SEM Manager

Tax & Expense Mgmt Fintech

SEM Manager

Unnati

Company

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SEM Manager

at Tax & Expense Mgmt Fintech

Agency job

via Unnati

2 - 5 yrs

₹15L - ₹25L / yr

Bangalore

Skills

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Work with a world-class team of finance and tech experts and grow with a leading MNC startup!!

Our client is a VC-backed fintech platform that focuses on automating the tax and financial systems for individuals across the globe. Their app uses a smart AI process and calculates various taxes and expenses as per the local law to show accurate deductions and charges in real-time and in an itemised manner. This helps the users to identify and manage their expenses and save more time and money. Secured by Mastercard and other well-known Payment Gateway products, the app makes sure not to store or share any user details like names and passwords, upholding utmost data security. With the founders and the team working out of the US and India, they are ensuring that their customers don’t have to worry about any expense ever again!

As an SEM Manager, you will develop and execute search engine management and paid digital marketing activities that generate qualified web traffic and conversions for identified KPIs.

What you will do:

Evaluating keywords, trends, competitors, and market behavior to identify opportunities that will advance SEM initiatives.
Working closely with team members from various departments in creating effective approaches for multiple SEM campaigns using the industry’s best practices.
Implementing digital strategies that increase productivity and optimizing campaigns to reach ROI targets.
Providing full execution of all core SEM activities and tactics.
Planning and implementing digital acquisition strategy, leading generation tactics A/B and multivariate testing, ad copywriting, keyword building.
Determining fiscal year and project-specific budget requirements with projected results, for client digital marketing strategies.
Performing ongoing keyword discovery, expansion as well as optimizing ad copy and landing page functionality.
Scheduling, monitoring and optimizing all SEM and paid display advertising performance.
Executing tests, collecting, and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns.
Analyzing performance data daily to find trends and opportunities for improvement and areas of weakness with accounts and campaigns.
Analyzing cross-channel traffic and attribution.
Preparing and presenting regular analytical data & reports with defined KPIs and results tracking to proforma.
Auditing current setup of site events and data sources, ensuring all data sources are connected and feeding events properly.
Ensuring accurate billing of all paid digital media.

Desired Candidate Profile

What you need to have:

Bachelor's Degree
Google Analytics and Adwords Certification(s)
Experience with digital advertising for apps
Appreciation - Is transparent and honest with team members, appreciates differences between coworkers in thought as well as style, and shows respect for others and their ideas.
Communication - Demonstrates excellent use of the English language (grammar, syntax, vocabulary); possesses the ability to communicate effectively and continuously with internal as well as external customers; composes clear/complete emails.
Job Specific Programs/ Functions as Applicable: Google Analytics; Adwords Certification(s); Hubspot Certification a plus; Google Tag Manager
Industry Knowledge - In-depth knowledge and understanding of direct-response best practices, strategies, and tactics.
Personal Development - Demonstrates personal growth and learning; acknowledges mistakes & learns from them.
Problem Solving - Digs into problems, investigates all aspects, gathers facts, and recommends solutions.
Project Management - Can be trusted to troubleshoot all job processes, manage timelines and inventory needs, anticipates issues, effectively multitasks, and follow through with all tasks to completion.

Work with a world-class team of finance and tech experts and grow with a leading MNC startup!!

As an SEM Manager, you will develop and execute search engine management and paid digital marketing activities that generate qualified web traffic and conversions for identified KPIs.

What you will do:

Evaluating keywords, trends, competitors, and market behavior to identify opportunities that will advance SEM initiatives.
Working closely with team members from various departments in creating effective approaches for multiple SEM campaigns using the industry’s best practices.
Implementing digital strategies that increase productivity and optimizing campaigns to reach ROI targets.
Providing full execution of all core SEM activities and tactics.
Planning and implementing digital acquisition strategy, leading generation tactics A/B and multivariate testing, ad copywriting, keyword building.
Determining fiscal year and project-specific budget requirements with projected results, for client digital marketing strategies.
Performing ongoing keyword discovery, expansion as well as optimizing ad copy and landing page functionality.
Scheduling, monitoring and optimizing all SEM and paid display advertising performance.
Executing tests, collecting, and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns.
Analyzing performance data daily to find trends and opportunities for improvement and areas of weakness with accounts and campaigns.
Analyzing cross-channel traffic and attribution.
Preparing and presenting regular analytical data & reports with defined KPIs and results tracking to proforma.
Auditing current setup of site events and data sources, ensuring all data sources are connected and feeding events properly.
Ensuring accurate billing of all paid digital media.

Desired Candidate Profile

What you need to have:

Bachelor's Degree
Google Analytics and Adwords Certification(s)
Experience with digital advertising for apps
Appreciation - Is transparent and honest with team members, appreciates differences between coworkers in thought as well as style, and shows respect for others and their ideas.
Communication - Demonstrates excellent use of the English language (grammar, syntax, vocabulary); possesses the ability to communicate effectively and continuously with internal as well as external customers; composes clear/complete emails.
Job Specific Programs/ Functions as Applicable: Google Analytics; Adwords Certification(s); Hubspot Certification a plus; Google Tag Manager
Industry Knowledge - In-depth knowledge and understanding of direct-response best practices, strategies, and tactics.
Personal Development - Demonstrates personal growth and learning; acknowledges mistakes & learns from them.
Problem Solving - Digs into problems, investigates all aspects, gathers facts, and recommends solutions.
Project Management - Can be trusted to troubleshoot all job processes, manage timelines and inventory needs, anticipates issues, effectively multitasks, and follow through with all tasks to completion.

Users love Cutshort

Read about what our users have to say about finding their next opportunity on Cutshort.

Shubham Vishwakarma

Full Stack Developer - Averlon

I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.

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Corporate Training

Technical Training

Role: Faculty at Japan India Institute of Manufacturing, Mehasana, Gujarat (Employed by DIYguru) Responsibilities: • To work as a faculty at Maruti Suzuki’s Japan India Institute of Manufacturing – Mehsana, Gujarat • Teach Electric Vehicle course to ITI Students. • Maintains service operations by inspecting and maintaining electric vehicle. Eligibility: • B. Tech. (Graduate) / M.Tech. / PhD • 0-5 years of Experience • Ex-Serviceman from Defence / Officers & JCO’s Preference: • Have experience of working in Electric Vehicle Industry / Startup • Made DIY Projects on Electric Bicycle / Bike / Car • Knowledge about different Electric Vehicle Components like Motors, Motors Controller, Battery, Battery Management System • Problem Solving attitude, Time management and dealing with students. Growth Opportunity: • Will be hired by Maruti Suzuki for it’s Engineering workforce as a part of it’s Electric Vehicle Manufacturing Plan 2020. About Company DIYguru DIYguru is India’s no. 1 Maker’s Learning Platform for Electric Vehicle Industry. They provide online courses and DIY projects in the Field of Electric Vehicle and Future Automotive Industry Technologies. Online Course : https://www.diyguru.org/course/electric-vehicle Maruti Suzuki India’s largest carmaker Maruti Suzuki will start making its first affordable electric vehicle (EV) by 2020 based on technology from parent Suzuki Motor, ahead of products developed in partnership with Toyota. The company and its parent are focusing on in-house capabilities but are also looking for partners to put in place the ecosystem for electric vehicles. Japan India Institute of Manufacturing – JIM Taking the opportunity of Prime Minister Abe’s official visit to India, METI introduced four JIMs and one JEC, which were opened between July and September this year based on the Manufacturing Skill Transfer Promotion Programme signed by METI and MSDE in November 2016, and screened a video at the summit session. Japan-India Institute for Manufacturing: An institute where a Japanese company directly teaches the discipline and attitude required at a manufacturing site and practical skills to young people in India to train future floor shop leaders Japanese Endowed Courses: A course that a Japanese company offers to a university in India for practical professional education in the manufacturing field JIM, Mehsana in collaboration with DIYguru, India’s Maker’s Learning Platform and skill partner for NITI Aayog, Electric Vehicle Summit is going to offer EV training to students who are enrolled in Japan India Institute of Manufacturing. The course duration will be of 6 months, the motive is to prepare a workforce which will cater to the increasing demand of Electric Vehicle Engineers in India.