Role - Associate Director (Biddable)
Experience - 5+ years
Location - Gurgaon/Gurugram, Delhi
About our Client:-
Our client is part of a global media agency with a mission to make advertising more valuable to the world. They do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
3 best things about the job:
- Get to work on some new-age and youthful client brands
- Will work closely with the leading publishers such as Google & Facebook
- Will be one of the pillars of GroupM's performance marketing division.
In three months:
Understood the complete biddable media scenario on clients business, e.g. Search, Facebook, etc.
Handled day-to-day tasks/requirement effectively
In six months:
Optimized implementation in all biddable media platforms
Recommended and implemented best practice
Explored and executed an innovation in one of the biddable media platforms.
In 12 months:
Exceed client expectations in terms of biddable media implementation
Create a road-map for the next year.
Responsibilities of the role:
- Analyse, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
Stay ahead of the competition by analysing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
- Relevant experience of 6 - 9 years in PPC/Performance marketing roles
- Expertise in Web analytics
- Through understanding of Google AdWords
- Understanding of Bid Management Tools
- Number Crunching
- Team Management
About Global Media Agency
Similar jobs
Responsibilities:
- Develop and implement digital marketing campaigns
- Manage social media accounts and create engaging content
- Conduct market research and analyze data for optimization
- Assist in SEO strategies and content creation
- Collaborate with cross-functional teams for campaign success
Requirements:
- Freshers with good knowledge or 6+ months of digital marketing experience
- Bachelor's degree in Any Information Technology, Marketing or related field
- Basic knowledge of SEO, SEM, and social media platforms
- Strong communication and creative skills
- Analytical mindset with a passion for digital trends
Perks:
- Mentorship and hands-on training
- Dynamic work environment
- Opportunity for career growth
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs build, and maintain our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop-off points and optimizes user funnels.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
You will have to take care of the marketing of a web product.
We are located in Pune, you will have to work from the office.
Basic understanding of SEO, Search, Display, and Remarketing campaigns knowledge.
Should be ready to learn new things and take on challenges.
Should have a professional approach towards work.
Basic Knowledge -
Creating back-link
Competitors backlink
Local Business Listing
Bookmarking
profile submission
Link building through guest blogging
Submitting images on relevant image submission websites
Knowledge of Analytics/Webmaster
Classified Ad Submission
Q/A on Quora
Web 2.0 Submission
PPT Creation and Submission
The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like https://www.simplilearn.com/ppc-marketing-ultimate-guide-article" target="_blank">PPC, https://www.simplilearn.com/tutorials/seo-tutorial/what-is-seo" target="_blank">SEO, SEM, https://www.simplilearn.com/email-breakthroughs-that-wont-break-the-law-article" target="_blank">email, https://www.simplilearn.com/social-media-for-business-article" target="_blank">social media, and https://www.simplilearn.com/display-advertising-mistakes-article" target="_blank">display advertising. A typical digital marketing job description will cover all the above aspects, and more:
- Identify trends and insights
- Allocate marketing investments
- Plan and direct marketing campaigns
- Manage an organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
- Implement and analyze performance metrics
- Measure and assess goals vis-à-vis ROI
- Device experiments and conversion tests
- Provide internal reports on a regular basis
- Execute new and creative collaborations among technologies and platforms
A digital marketer can work in a variety of different industries, and the possibilities are endless. The job outlines point to an exciting role with great ROI and data insights compared to other forms of marketing.
Besides, a bachelor's degree in marketing or a related field is an essential requirement for those wanting to step into this field. However, certificates in digital marketing and website development/optimization are highly prized nowadays as they equip candidates with real-world exercises, practical assignments, and hands-on projects.
- Experience in Digital Marketing with a specific focus on Google Ads
- Manage and scale e-commerce campaigns of big brands globally Google Ads certified (preferred)
- Working Proficiency with Google Ads, Google Ads Editor, Google Merchant center
- Working knowledge of various campaign types like Google Search, Google Display, Shopping, and YouTube Ads
- Advanced knowledge of Microsoft excel
- Strategise SEM campaigns and align it against the whole digital marketing strategy Understanding and implementation of funnel approach - measurement of events like add to cart, checkout, etc on websites and also building audiences related to these events
- Tracking and setup of all events through Google Tag Manager
- Analyze data from various other sources (like Google Analytics, Hotjar, etc) and find insights and on how to grow faster
- Creative inputs and AB Testing - strategise on creatives and map them to relevant audiences, test different versions and formats to continually optimize campaigns
- Find new opportunities to grow revenue and sales.
We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Manager to join our Marketing team! As a SEO Manager you will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.
- Develop and provide reporting daily/weekly/monthly reporting on the health of SEO.
- Plan, develop and implement our SEO strategy
- Work towards organic search optimization and ROI maximization
- Regularly perform thorough keywords research
- Identify key SEO KPIs
- Prepare and present reports regularly
- Identify problems and deficiency and implement solutions in a timely manner
- Suggest improvements in process and productivity optimization
- Collaborate with web developers and marketing team
- Stay up to date with the latest SEO and digital marketing latest trends and best practices
Requirements & Qualifications:
- 3 years of experience as SEO Manager or similar role, , ideally in an enterprise level capacity
- 3 years of experience in planning and implementing a successful SEO strategy, , ideally in an enterprise level capacity
- Proven success in SEO
- Familarity with Google Console and other such tools
- 5 years of experience web analytics, marketing, and business development
- Familiarity with HTML, CSS, JavaScript
- In- depth knowledge of research principles and methods and experience in analyzing data
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team Player
- Good time-management skills
- Great interpersonal and communication skills
About the Role:
- Your goal is to drive revenue & profitability via organic search with defined growth targets via up-levelling the content, SEO structure & tech.
- Directly manage SEO Team & deal with tech leads to hit monthly, quarterly, and annual traffic & revenue goals.
- You must have an excellent understanding of search engines, crawler behaviour.
- You must understand the technicality of using web crawlers, log analyzers, and set tools. • Understanding of code at least read/understand HTML.
- Your analytical and statistical skills should be strong — excellent level of expertise of Google Analytics, webmaster tools, etc.
- Be competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition in SEO.
- Understand how changes in search engine impact campaign performance, and build scalable, automated solutions to stay ahead of trends.
- Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for Organic search.
- Manage and measure performance across keyword targets, but execute ad hoc strategic initiatives
- Establish the innovation mindset and always-on experimentation, including new page development, a/b test on-page optimization, schemas, etc.
- Highlight technical pitfalls and become the driving force behind building a reliable foundation of SEO tech (e.g., structured data, schema markup) and process that will scale in India & Overseas.
- Set clear KPIs and drive a team culture of accountability and rigor towards business impact.
- Be a domain expert on the educational industry.
What we are looking for
- Proven track record of building top talent and high performance.
- A Team Player
- Experience managing large scale systems in competitive and rapid growth environments
- Leadership on multiple well-known products throughout their life cycles, from idea conception to product release and maintenance.
- Bachelor's degree/MBA with equivalent experience of 4 - 5 years in Digital Marketing domain.
- Edu-tech and E-Commerce experience will be preferred.
- Extensive understanding of the digital marketing industry, best practices, user behavior, and buyer's psychology.
- A dynamic candidate who can adopt new techniques quickly.
- Strong understanding of social media marketing techniques.
- Ability to analyze metric data and convey recommendations appropriately to supervisors.
- Self-motivated, detail oriented and able to prioritize daily work efficiently.
We are looking for a Digital Marketing Executive.
Duties and Responsibilities:
As a Digital Marketing Executive you must involve in:
• Keywords Exploring
• Create, execute and optimise campaigns end-to-end
• Analysis of social media performance of clients across multiple platforms.
• Responsible for managing SEO and digital ad channels in particular for performance marketing
• Stay updated on the latest trends and updates on social and digital marketing like SEO, mobile, web development.
• Creating links except Directory, Article, Press release submissions.
• link building, press release, email marketing, digital marketing, pr, seo, com, mar, email, business, facebook, marketing, reporting, Social Bookmarking, Search Analysis, One Way Link Building, Article Submission, Search Engine Submissions.
• Using Google guidelines for building links
• Able to speak, write and communicate clearly and present effectively to the clients.
Job qualifications and requirements:
Must have Knowledge in the following:
• SEO, SEM, SMM, SMO
• Link Building, Keyword Research
Education qualifications:
• A Bachelor’s degree Computer Science