learner progress and assess outcomes.
- Supports remote and hybrid learning models.
4. Collaborations with Industry Experts:
- Partners with subject matter experts, institutions, and organizations to develop high-quality content.
- Focuses on practical, industry-relevant training for real-world application.
5. Global Training Solutions:
- Extends its services globally to cater to international businesses and teams.
- Localizes content to match regional and cultural requirements.
6. Comprehensive Training Programs:
- Covers areas such as leadership development, technical certifications, compliance training, and more.
- Programs are designed for employees at all levels, from entry-level to executive.
Who Edstellar Serves:
- Businesses: Enhances employee performance and aligns training with organizational goals.
- Professionals: Empowers individuals to achieve career growth through skill development.
- Educational Institutions: Bridges the gap between academic learning and industry requirements.
Edstellar aims to empower organizations and individuals by fostering a culture of continuous learning and adaptability in an ever-changing professional landscape.
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Test Architect
Graduate degree in engineering or equivalent with 10 -12 years of experience in BI
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Systems, with exposure to multi-dimensional algorithms / cubes and Analytic frameworks.
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We are looking for a Client Key Account Manager who has an experience in coordinating with the clients and the Digital marketing team. The Account manager will be the liaise between clients and the internal teams (content writers/graphic designers/ implementors/ Billing) to ensure the timely and successful delivery of solutions pertaining to our client's needs. Knowledge of LinkedIn Advertising or PPC campaign is a must. Also, understanding of tech is a plus since we have major tech clients on board.
Experience - 4 years - 5 years as an Account manager experience
The Ideal Candidate
Client Management: Your main task as an Account Manager is to understand and manage clients’ expectations, coordinating with the client and the team and keep them aware about the actions you're taking and how we're progressing. Communication with the client will be basic as your main job is to get results for the clients. Responding to client queries (Account updates, Billing Inquiries, or General complaints) in an effective manner, via Phone calls, Emails, and Chats within the time limits and following up to ensure resolution whenever required.
LinkedIn Ads / PPC campaign: Experience with LinkedIn Ads / PPC campaign is required. You are expected to to make day to day changes in the LinkedIn ad manager and take care of the campaigns. Not only do you need to know the fundamentals of LinkedIn or PPC Ads, but also be experienced enough to come up with campaign strategies and manage long term while getting results.
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Important Personality Traits
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- Ready for Video calls at all times. Video calls are an integral part of maintaining the human connection while working from Anywhere.
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