Associate Director - Biddable

Global Media Agency

Associate Director - Biddable

Merito

Company

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Associate Director - Biddable at Global Media Agency · Gurugram · 5 - 10 years · ₹14L - ₹18L / yr · Posted 3 Aug 2022

Associate Director - Biddable

at Global Media Agency

Agency job

via Merito

5 - 10 yrs

₹14L - ₹18L / yr

Gurugram

Skills

Search Engine Optimization (SEO)

PPC

Paid Social

Paid Search

Performance Marketing

We are looking for an Associate Director - Biddable for one of the leading Global Media agencies in Delhi.

Role - Associate Director (Biddable)
Experience - 5+ years
Location - Gurgaon/Gurugram, Delhi

About our Client:-

Our client is part of a global media agency with a mission to make advertising more valuable to the world. They do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.

3 best things about the job:

- Get to work on some new-age and youthful client brands
- Will work closely with the leading publishers such as Google & Facebook
- Will be one of the pillars of GroupM's performance marketing division.

Measures of success -

In three months:

Understood the complete biddable media scenario on clients business, e.g. Search, Facebook, etc.
Handled day-to-day tasks/requirement effectively

In six months:

Optimized implementation in all biddable media platforms
Recommended and implemented best practice
Explored and executed an innovation in one of the biddable media platforms.

In 12 months:

Exceed client expectations in terms of biddable media implementation
Create a road-map for the next year.

Responsibilities of the role:

- Analyse, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
Stay ahead of the competition by analysing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.

What you will need:

- Relevant experience of 6 - 9 years in PPC/Performance marketing roles
- Expertise in Web analytics
- Through understanding of Google AdWords
- Understanding of Bid Management Tools
- Number Crunching
- Team Management

Measures of success -

In three months:

Understood the complete biddable media scenario on clients business, e.g. Search, Facebook, etc.
Handled day-to-day tasks/requirement effectively

In six months:

Optimized implementation in all biddable media platforms
Recommended and implemented best practice
Explored and executed an innovation in one of the biddable media platforms.

In 12 months:

Exceed client expectations in terms of biddable media implementation
Create a road-map for the next year.

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Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

__________________________________________________________________________________

MANDATORY REQUIREMENTS

Minimum 2 experience hands on experience with Google Ads
Strong domain expertise in paid media, including strategy, execution, and analytics
Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
Excellent written and verbal communication skills in English
Bachelor's degree in any field; a Master’s degree is a plus

HANDS ON EXPERIENCE

Google Ads, LinkedIn Ads, Bing/Microsoft Ads
Google Tag Manager (GTM), GA4, Looker Studio
Strong understanding of performance marketing principles, bidding
strategies, and attribution models
Proven track record in driving successful PPC and paid search campaigns
Experience in dealing directly with clients
Effective communication and reporting skills
Good experience in managing medium to large-sized budgets
Strong analytical skills and should be good with numbers
Should have a data driven approach to work

PREFERRED ATTRIBUTES

Experience in LinkedIn Ads
Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
Residing in/ willing to relocate to Pune
Experience with delivery management or people management

Job Types: Full-time, Permanent

Benefits:

Health insurance
Leave encashment
Provident Fund

Experience:

Google Ads: 2 years (Required)

Location:

Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

Sr. Paid Marketing Analyst

at GO MO Group

3 candid answers

1 video

Posted by Pratiksha Jondhalekar

Kalyani

3 - 6 yrs

₹10L - ₹12L / yr

Google Adsense

Google Analytics

Sr. Paid Marketing Analyst

Full-time | On-site | 3+ years | Pune, Maharashtra

Or apply via: https://www.gomogroup.com/en/career/

WHY CHOOSE GO MO?

We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:

Extensive Growth Opportunities
International Exposure
Training Programs
Mentorship

OUR OFFERINGS

Pull Marketing (SEO)
Google Ads
Web Development
UI / UX Design
Demand Generation

Our client portfolio includes 100+ leading European companies

OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar

_________________________________________________________

SCOPE OF WORK:

Research and Analysis:

Stay ahead of platform updates and trends; integrate innovations into strategy
Drive keyword strategy and restructure accounts to unlock scalable growth
Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
Analyze and interpret conversion and attribution data to deriveactionable strategic insights
Ability to create strategies and budget forecasts

Communication:

Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
Partner with internal teams to address performance challenges
Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

Create performance reports using Google Slides/other dashboards, and review them with clients
Present key strategies and insights to Client Success Managers and clients
Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

__________________________________________________________________________________

MANDATORY REQUIREMENTS

Minimum 2 experience hands on experience with Google Ads
Strong domain expertise in paid media, including strategy, execution, and analytics
Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
Excellent written and verbal communication skills in English
Bachelor's degree in any field; a Master’s degree is a plus

HANDS ON EXPERIENCE

Google Ads, LinkedIn Ads, Bing/Microsoft Ads
Google Tag Manager (GTM), GA4, Looker Studio
Strong understanding of performance marketing principles, bidding
strategies, and attribution models
Proven track record in driving successful PPC and paid search campaigns
Experience in dealing directly with clients
Effective communication and reporting skills
Good experience in managing medium to large-sized budgets
Strong analytical skills and should be good with numbers
Should have a data driven approach to work

PREFERRED ATTRIBUTES

Experience in LinkedIn Ads
Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
Residing in/ willing to relocate to Pune
Experience with delivery management or people management

Job Types: Full-time, Permanent

Benefits:

Health insurance
Leave encashment
Provident Fund

Experience:

Google Ads: 2 years (Required)

Location:

Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

Sr. Paid Marketing Analyst

Full-time | On-site | 3+ years | Pune, Maharashtra

Or apply via: https://www.gomogroup.com/en/career/

WHY CHOOSE GO MO?

We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:

Extensive Growth Opportunities
International Exposure
Training Programs
Mentorship

OUR OFFERINGS

Pull Marketing (SEO)
Google Ads
Web Development
UI / UX Design
Demand Generation

Our client portfolio includes 100+ leading European companies

OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar

_________________________________________________________

SCOPE OF WORK:

Research and Analysis:

Stay ahead of platform updates and trends; integrate innovations into strategy
Drive keyword strategy and restructure accounts to unlock scalable growth
Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
Analyze and interpret conversion and attribution data to deriveactionable strategic insights
Ability to create strategies and budget forecasts

Communication:

Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
Partner with internal teams to address performance challenges
Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

Create performance reports using Google Slides/other dashboards, and review them with clients
Present key strategies and insights to Client Success Managers and clients
Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

__________________________________________________________________________________

MANDATORY REQUIREMENTS

Minimum 2 experience hands on experience with Google Ads
Strong domain expertise in paid media, including strategy, execution, and analytics
Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
Excellent written and verbal communication skills in English
Bachelor's degree in any field; a Master’s degree is a plus

HANDS ON EXPERIENCE

Google Ads, LinkedIn Ads, Bing/Microsoft Ads
Google Tag Manager (GTM), GA4, Looker Studio
Strong understanding of performance marketing principles, bidding
strategies, and attribution models
Proven track record in driving successful PPC and paid search campaigns
Experience in dealing directly with clients
Effective communication and reporting skills
Good experience in managing medium to large-sized budgets
Strong analytical skills and should be good with numbers
Should have a data driven approach to work

PREFERRED ATTRIBUTES

Experience in LinkedIn Ads
Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
Residing in/ willing to relocate to Pune
Experience with delivery management or people management

Job Types: Full-time, Permanent

Benefits:

Health insurance
Leave encashment
Provident Fund

Experience:

Google Ads: 2 years (Required)

Location:

Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

Sr. Paid Marketing Analyst

at GO MO Group

3 candid answers

1 video

Posted by Khushi Dadhich

Pune

2 - 6 yrs

₹10L - ₹13L / yr

Google Adwords

Google Analytics

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
At least 2 years of hands-on experience managing and optimizing Google Ads.
Strong domain expertise in paid media, including strategy, execution, and analytics.
Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
Excellent written and verbal communication skills in English.
Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
Google Tag Manager (GTM), GA4, Looker Studio.
Strong understanding of performance marketing principles, bidding strategies, and attribution models.
Familiarity with SEO, email marketing, and other digital marketing channels.
Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
Effective communication and reporting skills.
Good experience in managing medium to large-sized budgets.
Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
Research & Analysis
Stay ahead of platform updates and trends; integrate innovations into strategy.
Drive keyword strategy and restructure accounts to unlock scalable growth.
Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
Analyze and interpret conversion and attribution data to derive actionable strategic insights.
Ability to create strategies and budget forecasts.
Communication
Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
Partner with internal teams to address performance challenges.
Timely deliver projects on time, meeting weekly and monthly deadlines.

Reporting

Create performance reports using Google Slides/other dashboards, and review them with clients.
Present key strategies and insights to Client Success Managers and clients.
Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
Must be residing in/willing to relocate to Pune.
Experience with delivery management or people management.
Understanding of SEO, email marketing, and other digital marketing channels.
Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
Familiarity with automated or AI-driven optimization tools for search ads and other channels.
Experience in dealing directly with B2B clients.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
At least 2 years of hands-on experience managing and optimizing Google Ads.
Strong domain expertise in paid media, including strategy, execution, and analytics.
Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
Excellent written and verbal communication skills in English.
Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
Google Tag Manager (GTM), GA4, Looker Studio.
Strong understanding of performance marketing principles, bidding strategies, and attribution models.
Familiarity with SEO, email marketing, and other digital marketing channels.
Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
Effective communication and reporting skills.
Good experience in managing medium to large-sized budgets.
Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
Research & Analysis
Stay ahead of platform updates and trends; integrate innovations into strategy.
Drive keyword strategy and restructure accounts to unlock scalable growth.
Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
Analyze and interpret conversion and attribution data to derive actionable strategic insights.
Ability to create strategies and budget forecasts.
Communication
Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
Partner with internal teams to address performance challenges.
Timely deliver projects on time, meeting weekly and monthly deadlines.

Reporting

Create performance reports using Google Slides/other dashboards, and review them with clients.
Present key strategies and insights to Client Success Managers and clients.
Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
Must be residing in/willing to relocate to Pune.
Experience with delivery management or people management.
Understanding of SEO, email marketing, and other digital marketing channels.
Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
Familiarity with automated or AI-driven optimization tools for search ads and other channels.
Experience in dealing directly with B2B clients.

Performance Marketing Executive

at Champ Global Staffing PVT LTD

Posted by Hiral Shah

Mumbai

3 - 4 yrs

₹4L - ₹5L / yr

meta ads

google ads

Key Responsibilities 1. Campaign planning and execution • Build and launch new paid media campaigns for clients and partners on Google Ads, Meta and LinkedIn, plus other channels as relevant. • Manage platforms end to end: budgets, bidding, audiences, creatives, A/B tests and ongoing optimization toward ROI, ROAS and CPL targets. • Keep day-to-day operations aligned with campaign strategy and commercial goals, and deliver work by agreed deadlines. 2. Strategy and market insight • Support the TL in shaping the overall paid media and performance marketing strategy. • Track market trends, seasonality and competitor activity, and apply what you learn to live campaigns. • Stay current on platform updates, new ad formats and industry best practice. 3. Analytics and reporting • Use conversion tracking data and GA4 to find optimization opportunities and improve campaign performance. • Build performance dashboards in Looker Studio or similar tools. • Prepare analysis and insights for fortnightly and monthly client reviews. 4. Client and team collaboration • Contribute to weekly client calls and keep WIPs, roadmaps and client logs up to date. • Handle day-to-day client communication, requests and deliverables, and flag priorities and risks early. • Coordinate with creative, content and tech teams so campaigns support wider business objectives. Requirements • Proven track record of setting up and optimizing campaigns on Google Ads (Search, Display, YouTube, Performance Max), Meta Ads and LinkedIn Ads. • Strong working knowledge of Google Analytics (GA4), Google Tag Manager and conversion tracking setup. • Comfortable with reporting tools such as Looker Studio, and with Excel or Google Sheets for analysis. • Solid understanding of performance metrics (ROAS, CPL, CPA, CTR, CVR, LTV) and how to act on them. • Experience preparing client-ready performance reports and presenting insights in review calls. • Excellent written and spoken English, with confident client communication. • Strong organization: able to prioritize across multiple accounts and meet deadlines. • Analytical, curious and detail-oriented, with a habit of testing and learning.