SEM Manager
Tax & Expense Mgmt Fintech
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₹15L - ₹25L / yr
Bangalore
Skills
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Work with a world-class team of finance and tech experts and grow with a leading MNC startup!!
Our client is a VC-backed fintech platform that focuses on automating the tax and financial systems for individuals across the globe. Their app uses a smart AI process and calculates various taxes and expenses as per the local law to show accurate deductions and charges in real-time and in an itemised manner. This helps the users to identify and manage their expenses and save more time and money. Secured by Mastercard and other well-known Payment Gateway products, the app makes sure not to store or share any user details like names and passwords, upholding utmost data security. With the founders and the team working out of the US and India, they are ensuring that their customers don’t have to worry about any expense ever again!
As an SEM Manager, you will develop and execute search engine management and paid digital marketing activities that generate qualified web traffic and conversions for identified KPIs.
What you will do:
- Evaluating keywords, trends, competitors, and market behavior to identify opportunities that will advance SEM initiatives.
- Working closely with team members from various departments in creating effective approaches for multiple SEM campaigns using the industry’s best practices.
- Implementing digital strategies that increase productivity and optimizing campaigns to reach ROI targets.
- Providing full execution of all core SEM activities and tactics.
- Planning and implementing digital acquisition strategy, leading generation tactics A/B and multivariate testing, ad copywriting, keyword building.
- Determining fiscal year and project-specific budget requirements with projected results, for client digital marketing strategies.
- Performing ongoing keyword discovery, expansion as well as optimizing ad copy and landing page functionality.
- Scheduling, monitoring and optimizing all SEM and paid display advertising performance.
- Executing tests, collecting, and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns.
- Analyzing performance data daily to find trends and opportunities for improvement and areas of weakness with accounts and campaigns.
- Analyzing cross-channel traffic and attribution.
- Preparing and presenting regular analytical data & reports with defined KPIs and results tracking to proforma.
- Auditing current setup of site events and data sources, ensuring all data sources are connected and feeding events properly.
- Ensuring accurate billing of all paid digital media.
Desired Candidate Profile
What you need to have:- Bachelor's Degree
- Google Analytics and Adwords Certification(s)
- Experience with digital advertising for apps
- Appreciation - Is transparent and honest with team members, appreciates differences between coworkers in thought as well as style, and shows respect for others and their ideas.
- Communication - Demonstrates excellent use of the English language (grammar, syntax, vocabulary); possesses the ability to communicate effectively and continuously with internal as well as external customers; composes clear/complete emails.
- Job Specific Programs/ Functions as Applicable: Google Analytics; Adwords Certification(s); Hubspot Certification a plus; Google Tag Manager
- Industry Knowledge - In-depth knowledge and understanding of direct-response best practices, strategies, and tactics.
- Personal Development - Demonstrates personal growth and learning; acknowledges mistakes & learns from them.
- Problem Solving - Digs into problems, investigates all aspects, gathers facts, and recommends solutions.
- Project Management - Can be trusted to troubleshoot all job processes, manage timelines and inventory needs, anticipates issues, effectively multitasks, and follow through with all tasks to completion.
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