Cutshort logo
For Employers
Tax & Expense Mgmt Fintech logo
SEM Manager
Tax & Expense Mgmt Fintech

SEM Manager at Tax & Expense Mgmt Fintech · Bangalore · 2 - 5 years · ₹15L - ₹25L / yr · Posted 4 Jan 2022

Unnati's logo

SEM Manager

at Tax & Expense Mgmt Fintech

Agency job
via Unnati
2 - 5 yrs
₹15L - ₹25L / yr
Bangalore
Skills
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Work with a world-class team of finance and tech experts and grow with a leading MNC startup!!
 
Our client is a VC-backed fintech platform that focuses on automating the tax and financial systems for individuals across the globe. Their app uses a smart AI process and calculates various taxes and expenses as per the local law to show accurate deductions and charges in real-time and in an itemised manner. This helps the users to identify and manage their expenses and save more time and money. Secured by Mastercard and other well-known Payment Gateway products, the app makes sure not to store or share any user details like names and passwords, upholding utmost data security. With the founders and the team working out of the US and India, they are ensuring that their customers don’t have to worry about any expense ever again!
 
As an SEM Manager, you will develop and execute search engine management and paid digital marketing activities that generate qualified web traffic and conversions for identified KPIs.

What you will do:
  • Evaluating keywords, trends, competitors, and market behavior to identify opportunities that will advance SEM initiatives.
  • Working closely with team members from various departments in creating effective approaches for multiple SEM campaigns using the industry’s best practices.
  • Implementing digital strategies that increase productivity and optimizing campaigns to reach ROI targets.
  • Providing full execution of all core SEM activities and tactics.
  • Planning and implementing digital acquisition strategy, leading generation tactics A/B and multivariate testing, ad copywriting, keyword building.
  • Determining fiscal year and project-specific budget requirements with projected results, for client digital marketing strategies.
  • Performing ongoing keyword discovery, expansion as well as optimizing ad copy and landing page functionality.
  • Scheduling, monitoring and optimizing all SEM and paid display advertising performance.
  • Executing tests, collecting, and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns.
  • Analyzing performance data daily to find trends and opportunities for improvement and areas of weakness with accounts and campaigns.
  • Analyzing cross-channel traffic and attribution.
  • Preparing and presenting regular analytical data & reports with defined KPIs and results tracking to proforma.
  • Auditing current setup of site events and data sources, ensuring all data sources are connected and feeding events properly.
  • Ensuring accurate billing of all paid digital media.

 

Desired Candidate Profile

What you need to have:
  • Bachelor's Degree
  • Google Analytics and Adwords Certification(s)
  • Experience with digital advertising for apps
  • Appreciation - Is transparent and honest with team members, appreciates differences between coworkers in thought as well as style, and shows respect for others and their ideas.
  • Communication - Demonstrates excellent use of the English language (grammar, syntax, vocabulary); possesses the ability to communicate effectively and continuously with internal as well as external customers; composes clear/complete emails.
  • Job Specific Programs/ Functions as Applicable: Google Analytics; Adwords Certification(s); Hubspot Certification a plus; Google Tag Manager
  • Industry Knowledge - In-depth knowledge and understanding of direct-response best practices, strategies, and tactics.
  • Personal Development - Demonstrates personal growth and learning; acknowledges mistakes & learns from them.
  • Problem Solving - Digs into problems, investigates all aspects, gathers facts, and recommends solutions.
  • Project Management - Can be trusted to troubleshoot all job processes, manage timelines and inventory needs, anticipates issues, effectively multitasks, and follow through with all tasks to completion.

 

 

Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos

Similar jobs (10)

company logo
Namrata Varma
Posted by Namrata Varma
Mumbai
1 - 2 yrs
₹2L - ₹3L / yr
Digital media
Media planning
Google Adwords
  1. Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
  2. Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
  3. Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
  4. Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
  5. Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
  6. Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
  7. Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
  8. Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
  9. Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
  10. Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
  11. Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations
Read more
company logo
Arpita Sahu
Posted by Arpita Sahu
Bhubaneswar
2 - 6 yrs
₹2L - ₹4L / yr
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
skill iconGoogle Analytics
Facebook Marketing
Marketing Strategy

Surya International Enterprise Ltd. is looking for a dynamic and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in Google Ads, Meta Ads (Facebook & Instagram), SEO, social media marketing, lead generation, and performance marketing to drive brand awareness, website traffic, and business growth.

Key Responsibilities

Plan, create, and manage Google Ads campaigns, including Search, Display, Performance Max, YouTube, and Remarketing campaigns.

Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation, engagement, and conversions.

Monitor campaign performance and optimize budgets to maximize ROI, ROAS, CTR, and conversion rates.

Conduct keyword research and competitor analysis to improve campaign effectiveness.

Manage and optimize landing pages for better lead conversion.

Track, analyze, and report campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.

Implement SEO best practices to improve website rankings and organic traffic.

Manage social media platforms and create engaging content strategies.

Coordinate with the design and content teams for ad creatives, banners, videos, and promotional materials.

Generate qualified leads and support sales teams through digital marketing initiatives.

Monitor industry trends, digital marketing tools, and competitor activities.

Prepare weekly and monthly performance reports with actionable insights.

Required Skills

Strong knowledge of Google Ads and Meta Ads Manager.

Experience in campaign setup, optimization, A/B testing, and performance tracking.

Understanding of SEO, SEM, keyword research, and website analytics.

Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.

Knowledge of lead generation and conversion optimization strategies.

Strong analytical and reporting skills.

Good communication and coordination abilities.

Read more
company logo
Samaridhi Barnwal
Posted by Samaridhi Barnwal
Office Unit No. A - Wing 501, 32 Corporate Avenue , Paper Box Road, Off Mahakali Caves Road , Andheri East , Mumbai 400093, Mumbai
0 - 3 yrs
₹3L - ₹4.5L / yr
Keyword Research
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Digital Marketing
Email Marketing
+1 more

Key Responsibilities

  • Plan and execute digital marketing activities across SEO, social media, and content marketing.
  • Conduct keyword research, competitor analysis, and website content optimization.
  • Manage and create content for Instagram, LinkedIn, Facebook, and other digital platforms.
  • Monitor website and campaign performance using Google Analytics and Google Search Console.
  • Assist in planning and optimizing Google Ads and Meta Ads campaigns.
  • Track key metrics, prepare performance reports, and identify areas for improvement.
  • Stay updated with the latest digital marketing trends, SEO updates, and social media algorithms.

Required Skills

  • Good understanding of SEO, Social Media Marketing, and Content Marketing.
  • Knowledge of keyword research, Google Analytics, and Search Console.
  • Basic understanding of Google Ads and Meta Ads.
  • Strong content writing, research, and analytical skills.
  • Good communication and creative thinking.
  • Knowledge of Canva and other content creation tools is an advantage.

Eligibility

  • Intern: Students/recent graduates pursuing BMS, B.Com, BAMMC, or related courses with a strong interest in Digital Marketing.
  • Associate: Graduate with relevant experience or strong practical knowledge in Digital Marketing.


Read more
company logo
Rachel Clark
Posted by Rachel Clark
icon

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Ahmedabad
5 - 7 yrs
₹6L - ₹6L / yr
Search Engine Optimization (SEO)
paid
PPC
ADS

✅ 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 | 4+ yrs | IT Services | On-site


Got the experience? Got the drive? We want to hear from you. 💪

Read more
company logo
Prerna Nikalje
Posted by Prerna Nikalje
Pune
0 - 2 yrs
₹1L - ₹4L / yr
Search Engine Optimization (SEO)
On-page Optimization
Keyword Research
skill iconGoogle Analytics

Job Description: Junior SEO Executive

About the Role

We are looking for a motivated junior SEO executive with 1–2 years of hands-on experience to join our marketing team. The ideal candidate will support the planning and execution of on-page, off-page, and technical SEO activities to help improve organic search visibility, traffic, and rankings.

Key Responsibilities

●      Conduct keyword research and analysis to identify growth opportunities

●      Perform on-page SEO optimization (meta titles, descriptions, headers, internal linking, content optimization)

●      Assist in off-page SEO activities including link building, guest posting, and outreach

●      Support basic technical SEO tasks (sitemap updates, robots.txt checks, broken link fixes, page speed monitoring)

●      Track and report keyword rankings, organic traffic, and other SEO KPIs using tools like Google Search Console and Google Analytics

●      Monitor website performance and identify issues affecting search rankings

●      Coordinate with the content team to ensure SEO best practices are followed in blogs, landing pages, and website copy

●      Stay updated with the latest search engine algorithm updates and industry trends

●      Assist in competitor analysis and benchmarking

Required Skills & Qualifications

●      Bachelor's degree in Marketing, IT, or a related field

●      1–2 years of relevant experience in SEO or digital marketing

●      Working knowledge of SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or Moz

●      Basic understanding of HTML/CSS as it relates to SEO

●      Good analytical and reporting skills (Excel/Google Sheets)

●      Strong written and verbal communication skills

●      Ability to work independently as well as in a team

Good to Have

●      Knowledge of local SEO and Google My Business optimization

●      Basic understanding of WordPress or other CMS platforms

●      Familiarity with schema markup and structured data

●      Exposure to social media or content marketing

Read more
company logo
Suhani Gokhe
Posted by Suhani Gokhe
Indore , Vijay Nagar
7 - 15 yrs
₹8L - ₹20L / yr
Google Adwords
PPC
PPC campainge
ROI
Pay per click management
+9 more

Job Description:-


  • The PPC / Paid Search Analyst is responsible for administering and managing Pay-per-click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.


  • Perform daily account management on Google AdWords, Meta ads, Bing, and other search platforms.


  • Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score, and other important account metrics.


  • Provide creative copy suggestions and graphical ad templates.


  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.


  • Can devise strategies to increase ROI Is good at increasing CTR and reducing the cost per clicks.


  • Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.


  • Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords


  • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.


  • Hands-on experience leveraging AI-powered Tools such as Performance Max, AI Max for Search, Smart Bidding and AI-assisted campaign optimization, reporting and performance analysis.


  • Keep pace with search engine and PPC industry trends and developments.


  • Communication with team and management on project development, timelines, and results.


  • Work closely with the other team members to meet goals.


  • Experience with website analysis using a variety of analytics tools including Google Analytics.


  • Writing, editing and proofreading content.


Location : Indore- Onsite

Experience : 7+Years

5 Days working

Read more
company logo
Remote, Bengaluru (Bangalore)
2 - 10 yrs
₹2.5L - ₹3.5L / yr
Google Ads
Meta Ada
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
SEMRush
+2 more


We are hiring a Digital Marketing Executive with at least 1 year of relevant experience to manage our end-to-end digital marketing and support operations. The ideal candidate will be responsible for running paid campaigns, improving organic visibility, handling customer queries, and supporting administrative tasks including cold email outreach.


Role & responsibilities

  • Plan, execute, and optimize Google Ads campaigns (Search, Display, Conversion tracking)
  • Manage Meta Ads (Facebook/Instagram) campaigns from setup to performance analysis
  • Handle On-Page SEO (keyword optimization, meta tags, content structuring) and Off-Page SEO (backlinks, directory submissions, guest posting)
  • Manage customer support queries via email/chat/calls in a timely and professional manner
  • Handle cold emailing campaigns for author acquisition, editorial board outreach, and related activities
  • Assist with general administrative and coordination tasks
  • Prepare reports on campaign performance, SEO rankings, and outreach metrics
  • Use AI tools to improve content creation, campaign optimization, and productivity
  • Maintain documentation using MS Word, Excel, and other office tools


Preferred candidate profile

  • Minimum 1 year of hands-on experience in digital marketing
  • Working knowledge of Google Ads and Meta Ads Manager
  • Understanding of On-Page and Off-Page SEO techniques
  • Good command of MS Office tools, especially MS Word (formatting, documentation)
  • Comfortable using AI tools (ChatGPT, Claude, Canva AI, etc.) for content and productivity
  • Strong written and verbal communication skills (English)
  • Experience with cold emailing / outreach tools is a plus
  • Prior experience in customer support or client handling preferred
  • Bachelor's degree in Marketing, Mass Communication, or related field preferred


Good to Have

  • Familiarity with website content management
  • Basic knowledge of email marketing tools (Mailchimp, etc.)


Read more
company logo
kajal kumari
Posted by kajal kumari
Mohali, Chandigarh, punjab , haryana
1 - 2 yrs
₹12L - ₹15L / yr
On-page Optimization
Digital Marketing
SEO management

We are looking for a motivated and detail-oriented SEO Executive with 1–2 years of experience to join our team in Mohali. The ideal candidate should have a good understanding of SEO strategies, keyword research, on-page and off-page optimization, and website performance analysis.

Key Responsibilities

  • Perform keyword research and competitor analysis.
  • Implement on-page SEO activities, including meta tags, content optimization, and internal linking.
  • Execute off-page SEO strategies such as link building and outreach.
  • Monitor website performance using SEO tools and analytics platforms.
  • Track keyword rankings and prepare SEO performance reports.
  • Collaborate with content and development teams to improve website visibility.
  • Stay updated with the latest SEO trends and search engine algorithm changes.
Read more
company logo
Pooja Trivedi
Posted by Pooja Trivedi
Gurugram
1 - 2 yrs
₹3L - ₹4L / yr
Search Engine Optimization (SEO)
Digital Marketing
Search Engine Marketing (SEM)
Content Writing
skill iconGoogle Analytics

Location: Gurgaon

Experience: 1–2 Years

Type: Full-time

Immediate joiners preferred


Assist in planning and executing digital marketing campaigns across various channels.

 Manage and optimize social media content and support Antino’s online presence.

 Conduct basic SEO and keyword research to improve website visibility.

 Assist with on-page SEO, content optimization, and website updates.  Support content creation for blogs, social media, email campaigns, and other digital platforms.

 Monitor website and social media performance using relevant analytics tools.

 Track campaign performance and prepare basic reports and insights.  Conduct competitors and market research to identify digital marketing trends and opportunities.

 Assist with lead generation and marketing campaigns through digital channels.

 Coordinate with internal teams such as Content, Design, Business Development, and Product.

 Stay updated with emerging digital marketing trends, tools, and best practices.

Read more
company logo
Suhani Gokhe
Posted by Suhani Gokhe
Vijay Nagar
7 - 15 yrs
₹9L - ₹20L / yr
On-page Optimization
Keyword Research
Landing page optimization
Link building
Search Engine Optimization (SEO)
+6 more

Role & Responsibility:


  • Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.


  • Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.


  • Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO.


  •   Keyword research strategies (terms, head/tail, user intent, etc).


  •   Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing.


  •  On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc).


  • Utilize trending AI-powered SEO tools (e.g., ChatGPT for content ideation, SurferSEO/Frase for optimization, Ahrefs/SEMrush AI insights, Screaming Frog AI audits) to enhance strategy, reporting, and productivity.


  •  Work with the development team to ensure SEO, SEE, Digital Marketing best practices are properly implemented on newly developed website.


  •  Work with editorial and marketing teams to drive SEO in content creation and content programming.


  •  Link building strategies and execution; including viral and buzz-oriented efforts.


  •   Should have knowledge about Social Media, advanced knowledge of Google Analytics.


  •   Knowledge about LOCAL SEO will be especially important, knowing all the details about local ranking factors, such as Google Local optimization, citations, and others is essential for this position.


  •    Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation

 

Experience: Minimum 7 Years

Location: Indore Onsite


Read more
Why apply to jobs via Cutshort
people_solving_puzzle
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
people_verifying_people
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly.
ai_chip
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
companies logo
companies logo
companies logo
companies logo
companies logo
Get to hear about interesting companies hiring right now
Company logo
Company logo
Company logo
Company logo
Company logo
Linkedin iconFollow Cutshort
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos