Role summary
We are looking for an Email Marketing Specialist who combines analytical thinking with
creativity to drive high-performing campaigns. This role requires someone who can
independently plan, execute, and optimize email marketing initiatives while leveraging data to improve engagement and conversions. The ideal candidate is detail-oriented, proactive, and comfortable working across multiple tools, campaigns, and datasets.
This role comes with a high level of ownership. You will be responsible for managing email as a core growth channel end-to-end, from strategy to execution to optimization. We’re looking
for someone who can take initiative, test new ideas, and continuously improve performance without relying on constant direction.
What You’ll Do
1. Campaign Strategy & Planning
● Plan and execute email and outbound campaigns for lead generation
● Create targeted campaigns aligned with user personas and business goals
● Manage campaign calendars and ensure timely delivery across multiple initiatives
● Work with lead data tools (e.g., Apollo, Snov.io) to build and manage prospect lists
● Leverage AI tools (e.g., Claude, ChatGPT) to accelerate the whole process
2. Marketing Automation & CRM Management
● Build and manage automation workflows with a focus on logic, scalability, and efficiency
● Work extensively with CRM platforms (preferably HubSpot) for campaign execution and
tracking
● Maintain and optimize contact databases, segmentation, and lifecycle stages
3. Data Analysis & Optimization
● Ensure best practices in email deliverability, including domain setup and inbox health
● Track campaign performance using key metrics such as open rates, CTR, conversions,
and ROI — and for outbound specifically, monitor reply rate, positive reply rate, meeting
booked rate, and sequence-level A/B results
● Continuously test and optimize outreach sequences for reply rates and conversions
● Use data to derive insights and continuously improve campaign effectiveness
● Work with spreadsheets (Google Sheets/Excel) to analyze campaign data and generate
reports
4. Audience Segmentation & Persona Mapping
● Develop and refine customer personas for targeted communication
● Segment audiences based on behavior, demographics, and engagement patterns
● Personalize campaigns to improve relevance and performance
5. Content & Quality Control
● Collaborate with sales/marketing to align messaging with ICPs and target accounts
● Collaborate with content/design teams to develop effective email creatives
● Ensure accuracy, consistency, and attention to detail in all campaigns
● Conduct A/B testing for subject lines, content, and CTAs
6. Cross-functional Collaboration
● Work with marketing, sales, and external vendors to align campaigns with broader goals
● Communicate insights, performance updates, and recommendations clearly
Qualification Criteria
● 2+ years of experience in lead generations campaigns and GTM strategies, including email marketing or a other paid marketing channels
● Demonstrated ability to own a channel end-to-end — from strategy and execution to reporting and optimization — with minimal supervision
● Strong analytical mindset with the ability to interpret data and make decisions
● Proficiency in Google Sheets (comfortable with basic to intermediate formulas and data handling)
● Hands-on experience with CRM tools, preferably HubSpot
● Strong understanding of audience segmentation and persona mapping
● Deliver regular performance reports (weekly/monthly) covering campaign results, key
insights, and recommended next steps
● Present findings clearly to internal stakeholders, translating data into actionable
recommendations
● High attention to detail and ability to manage multiple campaigns simultaneously
● Self-starter with the ability to work independently and proactively
● Strong problem-solving skills and structured thinking
● Good written and verbal communication skills
Preferred Attributes
● Experience with prospecting and campaign setup tools like Snov.io and/or Apollo
● Familiarity with A/B testing frameworks and experimentation
● Exposure to email deliverability best practices and tools
● Experience working in fast-paced or high-growth environments
● Understanding of email infrastructure (SPF, DKIM, DMARC) and its impact on deliverability
● Experience managing multiple sending domains and maintaining inbox health
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
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