Marketing Head

 About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.

About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search Marketing

● DataDriven decision making

● Email Marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand generation efforts.

● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts

● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

● Identify and resolve challenges and conflicts within the demand generation process

Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

Strong B2B Tech / SaaS Sales Profile, with a focus on Global Large Enterprises

Mandatory (Experience 1): Must have minimum 8+ YOE in B2B Tech Sales for complex ERP Tech, B2B SaaS, or Tech Product Sales.

Mandatory (Experience 2) : Must have 2+ YOE in B2B SaaS Sales.

Mandatory (Experience 3): Must have minimum 2+ YOE in dealing with Direct Sales to Large Enterprise accounts in US Market.

Mandatory (Experience 4): Must have handled deal / ticket size of average 70K+ USD and 750K+ USD of Annual Target.

Mandatory (Experience 5): Must have experience with long sales cycles (3 to 6-months) for complex ERP solutions, consultative selling, and working with CXO-level stakeholders

Mandatory (Experience 6): Must have seen strong career growth/promotions in last 5 years, and should be a Senior Manager or above in the current role

Mandatory (Compensation): Current total compensation (Fixed + Variable) must be ₹60 LPA or above.

Creative & Art Direction

• Define and drive the visual style, tone, and overall artistic direction across projects.
• Develop moodboards, style references, and design treatments aligned with brand identity and campaign objectives.
• Collaborate with creative directors, producers, and directors to bring storyboards and visual concepts to life.
• Oversee set design, props, styling, and visual aesthetics for all production outputs.
• Ensure consistency in visual tone and quality across multiple projects and formats.

We seek an SEO Developer who can help us optimize our website to rank higher on search engine results pages. In this role, you will be responsible for developing and implementing SEO strategies, conducting keyword research, and analyzing website data to improve our online visibility.

You should have a strong understanding of search engine algorithms and experience with famous SEO tools and analytics platforms. Ultimately, you will help us attract more visitors to our site and generate more leads for our business.

SEO Developer Responsibilities

Mentioned below are the significant roles and responsibilities of an SEO Developer:

• Developing and managing effective search engine optimization (SEO) strategies.
• Conducting keyword research to identify high-value target keywords.
• Analyzing website architecture and linking structure to identify potential issues and recommend solutions.
• Implementing on-page SEO tactics such as optimizing titles, meta tags, anchor text, etc.
• Optimizing website content for maximum relevance and organic reach.
• Building link popularity through directory submissions, blog commenting, forum posting, social bookmarking, etc.
• Monitoring SEO performance metrics such as rankings, traffic, and conversions.
• Generating regular reports on SEO performance and progress.
• Staying up-to-date with the latest SEO trends and developments.

Your primary role will be the implementation of the application for either desktop or mobile devices with a focus on performance. With your understanding of AngularJS  / React JS best practices you will create modules and components with which you architect the application. You will take existing design and front-end templates and enhance them with CSS animations and implement idiomatic markup. You will team up with the back-end developers to connect to.

Responsibilities

• Building, optimising and maintaining front-end web apps
• Maintaining high performance and compatibility across platforms and devices
• Writing tested, idiomatic, and documented JavaScript, HTML and CSS
• Understanding what is needed for a smooth workflow between yourself, the front-end developers and designers
• Communicate thoroughly with the back-end department to help build a best-practice RESTful API
• Integrate external web services
• APIs using standard methods. A thorough understanding of the components of the platform is essential.   

Qualifications

• Bachelor's or Master's degree in Computer Science, Information Systems, Engineering or equivalent
• 1-3 years of experience in JS based development

Skills

• Programming Expertise In JavaScript/HTML5 / Angular JS v7+ / React JS v16, Express JS, Bootstrap.
• Hands-on Working Experience Of MVC Frameworks Like Angular.js & React.js.
• Excellent Communication Skills.
• Exposure To Sass, Grunt, Node Js.

JOB DESCRIPTION