
- Evaluating keywords, trends, competitors, and market behavior to identify opportunities that will advance SEM initiatives.
- Working closely with team members from various departments in creating effective approaches for multiple SEM campaigns using the industry’s best practices.
- Implementing digital strategies that increase productivity and optimizing campaigns to reach ROI targets.
- Providing full execution of all core SEM activities and tactics.
- Planning and implementing digital acquisition strategy, leading generation tactics A/B and multivariate testing, ad copywriting, keyword building.
- Determining fiscal year and project-specific budget requirements with projected results, for client digital marketing strategies.
- Performing ongoing keyword discovery, expansion as well as optimizing ad copy and landing page functionality.
- Scheduling, monitoring and optimizing all SEM and paid display advertising performance.
- Executing tests, collecting, and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns.
- Analyzing performance data daily to find trends and opportunities for improvement and areas of weakness with accounts and campaigns.
- Analyzing cross-channel traffic and attribution.
- Preparing and presenting regular analytical data & reports with defined KPIs and results tracking to proforma.
- Auditing current setup of site events and data sources, ensuring all data sources are connected and feeding events properly.
- Ensuring accurate billing of all paid digital media.
Desired Candidate Profile
What you need to have:- Bachelor's Degree
- Google Analytics and Adwords Certification(s)
- Experience with digital advertising for apps
- Appreciation - Is transparent and honest with team members, appreciates differences between coworkers in thought as well as style, and shows respect for others and their ideas.
- Communication - Demonstrates excellent use of the English language (grammar, syntax, vocabulary); possesses the ability to communicate effectively and continuously with internal as well as external customers; composes clear/complete emails.
- Job Specific Programs/ Functions as Applicable: Google Analytics; Adwords Certification(s); Hubspot Certification a plus; Google Tag Manager
- Industry Knowledge - In-depth knowledge and understanding of direct-response best practices, strategies, and tactics.
- Personal Development - Demonstrates personal growth and learning; acknowledges mistakes & learns from them.
- Problem Solving - Digs into problems, investigates all aspects, gathers facts, and recommends solutions.
- Project Management - Can be trusted to troubleshoot all job processes, manage timelines and inventory needs, anticipates issues, effectively multitasks, and follow through with all tasks to completion.

Similar jobs
Mandatory skills: Lightning AURA, Lightning Web component (LWC), Apex, trigger Rest API/Soap API (integration).
Must-Haves :
Minimum of 5+ year hands on experience in Salesforce Application Development (Overall 6+ IT experience)
- Lightning (AURA/LWC min 3+ years of Project experience)
- Integration (at least in REST API) experience in Projects, experience in developing custom Apex Classes and Apex Triggers
- Sales Cloud/ Service Cloud / Experience cloud - Minimum 3 years experience
- Lead experience of minimum 1 year is mandatory
- Salesforce Governor limits, limit monitoring, best-practices for limit-informed development and security best practices
- Experience on deployment through changesets , Metadata, ANT based tools , experience in using git or similar tools for code management
Strictly no candidates from Hyderabad who are under 3rd party payroll.
Nice to Haves :
SF Certification PD1/PD2, JavaScript Developer 1
- Experience in Development/deployment using SFDx
- Experience in CI/CD
- Working experience in Data migration
Good communication skills (esp Verbal)
- Self-motivated and creative, ability to mentor and coach & lead small technical team with proper guidance.
- Good attitude towards upskilling in new areas of SF platform
- Ability to understand business requirements, design and develop solutions within agreed timeline
- Hands-on development
Additional Guidelines
Process: 2 Rounds of Technical interview + 1 Managerial Interview
Can source Pan India
Salaries that can be offered is (Years of experience * 3.5)
Salary Breakup: (Years of experience*3.5) fixed salary + 10% variables + Retirals + Joining Bonus (for 0-15 days joiners)
Job Responsibilities:
Develop customized solutions within the Salesforce platform to support critical business functions and meet project objectives, client requirements, and company goals
· Perform unit testing for the module assigned and take ownership of delivering the module with minimal functional and technical errors.
· Should be flexible to extend working hours in some critical project phases
· Manage daily support and maintenance of internal Salesforce instance.
· Manage the coding best practices for Salesforce
· Maintain a flexible and proactive work environment to facilitate a quick response to changing project requirements and customer objectives, and innovate ways to meet mission goals successfully
· Provide system administration support of internal and customer-facing Salesforce environment, especially related to customized applications, user permissions, security settings, custom objects and workflow
Job Skills & Qualifications
Required:
· Salesforce Lightning. Extensive experience developing Lightning Components - both within the Salesforce Lightning Design System and by writing custom Lightning Components in Java Script within the Aura framework
Salesforce Developer Certification – Platform developer 1
· Experience with declarative development in Salesforce.
· Customizing Standard Objects and creating Custom Objects.
· Customizing object page layouts and profile-based layout assignment.
· Creating Work and Approval Flow
· Extensive experience developing custom Apex Classes and Apex Triggers.
· Fluent in Salesforce Query and Search Language (SoQL and SoSL). Must be able to speak to limitations of languages and differences between SoQL and SQL.
· Firm understanding of Salesforce Governor limits, limit monitoring, and best-practices for limit-informed development.
· Experience developing Visualforce pages, Visualforce components and Customer Controllers.
· Bachelor’s degree in computer science or equivalent
· Minimum work experience:
· 5- 8 years of software development and 4 /5 year of Salesforce application development
· Self-motivated and creative
Preferred:
· Salesforce Developer Certification – Platform developer 2
· Experience developing customer-facing applications
· Experience in Salesforce community development
· Experience in Agile methodology


Your Opportunity Join our dynamic team as a Full Stack Software Dev, where you'll work at the intersection of innovation and leadership. You'll be part of a passionate group of engineers dedicated to building cutting-edge SaaS solutions that solve real customer challenges. This role is perfect for an experienced engineer who thrives on managing teams, collaborating with leadership, and driving product development. You’ll work directly with the CEO and senior architects, ensuring that our products meet the highest design and performance standards.
Key Responsibilities
- Lead, manage, and mentor a team of engineers to deliver scalable, high-performance solutions.
- Coordinate closely with the CEO and product leadership to align on goals and drive the vision forward.
- Collaborate with distributed teams to design, build, and refine core product features that serve a global audience.
- Stay hands-on with coding and architecture, driving key services and technical initiatives from end to end.
- Troubleshoot, debug, and optimize existing systems to ensure smooth product operations.
- Requirements & Technical Skills
- Bachelor's/Master’s/PhD in Computer Science, Engineering, or related fields (B.Tech, M.Tech, B.CA, B.E./M.E).
- 4 to 8 years of hands-on experience as a software developer, ideally in a SaaS environment.
- Proven track record in developing scalable, distributed systems and services.
- Solid understanding of the Software Development Lifecycle (SDLC).
- Strong programming experience in Spring & Hibernate with Kotlin, React, Nest.js, Python, and Shell scripting.
- Expertise in Unix-based systems, container technologies, and virtual machines.
- Knowledge of both relational and non-relational databases (MySQL, PostgreSQL, MongoDB, DocumentDB). Preferred Qualifications
- Familiarity with Agile methodologies.
- Experience working on both structured and unstructured data sources. Soft Skills
- Strong leadership, coaching, and mentoring capabilities to inspire and guide a team of engineers.
- Excellent communication skills, with the ability to present complex technical concepts clearly to non-technical stakeholders.
- Adaptable to new technologies in a fast-paced environment.


Experience with deploying applications on cloud infrastructure, preferably AWS
• Experience in using REST APIs with the front end
• Experience in handling webMap applications using leading webMap Javascript APIs like ReactJS Leaflet, Google Maps Javascript API and Geoserver management
• Experience with the Agile/Scrum development model
• Strong experience in code versioning using Git.
• Strong design, development, and implementation experience.
• Very good experience in React JS, React Leaflet and Redux
What you will do:
You will be responsible for new initiatives for OneScore. OneScore aims to give access to credit score, analysis and help over 50m Indians improve their score. We are working to expand this to other credit avenues and include trust initiatives.
You will understand different customer segments and launch new products for OneScore. You will use data, creativity, and experimentation to constantly improve the product experience by working with designers, engineers and marketing to improve the scale and retention for the product.
you should apply if you have:
2-3 years hands-on product experience working on building products or problem solving in consumer space. You have a good understanding of user behaviour and enjoy customer research. You are also comfortable with ambiguity, believe in first principles and have the skill to transform broad ideas into action plans. You have launched new products earlier and are willing to experiment with new ideas.
Team at OneScore?
The product team is highly empowered to drive experiences and build innovative products for users. Our product managers come from diverse backgrounds - customer service, technology, design and have high empathy for the end user. Currently over 8m users use OneScore to check and understand their credit score. We want to enable over 50m users in the next 2 years to access, understand and improve their credit score.
We are looking for a Creative Content whiz
If being passionate and energetic about an early stage disruptive product sounds like something you’d like to fit into your LinkedIn bio, we're looking for you.
As part of the role, you'd be responsible for working closely with the business development and product teams to help plan brand marketing strategies and further turn them into impactful creative solutions. As part of the team, we’d need you to:
- Research and understand motivational factors in people
- Understand brand requirements, objectives, and audience demographics
- Create campaigns and experiences on Rippl using the available frameworks that are engaging and exciting (for example, an experience on Rippl is 'Submit a picture of yourself wearing red jeans, and win a badge from a brand)
- Generate insights for audiences around media, brands, consumers, and experiences
You would be a perfect fit if you
- Understand how products work and what makes people tick
- Are a creative problem solver, typically with outlandish ideas
- Know how to capture and engage people’s attention
- Have an unending appetite to learn, with an unquenchable drive to succeed
- Are aware and conversant with social media / trends etc.....
- Have great writing / content skills
Rippl is only just beginning, and it’s going to be an exciting journey of ideating, problem solving and cutting edge innovation.
Zycus is looking for a Senior Software Engineer to join it's Engineering team. Candidates with experience working on Spring, Hibernate, Microservices, Angular/react, JMS/Rabbit MQ/Kafka, AWS Cloud and are passionate about building a product are encouraged to apply. Zycus is a Global leader and a pioneer in cognitive procurement software. Our clients are among the fortune 500 companies. We build enterprise AI procurement software product using some of the latest technologies.
In this role, you will work in developing a product which is not only recognized by Gartner as one of the top Source To Pay procurement software but is also industry's only organically-built & integrated source-to-pay suite.
Role and Responsibilities:
The Engineering team is looking for collaborative, passionate, and adaptable Senior Software Engineer.
- Strong coding experience of about 5-9 years.
- A team of experienced engineers with lots of interesting challenges to dive into.
- Modern technology stack: Cloud, Machine Learning, Artificial Intelligence, Microservices etc.
- Experience working on Spring, Spring Boot, Hibernate, Microservices, Angular/react, JMS/Rabbit MQ/Kafka, AWS Cloud.
- Should be able to build solution which is easily scalable, high speed/ real-time performance, configurable, deploy-able and secure in SaaS environment using any open source tech stack.
- Build features and modules from scratch & Maintain existing features and modules.
- Should be able to identify, track and mitigate risks to the product.
- Ability to work independently.
Requirements
- 5-9 years’ experience in Java, J2EE and associated technologies (Spring, Hibernate, Web Services, Micro Services, Spring boot)
- Technical Skills: Core Java, Advanced Java, J2EE, Exception handling, Collections, Oops, UML, Oracle, Jenkins, Maven & Linux
- Should be able to build solutions which is easily configurable, deploy able and secure in SaaS environment.
- Must have worked spring boot Extensively.
- Strong hands on development experience in Java, J2EE.
- Should be able to identify, track and mitigate risks to the product
- Responsible for planning product iterations & releasing iterations on schedule.
What should you have:
- Product development experience in agile environment will be a big plus though not mandatory.
- Highly Tech Savvy and hands-on.
- Strong evidence of a solution/product created ground up.
Product Development:
- Has in-depth knowledge on technology and end to end development processes.
- Has the ability to recommend new processes/alternatives to meet Product Development requirements and rolling them out.
Benefits
Five Reasons Why You Should Join Zycus
1. Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.
2. A Market Leader: Zycus is recognized by Gartner (world’s leading market research analyst) as a Leader in Procurement Software Suites.
3. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization
4. Get a Global Exposure: You get to work and deal with our global customers.
5. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features.
About Us
Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.
Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.
Start your #CognitiveProcurement journey with us, as you are #MeantforMore
Click here to Apply :
https://apply.workable.com/zycus-1/j/A236ED266C/">Senior Software Engineer - Zycus (workable.com) - Pune.
https://apply.workable.com/zycus-1/j/B03314F49F/">Senior Software Engineer - Zycus (workable.com) - Mumbai.


- Improving customer experience, not only for borrowers, but also other partners on the platform.
- Ensure seamless integration with data/ service providers and lending partners.
- When not doing any of above, write tests to prevent any regressions.
- Full-stack development experience.
- Experience with Ruby on Rails.
- Self-starter: Someone who can develop independently.
- Passionate about problem solving, ability to see the big picture.
- Realizes the value of 80-20
- Regular participation on Codechef, Topcoder etc. ( If yes, please cite your rank and pass on a link to your profile! )
- Prior experience at a bank / fin-tech / non-banking financial player in a technical role.

Responsibilities:
- Thorough understanding of Reconciliation and hands on development experience on Intellimatch 9.2.7 or higher version
- Comprehensive understanding of SDLC in developing new Reconciliations in IntelliMatch. Involvement across all stages of Software Development life cycle (SDLC) including business requirement analysis, data mapping, validate data against requirement, build, unit testing, peer reviews, systems integration and user acceptance testing.
- Analyze & develop Test Strategies, design Test Plans, & generate and execute Test Cases.
- Should be able to perform enhancements, whereby need to analyze existing set-up and understand the requirement by performing proper impact analysis, provide estimate and deliver quality code.
- Independent player should be able to liaise with different team to re-solve/get dependencies on time. Should be able to for-see issue/risk and intimate the same to team lead / project manager.
- Should be able to guide support team.
- Deep knowledge on IntelliMatch Database linkage and functionalities is necessary for timely resolution of user queries.
- Propose improvements related to the development and support activity.
- Develop stored procedures to build reports for the end users using SQL 2016

