Product Manager

·      Support and fix issues in the IT infrastructure, end-user devices and applications.

·      Manage tickets and provide helpdesk support.

·      Perform desktop troubleshooting for end users.

·      Aid with remote computer deployments.

·      Install and maintain network infrastructure.

·      Provide support for Azure/AWS/Google Cloud resources.

·      Handle support escalations.

Develop and document SOPs to streamline support processes

This is a part-time / Freelance opportunity

Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.

Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.

What would you be doing?

• Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
• Create interactive landing pages using Shopify-compatible apps
• Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
• Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
• Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
• Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals

Domain skills you must have to apply for this role:

• Google Ads
• Google Analytics
• Meta Facebook Business Manager
• Bik or similar marketing platforms
• Shopify

Other requirement for the role:

• You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
• You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
• You’re organized with a high attention to detail: You’ll be managing all our ad campaigns

Experience

• 1-2 years experience in a performance marketer role
• Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
• Ability to work remotely (This is as much a skill as a perk)

Time commitment

• 20 hours per week

Why should you apply

• You will be our first digital marketer with a scope of making a great impact on a growing company
• Join a small team where every idea matters and a place that can take your skills to the next level
• Have an inside view of how D2C marketing works

Key Responsibility:

You'll be responsible for developing new features and enhancing existing features for our flagship wind farm design application, a unique tool dedicated to optimizing and analysing wind farms.

Description of Role:

Our vision as a company is to be world-leading at finding and designing new wind farm sites. We are building a set of tools, approaches, and engineering processes that combine to form a capability to undertake the technical management of wind farm development at a significantly improved level of sophistication over existing standard industry approaches.

To achieve its aim, Wind Pioneers constantly strives to build new tools that are one-of-a-kind and game changers in the industry. As a frontend developer, you will play a key role in building new features for our flagship application, contributing to our mission of driving innovation in the industry.

Detailed Responsibilities

• Participate in Application Development, focusing on frontend (React), to deliver high-quality web applications with exceptional User Experience. This includes creating admin tools and dashboards for seamless internal management.
• Collaborate in our Kanban-based development process to develop new components and user interaction workflows for our flagship application.
• Work closely with UX/UI designers to implement new components/views for major features, with support from the lead engineer and other developers.
• Maintain and update the frontend stack and dependencies.
• ou would be able to see how we build and streamline our CI/CD pipeline.
• Work closely and learn from our Product Architect and Senior Engineer

Candidate Requirements:

We're seeking someone with a strong background in frontend development, a good understanding of the stack, and a genuine passion for creating beautiful and functional user experiences through elegant and efficient code.

You are a person with:

• 3-5 years of experience building front-end web applications; please also tell us about related degrees or training.
• You should be able to demonstrate fluency in React.
• You should have contributed to open source, proving your proficiency with Git and Git Flow. These contributions can include your personal projects, app ideas, or tools, with links provided in your application.
• Any UI/UX design experience will also greatly benefit the role.
• Great deal of attention to detail
• Can-do, flexible and pro-active attitude to work
• Particular about getting things right - both at the code/data level and further up, encompassing design, layout and user experience. 

Please showcase your experience through the projects you've worked on and the problems you've solved. We are particularly interested in hearing about the subtle decisions you made that significantly impacted turning a good UI into a great one.

Stack

We've curated our frontend stack to empower us in creating one of the most elegant and functional UIs in the wind industry, enabling engineers to design wind farms with just a click. While you don't need to be an expert in all of the below technologies, having a good grasp of at least a few would be beneficial:

• React and modern ecosystem libraries like react-query and react-hook-form – this is a must!
• Material-UI for a theme and component design
• Storybook and chromatic visual testing tools
• Lerna and Yarn for library and application dependency management
• Figma and/or Sketch for wireframing and prototyping

Wind Pioneers’ Offering:

• Be part of a focused team with a clear vision, dedicated to making an outsized impact in how wind farm projects are found and evaluated.
• We build people up to be the best in the world.
• Have the opportunity to be involved in developing Wind Pioneers’ tools.
• Enjoy a friendly and relaxed office environment with a great team culture.
• Benefit from flexible working conditions.
• Over the years grow towards becoming a principal developer - capable of architecting feature-rich, high-quality webapps, UIs and libraries.
• Receive a market-based salary along with the addition of a six-monthly bonus from Wind Pioneers’ revenue share scheme

• Coordinating all communication and discussions with Technology partners, Semiconductor partner, Vendors, and other 3rd party companies
• Coordinating technology evaluation by various teams Software, Hardware, Quality Assurance, Product Managers and Management team
• Performing market research, exploring ideas by working closely with various departments, and coming up with new innovative features and architectures

Desired Candidate Profile

• BE, BTech, ME, MTech– E&C/CS
• Experience of 6-8 years
• Potential to grasp new technologies
• Experience in Consumer-lifestyle companies
• Good understanding of any of the product categories including Hearables (TWS, Neckbank, Headphones), Wearable (Band, Smartwatches), Alexa Speakers/Voice Assistant, Soundbars, and any other consumer electronics products
• Excellent written and verbal communication skills
• Strong sense of duty and initiative    

About the Role:

• Your goal is to drive revenue & profitability via organic search with defined growth targets via up-levelling the content, SEO structure & tech.
• Directly manage SEO Team & deal with tech leads to hit monthly, quarterly, and annual traffic & revenue goals.
• You must have an excellent understanding of search engines, crawler behaviour.
• You must understand the technicality of using web crawlers, log analyzers, and set tools. • Understanding of code at least read/understand HTML.
• Your analytical and statistical skills should be strong — excellent level of expertise of Google Analytics, webmaster tools, etc.
• Be competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition in SEO.
• Understand how changes in search engine impact campaign performance, and build scalable, automated solutions to stay ahead of trends.
• Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for Organic search.
• Manage and measure performance across keyword targets, but execute ad hoc strategic initiatives
• Establish the innovation mindset and always-on experimentation, including new page development, a/b test on-page optimization, schemas, etc.
• Highlight technical pitfalls and become the driving force behind building a reliable foundation of SEO tech (e.g., structured data, schema markup) and process that will scale in India & Overseas.
• Set clear KPIs and drive a team culture of accountability and rigor towards business impact.
• Be a domain expert on the educational industry.

What we are looking for

• Proven track record of building top talent and high performance.
• A Team Player
• Experience managing large scale systems in competitive and rapid growth environments
• Leadership on multiple well-known products throughout their life cycles, from idea conception to product release and maintenance.
• Bachelor's degree/MBA with equivalent experience of 4 - 5 years in Digital Marketing domain.
• Edu-tech and E-Commerce experience will be preferred.
• Extensive understanding of the digital marketing industry, best practices, user behavior, and buyer's psychology.
• A dynamic candidate who can adopt new techniques quickly.
• Strong understanding of social media marketing techniques.
• Ability to analyze metric data and convey recommendations appropriately to supervisors.
• Self-motivated, detail oriented and able to prioritize daily work efficiently.

Do you want to work with the company which solves real time challenges by using Artificial Intelligence, Data Integration & Analytics, then read on.

Our client is an Ad Exchange startup redefining health care marketing.The startup has built an integrated marketplace for advertising to health practictioners by allowing them to access multiple digital health care platforms via single window. They have developed a patented technology that allows them to do precision targeting of ads for the physicians using programmatic media. They are soon to expand their services in the USA.

What you need to have: