Product Owner - IT/Software

Team Leadership: Lead and mentor a team of marketing executives to ensure business development goals and sales targets are met.

Business Growth: Identify new business opportunities through field visits, cold calling, and networking, and guide the team to execute strategies effectively.

Sales Management: Promote and sell products/services, assisting the team in closing deals and fostering customer loyalty.

Customer Relationship: Build and nurture strong customer relationships, ensuring exceptional after-sales support for long-term satisfaction.

Strategic Planning: Develop and implement marketing strategies in collaboration with the marketing team to execute campaigns, promotions, and on-ground activations.

Market & Competitor Analysis: Oversee market research efforts to identify trends, emerging opportunities, and competitive insights.

Performance Monitoring: Monitor and track sales activities, ensuring team members maintain accurate records of leads, calls, and meetings.

Collaboration & Reporting: Work closely with senior leadership and the marketing team for content, campaign strategies, and event planning. Submit detailed reports on team performance and key metrics.

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for Senior PPC Specialist

We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.

Key Responsibilities:

• You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
• Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
• Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
• Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements

• Any Graduate degree from recognized college.
• 2-6 years of experience in the digital marketing landscape.
• Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
• Must have experience managing big ad budgets and getting ROI.
• Google Ads Certification or equivalent professional certification is preferred.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

• Need to have Experience from Insurance back-ground
• Need to have Renewal Experience - calling to the customers & agents & partners
• need to meet Partners or agents - Moveable
• Should have Experience in Out bound calls & convincing the customers
• Can Also pick Those candidates who calls the customers for conversions of New policies / insurance tele callers      

We are looking for a Digital Marketing Manager with a mix of creative and analytical skills to develop, implement, track and optimize our marketing campaigns across all digital channels. 

About us

BetterInvest is an investment platform focused on generating passive income streams and building wealth for investors.

We at BetterInvest provides you a variety of alternate investment options which are focussed on generating passive income and helping investors achieve financial happiness. One of the first asset classes that we are launching is fractional ownership in Commercial Real Estate. We are enabling access to wealth creation opportunities that were previously available only to the top 1% of the population. We make commercial real estate investing easy, affordable and transparent. 

Visit www.betterinvest.club to learn more.

Roles and responsibilities

• Build the overall digital strategy for the company
• Plan and execute digital marketing campaigns that generate potential leads to the product
• Responsible for the monthly budgets for the digital marketing
• Use analytics tools to monitor and do complete data analysis from website traffic till conversion
• Monitor campaign performance and identify opportunities for improvement and optimise campaigns accordingly 
• Collaborate with team members on campaign development and implementation
• Measure campaign performance across channels and assess against goals

Requirements

• 3+ years of experience in a digital marketing role and B2C lead generation.
• Experience in running successful marketing campaigns across multiple channels and geographies.
• Deep understanding of paid campaign strategies across channels to drive revenue (Google Ads, Facebook and LinkedIn ads).
• Deep understanding of analytics tools to track and capture key data of the campaigns.
• Excellent verbal and written communication skills.
• Ability to take new initiatives and push the boundaries constantly.

• Developing analytical solutions to solve problem, identifying internal and external data, using analytical techniques including use of statistical techniques to analyse the problem, distilling information into actionable insights
• Participating in key decision-making forums and communicating key insights in an effective and influential manner
• Partnering with key stakeholders prioritizing analytics roadmap, demonstrating sense of urgency to identify and acting on opportunity and driving transparency on the work roadmap
• Monitoring and measuring launched initiatives [A/B testing] and feed learnings back into development process
• Managing multiple project priorities, deadlines and deliverables including rapid response as well as strategic priorities
• Identifying the appropriate data sources and building data assets to be able to enrich data and expand analytics capabilities
• Converting frequently asked questions into reports/ diagnostic tools

What you need to have:

• Graduate/ Post-Graduate Degree in Engineering, Mathematics, Statistics
• 8+ year of well-rounded analytics experience, preferably in internet B2C- Retail
• Strong exposure to data, analytical framework, hypothesis-based problem solving and scaling analytics
• Ability to work independently and drive your own projects
• Strong problem-solving skills
• Ability to translate business problem to analytics
• Expertise in data wrangling using SQL, exposure to Python is a plus
• Hands-on experience in using excel and power point
• Excellent communication skills
• Entrepreneurial mind-set, strong interpersonal skills
• Strong collaboration skills - inter and intra team    

• The incumbent is solely responsible for executing a project effectively & efficiently, within the given deadline. One point contact for all the assignment related issues.
• The incumbent should have the ability to manage various projects efficiently at a time.
• Able to explain the concept of Mystery Shopping to Freelancers and should make sure that they register & assign shops to Freelancers based on the criteria provided by the clients
• Train and guide shoppers to perform the audits as per client requirements
• Makes sure that the assignment timelines are strictly followed.
• Should be proactive in getting new Freelancers and add them into our database
• The incumbent should have knowledge about international job portals
• The applicant should be prompt in handling client queries