QA(Mobile Automation)

Job Title: Sr. Performance Marketer – D2C Specialist

Location: Chennai (Work From Office – Let’s strategize, collaborate, and lead!)

Experience: 5+ years (with experience in team and client management)

About the Company:

F22 Labs is a startup software studio based out of Chennai. We are the rocket fuel for other startups across the world, powering them with extremely high-quality software. We help entrepreneurs build their vision into beautiful software products (web/mobile). If you're into creating beautiful software and solving real problems, you’ll fit right in with us. Let’s make cool things happen!

Position Overview:

Are you a performance marketing leader with a proven track record of growing D2C brands and managing high-performing teams? Do you excel at fostering client relationships and ensuring smooth communication between teams? As a Sr. Performance Marketer and Team Lead at F22 Labs, you’ll drive campaign success, mentor a team of marketers, and ensure seamless coordination with clients to deliver exceptional results.

Key Responsibilities:

Campaign Management & Strategy:

• Plan, execute, and scale performance marketing campaigns across platforms like Meta Ads, Google Ads, TikTok Ads, and more for D2C brands.
• Leverage data and analytics to identify growth opportunities, scale winning campaigns, and maintain efficient ROI.
• Develop and optimize full-funnel strategies to maximize customer acquisition, retention, and lifetime value (LTV).
• Continuously test and refine creatives, ad formats, and landing pages for improved performance and conversions.

Team Leadership:

• Lead and mentor a team of performance marketers, fostering growth and ensuring high performance.
• Set clear KPIs for the team, monitor progress, and provide constructive feedback.
• Organize training sessions and ensure the team stays updated on the latest marketing trends and techniques.

Client Communication & Coordination:

• Act as the primary point of contact for clients, ensuring their needs and goals are met.
• Facilitate clear and consistent communication between clients and the marketing team.
• Present campaign performance, insights, and next steps to clients in a way that demonstrates value and builds trust.
• Proactively identify and resolve any client concerns or bottlenecks in collaboration with the team.

Qualifications and Requirements:

• D2C Marketing Expertise: Proven experience driving growth for D2C brands with performance marketing.
• Leadership Skills: Strong ability to mentor and manage a team of marketers, ensuring accountability and growth.
• Client Management: Excellent interpersonal and communication skills to build and maintain strong client relationships.
• Performance Marketing Mastery: Deep understanding of Meta Ads, Google Ads, TikTok Ads, and other paid platforms.
• Analytical Mindset: Data-driven decision-making with a strong grasp of metrics like ROAS, CPA, CPL, and LTV.
• Strategic Vision: Expertise in scaling campaigns and optimizing the entire marketing funnel.
• Marketing Tools Proficiency: Familiarity with analytics tools (Google Analytics, Shopify Analytics) and platforms (Klaviyo, HubSpot, etc.).

Good to Have:

• Experience with influencer marketing or affiliate marketing strategies for D2C brands.
• Knowledge of SEO and organic growth strategies.
• Familiarity with CRM tools like Klaviyo, Zoho, or Salesforce.
• Exposure to loyalty and subscription program strategies for customer retention.

Why Join Us (Perks & Benefits):

• Health Insurance: Your well-being is our priority.
• Flexible Work Timings: Work when you're most productive.
• Competitive Pay: We reward talent generously.
• Career Growth: Step into a leadership role with rapid growth opportunities.
• Collaborative Culture: Work with a dynamic, creative, and supportive team.
• Global Impact: Collaborate with high-growth D2C brands across the globe.
• Learning Opportunities: Stay ahead in the ever-evolving world of D2C marketing.

Selection Process

• 1-2 rounds of interviews to evaluate your marketing expertise, leadership abilities, and experience with D2C brands and client management.
• May include an assignment

If you’re passionate about scaling D2C brands, leading a talented team, and delivering exceptional client experiences, we’d love to hear from you. Apply now and take the lead in driving growth with us!

Roles & Responsibilities:

● Collaborate closely with clients to understand their requirements, goals, and any gaps.

● Lead the planning, prioritization, design, development, and deployment for Workday PSA projects.

● Showcase deep expertise in the Workday Financial domain.

● Understand impacts of changes to configuration and be good at troubleshooting issues with Invoicing.

● Help clients map legacy and Workday data and be in data conversions using EIB's.

● Utilize business knowledge and expertise to identify opportunities for process improvement.

● Work with colleagues across various domains to deliver results and take ownership of both individual and team outcomes.

● Recognize and embody our purpose and values, applying them in your projects and client interactions.

● Foster relationships and communicate effectively to positively influence peers and stakeholders. 

Qualification & Experience:

● At least 3 years of experience in Workday Financials.

● Prior experience implementing PSA in a large organization with complex structure.

● Experience supporting PSA including Projects, Project Billing, and Customer Contracts is a big plus.

● Bachelor’s degree in a related field or equivalent work experience.

● Good knowledge of configuring Workday Financials security. ● Basic understanding of Workday Finance and PSA reporting.

● Strong professional communication skills, both written and verbal.

● Proven ability to establish relationships with stakeholders and internal teams.

● Excellent attention to detail and follow-through.

Responsibilities:

- Collaborate with cross-functional teams including front-end developers, designers, and system administrators to develop robust and scalable server-side applications.

- Design and implement RESTful APIs and services using Node.js, ensuring efficient data handling and integration.

- Develop database schemas and models for MongoDB, optimizing queries and ensuring data integrity.

- Implement data migration and transformation tasks between different data sources.

- Write efficient and reusable code, following best practices and coding standards.

- Conduct thorough testing and debugging of applications to identify and fix issues promptly.

- Collaborate with DevOps team to deploy applications on servers or cloud platforms.

- Continuously monitor application performance and optimize it for scalability and reliability.

- Stay updated on emerging technologies and trends, actively suggesting improvements and innovative solutions.

Requirements:

- Strong proficiency in Node.js and JavaScript.

- Solid understanding of server-side development and asynchronous programming concepts.

- Experience working with NoSQL databases (e.g., MongoDB).

- Knowledge of database design and query optimization techniques.

- Familiarity with web application security principles and best practices.

- Proficiency in using version control systems (e.g., Git).

- Good understanding of agile development methodologies.

- Excellent problem-solving and analytical skills.

- Effective communication and collaboration abilities.

Required Education:

B.Tech./ BE - Computer, IT, Electronics only

Required Skills:

• 2+ year of experience in Development in JAVA technology.
• Strong Java Basics
• SpringBoot or Spring MVC
• Hands on experience on Relationl Databases (SQL query or Hibernate) + Mongo (JSON parsing)
• Proficient in REST API development
• Messaging Queue (RabitMQ or Kafka)
• Microservices
• Any Caching Mechanism
• Good at problem solving

Good to Have Skills:

• 4+ years of experience in using Java/J2EE tech stacks
• Good understanding of data structures and algorithms.
• Excellent analytical and problem solving skills.
• Ability to work in a fast paced internet start-up environment.
• Experience in technical mentorship/coaching is highly desirable.
• Understanding of AI/ML algorithms is a plus

Roles and Responsibilities

Excellent team player, ability to work in a global team and follow through on deadlines and Built MVC based Web Application Using JSP/Spring framework and Good knowledge of Application Servers like Tomcat and Web logic.

Good knowledge of database software like MySQL and solid understanding of DB conceptsWeb application development (including GUI design)Knowledge of web server software like - Apache Working knowledge of build and source code control tools like GitExperience with system integration testing and unit testingExcellent time management and multitasking skills Develop and implement new software programs

• Translate functional requirements into technical requirements
• Design and build high-performance, reusable, and reliable Apex code with best practices
• Use Salesforce APIs to integrate Salesforce with other tools and third-party applications
• Write coding solutions using key Salesforce core programing languages (Apex,

Visualforce, Lightning Web Components, HTML, XML, JavaScript, CSS, AJAX, SOQL, RestAPIs)

• Use Salesforce APIs to integrate Salesforce with other tools and third-party applications
• You have a strong understanding of workflow, process builder and flows
• Experience with CI/CD and deployment techniques in Salesforce
• Possess an expert level of knowledge of a CRM Sales and Customer Service functionality and integrations to external systems
• Experience with Security Model in Salesforce
• Hands-on Experience of Data Migration in Salesforce
• Experience with key areas of enterprise architecture, including integration technologies, single sign on
• Be flexible with changing priorities and comfortable working independently

• Manage heavy workloads and projects, many on a time-sensitive basis while still maintaining accuracy and strong attention to detail
• Identify bugs and align with requirements during debugging
• Write test classes for the class that you develop and ensure more than 80% code coverage
• Test bug fixes to make sure they work as per requirements, then deploy them to production