Product Manager

Required Skills: Problem solving and decision-making skills, Manage user engagement, Strong Data Analytics, Excellent Communication & Stakeholder Management, Product Strategy

Review Criteria

·       Candidate must have 3–5 years of experience as a Product Manager in Growing Startups or Product-based companies, with proven experience in a B2C product environment.

·       Candidate should have hands-on experience across the complete product lifecycle, including product vision and roadmap creation, requirement gathering and PRD documentation, feature prioritization and planning, execution with engineering teams and post-launch iterations.

·       Candidate must possess strong analytical and data-driven decision-making skills, with the ability to define and track product metrics and KPIs to measure success.

·       Candidate should have significant experience collaborating with UX/UI and design teams, including user research, prototyping, and A/B testing to enhance user experience.

·       Candidate must have a proven track record of working effectively with cross-functional teams, demonstrating strong communication and stakeholder management skills.

·       Candidate should have experience developing and implementing user retention, engagement, and activation strategies to drive product growth and customer loyalty.

Profile Overview:

Job Summary

As a Product Manager, you will play a pivotal role in shaping the user experience and driving sustained engagement. You will be responsible for developing and executing strategies to retain existing users, reactivate dormant users, and enhance overall user satisfaction.

What Will You Do?

• Take end-to-end ownership of the product — identify market requirements, define the product vision, create design concepts, and shape the product roadmap.
• Lead the entire product development lifecycle, from ideation to launch, ensuring timely delivery of high-quality features.
• Collaborate with engineering teams to translate product requirements into technical specifications.
• Work with key stakeholders to define and prioritize product features and enhancements.
• Conduct market research and competitive analysis to identify emerging trends and innovation opportunities.
• Stay informed about industry developments and competitor products to maintain company’s competitive edge.
• Champion user-centric design principles, collaborating with UX/UI teams to create seamless, intuitive user experiences.
• Gather and incorporate user feedback to drive continuous improvement in design and functionality.
• Partner with Marketing to develop go-to-market strategies for new features and product launches.

What You Bring

• Bachelor’s degree in Engineering or Computer Science
• 3+ years of proven experience as a Product Manager in the B2C segment
• Prior experience in the OTT / Streaming industry is highly preferred
• Strong analytical and problem-solving skills with a data-driven mindset
• Excellent communication and interpersonal skills, with the ability to influence and collaborate across teams
• Demonstrated ability to manage multiple projects in a fast-paced environment

Life at Company

We are a team of passionate individuals driven by the mission of creating pride in regional dialects. Every team member is customer-obsessed and treats every challenge as their own.

Working at company means contributing to a purpose-driven mission — not just a role, but a movement.

We understand that pushing boundaries takes effort, which is why we offer an unlimited leave policy, built on trust and accountability, allowing our employees to balance personal well-being with professional purpose.

• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments

• Consolidating daily reporting from different advertiser dashboards
• Monitoring discrepancy between advertiser and publisher numbers
• Maintaining month-end consolidated reports for Publishers and Advertisers
• Perform ad trafficking, ensuring accurate implementation of creative assets, tracking codes, and targeting specifications.
• Monitor campaign performance, analyze data, and provide actionable insights to improve campaign effectiveness and optimize ROI.
• Collaborate with cross-functional teams to ensure campaigns are executed according to client objectives and deadlines.
• Stay up-to-date with industry trends, ad tech developments, and best practices to enhance campaign strategies.