Product Manager

Role Objective

The Product Marketing Manager will own the positioning and market narrative for Instanodes, ensuring the product is clearly understood, differentiated, and effectively adopted across target customer segments. This role sits at the intersection of Product, Sales, and Growth and is responsible for translating a technically complex infrastructure offering into clear, compelling value propositions for developers, startups/scale-ups, and enterprise customers. The PMM will drive go-to-market (GTM) strategy, enable the sales team with strong collateral, and ensure that every product launch and feature release is aligned with market needs and customer outcomes.

Key Responsibilities

1. Positioning & Messaging

a. Define and refine Instanodes’ positioning across key audiences:

• Developers building on blockchain infrastructure
• Startups and scale-ups launching or scaling Web3 products
• Enterprise organizations and rollup clients

b. Develop clear messaging frameworks that communicate product value, technical differentiation, and business outcomes.

c. Build messaging pillars, value propositions, and product narratives that can be used consistently across marketing, sales, and partnerships.

2. Competitive Intelligence

a. Conduct ongoing competitive analysis against node and infrastructure providers.

b. Identify differentiation in performance, reliability, scalability, pricing, and developer experience.

c. Create internal insights and external positioning to help Instanodes stand out in a crowded Web3 infrastructure market.

3. Go-to-Market Strategy

a. Create GTM plans and playbooks for:

• New feature releases
• New blockchain integrations and chains
• Enterprise offerings and solutions

b. Collaborate with Product and Growth teams to plan launches, announcements, and campaigns.

c. Define target personas, use-cases, and adoption strategies for each release.

4. Sales Enablement

a. Equip the Sales and Business Development teams with clear, practical assets including:

• Pitch decks
• Battle cards
• Case studies
• Demo scripts

b. Train internal teams on product value, use-cases, and messaging.

c. Gather feedback from Sales and continuously improve enablement material.

5. Content & Website Ownership

a. Own product and solution page content on the website.

b. Translate complex technical features into benefits-driven content understandable by both technical and business stakeholders.

c. Ensure website messaging supports lead generation and conversion.

6. Cross-Functional Collaboration

a. Work closely with Product Managers to understand roadmap and capabilities.

b. Align with Growth/Marketing teams on campaigns and demand generation.

c. Partner with Sales to support enterprise conversations and outbound efforts.

d. Act as the “voice of the market” inside the organization.

Requirements

1. 4–7 years of Product Marketing experience (preferably in B2B SaaS, developer tools, or infrastructure products)
2. Strong ability to understand and communicate technical concepts
3. Experience collaborating with sales and outbound teams
4. Proven capability to simplify complex technical offerings into clear business value
5. Exposure to Web3, blockchain infrastructure, or developer platforms is strongly preferred

Success KPIs

1. Increase in product page conversion rates
2. Improvement in sales win-rate
3. Higher feature adoption and usage
4. Positive internal feedback from sales teams on enablement assets and clarity of messaging

MANDATORY CRITERIA:

1. 1 to 4 years of experience in Google Ads campaign management.
2. Should have worked with good agencies
3. Must have Experience with B2C, D2C, fashion, FMCG, or aggregators 
4. Must have handled a minimum monthly ads budget of ₹5+ lakh.
5. Strong communication skills are important
6. Looking for immediate, 30 days or max 45 days notice period candidates or either they have buyout options.

DESCRIPTION:

WHAT YOU WILL DO:

• Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
• Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
• Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
• Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
• A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
• Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
• Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

WHAT WE ARE LOOKING FOR:

• Experience: 1 to 3 years of experience in Google Ads campaign management.
• Educational Background: Btech/ BCA from Tier 1 institution
• Self-driven and a strong bias for action, fitment in startup culture.
• In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
• Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
• Hands-on experience: in Google Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
• Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
• Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
• Someone who can manage complexity and is good at problem solving with a first-principles approach

About ANAROCK and myHQ

Founded in 2017 by industry veterans, ANAROCK is India's fastest-growing prop-tech company.

ANAROCK is now launching India's largest aggregation platform for Indian real estate brokers and developers to transform how real-estate transactions happen. By providing real-time inventory and accurate information for thousands of properties, - the platforms aim to assist real-estate brokers in the entire transaction journey and helping them increase productivity.

myHQ (by ANAROCK) is India’s largest flexible workspace platform – present across 20 cities. myHQ is changing the way commercial real-estate works by providing on demand / remote workspace solutions to individuals and enterprises.

About the role

We are looking for experienced, enthusiastic product manager to join our product team. You will be leading development of new prop-tech platforms within the ANAROCK Group – Broker Platform and myHQ. Here at ANAROCK, you’ll take on responsibility of building new products ground up as part of new initiatives charter

If you join us, you’ll be an early team member in helping shape:

• Our company culture & product practices
• People that we hire
• The direction & focus of our products

This is an exciting opportunity if you are looking to grow your career and working at a growth stage product company. You will be given complete autonomy and the right team to hit your metrics.

Key Responsibilities

• Identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
• Translate product strategy into product goals, its road-map and delivers goals in line with product strategy
• Creating elaborate mock-ups and wireframes with industry standard prototyping tools
• Defining success metrics and analysing product performance
• Managing the entire product life cycle from strategic planning to day-to-day operations in the product life-cycle.
• Working closely with the Engineering team to deliver on the agreed timelines and removing internal/external hurdles
• Groom and manage a team of product managers and analysts

Desired Skills/ Experience

• 4+ years of experience in product management
• First principle thinking and a strong execution mentality
• Data driven with strong analytical and quantitative skills - ability to use data and metrics to back up assumptions, recommendations.
• Familiarity with iterative development principles and practices - breaking complex problems into small, achievable slices for early and frequent delivery.
• Experience with usability studies and user research.
• Strong collaboration & effective communication skills.
• Comfortable with analytics tools like Firebase, MixPanel, CleverTap, etc. and knowledge of SQL

Nice to have

• Any previous experience with software development
• Built products from scratch or previous experience at working at a start-up

People & Culture

• Freedom to execute, an open culture with passionate and smart co-workers
• Performance oriented team driven by ownership and open to experimentation

Anarock in the news

• https://inc42.com/buzz/real-estate-consultant-anarock-buys-75-stake-in-flexible-workspace-platform-myhq/">Anarock acquires 75% stake in flexible workspace platform myHQ
• https://www.thehindu.com/business/anarock-acquires-tech-platform-apnacomplex/article33612285.ece">Anarock acquires tech platform ApnaComplex
• https://www.livemint.com/companies/news/anarock-to-launch-ai-led-proptech-tool-to-boost-housing-sales-11626763491487.html">Anarock to launch AI-led proptech tool

Key Team Members

• https://in.linkedin.com/in/sunil-mishra-74610915">Sunil Mishra – CSO, Anarock Group
• https://www.linkedin.com/in/utkarshkawatra/">Utkarsh Kawatra – CEO, myHQ
• https://www.linkedin.com/in/vinayak-agrawal-b2003958/">Vinayak Agarawal – CTO, myHQ

Other Perks / Benefits

• Comprehensive term and health insurance for you and your dependents
• Paid maternity / paternity leave to let you spend valuable time with your loved ones

THIS IS FOR YOU, IF YOU:

1. Love technology and have an innate interest in coding and building products.
2. Aren’t afraid of taking ownership and accountability. You love challenges and won’t stop till you haven’t found a solution.
3. Possess knowledge of Software development industry best practices.
4. Have hands-on experience and expertise in the technical competencies needed for the job, so that you can work independently.
5. Are passionate about the travel/hospitality space and can understand the nuances of hotel operations.
6. Know how to have fun and smile often.

JOB RESPONSIBILITIES:

1. Identify potential product ideas/features based on market research and discussions with
   customers and other stakeholders.
2. Design and drive the roadmap for the product – vision & strategy, feature definition, and milestones.
3. Manage end to end product – from concept, to design, development, testing to deployment/launch.
4. Manage Product Backlog
5. Competitive Benchmarking
6. Define success criteria for products and review usage/metrics.
7. Be responsible for Product Improvement and Innovation based on technology and market trends, as well as customer needs and feedback.

QUALIFICATION AND EXPERIENCE:

1. B.E./B.Tech + MBA (preferred but not mandatory).
2. At least 10+ years of total experience with 5+ years of relevant experience.
3. Excellent communication skills (active listening, verbal and written) - ability to comprehend and translate vague requirements into clear, detailed documentation.
4. Exceptional analytical and conceptual thinking skills.
5. Excellent planning, organizational, and time management skills.
6. Solid understanding of technology. Preferably past experience working as an engineer.

Category Manager should have worked in a Marketing role in the E-Commerce domain or Digital Services (Docter consultation platform).

Owning End to End for a category.

Assisting in Getting a brand on Board.

Taking care of Brand Representation on the platform mainly through Content.

Analyzing data to understand the performance of the Category and mapping it with respect to competitors.

Work with the sourcing team to make sure the important SKUs are always in stock.

Work with Brands to get the latest products/offers on our platform

As Product Manager for Plum  you will be responsible for the product portfolio, including all product planning and release execution throughout the lifecycle of the product portfolio. This includes defining and prioritizing product roadmap, listening to customers, creating business requirements, driving functional requirement, driving this through development and successfully launching new product features.To read more about the kind of qualities we are looking for this role, please check this link <https://a16z.com/2012/06/15/good-product-managerbad-product-manager/" target="_blank">https://a16z.com/2012/06/15/good-product-managerbad-product-manager/>

1. Strategic planning and managing all stages of Product Life Cycle
2. Develop business cases for each product feature to demonstrate feasibility including target pricing and margin, addressable and realizable market, SWOT analysis, estimated development, implementation, and support costs etc.
3. Develop functional, technical and designs specifications for the product
4. Help define the value proposition of the product for the sales team and help develop the sales tools that support the selling process of your products
5. Research and understand competitive offerings in your sector

1. An enthusiastic individual with 5+ years of experience in product management.
2. We would prefer candidates from Fintech, ecommerce, rewards, loyalty and incentives.
3. We ll look forward to technical skills required for a product role along with soft skills required to manage multiple stakeholder roles. Rest we can explore together during our interactions. If you find yourself to be someone that fits this requirement then read on.

You will closely work with technology, design, sales and customer care teams. You ll report to the head of product development.

Challenging opportunity, tough problems and a very good growth path. An excellent opportunity to work with a team of highly talented young professionals. We also offer a whole load of benefits to make your stay enjoyable with Xoxoday.

What you need to have: