Power BI Developer

Job Title: Performance Marketing Executive

Department: Digital Marketing

Location: Andheri East, Mumbai

Experience: 3 to 4 years in Performance

Employment Type: Full-time

About Us: We’re a fast-growing branding and marketing agency that works with emerging businesses and established brands alike. Our work goes beyond ads - we shape identities, build recall, and create campaigns that are as strategic as they are creative. To scale smarter and drive measurable impact, we’re looking for a Performance Marketing Executive who knows their way around paid media like the back of their hand.

Role Overview: As a Performance Marketing Executive, you will be responsible for planning, executing, optimising, and reporting on paid campaigns across digital platforms. You’ll work closely with creative teams, strategists, and account managers to translate campaign goals into high-performing ads — all while keeping performance data front and centre.

Key Responsibilities:

● Campaign Management:

○ Plan and execute performance marketing campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), LinkedIn, and other relevant channels for various clients.

○ Ensure campaigns are aligned with broader brand and marketing goals for each client.

○ Manage budgets across platforms, maximising ROI and maintaining CPA/ROAS goals.

● Performance Analysis & Optimisation:

○ Track and analyse campaign performance using Google Analytics, platform dashboards, and internal tools.

○ Continuously test and optimize creatives, copies, targeting, and bid strategies.

○ Generate insightful performance reports with actionable next steps.

● Collaboration & Strategy:

○ Work closely with content, creative, and branding teams to develop compelling ad creatives and copies.

○ Collaborate with account managers and strategists to build full-funnel performance marketing plans tailored to client objectives.

● Keyword & Audience Research:

○ Conduct in-depth keyword research for SEM campaigns.

○ Define and refine target audience segments for better ad targeting and relevance.

● A/B Testing & Innovation:

○ Run structured A/B tests across platforms to improve CTR, conversion rates, and overall campaign performance.

○ Stay up-to-date with platform changes and emerging digital marketing trends.

Required Skills & Qualifications:

● 3 to 4 years of hands-on experience in performance marketing and paid media.

● Proficiency in Meta Ads Manager, Google Ads, LinkedIn Ads, and Google Analytics (GA4 preferred).

● Solid understanding of conversion tracking, pixel setup, UTM parameters, and basic funnel tracking.

● Strong Excel/Google Sheets skills for budget planning and reporting. ● Working knowledge of SEO and organic content strategy.

● Certification in Google Ads / Meta Blueprint.

● A data-first mindset with creative instincts.

Who You Are:

● You think in click-through rates and live for campaign dashboards.

● You understand the delicate balance between creative storytelling and conversion-driven content.

● You're not afraid to ask questions, test wild ideas, and push for better performance.

● You have an ROI driven approach.

● You enjoy working in a fast-paced, creative environment where no two campaigns look the same.

Selection Process:

Round 1: Telephonic Interview

Round 2: Technical Test + Personal Interview

Working Hrs.: 10.00 a.m. to 7.00 p.m. [Monday - Friday and Alternate Saturdays]

Hiring for the position of Full Stack Developer responsible for managing back-end services and the interchange of data between the server and the users.Your primary focus will be the development of all server side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the frontend elements built by your co-workers into the application. Therefore, a basic understanding of frontend technologies is necessary as well.

Job Profile: -

●        Create and consume restful APIs

●        Design, develop, and maintain internal and external applications

●        Build efficient, testable, and reusable modules

●        Write high quality, structured application/interface code and documentation

●        Identify solutions through research and collaboration that resolves the root of problems as they arise

●        Define functional and technical requirements for application software to develop skills and knowledge

●        Troubleshoot, test and maintain the core product software and databases to ensure strong optimization and functionality

●        Contribute in all phases of the development lifecycle

Requirement

∙ Proficient in Node.JS and ReactJS development stack

∙ 2+ years’ experience designing, querying, and updating databases in MySQL/nosql

∙ Basic understanding of web technologies including HTML, CSS, JavaScript, AJAX etc.

∙ Passion for best design and coding practices and a desire to develop new bold ideas.

We are a forward-thinking company Hookux seeking a skilled Full Stack Developer to join our team. You will work on a variety of exciting projects that require problem-solving, innovation, and scalability. One such project is, a stock market and crypto investing simulation platform that teaches children financial skills through gamified competition.

Key Responsibilities:

• Develop and maintain robust, scalable, and efficient front-end and back-end systems.
• Collaborate with cross-functional teams to define, design, and ship new features.
• Design and implement API endpoints and server-side logic.
• Work closely with the design and product teams to ensure the technical feasibility of UI/UX designs.
• Optimize the application for maximum speed and scalability.
• Write well-documented, clean code.
• Troubleshoot and debug applications.
• Stay up-to-date with emerging technologies and industry trends.

Technical Skills & Experience:

• Proficient in JavaScript/TypeScript, with expertise in React.js for front-end development.
• Strong experience with Node.js, Express.js, or other backend technologies.
• Familiarity with database technologies such as MongoDB, PostgreSQL, or MySQL.
• Experience with RESTful APIs and third-party integrations.
• Knowledge of cloud platforms like AWS, Azure, or Google Cloud.
• Proficient in version control (e.g., Git) and collaboration tools.
• Experience with agile methodologies and continuous integration/deployment (CI/CD).

Bonus Skills:

• Experience with React Native for mobile app development.
• Familiarity with blockchain technology or cryptocurrency-related platforms.
• Experience with containerization (e.g., Docker, Kubernetes).
• Knowledge of testing frameworks and tools.

Qualifications:

• Bachelor's degree in Computer Science, Engineering, or related field (or equivalent practical experience).
• years of experience in full stack development.
• Ability to manage multiple priorities and work independently as well as in a team environment.

Benefits:

• Competitive salary and performance bonuses.
• Opportunities for career growth and learning.
• Flexible working hours and remote working options.
• 
  

What We Offer:

• Competitive salary or hourly rate
• Flexible working hours
• Opportunity to work on impactful, real-world projects
• Creative and supportive team environment
• 
  

mail me your CV and portfolio at hr @ hookux.com

Core responsibilities

•      Collaborate with product teams to more accurately define new features

•      Collaborate with UX in the building of a design system/component library

•      Ensure high performance of all systems developed

•      Aware of the relationship between development and business with a strong sense of ownership

•      Employ the latest techniques such as agile software development

•      Good knowledge of highly scalable server-side development

•      Basic working knowledge of Unix/Linux

•      Excellent problem solving and coding skills in Javascript (Angular/React)

•      Strong interpersonal, communication and analytical skills

•      Should have the ability to express their design ideas and thoughts

Job Brief

•      JavaScript and Typescript expertise with Angular Framework

.    Must have Monorepo experience with Nx from initial setup to CI/CD and maintenance. 

•      Experience with libraries such as bootstrap, Ag-grid, formly, observables, and ngrx

•      You enjoy working with new technologies, and are curious and energetic

•      Experience working with REST APIs

•       Good understanding about authentication and security

•      Create and maintain various unit and integration tests

•      You enjoy working in a creative and agile environment that moves fast

•      Ability and interest in providing mentorship to junior members of the team

•      Write high quality code and Conduct code reviews

•      Being resourceful and detail-oriented, along with being an outside the box thinker!

•      Experience being a great team player, who work collaborative, and brings a positive attitude

We are in the lookout for a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who can expand our digital footprint and drive more value through online content. You should have had a proven track record of producing pieces that increase engagement and drive leads. This role requires high level of creativity, as well as the ability to use data-driven insights to write better material. 

Your responsibilities: 

•     Creating concise, eye-catching, and innovative headlines and body copy

•     Researching and organizing facts and sources

•     Consistently brainstorming and collaborating with team for new ideas and strategies

•     Building a following for brand on social media with creative work

•     Researching markets and industries to compare and create content that is innovative and original

•     Collaborating with campaign managers, creative team, and designers

•     Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)

•     Be willing to answer any questions posted by their readers.

•     Create content on e-books, podcasts etc.

•     Promote content on social media

•     Identify customers’ needs and gaps in our content and recommend new topics

•     Ensure all-around consistency (style, fonts, images and tone)

•     Update website content as needed

•     Edit content produced by other members of the team

•      Analyse content marketing metrics and makes changes as needed 

•     Collaborate with other departments to create innovative content idea 

Skill sets/Experience we require:

•     Proven work experience as a Content Writer, copywriter or similar role

•     Portfolio of published articles

•     Experience doing research using multiple sources

•     Familiarity with web publications

•     Excellent writing and editing skills in English

•     Hands-on experience with Content Management Systems (e.g. WordPress)

•     Ability to meet deadlines

•     Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

Pedigree: 

•     Bachelors/Masters in English, Journalism, Marketing or related field 

JOB SYNOPSIS

We are looking for an SEO - Executive / Sr. Executive to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase leads, traffic & rankings.

JOB RESPONSIBILITIES

• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Track, report and analyze website analytics 
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement the latest search engine optimization recommendations and best practices
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Identify and fix technical SEO issues rapidly, including architecture, crawlability and indexability, broken links, etc.
• Will be responsible for achieving targets in terms of leads, ranking, and traffic on-page and off-page activities.

JOB REQUIREMENTS

• 2-5 years of experience as an SEO Strategist or similar role
• Proven SEO experience
• In-depth experience with website analytics tools (e.g, Google Analytics, Google Webmaster, Ahref, SE Ranking, etc)
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO 
• Develop and implement an SEO strategy that reflects the business needs and drives strong traffic increase
• Ability to analyze and show the competitive keyword ranking on major search engines like Google, Yahoo, and Bing.
• Strong organizational, time management, and analytical skills
• Team player
• Experience with Social media is a plus
• Excellent Written Skills

Job Overview

We are looking for a Data Engineer to join our data team to solve data-driven critical

business problems. The hire will be responsible for expanding and optimizing the existing

end-to-end architecture including the data pipeline architecture. The Data Engineer will

collaborate with software developers, database architects, data analysts, data scientists and platform team on data initiatives and will ensure optimal data delivery architecture is

consistent throughout ongoing projects. The right candidate should have hands on in

developing a hybrid set of data-pipelines depending on the business requirements.

Responsibilities

• Develop, construct, test and maintain existing and new data-driven architectures.
• Align architecture with business requirements and provide solutions which fits best
• to solve the business problems.
• Build the infrastructure required for optimal extraction, transformation, and loading
• of data from a wide variety of data sources using SQL and Azure ‘big data’
• technologies.
• Data acquisition from multiple sources across the organization.
• Use programming language and tools efficiently to collate the data.
• Identify ways to improve data reliability, efficiency and quality
• Use data to discover tasks that can be automated.
• Deliver updates to stakeholders based on analytics.
• Set up practices on data reporting and continuous monitoring
  
  

Required Technical Skills

• Graduate in Computer Science or in similar quantitative area
• 1+ years of relevant work experience as a Data Engineer or in a similar role.
• Advanced SQL knowledge, Data-Modelling and experience working with relational
• databases, query authoring (SQL) as well as working familiarity with a variety of
• databases.
• Experience in developing and optimizing ETL pipelines, big data pipelines, and datadriven
• architectures.
• Must have strong big-data core knowledge & experience in programming using Spark - Python/Scala
• Experience with orchestrating tool like Airflow or similar
• Experience with Azure Data Factory is good to have
• Build processes supporting data transformation, data structures, metadata,
• dependency and workload management.
• Experience supporting and working with cross-functional teams in a dynamic
• environment.
• Good understanding of Git workflow, Test-case driven development and using CICD
• is good to have
• Good to have some understanding of Delta tables It would be advantage if the candidate also have below mentioned experience using
• the following software/tools:
• Experience with big data tools: Hadoop, Spark, Hive, etc.
• Experience with relational SQL and NoSQL databases
• Experience with cloud data services
• Experience with object-oriented/object function scripting languages: Python, Scala, etc.

• Reviewing application requirements and interface designs.
• Identifying web-based user interactions.
• Developing and implementing highly responsive user interface components using react concepts.
• Writing application interface codes using JavaScript following react.js workflows.
• Troubleshooting interface software and debugging application codes.
• Developing and implementing front-end architecture to support user interface concepts.
• Monitoring and improving front-end performance.
• Documenting application changes and developing updates.

• Ideate and create concept storyboards
•   Conceptualise and present ideas as per the brief
•   Pick and arrange effects, music that adds to the narrative
•   Shortlist visuals and footage to be used in the video
•   Collaborate with internal stakeholders to create videos for all marketing and product needs.
•   Reorder and fine-tune content to ensure logical sequencing and smooth running of the video and time constraints are incorporated
•   Improve and correcting lighting, coloring and faulty footage & sound
•   Create transitions, titles, graphics and other supporting materials for the video
•   Work closely with producers, directors, external vendors, motion graphic designers and learning managers to present a final product that matches the overall vision
•   Take ownership of post-production management of assets and deliverables, channels & maintenance